interactions south america 2010: raizes de inovação: de simbolos até paradoxos
DESCRIPTION
Apresentação no evento Interaction South America, 2010 em Curitiba sobre as raízes de inovação e a co-criação.TRANSCRIPT
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1937They All Laughed lyrics Fred Astaire
They all laughed at Rockefeller CenterNow they're fighting to get inThey all laughed at Whitney and his cotton ginThey all laughed at Fulton and his steamboat
The odds were a hundred to one against meThe world thought the heights were too high to climbBut people from Missouri never incensed meOh ' bi d
Fred Astaire
They all laughed at Fulton and his steamboatHershey and his chocolate bar
Ford and his LizzieKept the laughers busy
Oh, I wasn't a bit concernedFor from hist'ry I had learnedHow many, many times the worm had turned
They all laughed at Christopher ColumbusThat's how people areThey laughed at me wanting youSaid it would be, Hello, Goodbye. But oh, you came throughNow they're eating humble pie
y g pWhen he said the world was roundThey all laughed when Edison recorded soundThey all laughed at Wilbur and his brotherWhen they said that man could fly
Now they re eating humble pie
They all said we'd never get togetherDarling, let's take a bowFor ho, ho, ho!h ' h l l h?
They told MarconiWireless was a phonyIt's the same old cryThey laughed at me wanting you
Who's got the last laugh?Hee, hee, hee!Let's at the past laughHa, ha, ha!Who's got the last laugh now?
Said I was reaching for the moonBut oh, you came throughNow they'll have to change their tune
They all said we never could be happy g gThey all said we never could be happyThey laughed at us and how!But ho, ho, ho!Who's got the last laugh now?
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iê i d á iexperiência do usuário no processo de
cocriaçãococriação
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rituaisrituais
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"Promete ser fiel na alegria e na tristeza, na
saúde e na doençasaúde e na doença, amando-o e respeitando-o p
até que a morte os separe?
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branco quadrado
• Contraste direitamente com o círculo
• Matéria e terra• Positivo
• Dignidade real• Limpeza• Pureza• “softness” Positivo
• Ordem• Realização• Yin (feminino)• Realidade terrena (jung)
D dê i h tid d
softness• Clareza• Contraste• Morte (egito antigo)• “luz”
H li d i • Dependência, honestidade e a integridade
• Healing, good, magic
• Eternidade• Sem principio sem fim
círculo
• Sem principio, sem fim• Cosmos• Divindade• Unidade• Perfeição da vida• Deus do sol• (ponto central) centro do infinitio• Dinâmico• Yang (masculidade, energia celeste)
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paradoxo paradigmacontexto circunstância
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A próxima frase é verdadeira A frase anterior é falsa
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crisecrisevs.vs.
curiosidadecuriosidadecuriosidadecuriosidade
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pessoas &pessoas & meio
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(Anderson Penha)
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Exemplo
24
(Anderson Penha)
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Exemplo
25
(Anderson Penha)
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Qualificação da ExperiênciahQualificação da Experiênciah
New Points(Novas Interações)
Pain Points(Negativa)
Blue Points(Positiva)
Touch Points
29
(Interações)
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eu
eu
eu
eu
eu
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white space
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Marcelo Fernandes@fernandes2050
André Coutinho@andrehcoutinho
Anderson Penha@anderson_penha
Daniel Egger@daniel_egger