1© 2015, Laureate Education, Inc. | Confidencial y Exclusivo

FACULTY GUIDE

WORLD BUSINESS FORUM 2015

ACADEMICGUIDE

INTERACTIVE

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INDEXOverview of World Business Forum 2015

How to Use this Guide

Jim Collins

Kevin Spacey

Oscar Farinetti

Sir Richard Branson

Herminia Ibarra

Mark Bertolini

Adam Grant

Walter Isaacson

Stephen Ritz

George Kohlrieser

Carolyn Everson

Steven Kydd

Steve Bock

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3

4

7

10

13

16

19

22

25

28

31

34

37

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In 2015 the World Business Forum will present two days of powerful stories; of individuals who face shocks - both personal and organizational - and who use those shocks to achieve the extraordinary.

Listen to experts of the business world recount the moments they had to make life-changing decisions, created success out of failure and used their aspirations to drive their current success.

Each story will have its own unique characteristics; its own particular energy; its “aha” moments; its moments of tension; its moments of stimulation; its moments of reflection; its moments of learning.

Can they inspire you to become a Story Maker?

Overview of World Business Forum 2015

How to Use this Guide

Prepare yourself to the maximum for World

Business Forum 2015, “I Am a Story Maker”!

This guide includes biographies on each speaker and their areas of expertise so that you familiarize yourself with the topics throughout the event. We have selected various additional resources and external links to learn more about the speakers or to read some of their published material.

Click on the links to access them.

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Jim CollinsGreatness in Turbulent Times

Jim Collins began his research and teaching career on the faculty at Stanford Graduate School of Business, where he received the Distinguished Teaching Award in 1992. But instead of taking a traditional career path in academia, Collins began researching a question of particular personal interest - how some leaders build companies that remain visionary for generations, which became the basis of his 1994 bestseller Built to Last.

The success of Built to Last allowed Collins to set up his own management laboratory in Boulder Colorado, and in 2001 he published his second hit Good to Great.

Collins has gone on to publish further bestsellers including How the Mighty Fall, and most recently, Great by Choice. In addition to his work in the business sector, Collins has passion for learning and teaching in the social sectors, including education, healthcare, government, faith-based organizations, social ventures, and cause-driven non-profits. He is also an avid and highly accomplished rock climber, completing one-day ascents of the north face of Half Dome and the 3,000 foot south face of El Capitan in Yosemite Valley.

For more information about the presenter, visit:

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Books• Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite

Them All (2011)

• How The Mighty Fall: And Why Some Companies Never Give In (2009)

• Good to Great: Why Some Companies Make the Leap...And Others

Don’t (2001)

Videos• “Jim Collins: Charisma, Schmarisma: Real Leaders Are Zealots”,

Big Think, YouTube (2011)

• “From Good to Great: What Defines a Level V Leader?”, Leaderpowertools,

YouTube (2009)

Articles• “From Idea to Execution”, The Street (2014)

• “Who Doesn’t Love Yelp?” The Street (2014)

• “For This Guru, No Question Is Too Big”, The New York Times (2009)

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Discussion Questions

1. Where did Collins begin his teaching career and what award did he receive?2. What was his area of expertise? Why?3. What is his major work? What is it about?4. What is his second bestseller about?5. Is a fall prevented, detected and reversed, the central theme of the book?6. Which book explores the 10x companies?7. What is Jim’s great desire according to his other interests?8. Where does he carry out his investigations?9. Which book is the result of a 5 year investigation, studying 28 different companies?10. According to research by Collins, what is the biggest conclusion between one company’s excellence and another no longer existing? 11. What did you learn about the fall of big businesses?12. What do you think of companies when in decline?13. What is main decline pattern of a company?14. What indicator is considered the most important to warn a company that it is overextending itself? 15. What recommended indicator is used to check that a company is on the right track that has been on a declining curve?16. How do the top performing companies prepare for turbulent times?17. What kind of leadership suggests good companies become great?18. According to Collins, who is a Level 5 leader?19. Why is important to have humility in leadership?20. How important is Level 5 leadership for companies to change from good to great?

Imagine your company is going through an adverse period requiring immediate action to avoid losing it. What steps do you take to motivate your team and employees to explore options to save the company? Share your action plan with the rest of the class.

Pre/Post Event Activity

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Kevin SpaceyOn Taking the Path Less Traveled

One of the most talented actors of his generation, Kevin Spacey’s career has been built on a willingness to take a risk and a keen eye for spotting opportunity in the unconventional. He has received numerous awards for his compelling portrayals of complex, layered and at times dark characters, including two Academy Awards for his roles in The Usual Suspects and American Beauty.

Spacey’s work has also taken him far beyond Hollywood. Since 2003 he has worked as Artistic Director of the Old Vic, in the process transforming the fortunes of one of London’s oldest theaters. In 2010 he was named honorary Commander of the British Empire in recognition of his work with the theater, receiving the award from Prince Charles.

One of the biggest lessons that Spacey learned from his mentor Jack Lemmon was that “no matter how successful you are, always send the elevator back down.” In this spirit, he founded the Kevin Spacey Foundation which aims to train, support and mentor emerging artists in the performing arts and film. Spacey is also the founder and head of the film production company Trigger Street Productions, whose credits include Captain Phillips, The Social Network and the Emmy award-winning House of Cards, the groundbreaking series that is leading the way in innovating new distribution models for film and television.

For more information about the presenter, visit:

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Books• Kevin Spacey on Richard II (Shakespeare on Stage), Coauthor (2013)

Videos• “Kevin Spacey Skips SAG Awards to Watch His Arab Students Perform in Sharjah,

Jake Hamilton, YouTube (2014)

• “Actor Kevin Spacey, Georgetown’s Ron Klain Discuss Politics and Ethics”,

Georgetown University, YouTube (2013)

Articles• “Kevin Spacey, Star of ‘House of Cards’ and a Bromance With Bill Clinton”,

The New York Times, (2015)

• “Kevin Spacey Skips SAG Awards to Watch his Arab Students Perform in Sharjah”,

The National (2015)

• “The Winter of His Content”, The Wall Street Journal (2011)

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Discussion Questions

1. Which theater play accelerated Kevin Spacey’s career in 1986?2. Which fellow actor in this performance became a life-long mentor for Spacey?3. What was the most important lesson Spacey learned from his mentor?4. What is the meaning of the saying, “always send the elevator back down”?5. What is the Old Vic?6. What is Spacey’s role at this intuition?7. What honor did Spacey receive from Prince Charles of Wales for his work at the aforementioned institution?8. What is the name of the independent production company founded by Spacey?9. Name two of the most successful movies produced by this company.10. For which movie did Spacey win his first Oscar?11. For which movie did Spacey win his second Oscar for best actor?12. What is the name of the foundation that Spacey set up in 2010?13. What is the objective of the foundation?14. What is the name of the TV series currently running where Spacey stars as the protagonist?15. What is the TV series about?16. Considering that it is a Netflix series, what is the most important award Spacey has received for his role? 17. What is different about how this show is broadcasted?18. How has this show changed the television industry?19. What aspects should a company consider when starting a new project?20. How do you involve all the employees for a company to ensure the success of a new project?

Write an essay that emphasizes the importance of helping others inspire personal growth resulting in an exemplary and entire society.

Pre/Post Event Activity

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Oscar FarinettiEataly: A Seven Step Recipe for Success

With a focus on high quality, locally sourced products, Eataly stores are a combination of restaurant and retail experiences, brought together in spaces inspired by traditional European food markets.

Having opened his flagship 30,000 square feet store in Turin, Oscar Farinetti’s first New York store opened in 2010, and an even larger store was opened in Chicago in 2013. Having enjoyed spectacular success, plans are now underway for a second New York store as well as stores in London, Hong Kong, Moscow, Munich, Paris, São Paulo, Sydney, and Toronto, among other cities. These will complement the 15 established Eataly outposts in Italy and 11 in Japan.

Before starting Eataly, Farinetti ran UniEuro, a retail business started by his father which he transformed into one of the largest electronics retailers in Italy. Between 1978 and 2003 Farinetti opened 150 UniEuro stores before selling the company and focusing his attentions on Eataly. Since 2008 Farinetti has been Chairman of Eataly and also Managing Director of wine producer Fontanafredda. Farinetti attended the University of Turin, studying Economics and Business, leaving to immediately start a career in the family business.

For more information about the presenter, visit:

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Books• How To Eataly: A Guide to Buying, Cooking, and Eating Italian Food,

Mario Batalli (2014)

• Vino, I Love You, Coauthor (2014)

Videos• “PwC’s 18th Annual Global CEO Survey. Interview with Oscar Farinetti of Eataly”,

PwC, YouTube (2015)

• “Oscar Farinetti, Bread, Politics & Simplicity”, i-Italy, YouTube (2011)

Articles• “The Food’s the Thing - Eataly, New York”, Phaidon (2011)

• “Spacious Food Bazaar in Turin Plans Manhattan Branch”,

The New York Times (2007)

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Discussion Questions

1. What is the name of the store founded by Oscar’s father?2. What was the specialist area of the UNIEURO chain?3. How many stores formed the UNIEURO chain when it was sold?4. In what year was Eataly established? 5. What is size the shop area of Eataly’s flagship store in Turin?6. How many Eataly branches are there and in which countries are they based?7. What type of services does Eataly offer?8. Name three distinguishing factors of this company.9. What is the main type of food that Eataly promotes?10. Which market does Eataly focus on?11. Name two awards Oscar Farinetti has won.12. From the manifesto on the Eataly information page, what does the subsection say on “continual improvement”?13. What are the three promises made to the client in the manifesto? 14. According to the manifesto, what is the ultimate goal the company focuses on? 15. What characteristics must an employee at Eataly have?16. Name a social initiative that Eataly supports.17. What are the services offered to the client?18. How do you ensure a new market from a different culture adopt a business idea as innovative as Eataly?19. How do you make employees that are fundamental part of the company provide an excellent customer service?20. What role do employees to obtain customer loyalty?

Do a group presentation answering the following question: If Eataly wanted to open its business in your country, what are the main obstacles it might face, taking into account your country’s culture, and how could Eataly overcome it?

Pre/Post Event Activity

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Sir Richard BransonLessons from a Rebel Entrepreneur

Since he was 16 years old Richard Branson has been shaking up tired industries, taking on complacent giants and dreaming big. Infusing every new project with a sense of adventure and fun, Branson is an unmatched multipreneur, who has made billions by doing things his way. He is the only person to have built eight billion-dollar companies in eight different sectors.

Branson’s story is one of creation, disruption and bringing dreams to life. He has developed businesses in music, air travel, trains, health, finance, mobile, radio, hotels, festivals, publishing and even hot air balloon operating - giving just a taste of his insatiable appetite for building ventures and creating value. Throughout his career Branson has also looked for entrepreneurial ways to provoke positive change in the world, and most of his time is now spent working for the non-profit foundation Virgin Unite to tackle tough social and environmental problems and striving to make business a force for good.

For more information about the presenter, visit:

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Books• The Virgin Way: Everything I Know About Leadership (2014)

• Reach for the Skies: Ballooning, Birdmen, and Blasting into Space (2011)

• Business Stripped Bare: Adventures of a Global Entrepreneur (2011)

Videos• “Entrepenurial Philosophies”, Megacast, YouTube (2014)

• “Life at 30,000 Feet”, TED (2013)

Articles• “How to Create a Healthy Company Culture”, Entrepreneur (2015)

• “How to Raise Money When You’re Just Starting Out”, Entrepreneur (2014)

• “How to Be Your Own Boss”, Entrepreneur (2014)

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Discussion Questions

1. What has been Sir Richard Branson secret in leading his companies in such diverse industries to success? 2. According to Branson, why should people stop fearing failure when starting a business?3. What is the success story of The Virgin Group?4. Why do businesses have a responsibility to be a force of positive change in the world? 5. How can you create a potential market in the business philosophy in view of corruption and poor economy in your country? 6. What critical factors should be analyzed for strategies to continue and have a competitive industry and new markets?7. What is the advice to be competitive while facing unequal business conditions between government and large corporations?8. According to Branson, why is it important to care for employees?9. What common denominator binds all the The Virgin Group businesses?10. Why is it important to learn from failure and have passion in leading a company to success in business?11. What are Branson’s five rules for a successful leadership?12. What legacy did Steve Jobs leave for Richard Branson?13. According to Branson, how should you take risks?14. What is the importance of having a company culture for Richard Branson?15. What is the importance of creative thinking in leadership?16. Why is it important for finding a difference between life and work for Branson?17. What aspects should be taken into consideration when deciding whether a company is salvageable or not?18. Does competing with the big corporations help or hinder your business?19. What is needed to take risks and overcome the inevitable failures and achieve success?20. What is the importance of innovation in an ever-changing world?

All decisions are accompanied by risks, excitement and new challenges. Imagine you are starting an innovative business that provides products or services that are not currently available in your country. How would your company release it and what would be the differentiating factor for your company to gain market confidence?

Pre/Post Event Activity

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Herminia IbarraAct Like a Leader, Think Like a Leader

A native of Cuba, Herminia Ibarra received her M.A. and Ph.D. from Yale University before serving on the Harvard Business School faculty for thirteen years. Today she is the Cora Chaired Professor of Leadership and Learning and Professor of Organizational Behavior at INSEAD where her work is focused on professional and leadership development.

Ibarra’s first book, Working Identity, documented how people reinvent themselves at work and offered an alternative view of careers and career advice. More recently she has looked at leadership transition and identifying the most successful CEOs. In 2015 she will publish her latest book Act Like a Leader, Think Like a Leader. Based on her flagship executive education program at INSEAD, the book will offer a practical guide on how to change when you also need to lead.

For more information about the presenter, visit:

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Books• Act Like a Leader, Think Like a Leader (2015)

• Working Identity: Unconventional Strategies for Reinventing Your Career (2004)

Videos• “INSEAD’s Global Thought Leaders: Herminia Ibarra”, INSEAD, YouTube (2013)

• “INSEAD Professor Herminia Ibarra on Facing Career Crossroads”, INSEAD,

YouTube (2013)

• “Business Leaders: LIVE”, Studio Talk.TV, YouTube (2011)

Articles• “Herminia Ibarra’s Theory and Career Change”, Career Partners International (2014)

• “Lessons from the Front Lines of Talent”, Inside HR (2014)

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Discussion Questions

1. What characteristics should a leader have today?2. How does self-determination influence leadership and what benefit is it to a company?3. According to Herminia Ibarra, what is the best form of leadership in an organization?4. Why are great world leaders moving further away from their government?5. How can you avoid thinking of stereotypes when thinking about “leadership”?6. How have leadership changed in the twenty-first century?7. Today there are three types of leadership. Has this evolved over time or has it always been this way?8. In addition to administrative and management skills, what other characteristics should a CEO have?9. Should a leader remain with a management profile or style or should they change according with time and different circumstances?10. How and from what age should one become a good leader?11. What are the criteria or parameters to choose a good leader?12. What is meant by experience (action) is more important than introspection (analysis)?13. How and when do you know that change is necessary?14. How can you have a productive mind with dangerous ideas when it comes to leadership?15. Can we be leaders without having to leading a multitude of people and be part of a conglomerate? 16. Which leader produces the best results: born leaders or learned?17. Culturally speaking, how is a creative society formed?18. What is the worst failure a leader can make?19. If communication is a key component in leadership, how can a shy person become a good leader? 20. How important is leadership for professional development?

Draft an essay about the importance of humanism and empathy in current business leaders within companies to generate an organizational culture based on reliability at all levels.

Pre/Post Event Activity

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Mark BertoliniAetna: Lessons in Leadership from a Healthcare Pioneer

Mark Bertolini’s approach to leading one of America’s largest companies has been profoundly shaped by his own personal experiences. His vision for a better form of healthcare in the US was formed out of his experience accompanying his son as he underwent treatment for what was diagnosed as terminal cancer in 2001. The complexity of the system made him think a better way must be possible. Bertolini himself also suffered a severe ski accident which left him disabled for a year and from which he continues to suffer near constant pain. His recovery led him to explore alternative treatments such as meditation and yoga, practices which have since been incorporated into Aetna’s corporate life as a means to reduce stress and staff turnover.

In another example of Bertolini’s humanist approach to leadership, he hit the headlines earlier this year after taking the decision to rise the base pay of all its employees to $16 USD an hour, sparking a debate around the hard and soft benefits that come with wage and benefit increases. Bertolini’s career at Aetna began in 2003 when he joined as head of the company’s Specialty Products. In 2007 he was named president, responsible for all of Aetna’s businesses and operations across the company. In 2013 the company generated revenues of over $47 billion. Prior to joining Aetna, Bertolini held executive positions at Cigna, NYLCare Health Plans, and SelectCare, Inc., where he served as president and Chief Executive Officer.

For more information about the presenter, visit:

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Articles• “At Aetna, a C.E.O.’s Management by Mantra”, The New York Times (2015)

• “Aetna CEO Bertolini Outlines ‘Creative Destruction’ Of Healthcare At HIMSS14”,

Forbes (2014)

• “The Health - Care Reformer”, arron’s (2013)

Videos• “Mayo Clinic Transform 2014 - Mark Bertolini”, Mayo Clinic, YouTube (2014)

• “The Power of Mindfulness in the Workplace - Why This Matters: Mark Bertolini,

Soren Gordhamer”, Wisdom 2.0, YouTube (2013)

• “Reinventing the Health Insurance Business”, Stanford Graduate School of

Business, YouTube (2013)

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Discussion Questions

1. Why is it worth investing in your company’s human resources?2. What important personal experience enabled Mark Bertolini to develop professionally?3. What are the key aspects to professional development in the health sciences industry?4. What are the best measures to make teamwork more efficient in a company?5. What is the connection between being progressive and being a leader?6. What is Bertolini’s stance regarding teamwork?7. What is key in creating a healthier working environment?8. How can you maintain an innovative mind?9. How does the transition to leadership occur? 10. What clichés and assumptions need to be questioned in an organization?11. What are main qualities did you need to be an effective leader?12. What is the importance of transparency in generating organizational change? 13. Why is it important to have diverse ideas to achieve organizational transformation?14. What does Bertolini look to transmit to his team?15. What is “Organizational Wellness” according to Bertolini?16. How has implementation of practice-based yoya programs improved the employee performance levels at Aetna?17. What is the key to preventing staff turnover in organizations?18. In what way do stress levels of employees affect the overall performance of the organization? 19. What has been Aetna’s best decision since Bertolini’s the arrival in 2003?20. Describe what productive collaboration is.

Draft an essay about the importance of humanism and empathy in current business leaders within companies to generate an organizational culture based on reliability at all levels.

Pre/Post Event Activity

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Adam GrantGive and Take: A Revolutionary Approach to Success

At just 33 years old, Adam Grant is already one of today’s most influential social scientists. With a Ph.D. in Organizational Psychology - which he earned in just three years - he has authored more than 60 publications in leading management and psychology journals. His 2013 book Give and Take looks at how success today is increasingly dependent on how we interact with others rather than on individual drivers of success such as passion, hard work, talent, and luck. It turns out that givers - people who contribute to others without expecting anything in return - are much more likely to achieve extraordinary results across a wide range of industries.

Give and Take combines cutting-edge evidence with captivating stories and was named one of the best books of 2013 by Amazon, Apple, The Financial Times, and The Wall Street Journal. Grant’s speaking and consulting clients include Google, Merck, Goldman Sachs, Pixar, Facebook and Johnson & Johnson, and his work has been highlighted in books by bestselling authors such as Dan Pink, Arianna Huffington and Malcolm Gladwell. Before entering academia, Grant was a record-setting advertising director at Let’s Go Publications, an All-American springboard diver, and a professional magician.

For more information about the presenter, visit:

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Books• Give and Take: Why Helping Others Drives Our Success (2013)

Videos• “Are You a Giver or a Taker?”, The New York Times (2013)

• “A Bit of Give”, The RSA, YouTube (2013)

• “Always Wear Dark Suits”, Tedx Talks, YouTube (2011)

Articles• “The Biggest Reason We Steal Other People’s Ideas”, LinkedIn (2014)

• “Emotional Intelligence Is Overrated”, LinkedIn (2014)

• “The Most Valuable Business Degree Doesn’t Exist”, LinkedIn (2014)

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Discussion Questions

1. What is the central theme in Adam Grant’s investigations?2. Why is generosity in the workplace more effective than egoism? Is this fundamental to personal fulfillment? 3. Based on Adam Grant’s research, how can we overcome egoism in the workplace?4. According to Adam Grant’s research, what is economy knowledge?5. What are the three different styles of interaction highlighted Grant’s book Give and Take?6. According to Grant, what is the difference between givers, takers and cooperators?7. How can you combine a set of skills with personal needs?8. How do you filter out “the takers”?9. How steps do you take to convert “takers” into “givers”?10. What is required to change the mentality and fundamental values of a taker?11. According to Adam Grant, why does nobody want to be seen as a taker?12. Based on a statement made Grant, what are most employees looking for in their jobs?13. Why do people fall into a pattern of behavior as a taker?14. Based on Grant’s book, Give and Take, does a “giver” have a more negative than positive impact on a workplace? 15. What is the importance of interaction for personal and professional success?16. Why should stereotypes not matter?17. How do stereotypes change the way companies work?18. What are the strategies of successful givers?19. How can givers measure and control the risks they face?20. How can innovators know when an opportunity is right to take?

Understanding the difference between a giver, a taker and a collaborator; draft an essay identifying the different interaction styles and explain why.

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Walter Isaacson Innovation in the Digital Revolution

Walter Isaacson began his career at The Sunday Times of London and then the New Orleans Times-Picayune. He joined TIME in 1978 and served as a political correspondent, national editor, and editor of new media before becoming editor in 1996. He became chairman and CEO of CNN in 2001, and then in 2003 president and CEO of the Aspen Institute, an educational and policy studies organization based in Washington, DC., whose mission is to foster leadership based on enduring values and to provide a nonpartisan venue for dealing with critical issues.

Isaacson has also earned a reputation as an expert on genius, after writing bestsellers on the likes of Steve Jobs, Albert Einstein and Benjamin Franklin. In 2014 he published his latest book, The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution. The book analyzes how a series of groundbreaking inventors and entrepreneurs were able to turn their visionary ideas into disruptive realities.

For more information about the presenter, visit:

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Books• The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital

Revolution (2014)

• The Wise Men: Six Friends and the World They Made (2013)

• Einstein: His Life and Universe (2008)

Videos• “Walter Isaacson, The Innovators”, Talks at Google, YouTube (2014)

• “Walter Isaacson - President and CEO of the Aspen Institute”, Khan Academy,

YouTube (2014)

• “From Ben Franklin to Steve Jobs: Walter Isaacson on the Great Leaders”,

The Chicago Council on Global Affairs, YouTube (2013)

Articles• “Walter Isaacson on the Traits of Innovators”, CBS News (2014)

• “Walter Isaacson: Where Innovation Comes From”, The Wall Street Journal (2014)

• “The Real Leadership Lessons of Steve Jobs”, Harvard Business Review (2012)

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Discussion Questions

1. What legacy did Steve Jobs leave behind according to Walter Isaacson?2. What are the most important factors to technological innovation mentioned in Walter Isaacson’s book, The Innovators?3. What does it mean to be an innovator, according to author Walter Isaacson?4. What prompted Walter Isaacson to write a book about Steve Jobs?5. How did the computer and internet revolution start according to Walter Isaacso in his books about Steve Jobs and The Innovators?6. Do you agree with Isaacson that digital technology is an era that seeks to promote innovation, creativity and teamwork?7. What are the required talents and skills to convert ideas into a successful reality?8. What is the importance of creativity in leaders when innovating products and services?9. How do you encourage partnering large corporations to work together?10. How does teamwork make daily work easier? 11. Which qualities do you consider define a ‘doer’? 12. How can leaders benefit from using their imagination when making important decisions about innovation?13. What do you consider more important: knowledge or imagination?14. What causes some innovations to fail?15. What can leaders learn from failure and return stronger?16. What helps creativity in innovation and in what way is it complemented by teamwork?17. What is the digital revolution? 18. Who are considered the pioneers of the digital revolution?19. What are the qualities that make Walter Isaacson one of the most influential people at TIME magazine?20. What are the reasons why certain innovators succeed while others fail?

In groups, list and explain various activities that can be implemented within companies to increase creativity among employees. Specify how these help company and staff performance levels.

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Stephen RitzLeading Transformational Change:A Green Miracle in the South Bronx

Stephen Ritz’s inspirational story reveals the transformation that can be achieved through challenging assumptions and thinking differently. New York City’s South Bronx is a place traditionally associated with gang activity, poverty and crime. But Ritz believes that belief that students shouldn’t have to leave their community to live, learn and earn in a better one. As the leader of the Green Bronx Machine, Ritz is driving a movement that is changing people’s perceptions and transforming lives.

His work with students in generating urban farms has consistently moved attendance from 40% to 93% daily, partnered towards 2,200 youth jobs in the Bronx and captured the United States EPA Award for transforming mindsets and landscapes in NYC. Ritz has recently been named a 2015 Top Ten Finalist for the Global Teacher Prize and in 2013, American Teacher: Heroes in the Classroom identified and featured him as one of the top fifty teachers in America. He helped earn his school the first ever Citywide Award of Excellence from the NYC Strategic Alliance for Health and directly attributes these results to growing vegetables in school.

For more information about the presenter, visit:

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Videos• “Green Bronx Machine: National Health and Wellness Center at PS 55, Stepjem

Ritz. TEDxManhatten”, TEDx Talks, YouTube (2015)

• “The Teacher Who Turned His Classroom into a Farm, Humanity FTW”, Upworthy,

YouTube (2015)

• “Stephen Ritz: A Teacher Growing Green in The South Bronx”, TED, YouTube (2012)

Articles• “My Edible Classroom Gives Deprived New York Kids a Reason to Attend School”,

The Guardian (2014)

• “Harvesting Hope”, Huffington Post (2013)

• “Growing Food on Walls to “Vegecate” Kids? What’s Next in Social

Transformation?”, Forbes (2013)

30© 2015, Laureate Education, Inc. | Confidencial y Exclusivo

Discussion Questions

1. In what way does technology affect social and economic development?2. What role does technology play in social and economic development in society?3. What is a paradigm and how are they created into society 4. How can a paradigm affect the behavior of a community?5. How can you fight negative paradigms from establishing in society? 6. What is a negative paradigm in your society?7. In what way is your communicated affected by this paradigm? 8. How do you fight this paradigm?9. In what way can we eliminate bias in people?10. What qualities must a leader have who seeks change and in what way can they help reach his/her objective? 11. What are the biggest challenges confronting a leader when seeking change in society? 12. How can a leader overcome these challenges?13. What is the importance of creative thinking in leadership?14. In what way do you involve society in projects that seeks change the community? 15. What is the Green Bronx Machine project?16. What is the importance of team work in the Green Bronx Machine project?17. How has the Green Bronx Machine project benefitted from technological advances?18. What impact has the Green Bronx Machine project had on the community?19. How has this project helped fight negative paradigms established in the society?20. What impact has it had on health and social welfare in education?

In teams, list and explain various activities that could be implemented within companies to increase environmental awareness.

Pre/Post Event Activity

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George KohlrieserLeadership as a Calling: Creating a Story of Inspiration, Passion and Purpose

George Kohlrieser started his career working side-by-side with the police department on the streets of Dayton, Ohio, trying to reduce homicides in domestic violence situations. During those years he was held hostage himself four times. In 1972 he started to teach at the Dayton Police Academy, establishing hostage negotiation teams. At the same time he worked in a psychiatric hospital, teaching mental health specialists how to work with chronic schizophrenics. These roles early in his career led him to his deep conviction in the power of emotional bonding and what it can accomplish.

Over the years he worked with the police, the military and humanitarian organizations in such hot spots as Israel, the Palestinian territories and Croatia, as well as with police departments and police academies around the world. Later he expanded from the world of clinical psychology and crisis negotiation into the world of executive education and corporate leadership training, founding the flagship High Performance Leadership (HPL) program at IMD. His book Hostage at the Table is an international bestseller, translated into 11 languages and in 2012 he published his most recent book Care to Dare: Unleashing Astonishing Potential Through Secure Base Leadership.

For more information about the presenter, visit:

32© 2015, Laureate Education, Inc. | Confidencial y Exclusivo

Books• Care to Dare: Unleashing Astonishing Potential Through Secure Base Leadership

(2012)

• Hostage at the Table: How Leaders Can Overcome Conflict, Influence Others, and

Raise Performance (2006)

Videos• “How to Turn Loss into Inspiration | George Kohlrieser, TEDxLausanne”,

Tedx Talks, YouTube (2015)

• “Leadership: A Master Class”, George Kohlrieser, YouTube (2012)

• “George Kohlrieser on Negotiation Pitfalls”, Big Think, YouTube (2012)

Articles• “Opinion: Why Being a Boss is Like a Hostage Crisis”, CNN (2012)

• “Lead With Your Heart, Not Just Your Head”, Harvard Business Review (2012)

33© 2015, Laureate Education, Inc. | Confidencial y Exclusivo

Discussion Questions

1. How can conflict arise in an organization?2. What is the first step to face and overcome a conflict?3. In what way can an organization prepare itself to maintain control and resolve a conflict?4. How do you evaluate the best solution to a conflict?5. In what way can you transform a conflict into an opportunity or gain?6. What role must a leader take in conflict management?7. If you have more than one conflict, how should you prioritize?8. What is the reciprocity law based upon?9. How can you avoid conflict in an organization?10. What are the best strategies to manage conflict?11. What do you consider the biggest challenge a president of a company could face?12. In your opinion, why do you think that most top executives have trouble delegating work to others? 13. What factors should be taken into account to get the best out of employees in a company?14. How do emotions affect the motivation of employees?15. What are the necessary conditions to motivate employees in an organization?16. What is the importance of sharing best practices within the company?17. How important is motivation in the process of building a brand?18. In what way has George Kohlrieser inspired us to share our own leadership experiences to motivate others?

Think about the leadership opportunities you have had as an employee or in college. In two paragraphs, write about your experience.

Pre/Post Event Activity

34© 2015, Laureate Education, Inc. | Confidencial y Exclusivo

Carolyn EversonLeading a Listening Organization in a Noisy World

Carolyn Everson is the Vice President of Global Marketing Solutions at Facebook, where she leads the company’s relationships with top marketers and agencies. Carolyn oversees a team of regional leaders, and the teams focused on global partnerships, global agencies, and Facebook’s Creative Shop. Everson was named to the top of AdWeek’s “AdWeek 50” in October 2014 and was included on Fortune’s “40 Under 40” list two years in a row.

Prior to Facebook, Everson was the Corporate Vice President of Microsoft’s Global Advertising Sales and Trade Marketing Teams where she led the company’s advertising business across Bing, MSN, Windows Live, Mobile, Faming, Atlas, and the Microsoft Media Network. She also spent seven years at MTV Networks, including time as Chief Operating Officer and Executive Vice President of U.S. Ad Sales. She has been named a “Woman to Watch” by Advertising Age, and is on the Board of Directors of Hertz Global Holdings, Inc; serves on the boards of DonorsChoose, The John A. Reisenbach Foundation, and the Mobile Marketing Association.

For more information about the presenter, visit:

35© 2015, Laureate Education, Inc. | Confidencial y Exclusivo

Articles• “Expert Outlook: Facebook’s Carolyn Everson”, Bloomberg Business (2014)

• “Facebook’s Carolyn Everson Talks Mobile, Hashtags and the Ad Cull”,

Advertising Age (2014)

Videos• “Carolyn Everson, Facebook”, Yale School of Management, YouTube (2014)

• “DLDnyc 15 - The Future Of Digital Marketing (Carolyn Everson, Yossi Vardi)”,

DLDconference, YouTube (2015)

• “A Conversation with Carolyn Everson, VP of Global Sales (Facebook)”

TheCMSummit, YouTube (2013)

36© 2015, Laureate Education, Inc. | Confidencial y Exclusivo

Discussion Questions

1. What does Everson emphasize about the importance of creating a dynamic culture that “listens”?2. How does this practice relate to customer service?3. How has this practice been applied to Facebook?4. What is the connection between this practice and new forms of advertising?5. According to Everson, why is listening so important to an association?6. What is the importance of innovation when managing the company’s competitiveness?7. From your perspective, what is Carolyn Everson’s most important contribution when leading an organization of the magnitude of Facebook?8. According to Everson, how can creative people find inspiration in Facebook to launch their own business?9. What are the advantages of building a brand in the digital age?10. Taking technology and organizations into account, how should the use of technology be viewed to remain at the forefront of innovation?

Think of someone you would like to have as a mentor. Who would this person be and why?

Pre/Post Event Activity

37© 2015, Laureate Education, Inc. | Confidencial y Exclusivo

Steven KyddTastemade: Engaging the Mobile Generation

Steven Kydd is an entrepreneur, advisor, and executive with 20 years of experience in media, technology and international business. He and his partners launched Tastemade in 2012 and offers a platform for “tastemakers” to create and share content, distributing on every screen from smartphones to connected TVs for a global audience that now reaches over 30 million people monthly. Tastemade was originally launched as a digital food network, featuring chefs and other cooking talent native to the Web. The company has since enjoyed exponential expansion to become a leading digital video network across Facebook, AppleTV, YouTube and other digital & mobile platforms, enabling a community of more than 1,000 Tastemakers and over 80 million social followers to come together to discover and share their passion for great food and travel. In 2015, Tastemade was named as

one of the World’s Top 10 Most Innovative Companies in Food by Fast Company magazine.

Prior to Tastemade, Kydd was a founding team member and Executive Vice President of Demand Media which had an IPO on the New York Stock Exchange in 2011. Steven previously worked as Vice President of Business Development & Strategy for Yahoo!, and other executive roles with 20th Century Fox International in Hong Kong, Indonesia, and Los Angeles. He began his career at a boutique market research and consulting company, Macro International, as a Project Manager in Poland and Russia. Born, raised, and educated in Maine, Steven attended the University of Maine earning a degree in Business Administration and has also studied at the Ecole Superieure des Affaires in Grenoble, France.

For more information about the presenter, visit:

38© 2015, Laureate Education, Inc. | Confidencial y Exclusivo

Articles• “How Steven Kydd Is Taking on the Food Network One Web Video at a Time”,

Fast Company (2014)

• “Digital Dish with… Steven Kydd of Tastemade”, Video Ink (2014)

Videos• “NATPE 2011, One-on-One with Steven Kydd, Demand Media”, NATPE, YouTube

(2014)

• “Steven Kydd - Zeitgeist Americas 2013”, ZeitgeistMinds, YouTube (2013)

39© 2015, Laureate Education, Inc. | Confidencial y Exclusivo

Discussion Questions

1. What are the main challenges to launching a completely new concept to the public?2. How can we overcome these challenges?3. In what way have advances in technology impacted how we create and edit videos?4. Do you think videos have the power to evoke emotions? Why?5. Using videos as a promotional strategy, will the sound and image quality affect your perception of the product in some way? How and why?6. How can food reflect a society’s culture?7. What is the role of gastronomy in country’s culture?8. What is Tastemade?9. What do you consider the biggest challenges that face Tastemade and how can we overcome them?10. How can you convince more companies to form part of this business model?11. How can the Tastemade app propel a business?12. How do social networks help connect with younger audiences?13. If you had to share a typical meal from your country with Tastemade, what would it be and why?14. What are the biggest challenges in growing a brand through social networks?15. How important is the development of mobile applications to the success of a brand?

If you could start a project highlighting the cultural wealth of your country, how would you do it and what would be the mission and vision of the project?

Pre/Post Event Activity

40© 2015, Laureate Education, Inc. | Confidencial y Exclusivo

Steve BockBuilding a Great Brand and a Great Brand Story

Through a combination of beautifully designed and produced products, irreverent marketing, and a resonant brand story, in just four year’s Shinola has gone from appropriating a defunct brand name from the 1940s to recently being named

“America’s Coolest Brand” by AdAge. Steve’s experience prior to Shinola includes being President of the Luxury Division at Fossil, President of Retail at Avon, EVP of Merchandising at Saks and EVP at Sephora - where he introduced the concept to the US and Japan and developed it into a billion dollar brand in less than 10 years. As the current President of Bedrock Manufacturing, Bock leads and supports Sales, Finance, and Direct for both Filson and Shinola.

For more information about the presenter, visit:

41© 2015, Laureate Education, Inc. | Confidencial y Exclusivo

Articles• “Made in America | From Detroit’s Urban Decay, Shinola Rises”, Business of

Fashion (2015)

• “Behind the Scenes at Shinola”, FT.com (2014)

• “President Bill Clinton Visits Detroit-Based Shinola”, A Blog to Watch (2014)

Videos• “Interview with Shinola CEO Steve Bock Part 1”, BatteryPark.TV, YouTube (2014)

42© 2015, Laureate Education, Inc. | Confidencial y Exclusivo

Discussion Questions

1. What is the key to “building a great brand”?2. What are obstacles and opportunities when creating the “American Brand”?3. What do you consider the key to success for companies such as Shinola?4. According to Steve Bock, what strategies should be implemented in order to achieve effective leadership when creating the brand?5. What should be taken into consideration when creating an authentic brand?6. Why in the world today are inspirational leaders needed more than ever before?7. What characteristic defines an inspirational leader?8. What role does leadership play in creating a brand? 9. What is the importance of new technology when creating a brand? 10. In your opinion, what is the best way to raise awareness about the story of the brand?

In groups of 3 to 5 team members, imagine you’re leading a big international company. How would you keep your leaders motivated and energized to work? Share your ideas and initiatives with all the rest of the team.

Pre/Post Event Activity

43© 2015, Laureate Education, Inc. | Confidencial y Exclusivo

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