interactive designed and curated maps of cities with stroly

Toru TakahashiCo-Founder and Co-CEO of ATR Creative Inc.

Kansai Brunch Manager of Linked Open Data Initiative, N.P.O

Interactive Designed and Curated Maps of Cities with Stroly

Our Project is about Maps

• About visualization by maps• But, not data visualization on maps• Visualization of city atmosphere by maps• The design of maps is important!• Our project is for people to know and enjoy

cities more

Smartphone Usage is Increasing in Japanスマートフォンでの地図の利用率は年々増加

スマートフォンカーナビ PC

24%

41%

77%

32% 33%

68%

40%29%

68%

Annual Map Usage by %年間地図利用率2013年 2014年 2015年

Smartphone Automotive Navigation System

http://www.zenrin.co.jp/magazine/150427/ZENRIN: “The Actual Condition Survey of Map Usage 2015”

Dislike

Women in 20`s

18-29 in Total

Women in Total

Men in Total

Men in 60`s


Neither LikePreference of Maps

More than Half of the Women and Young People are not fond of Maps

過半数の女性や若者は地図を好きと思っていない

Are the Maps Enjoyable or Merely Tools? 地図は楽しむものか、道具か

Maps are not something to enjoy and merely tools for many women and young people.


The Perception of Maps

Something to enjoy (men)Something to enjoy (women)

Merely tools (men) Merely tools (women)

Enjoyable

Merely a tools

Google Maps is great Toolfor correctness and efficiency

But not enjoyable

Google Maps

many users are unwilling to read the maps

For those who are not fond of Maps only look at the current position and the line of the route, not the map.

地図好きでない人には現在地と経路の線しか見えていない

The Designed and Curated Maps Exist to Tell the Atmosphere of the Surrounding and to Support Find the Destination

TPOに合わせた様々なデザインの地図により周囲の雰囲気を伝え、目的地を見つけてもらう

Map Signs in Public Spaces in Japan

Map signs are very common and useful!!

Map Signs for Tourists in Barcelona

There are many route maps for Bus and Subway.Very few number for tourists, and neither affective nor attractive…

05/01/2023

Stroly

Current Location

Switch to the related maps.

User Interface Image

No App required. Instant and easy access.

Demonstrations

Stroly PlatformThe Platform of Designed and Curated Maps

The “YouTube” of Crated Maps

Solving the Issues with Original Technology:• Easy to Use on Smartphone with GPS without an App DL.• Showing the current position in the distorted proportional

maps.• Easy Access through QR Code and the click on the iframe.• Searchable and recommended maps on the App.• Easy web submission of the maps.

絵地図の課題を解決する高機能な絵地図ホスティングプラットフォーム

Alpha Version of Our Platform Available Online

http://alpha3.chizuburari.com

Stroly WorkshopsWalking Events and Editorial Events in Cities in Japan

Map Café

We are Looing For Collaborators!to fill the world with creatively designed maps

Business, Feld-works, or Civic-tech

Let’s Enjoy Strolling the world with Stroly!Stroly

Toru Takahashi and ATR CreativeCo-CEO & Co-Founder of ATR Creative Inc.Director and Co-Founder of • 1999, joined Advanced Telecommunications Research Institute

International (ATR) as a researcher• 2002, received a doctor degree of engineering (Dr. Eng.)• 2004, visiting researcher at Industrial Design Department of

Eindhoven University of Technology, the Netherlands• 2006, started an in-house venture business in ATR• 2012, ATR Creative Inc. is founded• 2016, Co-CEO of ATR Creative

16/06/16

interactive designed and curated maps of cities with stroly

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