PRINTDIGITALINTERACTIVECUSTOM

2 0 1 2 M E D I A P O R T F O L I O

Quality Assurance & Food Safety

HOW DO YOU WANT TO REACH THE DECISION MAKERS OF THE INDUSTRY THIS YEAR?

The QA Media Group is your single source for the most comprehensive, integrated communications product portfolio in the food processing industry today. Driven by electronic technology, diverse print offerings, demographic databases and our staff of talented innovators, we offer the industry’s most integrated product portfolio to drive your marketing message.

Is it a FLY-OUT on one of the industry’s

leading websites that inspires viewers to click further for more

information?

2 0 1 2 M E D I A P O R T F O L I O

Is it with the center spread in the show

issue of the industry’s MUST-READ MAGAZINE

that stops the reader from turning the page any further?

It starts with a ONE-ON-ONE MEETING with your custom sales marketer who not only LISTENS to your objectives, but HEARS YOU. From there, we can develop a customized marketing program that utilizes the most innovative cutting-edge opportunities to drive your success. And we’ll provide a measurable return on your investment with our Engagement Tracker report, which details your level of marketing engagement with our target market community. Don’t settle for anything less. Partner with QA magazine and FIND OUT JUST HOW FAR THE MARKET LEADER CAN TAKE YOU IN 2012.

Visit our interactive media kit for complete information on our integrated media portfolio:

mediakit.qualityassurancemag.com

Is it a TARGETED E-BLAST to sales prospects with interest in your products

or services?

2 0 1 2 M E D I A P O R T F O L I O

Is it positioning your company as an authority with a CUSTOM

E-NEWSLETTER or WHITE PAPER written by our editorial team that focuses

on your particular product or industry segment?

Is it your advertisement in the QA DIGITAL EDITION which,

with its enhanced interactive capabilities, gives you immediate

viewer response through links directly back to your website?

QA 2012 EDITORIAL CALENDARJANUARY/FEBRUARY MARCH/APRIL

ISSUE EMPHASIS

SANITATION MANAGEMENT: Auditing Your PlantSCIENCE: Allergen UpdatePLANT MANAGEMENT: Hiring for Quality & SafetyPEST MANAGEMENT: Preventive Practices

SANITATION MANAGEMENT: Sanitary DesignSCIENCE: Commodities for Food vs. BiofuelsFOOD SAFETY MANAGEMENT: Tracking & TraceabilityPEST MANAGEMENT: Flying Insects/ILT Regulations

SUPPLEMENT Birds

BONUS DISTRIBUTION Food Safety Summit

CLOSING DATE January 13, 2012 March 12, 2012

MATERIAL DUE January 18, 2012 March 15, 2012

MAY/JUNE JULY/AUGUST

ISSUE EMPHASIS

SANITATION MANAGEMENT: Hand WashingSCIENCE: Foreign Object DetectionPLANT MANAGEMENT: Facility Security & DefensePEST MANAGEMENT: Occasional Invaders

SPECIAL ISSUE: New Technologies in: Sanitation Management Quality Management Pest Management

BONUS DISTRIBUTION IAFP

CLOSING DATE May 11, 2012 July 13, 2012

MATERIAL DUE May 16, 2012 July 18, 2012

SEPTEMBER/OCTOBER NOVEMBER/DECEMBER

ISSUE EMPHASIS

SANITATION MANAGEMENT: Cleaning vs. SanitationSCIENCE: Quality TestingPLANT MANAGEMENT: The Sustainable PlantPEST MANAGEMENT: Rodent Prevention/Exclusion

SANITATION MGMT: Simple Structural ImprovementsSCIENCE: Controlling Food DegradationQUALITY & SAFETY MGMT: Managing Your Supply ChainPEST MANAGEMENT: Stored Product Pests

SUPPLEMENT Pathogen Detection

CLOSING DATE September 12, 2012 November 12, 2012

MATERIAL DUE September 17, 2012 November 16, 2012

Print Publications• QA Magazine • White Papers • Custom “Advertorials”Face-to-Face Events• Customer Roundtables • Focus Groups • Custom Events

New Media• Podcasts • Webinars • E-Blasts • Video Updates • E-Newsletters • E-Zines • www.qualityassurancemag.com

360-DEGREE MARKETING: A COMPREHENSIVE PRODUCT PORTFOLIO

Frequency Discounts* Size ........................... 1x .............2x ..............6x ............ 12xSpread ................ $8,470 ......$7,568 .......$7,114 ....... $6,901Full Page .............. 4,235 ........3,785 .........3,557 ......... 3,4502⁄3 Page ................. 2,789 ........2,493 .........2,344 ......... 2,2741⁄2 Island ................. 2,529 ........2,452 .........2,122 ......... 2,0591⁄2 Horizontal .......... 2,164 ........1,932 .........1,815 ......... 1,7611⁄3 Page .................. 1,454 ........1,298 .........1,221 ......... 1,1851⁄4 Page .................. 1,091 ...........973 ............915 ............ 8871⁄6 Page ..................... 720 ...........642 ............604 ............ 586

Covers* ..................... 1x .............2x ..............6x ............ 12x2nd Cover ............. $4,923 ......$4,134 .......$3,887 ....... $3,6543rd Cover ............... 4,705 ........3,954 .........3,715 ......... 3,424 4th Cover .............. 5,353 ........4,496 .........4,227 ......... 3,974

Color Charges* .............................. Single Page .....SpreadStandard .....................................................$450 .......... $625Matched Color, Extra ....................................540 ............ 760 Matched, Metallic Color ...............................650 ............ 925Four-Color Process, Extra ..........................1,200 ......... 1,700

*Frequency discounts are earned within 12 consecutive months, and are earned by advertising in any combination of Quality Assurance & Food Safety, Pest Control Technology, Lawn & Landscape, Golf Course Industry, GIE Media’s Snow Magazine, Recycling Today, Greenhouse Management, Nursery Management, and Garden Center magazine.

Standard Colors: Process cyan, magenta, yellow, black, reflex blue (100% C, 73% M, 2%), green (100% C, 100% Y), and red (100% M, 100% Y). Progressive proofs or color keys required on all 4-color advertising.

Other Special Positions: For guaranteed positions add a 10% premium charge to the black and white display rate and indicate the special position on your insertion order.

Classified Advertising• $115 per column inch, non-commissionable.• Standard two-color: $25 additional; standard four-color: $50 additional.• All other classified “word” advertising is payable at a rate of $1.10 per word (minimum of $30.00) payable in advance.• Add $1.50 to include a box number plus six words. Commissions and General Information: 15% of gross billing allowed to recognized advertising agencies on space, color, special positions and inserts. Net 20 days from date of invoice. Advertisers and advertising agencies assume liability for all content (including text, representation and illustration) of advertisements, printed or electronic, and also assume responsibility for any claims arising therefrom made against the publisher. The publisher reserves the right to reject any advertising that is not in keeping with the publication’s standards.

Inserts: Contact the publisher for pricing and the production director for mechanical specifications. (A sample is required.) 100-lb. coated book stock or 80-lb. offset stock maximum.

All inserts should be shipped prepaid to: QA, Publishers Press, Inc., 100 Frank E. Simon Ave., Shepherdsville, KY 40165, Attn: Val Hamlett

Mechanical Requirements: Saddle stitched, three columns to a page. Paper stock: Machine-coated, 38-lb. body with 70-lb. cover. Colors available: Matched, 4-color process (AAAA-MPA). Trim size 77⁄8" x 101⁄2".

Digital Files and Specifications for Print: High-resolution press-ready PDFs are the preferred medium for advertiser-supplied, printed ad materials. Ads can be submitted via FTP upload. For more details, call Lori Skala at 330-523-5370. Progressive proofs or color keys required on all 4-color advertising.

Mailing Instructions: Ship all advertising artwork, insertion orders, contracts and copy instructions for printed ads to: QA, 4020 Kinross Lakes Parkway, Suite 201, Richfield, OH 44286. For additional information, call Lori Skala at 330-523-5370.

Digital Edition: All print edition advertisers have the option to include their ad in the digital edition for a 5% premium to their gross earned frequency space and color rate. Advertisers may enrich their digital edition advertisement for additional costs. Consult your advertising representative.

Bleed Ad Sizes (Available at No Extra Charge)Specifications ..........................Width ........ DepthSingle Page Bleeds ...................8 1⁄8" .........10 3⁄4"Trim Area ...................................7 7⁄8" .........10 1⁄2"Live Area ...................................... 7" ............ 10"Spread Bleeds ........................16 1⁄4" .........10 3⁄4"Trim Area .................................15 3⁄4" .........10 1⁄2"Live Area .................................... 14" ............ 10"(On all bleed advertisements allow 3⁄8” from any trim edge for live or type matter. Add 1⁄8” to gutter for each page on spread ads. Supply ruled proof showing crop line.)

Ad Sizes (Non-Bleed)Specifications ..........................Width ........ DepthFull Page (non-bleed) ................... 7" ............ 10"2⁄3 Page ..................................... 4 1⁄2" ............ 10"1⁄2 Page Island ........................... 4 1⁄2" ...........7 1⁄2"1⁄2 Page Horizontal ....................... 7" ...........4 7⁄8"1⁄2 Page Vertical .........................3 3⁄8" .............10"1⁄3 Page Square .........................4 1⁄2" ...........4 7⁄8"1⁄3 Page Vertical ........................2 3⁄16" ............ 10"1⁄4 Page Square .........................3 3⁄8" ...........4 7⁄8"1⁄4 Page Horizontal ........................ 7" ...........2 3⁄8"1⁄6 Page Vertical ........................2 3⁄16” ...........4 7⁄8”1⁄6 Page Horizontal ....................4 1⁄2” ...........2 3⁄8”

2 0 1 2 R AT E C A R DQA 2012 EDITORIAL CALENDAR

Digital File Specifications for Web Advertisements: The preferred file formats for all internet advertisements are .gif, .jpg and .swf. Please e-mail all artwork and copy instructions to Aaron Shrider at ashrider@gie.net or call him directly at 330-523-5331.

Leaderboard Advertisement ............................728x90 pixels10K Impressions: $600 / 30K Impressions: $1,685 / 60K Impressions: $3,240

Prime-Plus Square Advertisement ................300x250 pixels10K Impressions: $460/ 30K Impressions: $1,340/ 60K Impressions: $2,600

WEBSITE ADVERTISING – www.qualityassurancemag.com

Flyouts, Animated Ads, Floating Ads and Tearbacks also available and priced upon request. See our digital media kits for examples.

2 0 1 2 R AT E C A R D

E-Newsletter Advertisement ................ 1x ........12x ........24x .....52xPrime-Plus Top (300x250 pixels) ...........$650 ......$560 ......$500 ...$440Prime-Plus Bottom (300x250 pixels) ..............590 ........500 ........440 .....380Bottom Leaderboard (728x90 pixels) ......590 ........500 ........440 .....380Banner Ad (468x60 pixels) ......................387 ........357 ........340 .....300

For target market advertising opportunities in our monthly specialtye-newsletters, visit mediakit.qualityassurancemag.com or consult your advertising representative.

QA Digital Edition: ............................................... 5% premium Sponsorship .......................................................... $500 per adVideo or Audio Enhancement ............................. $250 per adPop-up Advertisement (300x300 pixels) ............. $1,000

Max file size: 100KB; accepted files: .gif, .jpgFlash animation enhancement is also available and is priced upon request.

2 0 1 2 S TA F F

4020 Kinross Lakes Parkway, Suite 201, Richfield, Ohio 44286Phone: 330-523-5400 | Fax: 330-523-0823 | www.qualityassurancemag.com

Entering our ninth year of serving the food processing industry, QA magazine has established itself as a “must-read” publication for sanitarians, quality assurance and food safety professionals, pest management service personnel and food safety plant managers working in the rapidly expanding food processing industry. Featuring objective, well-researched, multi-expert articles on all facets of food quality, safety and defense – including corporate profiles of some of the best-known brands in North America – QA delivers an engaged reader audience of more than 19,000 industry professionals. Throughout the past decade, QA magazine has continued to expand its service offerings and invest in the marketplace by launching a state-of-the-art website; introducing a monthly product e-newsletter and bi-monthly e-newsletter; and offering podcasts and webinars designed to educate the marketplace about new products and services.

Quality Assurance & Food Safety

Dan MorelandPublisherdmoreland@gie.net

Mike ZaverlWestern RegionAccount Managermzaverl@gie.net

Bonnie VelikonyaClassifiedsbvelikonya@gie.net

Lisa LupoEditorllupo@gie.net

Sean BurrisAssociate Art Directorsburris@gie.net

Aaron ShriderInternet ProductionCoordinatorAshrider@gie.net

Michael KellyNational SalesManagermkelly@gie.net

Lori SkalaAdvertisingProductionCoordinatorlskala@gie.net

4020 Kinross Lakes Parkway, Suite 201, Richfield, Ohio 44286Phone: 330-523-5400 | Fax: 330-523-0823 | www.qualityassurancemag.com