Interactive Online

MBA

Interactive Online Education The possibility to enroll anytime Language of your choice – English or Spanish

or their combination A wide variety of specializations Self-paced degree programs

It is our pleasure to welcome you to LIGS University – a modern university combining practical methods and innovative approaches of the American and European system of education. Our university came into existence by merging the American and the European LIGS University and has a long tradition of providing Interactive Online education.

We are very pleased that we help meeting our students’ expectations, namely that the MBA, MSc, DBA and PhD programs provide them with new knowledge and skills needed to become even better managers and professionals.

LIGS University helps its graduates develop their critical abilities and thus gives them an advantage in the labor market. We have an experienced faculty, who leads and assists students in all courses, provides them with valuable feedback and consultations, and encourages them to pursue the highest goals.

At LIGS University we are very proud of our faculty/lecturers, who are all experts in the field of Management and Business Administration. Thanks to them, the feedback and discussions are truly beneficial for the future career and personal growth of our students. Because of this the graduates value our programs highly.

We are aware that a vast majority of our students are career students who choose to study while working full-time. It’s hard to combine demanding work with studies, family life and other interests. Therefore LIGS University strives to provide its students with flexible support and all information necessary to focus solely on studying.

In the course of their studies, students have an opportunity to attend a language course combined with a trip to Hawaii. Upon successful completion of the program, the graduates earn a degree and receive a degree certificate issued by the LIGS University.

LIGS University is a member and partner of many associations and professional organizations. It holds international accreditation of Accreditation Service for International Schools, Colleges and Universities (ASIC). The University has earned Premier status with ASIC for its commendable areas of operation.

We would be very glad to introduce you to the degree programs at LIGS University and answer all of your questions in person or on a video-call. We are convinced choosing LIGS University for your studies will help you in your further professional and personal growth.

Dr. Pavel Makovsky President LIGS University

About LIGS University LIGS University is a modern university combining effective methods and innovative approaches of the American and European system of education. The university came into existence by merging the American and the European LIGS University, and has a long tradition of providing Interactive Online education.

Why should I choose LIGS University?

All our classes are 100% online and self-paced.

You have a choice from a variety of specializations in all

programs.

Oxford tutorial model.

Lecturers of LIGS University are professionals and specialists

from their field, and because of this, the knowledge they use

to communicate to students is based on real world

experience.

Programs are suitable for busy students.

Programs are focused on practice.

You can start your studies anytime all year long.

Mission, vision and strategy MISION

LIGS University mission is to provide quality and advanced interactive online education to students from around the world at a favorable price.

VISION

LIGS University vision is to be a high-quality and innovative institution of higher education with services, attitude, and service beyond the expectations of students, lecturers and staff. Vision of LIGS University is focused on the following objectives:

Leadership - we’re leaders in the interactive online

education

Innovation - we have innovative approach

Growth - we support personal growth

Success - we help to succeed

Accreditation LIGS University is accredited by Accreditation Service for International Schools, Colleges and Universities (ASIC). The University has earned Premier status with ASIC for its commendable areas of operation.

ASIC is recognised by UKVI in UK, is a member of the CHEA International Quality Group (CIQG) in USA and is listed in their International Directory, is a member of the BQF (British Quality Foundation), are affiliates of ENQA (European Network for Quality Assurance) and

are institutional members of EDEN (European Distance and E-Learning Network).

It is also a member of Global Universities in Distance Education Association (GUIDE) and The Association of International Education Administrators (AIEA). Being accredited by national or regional accrediting agency in the USA is an option – not a must. LIGS University is regulated by the law codified in Chapter 446E of the Hawaii Revised Statutes.

Due to the differences in American and other systems of higher education and in accordance with the requirements of the laws of the State of Hawaii we need to inform you that LIGS UNIVERSITY IS NOT ACCREDITED BY AN ACCREDITING AGENCY RECOGNIZED BY THE UNITED STATES SECRETARY OF EDUCATION. Note: In the United States, many licensing authorities require accredited degrees as the basis for eligibility for licensing. In some cases, accredited colleges may not accept for transfer courses and degrees completed at unaccredited colleges, and some employers may require an accredited degree as a basis for eligibility for employment.

LIGS University holds an ISO/IEC 27001 certificate, an internationally recognized standard defining requirement for the information security of management systems, mainly information security management of

employees, processes, IT systems and company strategies. Additionally, it ensures compliance with current legislative requirements (especially the protection of personal data). ISO 27001 enforces the building of a solid information management system, provides greater security and reduces the risk of sensitive information leakage.

LIGS University also holds the ISO / IEC 9001 Quality Management System Certificate, emphasizing higher credibility through an internationally recognized audited certificate.

LIGS University also holds the ISO 29990:2010 certificate, which endorses the fact that we comply with, and continuously improve, the quality of our learning services to the full extent.

We are so proud that the community of students at LIGS University is diverse and truly international – the students are located in the USA as well as many other countries in the world. We believe it is a proof of the high quality and excellent

service provided to all students, which is confirmed also by the international ASIC Premier University accreditation.

Interactive Online MBA The MBA (Master of Business Administration) is an efficient yet flexible managerial program that is suited for students who are in middle and senior management positions who have busy schedules and is offered in various specializations so that everyone can choose according to their personal interests and needs.

The program is offered exclusively online in agreement with the newest trends in the field of professional education and the latest communication technologies. Thanks to the Student Information System, you can study anytime, anywhere and from any computer connected to the internet.

Successful graduates will earn a degree and a diploma from an American university and can continue with their studies in the DBA (Doctor of Business Administration) or PhD (Doctor of Philosophy) programs. This study program is available in Czech, Slovak, English and Spanish or a combination of these languages.

The advantages of the MBA degree program Flexibility – the studies can be customized to suit your professional and personal life to the maximum extent.

Independence and comfort – Interactive online form allows you to study anytime and anywhere in the world simply on a computer with internet connection.

Support – professional support from lecturers, informational, organizational and technical support from LIGS University by means of Student information system, e-mails, chat etc.

Sources – e-books, webinars, presentations, and other electronic study materials, a list of recommended literature and specific Internet sources make the educational process easier.

Oxford tutorial model – one-on-one model, which connects each student to one specific lecturer for each course significantly, increases

The Interactive Online MBA degree program will help you to Perceive real world strategies in the area of business and

managerial practice Prepare for a top management career by developing and

improving your skills Learn how to cope with changes in the dynamic

entrepreneurial environment Understand the principles of management and organizations Learn to use management tools and critically assess their

advantages and limits Develop practical skills that are best suited for your future

occupational tasks and objectives

Specification of the program Program duration: 1 to 2 years (or individually)

Language of instruction: English or Spanish or their combination

Form of education: Interactive Online

Start date of the program: Anytime

Admissions requirement: A bachelor’s degree

Degree earned: MBA (Master of Business Administration)

Admissions requirements Be proficient in the language of instruction, Be a graduate of a university/college with a bachelor's

degree or higher.

Documents required for admission:

Application form, Graduation documents, Curriculum vitae, Photograph.

Send all documents electronically.

The compulsory and facultative study requirements are as follows: Mandatory requirements, which have to be completed to graduate:

You need to study the theoretical basis individually to complete the program.

The Seminar paper needs to be submitted upon completion of each course (consisting of 3.800-5.000 words each)

You have to pass an e-test from each course. One final graduation thesis must be submitted (consisting

of 10.000 - 15.000 words.)

Facultative activities (aren’t included in the general tuition): Specialized webinars (online seminars) by LIGS University,

which help one to gain a better understanding of a particular field.

Ending of the program Upon successful completion of their studies, graduates of the Interactive Online MBA program earn a degree from LIGS University.

Student information system The most valuable guide throughout the whole educational process is the Student information system (SIS). In the secure environment of SIS, all necessary information regarding the program at the students' disposal including e-learning materials, e-library, e-tests, contact details of lecturers and other additional information. One can also keep the trail of their education, courses completed, submitted essays and theses, etc. Thanks to the SIS you can study anytime and anywhere!

Tuition monthly (24 installments in 2 years)

$ 370

total tuition $ 8 900

*The registration fee of $100 is not included in the tuition.

The tuition payment schedule can be adjusted to suit the needs of the student. Feel free to contact the Admissions Advisor for more information.

The tuition fee includes: Electronic study materials,

Recommended online webinars,

Access to the Student information system,

Feedback from lecturers on all assignments,

Electronic communication with lecturers,

E-learning tests,

MBA degree certificate and graduation documents.

Not included in the tuition: One-time non-refundable $ 100 registration fee,

Telecommunication fees and internet access fees,

Scholarships at LIGS University We offer various scholarships for new students, who can choose the

suitable scholarship based on their preferences and needs. The

scholarships may not be combined and the eligibility will be

reviewed by the Admission Advisor.

Early Admission Scholarship $500

Early Admission Scholarship is for applicants who submit all documents, get accepted and enroll to start studies within 2-weeks of making contact with LIGS University.

Expert Scholarship $1000

Lifetime Achievement Scholarship is for an applicant who has up to five years work experience plus degree; or an applicant who has up to 10 years work experience in field of study with or without a degree.

First Generation Scholarship $1000

First Generation Scholarship is for applicants who are the first in their family to attend graduate school and/or the for those who are first to obtain PhD or DBA Degree in their family.

Disability Scholarship $1000

Disability Scholarship is for an applicant who suffers from any form of disability.

Special Scholarship $250 - $750

Special Scholarship is for an applicant who is fluent in several languages, or for a student who has interrupted his or her studies and is now ready to continue again, or for a student who belongs to an ethnic minority group.

Hardship Scholarship $500

Hardship Scholarship is for students who are experiencing some kind of financial hardship during their studies.

Active Duty Scholarship $500

Any applicant currently serving in the armed forces.

Veteran Scholarship $1500

Veteran Scholarship is for an applicant who served in the armed forces and received honorable or general discharge.

Developing or Emerging Country Scholarship $500 - $2500

Developing or Emerging Country Scholarship is given to an applicant from a developing or emerging country.

Financial Need Scholarship $500

Financial Need Scholarship is for an applicant who demonstrates a desire to learn and has financial need for support.

Hawaii Resident Scholarship $500 - $1000

Hawaii Resident Scholarship is for an applicant who resides on any island in Hawaii. LIGS University is an online university based in Hawaii and we are very proud of our heritage.

That is why we decided to go extra mile for the prospective students who are residents of Hawaii or live there part of the year by introducing the Scholarship Program for Hawaii Residents.

The scholarship is applied to the tuition fee. The applicant is asked to provide personal statement on selected topic.

Inspired Action Scholarship $500

This scholarship is for the applicant who is inspired to get started immediately and pays full tuition. Inspired Action Scholarship is meant for students who do not want to worry each month about their installment plan. If a student decides to pay the tuition in a lump sum right after the enrollment, the student will receive the scholarship towards the total cost of the tuition.

In addition to a better tuition deal, this scholarship motivates students to finish their studies as they already paid their tuition.

Graduate Career Growth Scholarship $500

This scholarship is for the student who is motivated to complete his or her studies on time and complete some additional units to build his/her resume. Graduate Career Growth Scholarship is for students who go above and beyond degree requirements.

This scholarship motivates students to build their resumés in the course of their studies by gaining extra credit hours for activities beyond the regular curriculum. The scholarship will be applied toward remaining tuition fees before being

Scholarship Topics of Dissertation New students interested in studying the doctoral programs at LIGS University may choose from the scholarship topics of dissertation, which are topics that are of interest to LIGS University.

Applicants who select one of the scholarship topics are entitled to receive scholarship in the amount of up to 30% of the regular tuition fee. The selected topic can be processed by only two students at the same time.

Not sure what scholarship is right for you? Read more on our website or contact us at scholarship@ligsuniversity.com to discuss your possibilities.

MBA degree program structure Each student completes 12 courses in the course of the Interactive Online MBA program: 6 courses in the basic module (courses are the same for all students), 2 courses of the specialization (students choose individually) and 4 courses of the elective module (students choose individually).

Specialization Students choose one specialty, which comprises two courses.

Elective module Students choose 4 courses; the selected courses may not be the same as the courses of the specialization. Syllabi can be found below.

Strategic Management Strategic Management of

Sales Project Management Process Management Global Marketing Marketing Communication Risk Management Financial Markets and

Investments Financial Reporting and

Analysis Managerial Accounting Recruitment and Selection Planning and Development

of HR

Communication with the Media

Strategic Communication and PR

E-Commerce Digital Marketing IT Strategy Planning IT Project Management Distribution Logistics and

SCM Integral Logistics and SCM Crisis Management Corporate Social

Responsibility Business Ethics Doing Business with China

Basic module Courses are the same for all students.

Management Finance Human resources

Communication Marketing Intercultural Communication

2 specialization

courses

4 elective module courses

6 basic module courses

Strategic Management Strategic Management Strategic Management of

Sales

Accounting Financial Reporting and

Analysis Managerial Accounting

Project Management Project Management Process Management

International Marketing Global Marketing Marketing Communication

HR Management Planning and Development

of HR Recruitment and Selection

Ethical Leadership Business Ethics Corporate Social

Responsibility

IT Management Strategic IT Management IT Project Management

Financial Management Risk management Financial Markets and

Investments

Public Relations Communication with the

Media Strategic Communication

and PR

E-Business E-commerce Digital Marketing

Logistics and Supply Chain Management Distribution Logistics and SCM Integral Logistics and SCM

An example of the MBA degree program structure in the specialization Strategic Management:

Time requirements Time required for completion of the Interactive Online MBA program is based on individual pace of each student. With even distribution of activities over 2 years it is recommended to study approximately 3 – 4 hours a week.

Course of studies

1. Application The first step is to fill out the application form.

2. Enrollment Agreement The program can be started anytime during a year after signing the enrollment agreement.

3. Payment After paying the tuition fee (or its part), the student is given access to the Student Information System.

4. Self-paced studying Study activities comprise of submitting seminar papers, passing e-learning tests and attending webinars; and much more. All at an individual pace of each student.

5. Final Thesis After completing the study activities, students submit final thesis from the chosen specialization.

6. MBA Degree Upon successful completion of their studies, the graduates of the Interactive Online MBA program earn an MBA degree from the LIGS University.

Strategic

Management

Strategic Management

of Sales

Project

Managemen

Global Marketing

Financial

Markets and Investments

Recruitment and Selection

Management

Finance

Human Resources

Communi-

cation

Marketing

Intercultural Communi-

cation

Syllabi of courses

Specializations

1. SPECIALIZATION STRATEGIC

MANAGEMENT

A) STRATEGIC MANAGEMENT Course syllabus

Course abstract: There can’t be a long-term success of any organization without a strategy. The strategy reflects the purpose of the organization and its mission. With a well-formulated strategy that is communicated effectively, every person in the organization knows the purpose of their work and how it contributes to the company’s mission.

Since the conditions outside and inside an organization keep changing, the company’s strategy is also constantly changing over. Thus, the Strategic Management is in a continuous process, in which the phases of strategic analyses, strategic planning, implementation of strategic plans, and strategic control constantly repeat and overlap.

The aim of this course is to provide students with a comprehensive overview of the Strategic Management issues in different types of organizations in theory as well as on practical examples.

Upon successful completion of the course students will have mastered the tools and procedures for strategic planning and management.

Moreover, students will become familiar with methods of different strategic analyses using analytical techniques to define goals, formulate the strategy, implement it and perform subsequent monitoring and control.

Course content: Core principles of strategic management

Concepts and organizational structures Levels and formulation of a strategy

Schools of strategy The Planning school (Ansoff) The Positional school (Porter; Boston Consulting Group

matrix) The Resource based school

Levels of strategy Corporate Business Functional / Operational

Strategic management techniques and analyses External Internal Situational SWOT and its variations PEST and its variations

Comparing the market Benchmarking

Implementation of a strategy Managing change Change of an organizational culture

Strategic management in global and international scale

Strategic management in the public sector

B) STRATEGIC MANAGEMENT OF SALES

Course syllabus

Course abstract: There can be no commercial organization without Sales. In order for it to perform well, it must go beyond mere goal setting. If someone wanted to really “manage” your sales you need to be able to analyze the situation, set a sales plan and create a sales strategy and policy as well as an operational system for monitoring, measurement and evaluation of activities. This is facilitated by appropriately chosen standards and key parameters of measuring sales performance (KPI).

A truly professional Sales Manager needs to focus on the management of sales activities as well as development of the skills necessary for a sales person to be successful; because there are no naturally born sales people, the skills have to be learned.

The objective of this course is to show students the roles and important functions of Sales Management in a company.

Students will learn how to build and implement sales plans, how to manage sales and how to achieve the set sales targets. Students learn the sales techniques and new strategies of closing sales, prospecting and negotiation in sales.

An integral part of this course is the introduction to management, leading and motivating sales teams along with coaching, delegation, roles and tasks of a Sales Manager.

Upon successful completion of this course, students will be able to create a strategic sales plan for a company and master selling skills in order to be able to use them in the role of a sales person as well as in the role of a manager and coach for a sales team.

Course content: The sales process - setting goals, measuring and achieving target values

The importance of sales planning

Sales & Operations Planning – an integrated process of synchronization and coordination between marketing, sales, production and administration

Sales planned to hit targets – Pareto rule, personal sales plan

Closing the sale General principles, understanding buyers’ behaviour Closing techniques, body language Cross selling, upselling Creating customer’s needs

Prospecting in sales – its importance for successful Sales Management

Prospecting skills – research, organization, listening, communication, interpersonal, etc. skills

Cold Calling techniques Prospecting with existing customers New techniques for prospecting in sales

Break-Even Analysis in Sales Simple vs. multi-product Break-Even Point Operating leverage Discounts vs. promotions

Negotiating Sales Strategies for overcoming objections Strategies for getting to an agreement The best use of time after a negotiation

The Specifics of Leading a Sales Team

2. SPECIALIZATION ACCOUNTING

A) FINANCIAL REPORTING AND ANALYSIS

Course syllabus

Course abstract: This course covers current practices in corporate financial reporting and fundamental issues relating to asset valuation and income determination. The emphasis is on financial statement analysis, reporting techniques and the interpretation of financial disclosures to help improve risk assessment, forecasting, and decision‐making. The use of cost analysis in decision-making contexts is also discussed.

Upon completing this course, the participants should be able to read and interpret annual reports based on International Accounting Standards and even though they might still lack full knowledge of irregular or very technical information, students will be able to make their own informed opinion about the financial performance, situation and perspective of the reporting entity that published their annual report.

Course content: Financial Reporting

Introduction to International Financial Reporting Standards

(IFRS)

Analysis and Interpretation of Financial Statements (Balance

Sheet, Income Statement, Cash Flow Statement, Statement

of Changes in Equity, Annual Report)

Methods of Financial Statement Evaluation (Ratio Analysis

and Profitability Analysis)

Income Measurement & The Reporting Cycle

“Measurement Triggering” transactions and events

The periodicity assumption and its accounting implications

Basic elements of revenue and expense recognition

The adjusting process and related entries

Accrual – versus cash-basis accounting

Preparation of financial statements

The accounting cycle and the closing process

The nature of “optional” reversing entries

Classified balance sheets

The importance of business liquidity and the concept of an

operating cycle

Cost Analysis

Cost-volume-profit and Business Scalability

Cost behavior patterns and implications for managing

business growth

Methods of cost behavior analysis

Break-even and target income analysis

Cost and profit sensitivity analysis

Cost-volume-profit analysis for multi-product scenarios

Critical assumptions of cost-volume-profit modelling

Reporting Techniques

Variable costing versus absorption costing

Segment reporting

Measures of residual income

Concepts in allocating service department costs

Leveraging modern information systems to enable better

decisions

B) MANAGERIAL ACCOUNTING

Course syllabus

Course abstract: This course aims to develop an introductory understanding of accounting information for use by management in planning and controlling operations. It provides a framework for measuring managerial performance that is developed through an analytical treatment of cost behavior under dynamic conditions.

It is done so by employing tools such as job costing, process costing, activity-based costing, variable costing, cost estimation, cost-volume-profit analysis and budgeting. The ability to use costs in decision-making contexts will be identified.

Course content: Introduction to Managerial Accounting

The distinguishing characteristics of managerial accounting The role of managerial accounting in support of planning,

directing, and controlling Key production cost components: direct materials, direct

labor, and factory overhead Product costs versus period costs Categories of inventory for manufacturers and related

financial statement implications Cost-Value-Profit and Business Scalability

Cost behavior patterns and implications for managing business growth

Methods of cost behavior analysis Break-even and targeted income analysis Cost and profit sensitivity analysis Cost-volume-profit analysis for multi-product scenarios Critical assumptions regarding cost-volume-profit modeling

Cost Management Systems

Basic concepts in job costing

Information systems for job costing environments Tracking job costs in the corporate ledger Accounting for actual and applied overhead Job costing in service, not-for-profit, and government

environments Modern management of costs and quality

Process Costing and Activity-Based Costing

The purpose and functioning of a process cost accounting system

The concept of equivalent units of production Assigning total cost to completed units and units in process Activity-based costing systems

Course Objectives

To understand how accounting systems can provide information and data for management decision making

To analyze and interpret managerial accounting reports that provide both objective measures of past operations and subjective estimates about future decisions

To analyze and interpret cost behavior To understand various cost systems: e.g. Job Order Costing,

Process Costing To apply and interpret a basic financial statement analysis To summarize and interpret cash flow activities To describe and illustrate an income analysis under various

costing assumptions To be able to apply and analyze product costing allocation

methods To be comfortable with performing accounting analysis and

approaching business problems from a management point of view

3. SPECIALIZATION PROJECT

MANAGEMENT

A) PROJECT MANAGEMENT

Course syllabus

Course abstract: Projects are a part of everyday work for managers, entrepreneurs or specialists in any field of business. If they are not managed properly, the projects can start to have a life of their own. This course will provide the students with very important information and knowledge on how to get the desired result after managing projects. At first the course introduces students to the basic concepts of project and process management.

Another part of the course is dedicated to the important term of the Project Scope, its definition, verification and changes. The timeframe and cost of a project are important factors for each project and are discussed in a section of the course.

An important determinant of a project’s success or failure is the actual project team. Students are encouraged to take a closer look at the dynamics of project teams, the phases of building a team and team roles. There can’t be a successful project without a project team that communicates with each other effectively in any given project. The environment where the project is put into action tends to carry with it a certain level of risk that needs to be managed effectively to have a successful closure. Risk analysis and risk management in terms of a project forms another important part of the course. The latter part of the course is dedicated to the ending phase of a project – project closure or termination. Upon successful completion of the course students are going to be well prepared to handle projects effectively in a realistic environment with all changes and risks involved.

Course content: Introduction

Project and Process Management Project organizations

Managing and Planning of the project scope

Project initiation Definition of project scope Verifying project scope Management of changes in project scope Developing a project plan

Time management of projects

Defining and determining the order of various activities Giving an approximate duration of activities Set a Project timeframe Check-up of the schedule

Project cost management

Resource planning Estimating the cost Budgeting of costs Cost control

Human resource management in the project

Project teams Management of communication in the project

Risk management

Risk management planning Identification of risks Qualitative and Quantitative risk analysis Planning the response to risk Monitoring and control of risks

Project closure and conclusion

Documentation Audit Project termination & Closure

B) PROCESS MANAGEMENT

Course syllabus

Course abstract: Process Management is defined as the use of knowledge, experience, skills, tools, techniques and systems to define, visualize, measure, control, inform, and process improvements to meet customer requirements. While always ensuring that profitability is maximized.

The aim of this course is to provide students with comprehensive information on the management of company processes and operations.

Students will learn how to model these processes and subsequently make the best of them through the application of the inherent knowledge gained in Process Management for their companies.

Course content: Introduction

The principles of process management

Process structure

Relationship process and organizational structures

Operation management

Operations strategy

Product design and process selection

Total quality management

Supply chain management

Capacity planning

Facility location and layout

Inventory systems

Methods of process management

ARIS

Six Sigma

Lean

Business process reengineering

Enterprise resource planning

Other methods

Process modeling

Modeling tools

Model of value-added

Organogram

Balanced Scorecards

Flowcharts

Ishikawa diagrams

Process management

Defining processes, the issues and the risks

Measurement of processes and data collection

Data analysis, Capability Maturity Model

Process improvement, process standards ("best practice"

procedures)

Implementation of control elements

4. SPECIALIZATION HR MANAGEMENT

A) PLANNING AND DEVELOPMENT OF HR

Course syllabus

Course abstract: The aim of this course is to familiarize students with the process and specifics of Planning and Development of Human Resources. In the course the students will examine the process, goals and strategy for securing human resources, they will be able to identify the key resources in all areas of operations. The center of attention for Human Resource Management is focused on the motivation of employees. It is the most important factor for securing qualified and satisfied specialists and staff. Motivation and performance management forms another part of the course. Employees’ need for retention and training programs throughout their professional path in a company are explained. In order to keep high level of motivation and performance, training is implemented in such a way that it is closely related to performance management. HR psychology is implemented when one recognizes employee personality types that are also part of the curriculum. Participants will learn to identify the training needs of employees and use the latest approaches in human resource development. Performance management completes the curriculum of the course. After completing the course the students will get comprehensive and current knowledge from the specific area of Human Resource Management covering the planning of the work force and its development.

Course content: Induction, Training and Employee Development

Types of training programs Designing a training program Evaluation of training

Motivation as a general factor for development of HR Factors of motivation Positive motivation Special financial incentives Demotivation Commitment to work Counseling

Learning of individuals and organizations

Performance management Reasons for poor performance Improving performance Performance appraisal

Team performance management Recognition and reward system

Remuneration policy Employee benefits

Managing different personality types

B) RECRUITMENT AND SELECTION

Course syllabus

Course abstract: The aim of the Recruitment and Selection course is to provide students with a full understanding of the process of recruitment and selection of new employees. The process needs to be relevant according to the guidelines of HR, the system of addressing new applicants, and employee selection methods.

The course also includes insight to correct planning of job interviews and interview routines.

Students will learn different types of job interviews and how they are put into practice. Students will be able to have a working knowledge of the use of assessment centers for the selection of new employees, which includes psychological testing along with other methods.

Another important topic that is discussed in this course is how and when recruitment agencies can play a role in the selection process. Upon successful completion of the course, students will be able to establish procedures for finding, selecting and further developing the employees.

They will be able to choose the appropriate method for individual parts of the process from the perspective of both employer and employee. Last but not least, students will learn how to apply ethical approaches in the whole process.

Course content: The recruitment process as a part of the permanent

responsibility of company management

Staff resources (external and internal), along with their

advantages and disadvantages. How to select the

appropriate staff resources that would most be suited for

a given set of tasks

The methods of identifying and matching candidates for

a specific job. Students will become acquainted with the

form and content of typical procedures for addressing and

selecting target groups

Selection and Recruitment methods: starting from the job

description to a description of the sought requirements and

interview and assessment centers

Students will become familiarized with the demands of the

professionals who are tasked with carrying out the

assessment of the candidates

An initial hire’s understanding of compliance requirement

polices and expectations, along with an understanding of

the rigors of employee training.

Basic elements of ethics in the process of "staffing"

5. SPECIALIZATION INTERNATIONAL

MARKETING

A) GLOBAL MARKETING

Course syllabus

Course abstract: The aim of this course is to reveal to the students the basic principles, specifics and tools of strategic marketing in the global market. Students will learn about important marketing practices and methods of marketing research that will help them understand the global environment in a broader context.

The topics discussed in the first part of the course are dedicated to the research of the international environment including the economic, demographic, technological, socio-cultural, ecological, political and legal factors. Participants of the course will also obtain important and current information about the selection of target markets, positioning, segmentation and branding in the international environment, and will become familiar with its specifics.

The marketing mix and communication mix in the global context are also included in this course. The last part of the course is dedicated to the factors that influence decisions to enter international markets. Students will get the essential knowledge of the forms of entry to the markets that require minimal capital investments (licensing, franchising). Upon completion of the course the students will have the essential knowledge of marketing in a global context and will be able to assess the strategic marketing questions from the global perspective stretching beyond the boundaries of a single country.

Course content: The definitions of marketing

Competition Competitive edge Resource-based viewpoint of the firm (RBV)

Research of environment and situation PESLEDI BCG matrix

Porter’s 5 forces Ansoff’s matrix 5Ms internal audit SWOT Analysis

International marketing activities Intercultural marketing Economic Demographics Technological Socio - cultural Ecological Political and Legal factor

From the global viewpoint: Segmentation Targeting Positioning Branding The marketing mix, its components and modifications The marketing communication mix

B) MARKETING COMMUNICATION

Course syllabus

Course abstract: The aim of this course is to offer students a comprehensive overview of different marketing communication tools. The course explains how these tools work, especially in practical use. The students will earn the valuable knowledge of pros and cons of each individual form of marketing communication.

Along with tools an important advice on which situations, products and services require what kind of marketing communication tool or tools that are to be used. Students will become very well acquainted with the objectives of marketing communication. They will begin to understand the role of communication in the marketing strategy of a company and with the creation of the

communication mix along with its methodology. Different types of marketing communication tools such as advertising, sales promotion, PR, sponsorship, personal selling, direct marketing, public relations, online communication, and many more are featured in the course.

The aim is to present the current trends in marketing communication including guerrilla marketing, ambush marketing, branding, event marketing and mobile marketing. Since the current trends evolve around online communication – inbound marketing and content marketing form an important part of the course.

Upon conclusion of the course the students will be well informed about current trends in marketing communication and they will be able to make use of the methods studied in their professional career.

Course content: Fundamentals of communication in marketing

Consumer behavior and marketing communication

Promotion planning and techniques

Advertising techniques

The Internet as a powerful marketing communication tool

Inbound Marketing and Content Marketing

Marketing Communication departments and their

management

Media

Marketing and Advertising research

Sales Promotion

Personified Promotion

Direct Marketing

Public Relations

6. SPECIALIZATION E-BUSINESS

A) E-COMMERCE

Course syllabus

Course abstract: The aim of the E-Commerce course is to familiarize participants with the issues of marketing strategy and trade through the internet, the development of the internet environment, its specific aspects and factors that influence the overall development and business support of existing businesses that are in the market. Upon successful completion of the course, students will be able to compare their assumptions to their conclusions, to identify ways of addressing specific problems and model situations in managerial decision-making processes, to plan the corporate strategy of a company in the areas of trade and internet-based promotion.

Course content: An introduction to the issues of presentation on the

internet. The creation of a company on the internet, which will lead to formulating a company presentation and taking the first steps and making the initial analysis

Web design, graphic design of presentation and its ergonomics

Internet marketing strategy, its development and maintenance

Search engine optimization and search engine marketing Applicability of presentation and user behavior. Creating an

appropriate structure of presentation Static vs. Dynamic presentation. Editorial system and various

open source solutions Copywriting - writing text and creating content for the web E-Shop - user and business related practices Functioning of e-shops and various types of solutions

including open sources which are linked to corporate applications. Business tactics on the internet, using various sales channels

Product website and microsites in general. Suitability of use and what it actually relates to

B) DIGITAL MARKETING

Course syllabus

Course abstract: The aim of this course is to provide students with up to date knowledge of internet marketing strategy using the SEO (search engine optimization) and SEM (search engine marketing) tools, content and affiliate marketing, social media and e-mail marketing. Upon successful completion of this course, students will be able to identify ways to address specific problems and model situations in their managerial practice. They will learn how to plan and implement a corporate strategy that is related to both points of view from the financial and strategic aspects of internet marketing.

Course content: Support for corporate presentations and e-shop - electronic

marketing. Tools, goals, possibilities PPC (Pay per click) campaigns. Principles, practices,

possibilities of use. SEM and banner campaigns SEO - support of positions in search engines. Selection of

keywords and their support. Prohibited practices. Contents and exclusions from the SEO analysis

Facebook - support on the social network. Rules, objectives and procedures

Mailing as a marketing tool. Objectives, solutions to a wide variety of problems

Evaluation of campaigns and the effectiveness of individual marketing events. Google analytics

Introduction to the issue of hosting for corporate presentations or an e-shop

Mobile Internet as a tool for internet marketing

7. SPECIALIZATION FINANCIAL

MANAGEMENT

A) RISK MANAGEMENT

Course syllabus

Course abstract: The Risk Management Course introduces participants to the many different types of risk that an organization faces, as well as the concepts of managing financial and non-financial risks. Students will learn the methods of management, measurement, and control of these risks. The whole process of identification, analysis, response along with risk control and culture is addressed in the course of the class. Students will become familiar with risk concepts such as applied to credit, liquidity and interest rate risk. Students will learn the importance of capital adequacy, with the nature and components of market risk, operational risk and credit analysis.

Course content: When does the risk arise

Identification of risk

Quantification of risk

Likelihood and impact of risk

Expected and unexpected loss

Addressing the risk

Identification and implementation of countermeasures

Risk management and enterprise risk management

Risk identification & analysis

Risk response

Risk control

Risk culture

Capital adequacy

Systematic risk

Unsystematic risk

Financial risks

Credit risk and credit analysis

Direct credit risk

Credit equivalent risk

Settlement risk

Large credit exposure risk Market risk

Interest rate risk

Equity risk

Commodity risk

Foreign-exchange risk

Correlation risk

Credit spread risk

Liquidity risk

Funding risk

Market liquidity risk

Business risk

Legal risk

Reputation risk

Taxation risk

Currency convertibility risk

Disaster risk

Regulation risk

B) FINANCIAL MARKETS AND

INVESTMENTS

Course syllabus

Course abstract: The aim of the Financial Markets and Investments course is to familiarize participants with the principles and functioning of financial markets, along with issuance of and trading in securities. Students will also learn about the classification and operations of financial markets.

Students will gain information about stock, bond, money, capital markets, stock exchanges and OTC organizations. They will be introduced to concepts such as risk, return, the efficiency of financial markets and more. Upon completion of the course the students will understand the principles and functions of financial markets and instruments.

They will gain deep knowledge of operations on financial markets. Students will be able to make practical use of the knowledge in their professional as well as private life.

Course content: Categories of financial markets Financial risks The driving forces of financial markets Determination of interest rates Different categories of markets

- Money - Mortgage - Stock - Foreign exchange - Derivative securities

Market players - Commercial banks - Insurance companies - Mutual, hedge, and pension funds

Securities - Types and forms of securities - Primary and secondary securities markets - Margin dealings

Regulation and supervision of the financial markets International Financial Supervision Portfolio theory and investment analysis

8. SPECIALIZATION PUBLIC REATIONS

A) COMMUNICATION WITH THE MEDIA

Course syllabus

Course abstract: This course introduces students to the themes of media, culture, and communication. It examines the factors that have had an influence on the media. An important part of the course is also dedicated to the influence that the media has on attitudes, values and behaviors of individuals as well as the society.

Another part of the course is dedicated to the area of Public Relations (PR) as an individual discipline within the communication and media theory and practice. PR is presented in the course from a very practical perspective that will provide students with knowledge and ideas that are ready to be used in their practice.

The risks that are associated with some of the most common errors in PR will also be tackled. Upon completion of the course, the students will be able to demonstrate an understanding of the media and communication theory.

They will learn to perceive Public Relations as a very sensitive topic, and they will be able to apply the knowledge that is gained in their professional lives. The graduates of this course will be able to recognize the importance of media and theories and processes in the global world.

Course content: Communication as a universal phenomenon

Human communication Mass Media & Social Media

What are Public Relations?

The birth of a specialty The standing of PR Rhetorics, persuasion and propaganda

- How to control and regulate crucial information

- When, where, to whom and in what way is information disseminated in such a way that it catches the attention of the public

- Working with exclusive information - Timing of communication and its rules and options - Creating an interest in the topic we are promoting - Blurring the weaknesses of the key topic - How to present information that does not lie within

the public interest. Media relations

Focus on the media in such a way that it leads to PR success How to get information to journalists

Press releases, special events and sponsorships

Media and cultural theory

B) STRATEGIC COMMUNICATION AND PR

Course syllabus

Course abstract: The concept behind this course is to fully understand how journalists operate, using psychological methodology. By understanding media working practices, projected targets within Public Relations can be greatly increased when used correctly. Students will learn how to plan PR activities and use them with different media. In order to become a successful spokesperson, it is also vitally important to master advanced communication and presentation skills.

Whilst adhering to the best practices, you will gain more confidence and have the ability to be able to resiliently withstand all aggressive journalistic attacks. At the same time, you will find out what the strengths and weaknesses are within the media and how to intelligently control and manage them to appeal to the public interest.

Course content:

The definition of Public Relations

PR in a different context (business, politics, etc.)

PR planning

Media relations (newspapers, TV, radio)

Working practices of journalists

How the media professionals think and what their priorities are

Persuasion techniques

Various avenues of communication including a journalist from the agency, press, radio and television

Effectively communicating on a personal level, conducting phone meetings or e-mail communication.

The unity of content and form in the serious and tabloid media

When, where, to whom and which way to pass the information to catch an interest of the public

Off the record, or only in private?

Time and deadline

The story and its basic structure

Successful public speaking

Components of a successful speech

Advanced communication skills

Advanced presentation skills

9. SPECIALIZATION IT MANAGEMENT

A) STRATEGIC IT MANAGEMENT

Course syllabus

Course abstract: The aim of this course is to familiarize participants with the fundamentals of IT management planning and the value that it delivers to businesses. The course is focused on particular aspects of IT management and assessment methodology as well as the effective planning process optimization in the IT field. The course focuses on the relationship between global and information strategy along with the phases of strategy formulation and implementation. It also explains major strategical IT issues and trends.

Course content: Strategic goals

Data, information (including Security issues) and knowledge

Decision making processes

Classification of information

IS/IT strategy as part of a company’s strategy

- Employee designation and formulation of strategy

responsibilities.

- Structure and specification

IS/IT strategy phases and it’s implementation, along with

common mistakes

Strategic analysis of

- Structure

- Methodology

System integration

IS lifecycle

ERP concept

Cloud computing

B) IT PROJECT MANAGEMENT

Course syllabus

Course abstract: This course delivers the universal methodology for quality management principles for the IT projects. The main issue is to present the basics of the concept known as Scope & Seek and Solve and Sustain. They are detailed phases with a systematic approach to quality management and its application in practice. By the end of the course students will have obtained knowledge of business related terms such as HLRA, SIPOC, CTQ, VOC, URS and Toolgate along with a review of their principles. After the completion of this course students will be aware of the main techniques and the approaches that each and every toolgate require for managing IT project quality. The following concepts will be explored: the Project Charter, Quality and Validation Plan, Test Strategy Plan, Operational Handbook and Handover Checklist.

Course content: Scope and Seek

Establish project organization and team unity

Project planning

Mapping the business process

Performing VOC

Developing business proposals

Identifying potential root causes

Defining compliance requirements

Learning to complete the toolgate review

Solve: Analysis and Conceptual Design

Planning for project execution

Planning project communications

Setting up project risk management

Ensuring that there is an appropriate project quality that

can be validated

Analyzing what the requirements are

Evaluating and selecting packages

Defining what the specifications are and ensuring that there

is traceability

Conduct toolgate analysis

Solve: Detail and Development

Design and code programs

Define test strategy and specifications

Set up systems for testing

Define service level agreement

Define deployment strategy

Conduct toolgate detail design

Solve: Testing and Acceptance

Prepare user training

Perform tests

Write test summaries and validation reports

Set up a productive system

Set up a support organization

Define criteria for going live

Solve: Deployment

Execute user training

Finalize the operational handbook

Conduct a go live toolgate

Provide immediate post go live support

Go live and deploy system

Sustain

Implement a dashboard

Identify a business case and implement a follow up process

Conduct a handover session

Finalize a handover checklist

Demonstrate the ability to conduct a toolgate

Close project and document lessons learned

Give a finalized project status and be able to celebrate

10. SPECIALIZATION LOGISTICS AND

SUPPLY CHAIN MANAGEMENT

A) INTEGRAL LOGISTICS AND SCM

Course syllabus

Course abstract: Within the framework of the Integral Logistics and supply chain management course, students will learn in a broader concept of logistics, which is applied to all aspects of material flow both inside an enterprise and between enterprises. A substantial part of material flow is planning and controlling production, planning or, more precisely, predicting demand, sales management and the problematics of purchases. Logistics integrates all functions of planning and controlling material flow and because of that it is called Integral Logistics and supply chain management.

Students will focus on purchasing logistics and state of inventory management. The aim is to familiarize students with strategic and operative activities of corporate purchase and methods of state inventory management, analysing a portfolio of purchase items and ways of evaluating suppliers. Knowledge of successful activities of a corporate purchase determines what is economically advantageous to the admission of the corporate processes. Orientation in strategic and operative activities allows managing enterprise purchasing processes.

Knowledge will be acquired in the analysis methods of items, which allows placing items accurately into an appropriate group in terms of its importance, the number of needs and supply specifics. Good knowledge of methods of managing state of supplies, allows you to reduce capital binding resources. Control of methodologies for the suppliers’ assessment provides suppositions for effective work with suppliers and finding solutions for advantageous ways of mutual cooperation. An important area is also the location of the customer order decoupling point in the logistics chain.

Furthermore, students will learn various elements of planning and controlling production, which consists of kinds of production, which are typology, the basic planning activities and production management, and theory of tensile and compressive material flows. One of the main tasks of the subject is to help students

understand the strategy of logistic activities in production as a continuation of the implementation of corporate strategy into operation.

From this concept of strategy also follows an appropriate organization integration of production planning in the company’s organization culture. Depending on the location of the decoupling point of a customer order, the management of the volume of work that is in progress, alternatively controlled replenishment of warehoused and finished products that can then take place. Information systems are used within the framework of production planning. Great pressure is put on reducing costs of production. Raises are needed to reduce interoperation stocks and therefore, bind material flow by using elements of the Kanban principle that is still more common to this day.

The goal of this class is to enable students to gain a comprehensive overview of Integral logistics and supply chain management, which is focused on purchasing, inventory management and organization and production management. Students are able to put the acquired knowledge into practice. Thus, developing their own skills in decision-making and management of logistics activities.

Course content: Broader and closer conceptions of logistics Demarcation of the term Integral logistics

Purchase logistics: Definition of purchase logistics

- Major roles of purchase logistics - Processes of purchase strategies

Evaluation and selection of suppliers Basic principles of the building supplier along with

customer relationships - Good relations between suppliers and customers - Model of cooperation between supplier and

customer Making a decision - Make or Buy

Stock Management: Being able to define inventory management

Learning to identify the major roles that exist within inventory management

Stock demands vs. needs Types of inventories:

- Reference values of individual types of inventory that have their own individual types of branches

- Structure of the assets and inventory of a typical industrial company

Functions of stocks Reasons to retain stockholders Advantages / disadvantages of any given stock Stock Analysis - definition and reason of its execution Effect of stocks on economic indicators The impact of being out of stock Obtaining Optimal stock levels of growth. The student will

understand the methods for determining the amount of an insured stock

Options of stock reduction Decoupling point Material flow Principles of material flow setting

Matching supply and demand The lead-time gap Improving the visibility of the demand structure The supply chain fulcrum Forecasting for capacity, and executed against demand Demand management and planning Collaborative planning, forecasting and replenishment

Production planning and management Defining Production logistics Production planning and management Definitions of related terms

- Structure and selection of production planning and production management

- Exchange of information with suppliers

Operative production plan

- Operational management of production

One Piece Flow method (OPF) - Rules / benefits / reasons for using OPF methods - Basic building blocks of OPF methods - Suppositions for establishing OPF methodology

Tensile and compressive production management systems and their definitions

- Suitability of using the tension system

Generic supply chain strategies (Focus on Kanban and Hybrid systems)

- Meaning of Kanban and Hybrid systems - The reasons for implementing the Kanban system - The reasons for implementing the Hybrid system

Enterprise Resource Planning (ERP) and SAP - Carrying out and completing ERP processes - Advantages and disadvantages of ERP

B) DISTRIBUTION LOGISTICS AND SCM

Course syllabus

Course abstract: Within the framework of Distribution Logistics and Supply Chain Management course work, students learn the basic concepts in the field of logistics and supply chain management.

Logistics is essentially a planning orientation and framework that seeks to create a single plan for the flow of products and information through the business. Supply Chain Management builds upon this framework and seeks to achieve linkage and coordination between the processes of other entries in the pipeline, i.e. suppliers and customers, and the organization itself. For example, one goal of supply chain management might be to reduce or eliminate the buffers of inventory that exist between

organizations in a chain through the sharing of information on demand and current stock levels.

This course also focuses on closer concepts of logistics: including distribution logistics which consists of activities relating to transport, storing and handling.

The purpose of proper setting of distribution activities is to achieve good availability of goods or services for customers. This is the final part of the overall logistics chain, which may significantly affect the necessary level of customer service. The goal of successful distribution may be the availability of goods or services in a particular geographical area, delivery speed of goods to customers, providing special transport conditions, completion with other goods or creating pre-season supply depending on the type of distributed goods.

By the specification of the distributed product, it is necessary to choose an appropriate strategy, which consists of suitable configuration of logistic materials. Based on this, the number and the size of distribution storages are chosen, which can significantly influence total distribution costs. The options of both direct and indirect distributions are usually under consideration – establishing central or regional storages.

The specification of the product has a great impact on the distribution channel. Within the framework of the distribution strategy, it is necessary to coordinate the storage technology depending on the given operator. For this decision, it is necessary to know the analysis of material flows of storage, to be able to define the required functionality of processes and their information security. We choose handling routes and organize individual stock zones based on the intensity of material flows.

The packaging technique plays an important role in the distribution of activities. Properly designed packages must meet a number of requirements depending on the method of storage and transport. The issue of returnable packaging is often dealt with too.

The goal of the course is to enable students to gain a comprehensive overview and orientation in basic terms of logistics, distribution logistics and supply chain management. Students will be able to integrate their acquired knowledge and put it into practice, thereby allowing the development of their competences

in independent decision-making and logistic activities management.

Course content: Basic terms

Subject, content and role of logistics Aim of logistics, and aim of business logistics Basic principles of logistics The key logistic activities Broader and closer concept of logistics, integrated logistics Corporate strategy and logistics Logistics as a competitive advantage (Customers, Company,

Competitor- Three C‘s) Logistics and customer value The role of logistics in marketing Quality of services Components of the Logistic systems Information and information systems in logistics

Distribution Logistics (supply) chain Physical distribution Distribution structure

Transport Definition of transport Basic division of transport Advantages and deficiencies of each type of transport Spheres of transport satisfaction Transfer, transport and shipping process

Storage Storage methods and functions Types of storage Basic storage activities Inspection of stocked goods Store management Systems of storing goods and handling material

Handling

Handling unit Manipulation units division Packing and Packaging Personality of manager – logistics

Supply Chain Management Why Supply Chain Management (SCM) Define SCM Development Trends The globalization of supply chains

Generic supply chain strategies - Lean Supply Management Origins of the Lean manufacturing Lean supply principles Focusing on cost to serve Drivers for Lean Supply Chain Lean Process Mapping tools

Generic supply chain strategies- Agile Supply Management The need for Agility Agile Supply Chain Concept Agile Supply Chain Framework Competing on responsiveness Getting it Right from Within Agile or Lean?

Total Quality Management Techniques (TQM) What is TQM? Six Sigma as a TQM

11. SPECIALIZATION ETHICAL LEADERSHIP

A) BUSINESS ETHICS

Course syllabus

Course abstract: This course is focused on the global importance of ethical behavior. It presents basic tools and frameworks to the students. In addition, this course also teaches students many practical examples from business history. We will cover the roots of business ethics. We will compare varying cultural differences in Europe, USA, Africa, Asia, and Arab nations. Practical examples of unethical behavior will be covered. The most Interesting part of the course has been devoted to business failures and relevant lessons learned.

The course on Business Ethics emphasizes the moral and business principles that should be implemented consistently around the world and are designed to lay the groundwork for win-win business relationships.

Course content: Social interaction

Description Main characteristics

Social behavior and social values

Aggressive or violent behavior Rational or instrumental actions

Cultural differences

Europe USA Africa Arab countries China Japan Vietnam

Business failures

Language Respect Hierarchy Religious issues

Business and managerial ethics

Definition and basic orientation Principles of managerial ethics principles Examples (Enron, WordCom, Tyco, Hollinger)

Unethical behavior

Sales Marketing Finance Workplace

Human resources

B) CORPORATE SOCIAL RESPONSIBILITY

Course syllabus

Course abstract: Facing a complex, interconnected global environment, many companies, especially large enterprises that span multiple regions and cultures, have begun to adapt strategies and operations to embrace responsibilities that extend beyond their financial and economic roles. Corporate Social Responsibility (CSR) is an emerging organizational domain that describes an organization's effort to assess and take responsibility for its impact on environmental and social concerns.

In this course, students will examine the nature of CSR, its strategic imperatives, applications in various contexts and its impact on traditional business processes and practices. As the nature of CSR is both crucial to apprehend and somewhat controversial, the course opens with a pointed effort to develop a cohesive definition of CSR and a framework for assessing its relevance to social well-being.

With a core schema in place, students will have the opportunity to explore CSR as both a strategic matter and from the perspective of its impact on daily business operations. In addition, the roles of CSR in global or multi-regional contexts and the importance of CSR to not-for-profit (NFP) and non-governmental (NGO) organizations are investigated. As CSR is an emerging topic in both research and practice; and as CSR is a multi-disciplinary, highly integrative function, the course places significant emphasis on measurements and metrics used to both deploy and evaluate socially responsible corporate performance.

By completing this course, students will:

1. Review the history and foundations of Corporate Social Responsibility (CSR)

2. Investigate the role of CSR in contemporary global enterprises 3. Examine the role organizational leaders play in developing,

deploying and monitoring CSR policies and performance environments

4. Analyze policies and activities used in activating CSR 5. Evaluate policy and performance metrics for CSR

implementations 6. Compare the nature and effect of CSR policies and

performance in not-for-profit organizations versus for-profit 7. Identify characteristics of global organizations and institutions

that indicate for CSR performance. 8. Evaluate applications of CSR in various social and economic

Course content: What is social responsibility?

Toward a cohesive definition Principles of CSR Stakeholder relationships

Prominence of CSR

Evolving emphasis in companies The corporate social contract Sustainability and corporate responsibility

Corporate Governance and CSR

Governance roles and responsibilities CSR for Governance metrics and principles Forces that determine governance priorities

CSR for Leadership

The manager's or leader's role Developing a strategy for CSR Implementing CSR

Applications of CSR

Environmental Economic Development Equity Ethics

Activating CSR

By policy By activities Externalizing costs

Evaluating CSR

CSR Standards and Metrics Social vs Financial Measurement Finance and Sustainability

Internal Standards for CSR

Internal communication Employee engagement Transparency and social media

CSR in the Global Context

Globalization's impact on CSR CSR in developing regions CSR as Cost Benefit

CSR for Not for Profits (NFP) and Non-government Organizations (NGO)

Distinctions for NFP and NGO Accountability in NFP and NGO Measuring CSR performance in NFP and NGO

Elective module Students choose 4 courses; the selected courses may not be the same as the courses of the specialization.

Syllabi of the elective module courses can be found bellow.

Strategic Management

Strategic Management

of Sales

Project Management

Process Management

Global Marketing

Marketing

Communication

Risk Management

Financial Markets and

Investments

Financial Reporting and

Analysis

Managerial Accounting

Recruitment and

Selection

Planning and

Development of HR

Communication with the

Media

Strategic

Communication and PR

E-Commerce

Digital Marketing

Strategic IT Management

IT Project Management

Distribution Logistics and

SCM

Integral Logistics and

SCM

Crisis Management

Corporate Social

Responsibility

Business Ethics

Doing Business with

China

1. STRATEGIC MANAGEMENT

Course syllabus

Course abstract: There can’t be a long-term success of any organization without a strategy. The strategy reflects the purpose of the organization and its mission. With a well-formulated strategy that is communicated effectively, every person in the organization knows the purpose of their work and how it contributes to the company’s mission. Since the conditions outside and inside an organization keep changing, the company’s strategy is also constantly changing over.

Thus, the Strategic Management is in a continuous process, in which the phases of strategic analyses, strategic planning, implementation of strategic plans, and strategic control constantly repeat and overlap.

The aim of this course is to provide students with a comprehensive overview of the Strategic Management issues in different types of organizations in theory as well as on practical examples.

Upon successful completion of the course students will have mastered the tools and procedures for strategic planning and management.

Moreover, students will become familiar with methods of different strategic analyses using analytical techniques to define goals, formulate the strategy, implement it and perform subsequent monitoring and control.

Course content: Core principles of strategic management

Concepts and organizational structures

Levels and formulation of a strategy

Schools of strategy

The Planning school (Ansoff)

The Positional school (Porter; Boston Consulting Group

matrix)

The Resource based school

Levels of strategy

Corporate

Business

Functional / Operational

Strategic management techniques and analyses

External

Internal

Situational

SWOT and its variations

PEST and its variations

Comparing the market

Benchmarking

Implementation of a strategy

Managing change

Change of an organizational culture

Strategic management in global and international scale

Strategic management in the public sector

2. STRATEGIC MANAGEMENT OF SALES

Course syllabus

Course abstract: There can be no commercial organization without Sales. In order for it to perform well, it must go beyond mere goal setting. If someone wanted to really “manage” your sales you need to be able to analyze the situation, set a sales plan and create a sales strategy and policy as well as an operational system for monitoring, measurement and evaluation of activities. This is facilitated by appropriately chosen standards and key parameters of measuring sales performance (KPI).

A truly professional Sales Manager needs to focus on the management of sales activities as well as development of the skills necessary for a sales person to be successful; because there are no naturally born sales people, the skills have to be learned.

The objective of this course is to show students the roles and important functions of Sales Management in a company. Students will learn how to build and implement sales plans, how to manage sales and how to achieve the set sales targets. Students learn the sales techniques and new strategies of closing sales, prospecting and negotiation in sales.

An integral part of this course is the introduction to management, leading and motivating sales teams along with coaching, delegation, roles and tasks of a Sales Manager.

Upon successful completion of this course, students will be able to create a strategic sales plan for a company and master selling skills in order to be able to use them in the role of a sales person as well as in the role of a manager and coach for a sales team.

Course content: The sales process - setting goals, measuring and achieving target values

The importance of sales planning

Sales & Operations Planning – an integrated process of synchronization and coordination between marketing, sales, production and administration

Sales planned to hit targets – Pareto rule, personal sales plan

Closing the sale General principles, understanding buyers’ behavior Closing techniques, body language Cross selling, upselling Creating customer’s needs

Prospecting in sales – its importance for successful Sales Management.

Prospecting skills – research, organization, listening, communication, interpersonal, etc. skills

Cold Calling techniques Prospecting with existing customers New techniques for prospecting in sales

Break-Even Analysis in Sales Simple vs. multi-product Break-Even Point Operating leverage Discounts vs. promotions

Negotiating Sales Strategies for overcoming objections Strategies for getting to an agreement The best use of time after a negotiation

The Specifics of Leading a Sales Team

3. PROJECT MANAGEMENT

Course syllabus

Course abstract: Projects are a part of everyday work for managers, entrepreneurs or specialists in any field of business. If they are not managed properly, the projects can start to have a life of their own. This course will provide the students with very important information and knowledge on how to get the desired result after managing projects.

At first the course introduces students to the basic concepts of project and process management. Another part of the course is dedicated to the important term of the Project Scope, its definition, verification and changes. The timeframe and cost of a project are important factors for each project and are discussed in a section of the course. An important determinant of a project’s success or failure is the actual project team.

Students are encouraged to take a closer look at the dynamics of project teams, the phases of building a team and team roles. There can’t be a successful project without a project team that communicates with each other effectively in any given project. The environment where the project is put into action tends to carry with it a certain level of risk that needs to be managed effectively to have a successful closure.

Risk analysis and risk management in terms of a project forms another important part of the course.

The latter part of the course is dedicated to the ending phase of a project – project closure or termination. Upon successful completion of the course students are going to be well prepared to handle projects effectively in a realistic environment with all changes and risks involved.

Course content: Introduction

Project and Process Management Project organizations

Managing and Planning of the project scope

Project initiation Definition of project scope Verifying project scope Management of changes in project scope Developing a project plan

Time management of projects

Defining and determining the order of various activities Giving an approximate duration of activities Set a Project timeframe Check-up of the schedule

Project cost management

Resource planning Estimating the cost Budgeting of costs Cost control

Human resource management in the project

Project teams Management of communication in the project

Risk management

Risk management planning Identification of risks Qualitative and Quantitative risk analysis Planning the response to risk Monitoring and control of risks

Project closure and conclusion

Documentation Audit Project termination & Closure

4. PROCESS MANAGEMENT

Course syllabus

Course abstract: Process Management is defined as the use of knowledge, experience, skills, tools, techniques and systems to define, visualize, measure, control, inform, and process improvements to meet customer requirements. While always ensuring that profitability is maximized. The aim of this course is to provide students with comprehensive information on the management of company processes and operations. Students will learn how to model these processes and subsequently make the best of them through the application of the inherent knowledge gained in Process Management for their companies.

Course content: Introduction

The principles of process management Process structure Relationship process and organizational structures

Operation management

Operations strategy Product design and process selection Total quality management Supply chain management Capacity planning Facility location and layout Inventory systems

Methods of process management ARIS Six Sigma Lean Business process reengineering Enterprise resource planning

Other methods

Process modeling

Modeling tools Model of value-added Organogram Balanced Scorecards Flowcharts Ishikawa diagrams

Process management Defining processes, the issues and the risks Measurement of processes and data collection Data analysis, Capability Maturity Model Process improvement, process standards ("best practice"

procedures) Implementation of control elements

5. GLOBAL MARKETING

Course syllabus

Course abstract: The aim of this course is to reveal to the students the basic principles, specifics and tools of strategic marketing in the global market. Students will learn about important marketing practices and methods of marketing research that will help them understand the global environment in a broader context. The topics discussed in the first part of the course are dedicated to the research of the international environment including the economic, demographic, technological, socio-cultural, ecological, political and legal factors. Participants of the course will also obtain important and current information about the selection of target markets, positioning, segmentation and branding in the international environment, and will become familiar with its specifics. The marketing mix and communication mix in the global context are

also included in this course. The last part of the course is dedicated to the factors that influence decisions to enter international markets. Students will get the essential knowledge of the forms of entry to the markets that require minimal capital investments (licensing, franchising). Upon completion of the course the students will have the essential knowledge of marketing in a global context and will be able to assess the strategic marketing questions from the global perspective stretching beyond the boundaries of a single country.

Course content: The definitions of marketing

Competition Competitive edge Resource-based viewpoint of the firm (RBV)

Research of environment and situation PESLEDI BCG matrix Porter’s 5 forces Ansoff’s matrix 5Ms internal audit SWOT Analysis

International marketing activities Intercultural marketing Economic Demographics Technological Socio - cultural Ecological Political and Legal factors

From the global viewpoint: Segmentation Targeting Positioning Branding The marketing mix, its components and modifications The marketing communication mix

6. MARKETING COMMUNICATION

Course syllabus

Course abstract: The aim of this course is to offer students a comprehensive overview of different marketing communication tools. The course explains how these tools work, especially in practical use. The students will earn the valuable knowledge of pros and cons of each individual form of marketing communication.

Along with tools an important advice on which situations, products and services require what kind of marketing communication tool or tools that are to be used. Students will become very well acquainted with the objectives of marketing communication. They will begin to understand the role of communication in the marketing strategy of a company and with the creation of the communication mix along with its methodology.

Different types of marketing communication tools such as advertising, sales promotion, PR, sponsorship, personal selling, direct marketing, public relations, online communication, and many more are featured in the course.

The aim is to present the current trends in marketing communication including guerrilla marketing, ambush marketing, branding, event marketing and mobile marketing. Since the current trends evolve around online communication – inbound marketing and content marketing form an important part of the course. Upon conclusion of the course the students will be well informed about current trends in marketing communication and they will be able to make use of the methods studied in their professional career.

Course content: Fundamentals of communication in marketing Consumer behavior and marketing communication Promotion planning and techniques Advertising techniques The Internet as a powerful marketing communication tool

Inbound Marketing and Content Marketing Marketing Communication departments and their

management Media Marketing and Advertising research Sales Promotion Personified Promotion Direct Marketing Public Relations

7. RISK MANAGEMENT

Course syllabus

Course abstract: The Risk Management Course introduces participants to the many different types of risk that an organization faces, as well as the concepts of managing financial and non-financial risks. Students will learn the methods of management, measurement, and control of these risks. The whole process of identification, analysis, response along with risk control and culture is addressed in the course of the class. Students will become familiar with risk concepts such as applied to credit, liquidity and interest rate risk. Students will learn the importance of capital adequacy, with the nature and components of market risk, operational risk and credit analysis.

Course content: When does the risk arise

Identification of risk Quantification of risk Likelihood and impact of risk Expected and unexpected loss

Addressing the risk Identification and implementation of countermeasures

Risk management and enterprise risk management

Risk identification & analysis Risk response Risk control Risk culture

Capital adequacy Systematic risk Unsystematic risk

Financial risks Credit risk and credit analysis

Direct credit risk Credit equivalent risk Settlement risk Large credit exposure risk

Market risk Interest rate risk Equity risk Commodity risk Foreign-exchange risk Correlation risk Credit spread risk

Liquidity risk Funding risk Market liquidity risk

Business risk Legal risk Reputation risk Taxation risk Currency convertibility risk Disaster risk Regulation risk

8. FINANCIAL MARKETS AND

INVESTMENTS

Course syllabus

Course abstract: The aim of the Financial Markets and Investments course is to familiarize participants with the principles and functioning of financial markets, along with issuance of and trading in securities. Students will also learn about the classification and operations of financial markets. Students will gain information about stock, bond, money, capital markets, stock exchanges and OTC organizations. They will be introduced to concepts such as risk, return, the efficiency of financial markets and more. Upon completion of the course the students will understand the principles and functions of financial markets and instruments. They will gain deep knowledge of operations on financial markets. Students will be able to make practical use of the knowledge in their professional as well as private life.

Course content: Categories of financial markets Financial risks The driving forces of financial markets Determination of interest rates Different categories of markets

- Money - Mortgage - Stock - Foreign exchange - Derivative securities

Market players - Commercial banks - Insurance companies - Mutual, hedge, and pension funds

Securities - Types and forms of securities

- Primary and secondary securities markets - Margin dealings

Regulation and supervision of the financial markets International Financial Supervision Portfolio theory and investment analysis

9. FINANCIAL REPORTING AND ANALYSIS

Course syllabus

Course abstract: This course covers current practices in corporate financial reporting and fundamental issues relating to asset valuation and income determination.

The emphasis is on financial statement analysis, reporting techniques and the interpretation of financial disclosures to help improve risk assessment, forecasting, and decision‐making. The use of cost analysis in decision-making contexts is also discussed.

Upon completing this course, the participants should be able to read and interpret annual reports based on International Accounting Standards and even though they might still lack full knowledge of irregular or very technical information, students will be able to make their own informed opinion about the financial performance, situation and perspective of the reporting entity that published their annual report.

Course content: Financial Reporting

Introduction to International Financial Reporting Standards

(IFRS)

Analysis and Interpretation of Financial Statements (Balance

Sheet, Income Statement, Cash Flow Statement, Statement

of Changes in Equity, Annual Report)

Methods of Financial Statement Evaluation (Ratio Analysis

and Profitability Analysis)

Income Measurement & The Reporting Cycle

“Measurement Triggering” transactions and events

The periodicity assumption and its accounting implications

Basic elements of revenue and expense recognition

The adjusting process and related entries

Accrual – versus cash-basis accounting

Preparation of financial statements

The accounting cycle and the closing process

The nature of “optional” reversing entries

Classified balance sheets

The importance of business liquidity and the concept of an

operating cycle

Cost Analysis

Cost-volume-profit and Business Scalability

Cost behaviour patterns and implications for managing

business growth

Methods of cost behaviour analysis

Break-even and target income analysis

Cost and profit sensitivity analysis

Cost-volume-profit analysis for multi-product scenarios

Critical assumptions of cost-volume-profit modelling

Reporting Techniques

Variable costing versus absorption costing

Segment reporting

Measures of residual income

Concepts in allocating service department costs

Leveraging modern information systems to enable better

decisions

10. MANAGERIAL ACCOUNTING

Course syllabus

Course abstract: This course aims to develop an introductory understanding of accounting information for use by management in planning and controlling operations. It provides a framework for measuring managerial performance that is developed through an analytical treatment of cost behavior under dynamic conditions. It is done so by employing tools such as job costing, process costing, activity-based costing, variable costing, cost estimation, cost-volume-profit analysis and budgeting. The ability to use costs in decision-making contexts will be identified.

Course content: Introduction to Managerial Accounting

The distinguishing characteristics of managerial accounting The role of managerial accounting in support of planning,

directing, and controlling Key production cost components: direct materials, direct

labor, and factory overhead Product costs versus period costs Categories of inventory for manufacturers and related

financial statement implications Cost-Value-Profit and Business Scalability

Cost behavior patterns and implications for managing business growth

Methods of cost behavior analysis Break-even and targeted income analysis Cost and profit sensitivity analysis Cost-volume-profit analysis for multi-product scenarios Critical assumptions regarding cost-volume-profit modeling

Cost Management Systems

Basic concepts in job costing Information systems for job costing environments Tracking job costs in the corporate ledger

Accounting for actual and applied overhead Job costing in service, not-for-profit, and government

environments Modern management of costs and quality

Process Costing and Activity-Based Costing

The purpose and functioning of a process cost accounting system

The concept of equivalent units of production Assigning total cost to completed units and units in process Activity-based costing systems

Course Objectives

To understand how accounting systems can provide information and data for management decision making

To analyze and interpret managerial accounting reports that provide both objective measures of past operations and subjective estimates about future decisions

To analyze and interpret cost behavior To understand various cost systems: e.g. Job Order Costing,

Process Costing To apply and interpret a basic financial statement analysis To summarize and interpret cash flow activities To describe and illustrate an income analysis under various

costing assumptions To be able to apply and analyze product costing allocation

methods To be comfortable with performing accounting analysis and

approaching business problems from a management point of view

11. PLANNING AND DEVELOPMENT OF HR

Course syllabus

Course abstract: The aim of this course is to familiarize students with the process and specifics of Planning and Development of Human Resources.

In the course the students will examine the process, goals and strategy for securing human resources, they will be able to identify the key resources in all areas of operations. The center of attention for Human Resource Management is focused on the motivation of employees. It is the most important factor for securing qualified and satisfied specialists and staff. Motivation and performance management forms another part of the course. Employees’ need for retention and training programs throughout their professional path in a company are explained. In order to keep high level of motivation and performance, training is implemented in such a way that it is closely related to performance management. HR psychology is implemented when one recognizes employee personality types that are also part of the curriculum. Participants will learn to identify the training needs of employees and use the latest approaches in human resource development. Performance management completes the curriculum of the course. After completing the course the students will get comprehensive and current knowledge from the specific area of Human Resource Management covering the planning of the work force and its development.

Course content: Induction, Training and Employee Development

Types of training programs Designing a training program Evaluation of training

Motivation as a general factor for development of HR Factors of motivation Positive motivation Special financial incentives Demotivation Commitment to work Counseling

Learning of individuals and organizations Performance management

Reasons for poor performance

Improving performance Performance appraisal

Team performance management Recognition and reward system

Remuneration policy Employee benefits

Managing different personality types

12. RECRUITMENT AND SELECTION

Course syllabus

Course abstract: The aim of the Recruitment and Selection course is to provide students with a full understanding of the process of recruitment and selection of new employees.

The process needs to be relevant according to the guidelines of HR, the system of addressing new applicants, and employee selection methods.

The course also includes insight to correct planning of job interviews and interview routines. Students will learn different types of job interviews and how they are put into practice.

Students will be able to have a working knowledge of the use of assessment centers for the selection of new employees, which includes psychological testing along with other methods.

Another important topic that is discussed in this course is how and when recruitment agencies can play a role in the selection process. Upon successful completion of the course, students will be able to establish procedures for finding, selecting and further developing the employees.

They will be able to choose the appropriate method for individual parts of the process from the perspective of both employer and employee. Last but not least, students will learn how to apply ethical approaches in the whole process.

Course content: The recruitment process as a part of the permanent

responsibility of company management Staff resources (external and internal), along with their

advantages and disadvantages. How to select the appropriate staff resources that would most be suited for a given set of tasks

The methods of identifying and matching candidates for a specific job. Students will become acquainted with the form and content of typical procedures for addressing and selecting target groups

Selection and Recruitment methods: starting from the job description to a description of the sought requirements and interview and assessment centers

Students will become familiarized with the demands of the professionals who are tasked with carrying out the assessment of the candidates

An initial hire’s understanding of compliance requirement polices and expectations, along with an understanding of the rigors of employee training.

Basic elements of ethics in the process of "staffing"

13. COMMUNICATION WITH THE MEDIA

Course syllabus

Course abstract: This course introduces students to the themes of media, culture, and communication. It examines the factors that have had an influence on the media. An important part of the course is also dedicated to the influence that the media has on attitudes, values and behaviors of individuals as well as the society. Another part of the course is dedicated to the area of Public Relations (PR) as an individual discipline within the communication and media theory and practice. PR is presented in the course from a very practical perspective that will provide students with knowledge and ideas that are ready to be used in their practice. The risks that are

associated with some of the most common errors in PR will also be tackled. Upon completion of the course, the students will be able to demonstrate an understanding of the media and communication theory. They will learn to perceive Public Relations as a very sensitive topic, and they will be able to apply the knowledge that is gained in their professional lives. The graduates of this course will be able to recognize the importance of media and theories and processes in the global world.

Course content: Communication as a universal phenomenon

Human communication Mass Media & Social Media

What are Public Relations?

The birth of a speciality The standing of PR Rhetorics, persuasion and propaganda

- How to control and regulate crucial information - When, where, to whom and in what way is

information disseminated in such a way that it catches the attention of the public

- Working with exclusive information - Timing of communication and its rules and options - Creating an interest in the topic we are promoting - Blurring the weaknesses of the key topic - How to present information that does not lie within

the public interest.

Media relations

Focus on the media in such a way that it leads to PR success How to get information to journalists

Press releases, special events and sponsorships

Media and cultural theory

14. STRATEGIC COMMUNICATION AND PR

Course syllabus

Course abstract: The concept behind this course is to fully understand how journalists operate, using psychological methodology. By understanding media working practices, projected targets within Public Relations can be greatly increased when used correctly. Students will learn how to plan PR activities and use them with different media. In order to become a successful spokesperson, it is also vitally important to master advanced communication and presentation skills. Whilst adhering to the best practices, you will gain more confidence and have the ability to be able to resiliently withstand all aggressive journalistic attacks. At the same time, you will find out what the strengths and weaknesses are within the media and how to intelligently control and manage them to appeal to the public interest.

Course content: The definition of Public Relations PR in a different context (business, politics, etc.) PR planning Media relations (newspapers, TV, radio) Working practices of journalists How the media professionals think and what their priorities

are Persuasion techniques Various avenues of communication including a journalist

from the agency, press, radio and television Effectively communicating on a personal level, conducting

phone meetings or e-mail communication. The unity of content and form in the serious and tabloid

media When, where, to whom and which way to pass the

information to catch an interest of the public Off the record, or only in private? Time and deadline

The story and its basic structure Successful public speaking Components of a successful speech Advanced communication skills Advanced presentation skills

15. E-COMMERCE

Course syllabus

Course abstract: The aim of the E-Commerce course is to familiarize participants with the issues of marketing strategy and trade through the internet, the development of the internet environment, its specific aspects and factors that influence the overall development and business support of existing businesses that are in the market. Upon successful completion of the course, students will be able to compare their assumptions to their conclusions, to identify ways of addressing specific problems and model situations in managerial decision-making processes, to plan the corporate strategy of a company in the areas of trade and internet-based promotion.

Course content: An introduction to the issues of presentation on the internet.

The creation of a company on the internet, which will lead to formulating a company presentation and taking the first steps and making the initial analysis

Web design, graphic design of presentation and its ergonomics

Internet marketing strategy, its development and maintenance

Search engine optimization and search engine marketing Applicability of presentation and user behavior. Creating an

appropriate structure of presentation Static vs. Dynamic presentation. Editorial system and various

open source solutions Copywriting - writing text and creating content for the web E-Shop - user and business related practices

Functioning of e-shops and various types of solutions including open sources which are linked to corporate applications. Business tactics on the internet, using various sales channels

Product website and microsites in general. Suitability of use and what it actually relates to

16. DIGITAL MARKETING

Course syllabus

Course abstract: The aim of this course is to provide students with up to date knowledge of internet marketing strategy using the SEO (search engine optimization) and SEM (search engine marketing) tools, content and affiliate marketing, social media and e-mail marketing. Upon successful completion of this course, students will be able to identify ways to address specific problems and model situations in their managerial practice. They will learn how to plan and implement a corporate strategy that is related to both points of view from the financial and strategic aspects of internet marketing.

Course content: Support for corporate presentations and e-shop - electronic

marketing. Tools, goals, possibilities PPC (Pay per click) campaigns. Principles, practices,

possibilities of use. SEM and banner campaigns SEO - support of positions in search engines. Selection of

keywords and their support. Prohibited practices. Contents and exclusions from the SEO analysis

Facebook - support on the social network. Rules, objectives and procedures

Mailing as a marketing tool. Objectives, solutions to a wide variety of problems

Evaluation of campaigns and the effectiveness of individual marketing events. Google analytics

Introduction to the issue of hosting for corporate presentations or an e-shop

Mobile Internet as a tool for internet marketing

17. STRATEGIC IT MANAGEMENT

Course syllabus

Course abstract: The aim of this course is to familiarize participants with the fundamentals of IT management planning and the value that it delivers to businesses. The course is focused on particular aspects of IT management and assessment methodology as well as the effective planning process optimization in the IT field. The course focuses on the relationship between global and information strategy along with the phases of strategy formulation and implementation. It also explains major strategical IT issues and trends.

Course content: Strategic goals

Data, information (including Security issues) and knowledge

Decision making processes

Classification of information

IS/IT strategy as part of a company’s strategy

- Employee designation and formulation of strategy

responsibilities.

- Structure and specification

IS/IT strategy phases and it’s implementation, along with

common mistakes

Strategic analysis of

- Structure

- Methodology

System integration

IS lifecycle

ERP concept

Cloud computing

18. IT PROJECT MANAGEMENT

Course syllabus

Course abstract: This course delivers the universal methodology for quality management principles for the IT projects. The main issue is to present the basics of the concept known as Scope & Seek and Solve and Sustain. They are detailed phases with a systematic approach to quality management and its application in practice. By the end of the course students will have obtained knowledge of business related terms such as HLRA, SIPOC, CTQ, VOC, URS and Toolgate along with a review of their principles. After the completion of this course students will be aware of the main techniques and the approaches that each and every toolgate require for managing IT project quality. The following concepts will be explored: the Project Charter, Quality and Validation Plan, Test Strategy Plan, Operational Handbook and Handover Checklist.

Course content: Scope and Seek

Establish project organization and team unity Project planning Mapping the business process Performing VOC Developing business proposals Identifying potential root causes Defining compliance requirements Learning to complete the toolgate review

Solve: Analysis and Conceptual Design

Planning for project execution Planning project communications Setting up project risk management Ensuring that there is an appropriate project quality that

can be validated Analyzing what the requirements are Evaluating and selecting packages

Defining what the specifications are and ensuring that there is traceability

Conduct toolgate analysis Solve: Detail and Development

Design and code programs Define test strategy and specifications Set up systems for testing Define service level agreement Define deployment strategy Conduct toolgate detail design

Solve: Testing and Acceptance

Prepare user training Perform tests Write test summaries and validation reports Set up a productive system Set up a support organization Define criterias for going live

Solve: Deployment

Execute user training Finalize the operational handbook Conduct a go live toolgate Provide immediate post go live support Go live and deploy system

Sustain

Implement a dashboard Identify a business case and implement a follow up process Conduct a handover session Finalize a handover checklist Demonstrate the ability to conduct a toolgate Close project and document lessons learned Give a finalized project status and be able to celebrate

19. INTEGRAL LOGISTICS AND SUPPLY

CHAIN MANAGEMENT

Course syllabus

Course abstract:

Within the framework of the Integral Logistics and supply chain management course, students will learn in a broader concept of logistics, which is applied to all aspects of material flow both inside an enterprise and between enterprises. A substantial part of material flow is planning and controlling production, planning or, more precisely, predicting demand, sales management and the problematics of purchases. Logistics integrates all functions of planning and controlling material flow and because of that it is called Integral Logistics and supply chain management.

Students will focus on purchasing logistics and state of inventory management. The aim is to familiarize students with strategic and operative activities of corporate purchase and methods of state inventory management, analysing a portfolio of purchase items and ways of evaluating suppliers. Knowledge of successful activities of a corporate purchase determines what is economically advantageous to the admission of the corporate processes.

Orientation in strategic and operative activities allows managing enterprise purchasing processes. Knowledge will be acquired in the analysis methods of items, which allows placing items accurately into an appropriate group in terms of its importance, the number of needs and supply specifics. Good knowledge of methods of managing state of supplies, allows you to reduce capital binding resources. Control of methodologies for the suppliers’ assessment provides suppositions for effective work with suppliers and finding solutions for advantageous ways of mutual cooperation. An important area is also the location of the customer order decoupling point in the logistics chain.

Furthermore, students will learn various elements of planning and controlling production, which consists of kinds of production, which

are typology, the basic planning activities and production management, and theory of tensile and compressive material flows. One of the main tasks of the subject is to help students understand the strategy of logistic activities in production as a continuation of the implementation of corporate strategy into operation. From this concept of strategy also follows an appropriate organization integration of production planning in the company’s organization culture.

Depending on the location of the decoupling point of a customer order, the management of the volume of work that is in progress, alternatively controlled replenishment of warehoused and finished products that can then take place. Information systems are used within the framework of production planning. Great pressure is put on reducing costs of production. Raises are needed to reduce interoperation stocks and therefore, bind material flow by using elements of the Kanban principle that is still more common to this day.

The goal of this class is to enable students to gain a comprehensive overview of Integral logistics and supply chain management, which is focused on purchasing, inventory management and organization and production management. Students are able to put the acquired knowledge into practice. Thus, developing their own skills in decision-making and management of logistics activities.

Course content: Broader and closer conceptions of logistics Demarcation of the term Integral logistics

Purchase logistics: Definition of purchase logistics

- Major roles of purchase logistics - Processes of purchase strategies

Evaluation and selection of suppliers Basic principles of the building supplier along with

customer relationships - Good relations between suppliers and customers

- Model of cooperation between supplier and customer

Making a decision - Make or Buy

Stock Management: Being able to define inventory management Learning to identify the major roles that exist within

inventory management Stock demands vs. needs Types of inventories:

- Reference values of individual types of inventory that have their own individual types of branches

- Structure of the assets and inventory of a typical industrial company

Functions of stocks Reasons to retain stockholders Advantages / disadvantages of any given stock Stock Analysis - definition and reason of its execution Effect of stocks on economic indicators The impact of being out of stock Obtaining Optimal stock levels of growth. The student will

understand the methods for determining the amount of an insured stock

Options of stock reduction Decoupling point Material flow Principles of material flow setting

Matching supply and demand The lead-time gap Improving the visibility of the demand structure The supply chain fulcrum Forecasting for capacity, and executed against demand Demand management and planning Collaborative planning, forecasting and replenishment

Production planning and management Defining Production logistics Production planning and management Definitions of related terms

- Structure and selection of production planning and production management

- Exchange of information with suppliers

Operative production plan

- Operational management of production

One Piece Flow method (OPF) - Rules / benefits / reasons for using OPF methods - Basic building blocks of OPF methods - Suppositions for establishing OPF methodology

Tensile and compressive production management systems and their definitions

- Suitability of using the tension system

Generic supply chain strategies (Focus on Kanban and Hybrid systems)

- Meaning of Kanban and Hybrid systems - The reasons for implementing the Kanban system - The reasons for implementing the Hybrid system

Enterprise Resource Planning (ERP) and SAP - Carrying out and completing ERP processes - Advantages and disadvantages of ERP

20. DISTRIBUTION LOGISTICS AND SCM

Course syllabus

Course abstract: Within the framework of Distribution Logistics and Supply Chain Management course work, students learn the basic concepts in the field of logistics and supply chain management.

Logistics is essentially a planning orientation and framework that seeks to create a single plan for the flow of products and information through the business. Supply Chain Management builds upon this framework and seeks to achieve linkage and coordination between the processes of other entries in the pipeline, i.e. suppliers and customers, and the organization itself. For example, one goal of supply chain management might be to reduce or eliminate the buffers of inventory that exist between organizations in a chain through the sharing of information on demand and current stock levels.

This course also focuses on closer concepts of logistics: including distribution logistics which consists of activities relating to transport, storing and handling.

The purpose of proper setting of distribution activities is to achieve good availability of goods or services for customers. This is the final part of the overall logistics chain, which may significantly affect the necessary level of customer service. The goal of successful distribution may be the availability of goods or services in a particular geographical area, delivery speed of goods to customers, providing special transport conditions, completion with other goods or creating pre-season supply depending on the type of distributed goods.

By the specification of the distributed product, it is necessary to choose an appropriate strategy, which consists of suitable configuration of logistic materials. Based on this, the number and the size of distribution storages are chosen, which can significantly influence total distribution costs. The options of both direct and

indirect distributions are usually under consideration – establishing central or regional storages.

The specification of the product has a great impact on the distribution channel. Within the framework of the distribution strategy, it is necessary to coordinate the storage technology depending on the given operator. For this decision, it is necessary to know the analysis of material flows of storage, to be able to define the required functionality of processes and their information security. We choose handling routes and organize individual stock zones based on the intensity of material flows.

The packaging technique plays an important role in the distribution of activities. Properly designed packages must meet a number of requirements depending on the method of storage and transport. The issue of returnable packaging is often dealt with too.

The goal of the course is to enable students to gain a comprehensive overview and orientation in basic terms of logistics, distribution logistics and supply chain management. Students will be able to integrate their acquired knowledge and put it into practice, thereby allowing the development of their competences in independent decision-making and logistic activities management.

Course content: Basic terms

Subject, content and role of logistics

Aim of logistics, and aim of business logistics

Basic principles of logistics

The key logistic activities

Broader and closer concept of logistics, integrated logistics

Corporate strategy and logistics

Logistics as a competitive advantage (Customers, Company,

Competitor- Three C‘s)

Logistics and customer value

The role of logistics in marketing

Quality of services

Components of the Logistic systems

Information and information systems in logistics

Distribution

Logistics (supply) chain

Physical distribution

Distribution structure

Transport

Definition of transport

Basic division of transport

Advantages and deficiencies of each type of transport

Spheres of transport satisfaction

Transfer, transport and shipping process

Storage

Storage methods and functions

Types of storage

Basic storage activities

Inspection of stocked goods

Store management

Systems of storing goods and handling material

Handling

Handling unit

Manipulation units division

Packing and Packaging

Personality of manager – logistics

Supply Chain Management

Why Supply Chain Management (SCM)

Define SCM

Development Trends

The globalisation of supply chains

Generic supply chain strategies - Lean Supply Management

Origins of the Lean manufacturing

Lean supply principles

Focusing on cost to serve

Drivers for Lean Supply Chain

Lean Process Mapping tools

Generic supply chain strategies- Agile Supply Management

The need for Agility

Agile Supply Chain Concept

Agile Supply Chain Framework

Competing on responsiveness

Getting it Right from Within

Agile or Lean?

Total Quality Management Techniques (TQM)

What is TQM?

Six Sigma as a TQM

21. CRISIS MANAGEMENT

Course syllabus

Course abstract: The aim of the Crisis Management Course is to provide the program participants with a set of contemporary principles and functions of Enterprise in unstable, challenging, turbulent conditions along with different anti-crisis strategies and business continuing models. Students will learn the classifications of crises, bankruptcy and restructuring. They will master the concepts of modern corporate governing procedures within unknown risks, crisis influences, along with human and market behavior, etc. Upon completion of the course the students will:

1. Have an understanding of the mechanism of modern corporate and banking financial crises along with their assessment and management;

2. Know the main principles of assessing and managing economic activities and ratios;

3. Be able to apply their knowledge in certain practical situations to maximize business competitiveness and competence of the team leader.

4. Learn from leading Crisis management practitioners, through case study and business game approach. Regardless of your organization’s industry sector, size, structure or challenges.

5. Understand the ACM course proceedings which will help you to:

ENSURE Board and Senior Management commitment and focus on Strategic Risk and Crisis Management;

DESIGN an SECM (System of Enterprise Crisis Management) process that is specific to the needs, budget, and circumstances of your organization;

ASSESS the utility of technologies and software to support the SECM process;

ENGAGE staff at all levels in crisis management and overcome business line resistance;

DEVELOP an ACM reporting strategy at various levels to minimize counterproductive activity.

Course content: Global, regional and local crisis trends

Experience and tendency of financial and economic shocks Myths and nature of crisis management Authority’s reaction to Economical, Social and

Environmental disasters Lessons for policy and decision makers The “Big Five” Challenges in corporate finance

Risk and Crisis assessment and its mitigation

Business continuity planning Company diagnoses and rehabilitation practice Math and Expert methods of crisis forecasting Business model changing in the middle of a crisis

Crisis management regulation and disclosure requirement

Legislation in bankruptcy prediction Disclosure principles: Dodd Frank, Oxley, FATCA & etc. Transition to the international standards Enterprise Crisis-management assessment Contemporary approaches in Crisis management Emergency operational and continuity procedures Reputational risks and risk of compliance Human resources crisis; new totem of communication

Designing Crisis management strategies

Values of Recovery planning and executing Business rehabilitation Models (BCG, Du-Pont, Grant, etc.) Corporate restructuring and organizational change Investment and fund-raising in growing market

competition Going public, IPO and SPO beyond crisis

Competence and team leading in an uncertain business climate (be flexible, reactive and strong in anti-crisis management)

Practical Seminars

Analysis of the legal and operational indicators of a company

Evaluation of solvency features, restructuring of assets and liabilities of a modular company

Creation of a model of effective rehabilitation of a company

22. CORPORATE SOCIAL RESPONSIBILITY

Course syllabus

Course abstract: Facing a complex, interconnected global environment, many companies, especially large enterprises that span multiple regions and cultures, have begun to adapt strategies and operations to embrace responsibilities that extend beyond their financial and economic roles. Corporate Social Responsibility (CSR) is an emerging organizational domain that describes an organization's effort to assess and take responsibility for its impact on environmental and social concerns. In this course, students will examine the nature of CSR, its strategic imperatives, applications in various contexts and its impact on traditional business processes and practices. As the nature of CSR is both crucial to apprehend and somewhat controversial, the course opens with a pointed effort to develop a cohesive definition of CSR and a framework for assessing its relevance to social well-being. With a core schema in place, students will have the opportunity to explore CSR as both a strategic matter and from the perspective of its impact on daily business operations. In addition, the roles of CSR in global or multi-regional contexts and the importance of CSR to not-for-profit (NFP) and non-governmental (NGO) organizations are investigated. As CSR is an emerging topic in both research and practice; and as CSR is a multi-disciplinary, highly integrative function, the course places significant emphasis on measurements and metrics used to

both deploy and evaluate socially responsible corporate performance. By completing this course, students will: 1. Review the history and foundations of Corporate Social

Responsibility (CSR) 2. Investigate the role of CSR in contemporary global enterprises 3. Examine the role organizational leaders play in developing,

deploying and monitoring CSR policies and performance environments

4. Analyze policies and activities used in activating CSR 5. Evaluate policy and performance metrics for CSR

implementations 6. Compare the nature and effect of CSR policies and performance

in not-for-profit organizations versus for-profit 7. Identify characteristics of global organizations and institutions

that indicate for CSR performance. 8. Evaluate applications of CSR in various social and economic

Course content: What is social responsibility?

Toward a cohesive definition Principles of CSR Stakeholder relationships

Prominence of CSR

Evolving emphasis in companies The corporate social contract Sustainability and corporate responsibility

Corporate Governance and CSR

Governance roles and responsibilities CSR for Governance metrics and principles Forces that determine governance priorities

CSR for Leadership

The manager's or leader's role Developing a strategy for CSR Implementing CSR

Applications of CSR

Environmental Economic Development

Equity Ethics

Activating CSR

By policy By activities Externalizing costs

Evaluating CSR

CSR Standards and Metrics Social vs Financial Measurement Finance and Sustainability

Internal Standards for CSR

Internal communication Employee engagement Transparency and social media

CSR in the Global Context

Globalization's impact on CSR CSR in developing regions CSR as Cost Benefit

CSR for Not for Profits (NFP) and Non-government Organizations (NGO)

Distinctions for NFP and NGO Accountability in NFP and NGO Measuring CSR performance in NFP and NGO

23. CORPORATE SOCIAL RESPONSIBILITY

Course syllabus

Course abstract: This course is focused on the global importance of ethical behavior. It presents basic tools and frameworks to the students. In addition, this course also teaches students many practical examples from business history. We will cover the roots of business ethics. We will compare varying cultural differences in Europe, USA, Africa, Asia, and Arab nations. Practical examples of unethical behavior will be

covered. The most Interesting part of the course has been devoted to business failures and relevant lessons learned.

The course on Business Ethics emphasizes the moral and business principles that should be implemented consistently around the world and are designed to lay the groundwork for win-win business relationships.

Course content: Social interaction

Description Main characteristics

Social behavior and social values

Aggressive or violent behavior Rational or instrumental actions

Cultural differences

Europe USA Africa Arab countries China Japan Vietnam

Business failures Language Respect Hierarchy Religious issues

Business and managerial ethics Definition and basic orientation Principles of managerial ethics principles Examples (Enron, WordCom, Tyco, Hollinger)

Unethical behavior

Sales Marketing Finance Workplace Human resources

24. DOING BUSINESS WITH CHINA

Course syllabus

Course abstract: After completing the ‘Doing business with China‘ course, students will be familiar with everything that is necessary to join the few managers who were able to succeed in China. They will learn how to capitalize the strong and weak sides of Chinese economy up to how to sign a contract with Chinese supplier. They will find out how to distinguish if the Chinese partner is a fraud and how to sell imported goods on the Chinese market. The course objective is to mediate complete present and detailed information covering various aspects of doing business with China from the sociocultural questions (negotiation, etiquette, society) to technical matters (writing contracts, trade barriers, market entry, sourcing from China).

Course content: History and philosophy in brief

Chinese language

Social concepts

Politics, the role of political party and government

Business meetings

Negotiation

Social situations

Business partner verification

Export to China and marketing

Import from China

Chinese tax system

Personnel management and building a team

Labour law

Market entry, investments in China

Chinese juridical system

6 courses in the basic module: 1. MANAGEMENT

Course syllabus

Course abstract: Management is one of the most important factors affecting the prosperity of all organizations. This course introduces concepts and management practices and functions of management. It covers the basic theories from the field of management. However, the goal is to learn the art of management and be able to use it in practice. Attention will be focused on identifying and creating managerial skills that make allowances for the personality of the individual manager. The students are introduced to various styles of management and leadership as well as management structures that provide them with an overview and insight on the subject matter. Change management is a vital part of every manager’s life today. It represents another part of this course. Different change strategies and interests of stakeholder groups are presented to students to prepare them for the inevitable process of change in their future managerial practices. Throughout the course, students are encouraged to view change as an opportunity instead of a threat.

Course content: Principles of management

Organization Functions Personality traits of manager that can be exploited to

develop leadership skills How to balance the different roles that a manager has to

fulfil Managerial social responsibility Stakeholders of various organizations

Management processes

Management styles Management theories Management structures SWOT analysis Effective planning Mission planning Basic principles of organization Methods and techniques of organizational skills

Management practice Managerial decision making, decision-making

methodology, rationality and support of managerial decision-making

Corporate culture, communication within a company, methods of negotiation, conflict resolution

The process of managerial control Managerial information systems Advantages and disadvantages of group decision-making Identification of decision-making problems

Leadership Improving job performance of others Style and effectiveness of leadership of employees and

teams Classification and motivation of employees Teamwork

Management of change theory along with its preparation and implementation

Information systems in managerial practice

2. FINANCE

Course syllabus

Course abstract: In the Finance course, the participants will become familiar with the core principles of financial management, with different kinds of tools in financial management as well as methods for measuring and managing business performance. This course provides insight on the subject of finance from the point of view of non-financial managers. The world of finance is introduced from a highly practical point of view, which can be very well used not only in corporate financial management but also in management of personal finance. In the course of their studies the students will deepen their knowledge also in the sophisticated area of corporate finance and strategic financial management. Another important part of the course is dedicated to financial markets, their importance for healthy functioning of the economy and their segmentation. Investing and making investment decisions will represent the last part of this comprehensive course. Students will become familiar with financial tools in the market, basic principles of investment decision making and basic methods for the evaluation of certain financial instruments. Upon completion of this course the students will have comprehensive overview of the tools, methods and roles of financial management in a particular company as well as within the framework of business as a whole. They will master the tools of financial management and be able to use them in their professional practice.

Course content: Introduction to financial basics

Bookkeeping / accounting Book of entry Balance sheet Income statement Cash flow statement Budgets and budgeting process

Introduction to the basics of finance management

Principles of financial management Financial accounting versus managerial accounting Financial statements and financial analysis The role of the financial manager

Corporate finance

Present value and opportunity cost of capital Interest rates Present vs. future value Risk prevention and diversification How to measure market risk Portfolio theory Pricing models and theories (capital asset pricing model,

alternative assets pricing model, arbitrage pricing theory etc.)

Market efficiency

Forms of market efficiency (weak, semi-strong, strong) Behavioural finance Financial markets and institutions Interest rates and taxes, risk

Capital structure

Debt characteristics and policy Theories of capital structure Dividend policy and its effect on company value Options

Investment decision-making and long-term financial management

Investment decision-making, optimizing the capital structure, dividend policy

Investment decision-making criteria and methods of assessing the economic efficiency of investments

Long-term financial resources The function of long-term financial management

3. HUMAN RESOURCES

Course syllabus

Course abstract: Human capital is one of the most important components of every organization and it reflects the quality of the organization’s management. Satisfied, effective and motivated employees represent one of the key factors of a successful HR management of an organization. The course introduces students to the many areas where human resource management is present. After a brief introduction to the origins and definitions of HRM, the focus is on recruitment and selection methods and procedures. Then the students continue their studies in the area of adaptation and integration stages of HRM including training, education and potential career development of an employee. The next part of the course deals with appraising and rewarding performance, which is essential for long-term HR planning. The core stages of the HR process are concluded with issues of resignation, retirement and succession planning. The course deals also with the very current topic of working in teams, the pros and cons and practical case studies for making the teamwork effective. Students learn about different personality types and their interaction in a team, and how this interaction can be beneficial for the outcome of the teamwork. In the course the students will acquire both theoretical and practical knowledge of HR skills and processes that will allow them to use them in their own personnel and management practice.

Course content: Human resource management (HRM)

Origins of the HRM Definitions of the HRM Current practice Motivation and commitment in terms of HRM Differences and shared points of “groups” and “teams”

Recruitment and Selection

STEEPLE and its practical use HR planning HR outsourcing Choice of selection methods

Process of Adaptation and Integration

Induction methods Employee development and training

Appraising and Rewarding Performance

System of remuneration Performance reviews and evaluation (setting of evaluation

system, frequency, criteria, rating scale, person evaluated vs. the evaluator)

Employee engagement

Employee Planning

Employee motivation and counseling Resignations and retirement Succession planning

Teamwork and HRM with respect to a cross-section of personality types

The myths and realities of working in teams Personality typologies: basic 9 personality types, their

behavior within the organization and the team Predicting performance of each type and making use of the

knowledge in practice

Corporate culture and organization’s ethics

Corporate social responsibility policy of the organization Business ethics

4. COMMUNICATION

Course syllabus

Course abstract: Communication is an inseparable part of life for all of us. However, to merely communicate and to communicate effectively is not the same. In today’s world, communicating effectively means having a huge competitive advantage. Being able to send and receive information effectively may make the difference between success and mediocrity.

The goal of the course is to provide students with relevant information, knowledge and skills that will help them achieve mastery in terms of effective communication, both in their professional career and private life. They will learn the different stages of the processes and elements influencing the effectiveness of the communication process.

Moreover, the course provides students with extensive information on different communication styles, which are the characteristic features of representatives of each communication style, and practical information on how to present an effective message to representatives from each communication style. Another part of the course deals with internal (communication in a team, employee communication) and external communication (marketing communication, outreach to the community) practices and their importance for success of an organization.

Upon completion of the course students will gain insight to the theory of communication in an interesting and readily applicable form for their professional career as well as private life. The aim is to master the principles of effective communication by realizing how the communication process works and what factors affect the result of the process. Students will learn how to communicate effectively by improving their writing as speaking skills. The students will also master the principles of effective internal communication in a team or an organization as well as gain insight into elementary principles of external communication and public

relations. In terms of individual communication skills, the students will gain an invaluable knowledge of the communication process. Students will be able to identify the differences between people who are representatives of different types of communication styles, and they will master an understanding of each.

Course content: Communication basics

The communication process Elements of communication Linguistic tools for communicators Effective message delivery Mental filters Characteristics of audience members

Representational systems

Visual, auditory, kinesthetic Learning styles Preferred forms of communication

Communication styles

The communication styles Matrix Direct communication style Spirited communication style Systematic communication style Considerate communication style

Listening skills

How to achieve active listening Listening in difficult situations

Written communication

How to write effectively Comprehensive written communication

Internal communication management

Outcomes for individuals (employee loyalty and satisfaction, motivation, commitment etc.)

Outcomes for the company (corporate reputation, organizational learning, competitive advantage etc.)

5. MARKETING

Course syllabus

Course abstract: Marketing is central to company success – and failure. This extensive Marketing course provides students with necessary theoretical knowledge, but a strong emphasis is placed also on the ability to perform marketing activities in practice. It is of utmost importance that students get a proper picture of what marketing actually is and what it is not to be able to think about the subject with the right perspective.

At first, the basic concepts and definitions of marketing are introduced to gain basic understanding of the subject which is then further structured and developed.

Students get to know the huge variety of marketing functions and their interconnectedness and complexity within the organization as well as the differences in marketing for different kinds of products / services. Marketing research as a method and tool for building a marketing strategy is another important part of the course. The students learn how to create a strategic marketing plan based on the results of the marketing research by determining the target market, identifying competitors and setting a marketing budget.

Since marketing within the borders of a single country is a history in many cases – it is highly important to keep in mind the international environments affecting the marketing. It is not really possible to imagine marketing without marketing communications strategy – students will learn about different strategies and marketing communication tools of a company at the end of the course.

Course content: Introduction to marketing

Meaning of a market Objectives of marketing The 5 P’s of marketing (product, people, price, place,

promotion)

From the company led by the market to the company managing the market

From marketing of business units to the corporate marketing

Importance of accurate metrics Marketing functions

Pricing Packaging and branding Promotion and advertising Selling Sales forecast

Marketing in different areas Consumer goods Industrial goods Services

Marketing research Definition of a need for the marketing research Research designs Focus groups, interviews, observation Sampling and sampling techniques Selecting a proper sampling technique Measurement and scaling Questionnaires as a marketing tool

Data preparation and analysis Data collection Editing Coding Data cleaning Data analysis Hypothesis testing

Preparation and presentation of the marketing report Strategic marketing plan

Elements of strategic marketing plan Benefits of strategic marketing plan Determination of the target markets Identification of competitors

Marketing budget The international environment

Political and legal Economic Social and cultural Technological

Marketing communication The communication process Communication mix Marketing communication in the trading company Push and pull strategy

Guerrilla marketing What the guerrilla marketing has to offer How to involve the Internet into guerrilla campaigns Identifying opportunities to communicate the message

across to specific target audiences using the Net Viral marketing on the Internet

Communication tools of a company Advertising Other external tools of marketing communication Sales support Personal selling PR and media cooperation

6. INTERCULTURAL COMMUNICATION

Course syllabus

Course abstract: Students will be familiarized with the basic concepts and will be made aware of its importance. They will develop sensitivity for the perception of specific aspects of national cultures and become aware of one’s own identity in comparison with other national identities. Students will be able to use the acquired knowledge in the communication process in the international environment. They will respect cultural variations. The goal of this course is to provide the students with the theoretical and practical framework allowing them to analyze and acquire a deeper understanding of different cultures with whom they will interface.

Course content: Intercultural communication as a separate discipline.

Definitions are provided for the following key notions: culture, identity, inter/cross cultural communication, language, and diversity. Basic determinants of culture: history, religion, the value system, social organizations, language and non-verbal communication

Dimensions and elements of intercultural communication: culture, assimilation, ethnic group, ethnicity, nation, national minority, races, cultural stereotypes and formulas. Individualistic versus collectivistic cultures. Various concepts of the perception of culture and of intercultural communication. Understanding the deep structures of culture

Basic principles of communication: verbal and non-verbal communication, symbolic and contextual characters of communication. Proxemics, postureology and other specifics of some cultures in non-verbal communication. Demonstration of cultural values through linguistic means

Basic determinants of culture: history. Brief overviews of the history of the most important economic areas in the world (USA, India, China, Brazil, Japan, Europe, Islamic countries)

Basic determinants of culture: family. Exploration of the forms and roles of family that are contained within different cultures. Cultural variants of family, along with various roles in family will be explored. Gender and age specifics will be taken into account. Changes in the character of family in the US and in Europe. Globalization tendencies and their influence on family

Basic determinants of culture: religion. Various forms of worldview – religion, secularity, spirituality. Role of religion in behavior. Common and different features of the main world religions: Christianity, Judaism, Islam, Hinduism, Buddhism, and Confucianism

Culture and the individual identity. Various types of identity: racial, ethnic, gender, national, regional, personal, cyber, and organizational. The notion of corporate culture identity/culture in its various forms. The importance of corporate culture and measuring it. Relationships between the corporate and individual identity

Cultural, ethnic and national identity. Identity that is both primordial and instrumental. National character, auto stereotypes and stereotypes of foreigners about nations, or ethnic minorities

Influence of intercultural differences on the organizational forms of management: the most common types of corporate culture: American, German, Japanese, Korean, Chinese, Russian, French, Latin American. Understanding of what the cultures are derived from and what they build upon. Influence of intercultural differences on management styles in companies, on the way conflicts are handled and managed and on business negotiations

Incidences of failure of intercultural communication: total ignorance, false stereotypes and myths, prejudices, racism, condescension, issues in inter-gender communication, issues in inter-generational communication and how to prevent them

What did our graduates say?

PANTELAKIS PHILIPPOU

PANTELI, MBA Demand and Supply Chain Manager, Merck Animal Health I was attending the MBA program at LIGS

University. The level of education was at high

standard and it was definitely worth my time

and money. The program helped me to think out of the box and be

creative in my job as a Manager. I strongly recommend LIGS

University as the best choice for your studies.

SHUAIB SAHID KAMARA,

MBA Corporate Affairs Officer, Sierra Leone Commercial Bank Limited

LIGS University provides one of the best if

not the best on-line education in the world.

They have unique and well-written books, which

as in my area of study are appropriately chosen. I had an MBA in

Marketing, but the knowledge I'm getting now from the various

marketing texts in the PR Course is fantastic and enriching. The

exams are well supervised since you are monitored through a

webcam. I enjoyed the Skype interview with LIGS University. I am

proud to be part of LIGS University.

FELISBERTO BILA, MBA Managing Director, OPTIMIND Technologies MBA at LIGS University is modern,

inspirational and equips you with

knowledge you need for your career success

or if you are like me, will help you open your

own business. Most importantly is that I learned and inspired

myself for entrepreneurship. It empowers you with skills and

knowledge and unlocks your potential. It is excellent MBA program,

the best choice I have taken.

PETR HIESS, MBA Executive Director, Mediaport At LIGS University’s MBA I mostly

appreciate the program’s contribution into

the practice, the professional approach of

the lecturers and LIGS University team of

employees. Studying was definitely worth it and

surpassed my expectations. I can only recommend it to the others

who are still hesitating.

You can find more testimonials on our website.

Students and graduates of LIGS University come from different areas and background.

68

LIGS University lecturers

You can find more lecturers on our website.

ANDREW POWER Business English & soft‐skills specialist

Lecturer for the field of Communication

DAVID WONG President of Pioneer Management Group Inc

Lecturer for the field of Management

JASON JOHNSON, JD, MBA Managing Director, Global Sustainable

Consulting and Finance

Lecturer for the field of Management

MICHAEL AUBRY, DBA Cuyamaca College and Coastline

Community College (USA)

Lecturer for the field of Accounting

MARY DESPE Owner & Recruiter, MK Despe Consulting

LLC.

Lecturer for the field of Human Resources

VLADIMIR BIRUK Co-owner and Managing Director of The Institute of Education Development in Management and

Communications

Lecturer for the field of Management

69

LIGS University Graduation Ceremony

Would you like to know more? Contact us anytime: +1 (808) 381-5091 Info@ligsuniversity.com www.ligsuniversity.com 810 Richards Street, suite 836 Honolulu, Hawaii 96813

We are looking forward to hear from you!