Interactive Trivia CommunityInteractive Trivia Community

February 2007

The Team Idan Miller, CEO (M.A.)

Over 8 years of entrepreneurial and management of online gaming experience; CEO of Get21, EVP of Zone4Play (NASDAQ), Director of Business Development – NDS, EVP- Intech capital markets (NY investment bank), CEO of Oraios (online technologies for E-commerce & E-Gaming).

Michael Golod, VP R&D (BS.C) Over 5 years of experience in managing the online financial processing 888.com, the world’s largest online casino company. Over 8 years of experience in architectural and development design.

Ofer Entin, VP Marketing (LL.B)Over 5 years in online marketing, established and managed the 2nd Playtech affiliate program, managed the affiliation system of RTG, managed the marketing department of BingoWorkz and worked with several other well established gaming groups. Highly experienced with media buying and affiliate relations.

Nathan Brand, Creative Director Over 17 years of writing, directing and creative management on the TV and commercial fields. Head writer - I.C.P (Israel cable programming). Channel 2, Educational TV, Creative Director Orpan (edutainment attractions - Israel, Europe, and US). Branding for; Coca-Cola, Israeli Stock Market, Israeli Electricity Company, Bezeq

Vision

Revolutionizing the online skill games genre as known today by offering the best online, real-time, multi-player skill games

community for money.

Establishing a huge community of Trivia players who pit their Trivia skills against each

other for money.

• First in the market to combine a full range of cash-money, online, real- time, multi-player Trivia games.

• Trivia games are based on information and knowledge: the player must pick an answer from a multiple choice and True/ false options

• In the Googess games, Players compete against each other (NOT against the house) based on their knowledge & speed.

• Community based, ever growing, question data base; inviting players to post their original questions (Web 2.0 style).

• Hundreds of questions categories enabling narrow-cast players to compete in their specific knowledgeable fields only.

• Players will be able to create unique sub categories, create questions and to earn part of the rake

Googess Concept

Googess GamesThe Suite of games includes:

• Classic games (All the Way, Survivor)

• A patented “Trivionaire” concept (Quick games, Ring games, Tournaments)

Googess “Trivionaire” Game A multi player Trivia game played in a Poker style – players present each

other with questions from their own data base. Up to 5 players per Trivia table.

Quick games: players buy in for each question. The fastest to answer takes the pot. If no one answers correctly – the player who asked the question takes the pot.

Ring games: Each player pays the Buy-In in order to play certain number of rounds. The winner is the player with the highest amount of correct answers

Tournaments: Tournaments systems enables thousands of players to compete on huge pots in the Googess ring game format.

אזור בנק השאלות מכיל שלושה מסכים מתחלפים, ניתן לעבור ביניהם

בלחיצת כפתור או בלחיצה על האלמנטים במסך. לפי קטגוריות• לפי קטגוריית משנה• לפי רשימת פייבוריט •

System Design Scalable, 24/7 robust platform

Gain commissions from each game played

Gain Interest from players deposits

Enhance fun & playability to significantly raise playing frequency

Introducing exchange arena for trading questions - creating another stream of revenues

Target customers includes: Fun Trivia players Cash money skill games players Gamers Poker players

Business model

Total size of the online cash money skill games market in the US reached $450M in 2005. Estimated yearly growth 25%-35% a year in the coming 5 years to $1B in 2009 (IGDA - international game developers association – Jan 06)

Online fun Trivia players in the US is estimated at 22 Million players.

Total size of Online Multiplayer cash money Trivia market is estimated at $400M a year in 2009 (based on a $180 LTV & conservative 10% conversion rate)

The latest US legislation creates an opportunity for new skill based gaming solution that will partly fill the void of online gaming in the US market and therefore may enlarge the market opportunity

Market opportunity

Competitive landscape

Player‘s Value ($)

Skill level

SPORTS BETTING

CASINO& POKER

EXCHANGEBETTING

BINGO

BACKGAMMON

MONEY SKILLGAMES

FUN TRIVIA

ONLINEGAMING

MULTIPLAYERTRIVIA

Unique

Question

Single Player

CommonQuestion

Online Trivia – Competitive landscape

Multi Player

Go to market Geography: Initially US & Canada, followed by European markets Players’ segmentation: Trivia, skill games, gaming Marketing strategy:

Direct - launching the Googess branded site (Googess, Trivia on net, Be Trivia)

Guerilla marketing PR online media & offline media SEO & SEM Viral campaigns Affiliates E-mail campaigns

Indirect marketing –3rd party partners to market their own branded Googess games;

main portals game zones (MSN, AOL, Pogo, Yahoo etc.) Online gaming sites that needs to diversify their skill based games

services in order to stay active in the US market Cooperation with existing Trivia TV format

Players Retention

Classic retention tools: Promotions and bonuses Strong VIP department Daily/ weekly/ monthly tournaments Newsletters Active Game room management Proactive CSR (customer service relations)

Unorthodox retention tools: Land base Trivia events Cooperation with TV Trivia shows Players’ Questions manufacturing competitions

Game’s flexibility: Private tables Creation of unique categories by players Categories’ championship

Marketing Test Marketing test has been running Feb 12th – Feb 25th

It’s goals: Conversion of Online US Trivia players for real money games Keywords analysis Landing pages analysis QA & Stability checkout

14 days results

Total money spent: $3300 Average conversion rate: 29% Total registered users: 1050 (~780 from US) Average CPA (registered user): $4 Total active users: 549 Average spent per active user: $6

Total games per active player: 10 Total rake: $3000 Rake generated by high rollers: over $114

Financial Roadmap Raised over $350K in Q3/06

8 full time employees (burn: $35k) Classical games development completed Soft launch of classical games Alfa version of the “Trivionaire” game

Fund raising: $1.5M Headcount growing to 22 full time employees (average burn: $100k) Official launch of Classical games Complete development and launch of the “Trivionaire” game Launching white label services Accumulated community of 30,000 real money players Reach profitability

 Player valueMulti player

Trivia Skill Games

industryPoker industry backgammon

Average game play amount $1 $1.2 $35 $5

Average games per player/ month 100 100 100 100

Average monthly turnover per player 100 120 3500 500

Average house commission 20% 20% 4% 10%

Average income from each player/ month 20 24 140 50

Average life time per player 18 18 8 12

revenue per active member (LTV) 360 432 1040 600

       

Financial breakdown per player

• Least case scenario (based on 10% house commission): $180 LTV

• Best case scenario: $540 LTV

Projected P&L (USD ’000)

Yr 1 Yr 2 Yr 3 Yr 4

No. of Players 25,000 105,000 200,000 300,000

Revenues 1,100 8,700 19,600 30,900

Gross profit 125 3,200 7,500 11,700

Operating expenses 1,100 2,100 2,850 3,300

EBITDA (1,000) 1,100 4,700 8,300

(2,000)

(1,500)

(1,000)

(500)

0

500

1,000

1,500

2,000

2,500

3,000

3,500

1

Cash Flow

Apr-09

Jan-09

Oct-08

Oct-07Jan-08

Apr-07

Jul-07

Apr-08 Jul-08

Jul-09 Oct-09 Jan-10

Unfair Advantage Concept: first to launch a combined cash-money, online, real-time,

multi-player Trivia website

Web 2.0 style question platform: ever growing unique question database posted by players

Technology: Robust multi player Trivia engine (6-9 months barrier)

IP: Patent pending on the game concept, technology & question mechanism

Team: Management with 30 years of combined experience in the online gaming sector

Why Now?

Multi Player Trivia - The Perfect Answer !

• The US market closes doors for online gambling.

• Few European countries have started legislation processes to block online gambling.

• Players, processing mechanism companies, media partners and affiliates – are all in search for legitimate cash money services

• There is an immediate need in the market for online cash-money skill-based games

Contact us

Idan Miller – CEO, Googess

Tel: + 972 54-6611524

imiller@googess.com

Benny De-Kalo – CEO, DB Investment Bank

Tel: + 972 54-4444458

bennyd@dbinv.com

Interactive Trivia CommunityInteractive Trivia Community

February 2007