interactive twitter workshop by mannix marketing #tvamp

Cystic Fibrosis Foundation of Northeastern New York

@CF_Foundation | www.cff.org/Chapters/neny

#TVamp @saramannix @mannixmarketing

THANK YOU!@MannixMarketing

@SaraMannix#tvamp

of Northeastern NY@cf_foundation

@TangibleDevel (Sujata)

and Paula Heller

@brandimilBrandi Miller

Thanks to the Mannix Marketing Twitter Team who helped me make this happen

@ChamberCEOMarkE

@MannixMarketing@SaraMannix

#tvamp

This is interactive so TWEET

Tweet to Win!

Tweet, RT, or TwitPic during this session & you may

win:

Win a Super Chick!

½ hour private Twitter Training with Rick or Amberly

Or a custom Twitter background and header!


#TVampSee the Light Blue, this is your Cue to be Interactive and Win a Prize!

What is this symbol? Tweet your Answer!

# @MannixMarketing

@SaraMannix#tvamp

=

What is this symbol? Tweet your Answer!

#@MannixMarketing

@SaraMannix#tvamp

Terminology for Today Tweet your Answer!

What is a Tweet?What is a Retweet RT?What is a username or handle?What is a DM?


#tvamp

Why Tweet on Twitter? 67% of Twitter Users are more likely to buy brands they

“follow”

35% of marketers have generated leads using Twitter

Twitter Users are more likely to Try and Buy New Products

83% of people who complained on Twitter loved the

companies response

B2B Marketers on Twitter Generate Twice as Many Leads

#tvamp@SaraMannix

Via @WebpresenceUK and Via @factbrowser

You have free time in transit, at soccer matches or in line at the grocery store and want to grow your business.

Tweet Your Answer!& use the hashtag #tvamp

Why Tweet on Twitter?

Meet Grandma Joanshe wants to talk politics…Tweet your answer .. Is Grandma Joan a Democrat or Republican?


#tvamp

Meet Danielle, she follows bands, stays up-to-

date on concerts, connect with famous people

Who was the first Twitter User to reach 1 million followers? Tweet Your Answer! Use the hashtag #tvamp

Why Tweet on Twitter for business?

Tweet your answers!


#tvamp



#tvamp

• Connect with customers & leads

• Keep an eye on competitors

• Stay on top of industry news & trends

• Great for SEO – Get Found on the Web

• Share content

• Promote events & news

• Pay it forward

• Top-of-mind awareness & Branding

@TangibleDevel (Sujata) and Paula Heller

@atproctors (Phillip Morris) and @ChamberCEOMarkE (Mark Eagan)

Usernames: You vs. Your Company… Consider both

Your Company Brand•Builds the company’s brand awareness

•Promotes News and Products

•Specials, Deals Contests

•Monitor your Brand for Customer Service

•Can be monitored by multiple people

You are a brand•Promotes you as an individual representative of your company and

industry expert

•People engage more with people on Twitter and want to know the

person behind the brand

•Still represent your company but with your own personal flare

Or a combo – when you ARE your brand

User Names or Handles: How do you want to be remembered?

• Keep it short• Keep it real• Don’t be Generic• It should describe you• Memorable

SaraMannix

Why? You won’t remember my email, you won’t remember my phone but add an @firstlastname and you usually picked a winner.

GOOD:

•Short & Sweet

•Keep it real

•It should describe you

Not as good:

•Joe_Dianno

•JoeDianno6588

•DogLover (generic)

Suggestions

@YourName

@BusinessName

@YourNameBusinessName

@SpecialtyYourName

Let’s go to your profile now… and look at your Username your Handle

Completely Fill out your Profile and Write a great bio!

People will decide to follow you based on this:

•Add where you live - this increases followers

•What do you love? Passion

•What do you do? Expertise Hints from Hubspot:

Official, Founder, Speaker, Expert, Guru, Author = More Followers

•What will you share here…

•Add a Great Photo (you’ll get more followers)

Let’s explore the home page… Click on the HOME Button

Click on @Connect

Check this!!!This is where you converse

Click on “Me”

• This is YOUR profile page

• Suggestions on who to follow

• See what’s trending

• See photos you’ve added

• Manage your Lists

• Check out your Favorites

• Send Direct Messages

How to @Reply vs. a Mention

Reply

Mention

Twitter Tips & Best Practices• Know your Goals

• Build your Credibility

• Tweet Photos for Higher Engagement

• Use #Hashtags

How to Twitpic

Take a Picture mention the person in the picture… and post for a prize #tvamp

How to Write a Great Tweet

You have 140 characters but if you use 100, you’ll leave room for RT

•Please Retweet = 4x more Tweets*

•How to

•Balance RT with T

•Balance with Conversation

•Offer and ask for help

•Write a great headline

•Be useful

• Be unique

• Answer: what’s in it for me?

• Be clear not just clever

• Longer Tweets Get More Clicks*

• Tweet Later in the Day or Later in the Week*

• Use Social calls-to-action – they work*

*HubSpot

How to Shorten a Link: Bit.ly

GRAND PRIZE: Go to Bit.ly type in:

www.cff.org/Chapters/neny/greatstrides/ and post something about this event with a shortened link to the event

How to Delete a Tweet

Disclaimer: This will not delete

from your follower’s home feed if

they were signed on when it was

tweeted!

How to Direct Message (DM)Two Equally Effective Ways to DM for private conversations.

or…

Disclaimer: If not done properly, you will tweet this message!

You can only dm someone who follows you

How to Direct Message (DM)

How to Unfollow

Copyright | LakeGeorge.com | 2009-2010

•Click on name of user you wish to unfollow.•Scroll over “Following” tab until it says “Unfollow” and click.

How to Retweet•Hover over “Retweet” and click

•Confirm Retweet in pop-up

•Your Retweet will show on your Home feed

and your followers feeds

•Green Arrow in Corner also indicates a

Retweet

RT something and get a Super ChickAdd Hashtag #tvamp

How to Retweet (better option)

If you’d like to add your own

thoughts…

•Highlight tweet and copy

•Paste in tweet window and add “RT”

before to indicate a Retweet

•Write what you’d like!

•You may need to modify the text in

order to fit additional text – in this

case use “MT” for Modified Tweet

Twitter is more fun with Friends

Promote your Twitter Link

• Add a Twitter Icon to Email Signature

• Add your @handle to marketing materials

Twitter is more fun with Followers

Add yourself to a directory like

Sign Up to a Directory Twiends,

WeFollow, Twello and find

influencers with similar interests.

Twitter is more fun with Followers

• Add a Twitter Widget to your

Website

• Add a Twitter Link to your Blog

• Add your Twitter Username to

your company “about us” page

How to Get More Followers

• Follow people and businesses you already

know

• Follow NEW People and Businesses You’re

Interested in

• Engage Others through Re-tweets, Mentions

and Answering Questions

Follow & Engage

How to Get More Followers• Share Interesting Links – the more content and links you share the higher your reach*

• Giveaway coupons and promotions

• Talk only about “ME” = less followers.

• Talk negatively = less followers*.

• Re-tweet and Converse

• Survey your Followers and ask them to Re-tweet

• Tell People They Should FOLLOW YOU.

• More Tweets = More followers – audience drops off at 22 tweets a day… difficult to overtweet*

*via Hubspot Twitter Science

What are Favorites & How to Do It.

Copyright | LakeGeorge.com | 2009-2010

•Hover over “Favorite” and click

•Go to your “Favorites” feed under

“Me”

•Archives what you favorited for

later.

•Also let’s them know you liked it

but a RT is even better

How to Create a List

•Select “Me”•Click “Lists”•Click “Create list”•Make them public or make them private


•Fill Out List name and Description (optional)•Set to Public or Private•Click “Save list”

•Search for people to add to your list including proper name, business name, brand, and @handle


•Click dropdown and select “Add or remove from lists”•Check the box next to your list name

THANK YOU!@MannixMarketing

@SaraMannix#tvamp

Cool Tools and Places to Visit and Cool Info

•www.twitter.com/badges will send you to a place where you can add your twitter feed to your website

•http://www.twitbacks.com/ get backgrounds for your Twitter Account

•http://www.hootsuite.com for monitoring your account, scheduling posts

•Click to Tweet: http://clicktotweet.com/ Add your message & it generates a “click to tweet” link for your message.

•www.WeFollow.com Find people with similar interests

•Most Retweetable Words: you, twitter, please, retweet, post, blog, social, free, media, help, please retweet, great,

social media, 10, follow, how to, top, blog post, check out, new blog post *via HubSpot

•The Science of Twitter: www.slideshare.net/HubSpot/science-oftwitter2013

•Hubspot University: Twitter for Business (my favorite) http://bcove.me/quzlde97

Want to learn more about Internet Marketing? Blog.Mannixmarketing.com or call Mannix Marketing 518-743-9424

interactive twitter workshop by mannix marketing #tvamp

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