interactmedia uk ltd. overview
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TRANSCRIPT
Create - Engage - Motivate - Reward - Communicate
Interaction Made Simple
Jon Parker07710 359420
Delivering the Interactive Customer Journey
Scott Davies07545 808481
Create - Engage - Motivate - Reward - Communicate
Executive Summary - Service Overview
Delivering the Interactive Customer Journey
Create - Engage - Motivate - Reward - Communicate
Executive Summary (2)
Features
• Interactive service to promote brand and spend• Incorporates SMS, video, email and the mobile website• Managed Service – used in print, in-store, online and TV/radio ads.• InteractMedia uses specific campaign codes to measure effectiveness in
order to drive better results and increase interactions.
Benefits
• Low cost subscription/licence based model.• Real-time leads generated reporting solution• All campaigns are measurable.• Drives engagement & sales whilst lowering the cost of acquisition.
Brilliant Technology for Brilliant MarketingDelivering the Interactive Customer Journey
Create - Engage - Motivate - Reward - Communicate
Executive Summary – Here’s what we do in a
nutshellSteps for Success
1. We work with you to plan your
campaigns and align them with
business & marketing objectives
2. All services are created along a
customer timeline and incorporate
calendar dates and events specific to
the customer within the campaign
framework
3. We build and test your campaign ideas
4. We launch and monitor results
5. We adjust & improve as we go.
6. We provide performance MI for your
consideration
Delivering the Interactive Customer Journey
Create - Engage - Motivate - Reward - Communicate
InteractMedia - Who are we?
Specialists In Mobile Marketing Activities with over 15 years experience of consumer mobile interaction & marketing.
Specialising in…
• Interactive Consultancy• Mobile Strategies• Mobile Based Interactive Campaigns• Interactive Digital Signage• Mobile to Online / Mobile to Store Footfall
Delivering the Interactive Customer Journey
Create - Engage - Motivate - Reward - Communicate
Consumer Steps
SMS offers the first communication step to a wider delivery of content…
100% market penetration100% readershipCheapest communication routeNo data package requiredNo service issues (e.g. 3G/Low Service)
Responsive
Short Message ContentActivitiesRegistrationsVoucher/Barcode Delivery3rd Party ConnectivityData Collection
Social MediaWAPMobile SitesOnline SitesApp Download
SMS Content Connecting to…
Delivering the Interactive Customer Journey
Create - Engage - Motivate - Reward - Communicate
Apps
SMS/MMS
Web/WAP
3rd Party Data
Social Media
Coupons
Dynamic build tools
Cross platform communication
Instant Reports
CRM/User Data
3rd Party Feeds
Moderation
Push to….
Online/DOOH
DIALOGUE MANAGE PUBLISH
Delivering the Interactive Customer Journey
Our Platform
Create - Engage - Motivate - Reward - Communicate
Brand Awareness to Accelerated Sales
Billboards / Digital Signage
Print / Magazines
Television Advertising
On Pack Promotion
In Store PromotionCreate an ongoing dialogue with your customer while they are on the move
Delivering the Interactive Customer Journey
Cross Platform – Cross Media – Cross Channel
Create - Engage - Motivate - Reward - Communicate
Product information - Txt / WAP / URL
Subscriptions, VIP offers, news, alerts
Competitions, games, registration drivers
Polling opinions/feedback, voting
Registration requests / sampling request
Voucher code distribution, online drivers
Barcode redemption, QR code launch
Interaction comes from many sources
Interaction isn’t just about collecting numbers. Implementing the correct service for the right reasons will create a more detailed database, track users, drive deeper relationships with consumers, drive footfall and ultimately increase revenue.
Customers will text for
Data collection
Profiling
Voucher redemption
Tracking
Delivering the Interactive Customer Journey
Create - Engage - Motivate - Reward - Communicate
Our Tools
InteractMedia specialises in implementing unique mobile strategies from one-off promotional solutions through to integrated mobile systems to support ongoing marketing campaigns.
Our innovative build solution makes us more agile than any other solution on the market. This means we can provide the right solution for the right outcome, at speed and on budget.
We visually create your solution, instantly manage the content and data, launch quickly.
Dear Mr Davies, thank you for your comments. As a reward use this code for 10% off at www.xxxxx.com
VISUAL BUILD REALTIME MANAGEMENT TOOLS LAUNCH
Delivering the Interactive Customer Journey
Create - Engage - Motivate - Reward - Communicate
The Possibilities…
The possibilities are endless!
Mobile is the only 24/7 communication device that connects directly to the consumer.
Attracting the consumer is only half the battle… the next steps are to…
Engage With simple calls to action can generate interaction with rich media.
MotivateBy creating a value added service
RewardCustomers by allowing the to see their name in lights, or posting opinions and receiving voucher rewards.
CommunicateWith ongoing dialogues strengthening brand awareness and sales opportunities.
… why not!Delivering the Interactive Customer Journey
Create - Engage - Motivate - Reward - CommunicateDelivering the Interactive Customer Journey
InteractMedia UK Ltd
43 The Greenhouse. MediaCity UK. Salford. Manchester. M50 2EQ.
Tel +(44) 7710 359420 E: [email protected] W: www.interactmedia.co.uk