Cloud SolutionCase Study

for Private Clinics

Index

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Section 1 About Manhattan LASIK Center

System Migration and New ProcessesSection 2

AutomationSection 3

Infrastructure and SecuritySection 4

CLIENT: MANHATTAN LASIK CENTER

Founded in 1998, Manhattan LASIK

New York and New Jersey.

clinics in its sector with over70,000 surgeries performed.

Center has four branches located in

It is one of the most prestigious

A GROWING OPERATION

Manhattan LASIK Center is a private clinic specializing in corrective LASIK eye surgery. Established in 1998, there are four branches located in New York and New Jersey. Its founder, Dr. Kevin Niksarli, is one of the most recognized ophthalmologists in the United States.

With more than 70,000 surgeries since its establishment, Manhattan LASIK needed to simplify and automate their patient admission process. This process needed to be virtualized, so that it would begin at their home page and continue until surgery and the post-operative appointments.

Manhattan LASIK Center (MLC) offers free consultations for those interested in eye corrective evaluations as a way of obtaining new clients. The number of generated appointments grows every day and the manual patient registration process they had in place was not fast enough to keep up with their growth.

In addition, MLC needed to implement a platform that allowed them to safely store the historical information (medical records) of their patients without falling into large infrastructure costs.

About ManhattanLasik Center

Four branches in Nueva York

Manhattan LASIK Center

Founded by one of the most renowned

70,000 surgeries performed.

and New Jersey.

ophthalmologists in the US.

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Th right platform

The historical information (medical records) of MLC’s patients was stored in their own servers with an "in-house" CRM platform. However, keeping this information safe requires an important investment in the database's maintenance and in the infrastructure in which it is stored.

The previous platform was suitable for storing information, but it was not possible to establish the necessary automated workflows for internet patient registration.

After evaluating the available alternatives, the decision was made to migrate to a single system that allowed data storing, scheduling of appointments through the internet at all four branches, and the ability to download/receive historical information (medical records) stored in the cloud. This system was also required to have a low infrastructure cost and to work without having to create an internal IT department.

Because of its scalable, advanced functionalities and low cost, InterConnecta decided to implement a cloud CRM solution and develop all the required functions from this platform.

Migration and New Processes

The first step was to prepare the new platform to allow the importation of thousands of historical records without losing any of the data.

After the data migration, the next step was to determine which data from the previous system was going to continue to be used, and which would be replaced with new ones.

System Migrationand New Processes

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Finally, the new commercial process and patient registration was set in the CRM. Since the process of obtaining new patients begins on their website, their existing free consultation form was integrated to the CRM. This means that anybody interested in a consultation enters the system as a prospect, with a tentative date and time of consultation, along with the rest of the information obtained on the form.

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One of the activities that required more time and resources at Manhattan LASIK Center was tracking consultation appointments, operations, and post-operative checkups.

Automatic Document Generator

Custom notifications Automation

Part of the consultation process requires filling in an admission form detailing their medical record information. This form used to be filled out on paper at the clinic before the appointment. MLC replaced that process with an online form that is filled out by the patient before the appointment allowing the clinic's staff to save significant amounts of time the day of the consultation. It also gives the patient time to calmly answer the questions from home and even sign the necessary consents/releases in the same form.

Automation

This form is automatically converted into a PDF document that is ready to be downloaded from each patient's profile.

We developed a notification chain for the consul-tations/appointments, so that the patient could receive the date, time, and branch via automated confirmations through e-mail and text messages. If the patient is unable to make the appointment, they are automatically sent the option to resche-dule on a different date.

Messages and emails are sent after surgery, as well as for those who do not qualify for surgery were also automated.

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Computer / Information SecurityManaging thousands of records with sensitive information hosted in the cloud requires a system that meets high standards of information security.

The CRM systems that InterConnecta implements are safely accessed from computers or cell phones, meeting high standards that would be very difficult and expensive for the clients to meet if they would host the platform on their own servers. The system also offers two-factor login authentication and encrypted data transmission.

A Platform to New Initiatives

Systems created on this type of CRM allow adding new functions, integrations and automations as companies grow. While it begins as a database, it turns into a complex work flux system oriented at saving time and resources to both the clinic and its patients.

In short, it offers a reduced fixed cost and highly scalable system.

The CRM implemented for Manhattan LASIK Center has approximately 15 million users in small, medium and big businesses around the world.

Infrastructure and Security

Contact us for more information

InterConnecta501 Franklin Avenue, Suite 200Garden City, NY 11530

888-845-1509

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info@interconnecta.com

www.interconnecta.com