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2015 INVESTOR AND ANALYST CONFERENCE Interconnected Retail Kevin Hofmann President Online 2015 INVESTOR AND ANALYST CONFERENCE The Power of The Home Depot 2

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Page 1: Interconnected Retail - The Home Depot/media/Files/H/HomeDepot... · Best in Class Digital Content Providing Value Our Strategy in Action: Product Authority 15 2015 INVESTOR AND ANALYST

2015 INVESTOR AND ANALYST CONFERENCE

Interconnected RetailKevin HofmannPresidentOnline

2015 INVESTOR AND ANALYST CONFERENCE

The Power of The Home Depot

2

Page 2: Interconnected Retail - The Home Depot/media/Files/H/HomeDepot... · Best in Class Digital Content Providing Value Our Strategy in Action: Product Authority 15 2015 INVESTOR AND ANALYST

2015 INVESTOR AND ANALYST CONFERENCE

Continued Interconnected Progress

3

Direct

Fulfillment

Centers

Experience

Improvements

Content

Improvements

Search

Enhancements

Buy Online…Return In Store

Pickup In Store

Ship to Store

Deliver From Store

Contact

Centers

Digital

Marketing Mobile

1M+ SKUs

2015 INVESTOR AND ANALYST CONFERENCE4

Driving Growth in Visits and Sales

Visits

201520132011 2012 2014 20132011 20142012 2015

Online Sales

Page 3: Interconnected Retail - The Home Depot/media/Files/H/HomeDepot... · Best in Class Digital Content Providing Value Our Strategy in Action: Product Authority 15 2015 INVESTOR AND ANALYST

2015 INVESTOR AND ANALYST CONFERENCE

Creating a Better Customer Experience

5

2015201420132012

Internet Retailer of the Year

Ranked #1 among big box retailers in the Digital IQ Index

Customer Satisfaction

2015 INVESTOR AND ANALYST CONFERENCE

Connecting with Our Changing Customers

6

Shopping in New Ways Seamless Experience Higher Expectations

Page 4: Interconnected Retail - The Home Depot/media/Files/H/HomeDepot... · Best in Class Digital Content Providing Value Our Strategy in Action: Product Authority 15 2015 INVESTOR AND ANALYST

2015 INVESTOR AND ANALYST CONFERENCE

Meet

Maria

Interconnected Retail: Maria’s Story

Transaction / Fulfillment

Inspiration

Products/Value

Research

7

2015 INVESTOR AND ANALYST CONFERENCE

Interconnected Retail: Maria’s Story

8

Inspiration Research Products/Value

Page 5: Interconnected Retail - The Home Depot/media/Files/H/HomeDepot... · Best in Class Digital Content Providing Value Our Strategy in Action: Product Authority 15 2015 INVESTOR AND ANALYST

2015 INVESTOR AND ANALYST CONFERENCE9

2015 INVESTOR AND ANALYST CONFERENCE

Interconnected Retail: Maria’s Story

10

Inspiration Research Products/Value

Page 6: Interconnected Retail - The Home Depot/media/Files/H/HomeDepot... · Best in Class Digital Content Providing Value Our Strategy in Action: Product Authority 15 2015 INVESTOR AND ANALYST

2015 INVESTOR AND ANALYST CONFERENCE

Interconnected Retail: Maria’s Story

11

Know How/Help Transaction Post Sale

2015 INVESTOR AND ANALYST CONFERENCE

Interconnected Retail: Maria’s Story

12

Inspiration Research Products/Value Know How/Help Transaction Post Sale

Page 7: Interconnected Retail - The Home Depot/media/Files/H/HomeDepot... · Best in Class Digital Content Providing Value Our Strategy in Action: Product Authority 15 2015 INVESTOR AND ANALYST

2015 INVESTOR AND ANALYST CONFERENCE

How Do We Win With Customers?

in

Doing Old Things

New Ways

Convenience Product Authority Customer Experience

13

2015 INVESTOR AND ANALYST CONFERENCE

Digital and Traditional Marketing

Shopping Anywhere

Flexible Fulfillment Options

Tools to Help You Shop

Our Strategy in Action: Convenience

14

Page 8: Interconnected Retail - The Home Depot/media/Files/H/HomeDepot... · Best in Class Digital Content Providing Value Our Strategy in Action: Product Authority 15 2015 INVESTOR AND ANALYST

2015 INVESTOR AND ANALYST CONFERENCE

Brand & Assortment Curation

Best in Class Digital Content

Providing Value

Our Strategy in Action: Product Authority

15

2015 INVESTOR AND ANALYST CONFERENCE

Our Strategy in Action: Customer Experience

16

Orange Aprons in the Digital Aisle

Supporting Store Associates

Delivering on Promises

Page 9: Interconnected Retail - The Home Depot/media/Files/H/HomeDepot... · Best in Class Digital Content Providing Value Our Strategy in Action: Product Authority 15 2015 INVESTOR AND ANALYST

2015 INVESTOR AND ANALYST CONFERENCE

Investing to Enable and Scale

17

Digital Infrastructure Site Capabilities Physical Infrastructure

2015 INVESTOR AND ANALYST CONFERENCE

Best in Class Interconnected Experiences

18