intercultural and international business communication

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  • Intercultural

    ANDInternational

    Business Communication

  • Importance of Business WritingDirect influence of on-the-job writing:your performance evaluationsyour professional reputationyour companys productivity & success in the marketplace21st-Century Marketplace = GLOBALGlobal Business Ethics

  • *CORPORATECULTURE

  • *I. CORPORATE CULTUREA) DEFINITION:

    personality of the companymain features of life at a companyquality of life at a company

  • *I. CORPORATE CULTUREB) INFLUENCES on CORPORATE CULTURE:

    Company Historyaccumulated traditionsspirit of the foundersfacts of originsmythology of originspictures on the wallsWhen ol CW started this place.

  • *I. CORPORATE CULTUREB) INFLUENCES on CORPORATE CULTURE:

    Type of Business = Type of Culturenontraditional culture: flexible, chaotic, innovativeupstart computer co.traditional culture: inflexible, formal, custom-ladendecades-old publishing co.

  • *I. CORPORATE CULTUREB) INFLUENCES on CORPORATE CULTURE:

    Management StyleWhos making the decisions?Rigid hierarchy?Open decision-making process?

  • *I. CORPORATE CULTUREB) INFLUENCES on CORPORATE CULTURE:

    Other Influencesits valuesits attitude toward its customersits attitude toward its employees

  • *I. CORPORATE CULTUREC) INFLUENCES of CORPORATE CULTURE:

    The hiring or promoting processThe decision-making processThe policies regarding company documents: how they are writtenhow they are reviewedAttitudes concerning Quality

  • *I. CORPORATE CULTURED) QUALITY:

    An Aspect of Corporate Culture

    Quality AssuranceTotal Quality ManagementContinuous ImprovementThe effort to give customers better goods, better servicesPermeates the entire organizationespecially company writing

  • *I. CORPORATE CULTURED) QUALITY:

    How to develop or extend Quality?

    1) Customer Comes 1st:Reader Analysis:before writingstrive to understand the readers needsBoth internal & external readers = customers

  • *I. CORPORATE CULTURED) QUALITY:

    How to develop or extend Quality?

    2) Teamwork:Teamwork vs. internal competitionCompany goals vs. individual achievementsGroup writingcollaborative projectsbolsters employee cooperation & interactionwriters, tech. experts, editors, graphic artists work together for common goal

  • *I. CORPORATE CULTURED) QUALITY: How to develop or extend Quality?

    3) Employee Involvement:open to suggestions for improvementemployee opinions = important, valuedpromotes motivation ex: suggest changes in document style, format

    4) Long-Term Investments:employee trainingat all levelswriting, speaking, presentingupdate writing manuals (format & style)

  • *GLOBALWORKPLACE

  • *II. GLOBAL WORKPLACEA) Strategies for Understanding Cultures:

    Understand that Global Workplace = diversity of employeesdiversity of customersintercultural communicationinternational communication

  • *II. GLOBAL WORKPLACEA) Strategies for Understanding Cultures:

    Dont only emphasize the differencescan lead to inaccurate stereotypesDont only emphasize the similaritiescan ignore significant cultural differences

  • *II. GLOBAL WORKPLACEA) Strategies for Understanding Cultures:

    Understand what people do AND why they do themRealize linguistic fluency does not = cultural fluency

  • *II. GLOBAL WORKPLACEA) Strategies for Understanding Cultures:

    Understand that different cultures =different ways of thinkingdifferent ways of actingdifferent expectations in communication

  • *II. GLOBAL WORKPLACEA) Strategies for Understanding Cultures:

    Foster Interculturalism

    Develop Intercultural Business Communication Skills (IBCS)

  • *II. GLOBAL WORKPLACEB) 5 Strategies for IBCS:

    1. Train employees at all levels in intercultural business communication skills

    2. Train employees at all levels in intercultural business communication skills early in their careers

  • *II. GLOBAL WORKPLACEB) 5 Strategies for IBCS:

    3. Allow foreign travel for more than top executives

    4. Encourage a climate of excitement & adventure

  • *II. GLOBAL WORKPLACEB) 5 Strategies for IBCS:

    5. Hire people with related IBC skills:interpersonal skillslanguage abilitysense of adventureopen attitudemore than specific technical skills(Varmer & Beamer)

  • *II. GLOBAL WORKPLACEC) 10 Questions in IBC: (reader analysis)

    1. WORK: What are their views on work & work rules?

    2. TIME: What is their approach to time appointments, deadlines response time expectationswork-day hours or hours of operation

  • *II. GLOBAL WORKPLACEC) 10 Questions in IBC:

    3. BELIEFS: What are the dominant religious & philosophical belief systems of their culture AND how do such systems affect business?

    4. GENDER: What are their views of gender equality in the workplace AND how do such views affect their actions?

  • *II. GLOBAL WORKPLACEC) 10 Questions in IBC:

    5. PERSONAL RELATIONSHIPS: What degree of value is placed on close personal relationships among people doing business with each other?

    6. TEAMS: What part does teamwork play in their business AND how is individual initiative perceived?

  • *II. GLOBAL WORKPLACEC) 10 Questions in IBC:

    7. COMMUNICATION PREFERENCES: What types of business communication are most valued formal or informal writing, presentations, meetings; email or telephone conversations (other)?

    8. NEGOTIATING: What are their expectations for the negotiation process AND how do they convey negative information?

  • *II. GLOBAL WORKPLACEC) 10 Questions in IBC:

    9. BODY LANGUAGE: What types of body language are most common in their culture AND how do they differ from your own?

    10. WRITING OPTIONS: What writing conventions are most important to them style, organization AND how important is design in relationship to content & organization?

  • *II. GLOBAL WORKPLACE

    Intercultural Knowledge = POWER in the International Workplace

  • *II. GLOBAL WORKPLACEAllows you to be preparedAllows you to adjust communication strategies for successDemonstrates your levels ofDiversityRespect OpennessPreparedness

    Respect begets RespectRespect begets Business

  • *II. GLOBAL WORKPLACED) Strategies for Communicating with Cultures

    (1) Guidelines for Cross-Cultural Fluency:

    Be flexiblebusiness 1st vs. friendship 1st?

    Be respectfulsincerely approach business dealingsinter-business = inter-personal relationships

  • *II. GLOBAL WORKPLACED) Strategies for Communicating with Cultures

    (1) Guidelines for Cross-Cultural Fluency:Be nonjudgmental @ the business at handlisten 1st vs. debate, opinions

    Be nonjudgmental @ personal beliefsunderstand that other political, religious, personal ideas existother than our own

  • *II. GLOBAL WORKPLACED) Strategies for Communicating with Cultures

    (1) Guidelines for Cross-Cultural Fluency:

    Be tolerant of ambiguitypatiently assess the rules of engagement when unsure, w/o visible frustrationBe empatheticunderstand their needs & perspectiveBe able to take turnsbalanced exchange of informationdont dominatedont wallflower

  • *II. GLOBAL WORKPLACED) Strategies for Communicating with Cultures

    (2) Guidelines for Writing:

    Remove the ambiguityKISSsimple syntax & short sentencesto avoid misunderstandings

    Define technical termswell-defined terminologyinclude a glossary for international projects

  • *II. GLOBAL WORKPLACED) Strategies for Communicating with Cultures

    (2) Guidelines for Writing:

    Use many headings & subheadingsto help find information quickly & easily

    Use much white spaceto make the document easier to readto make the document easier to translate

  • *II. GLOBAL WORKPLACED) Strategies for Communicating with Cultures

    (2) Guidelines for Writing:

    Include visualsgraphics = universal languagepictures give clues to the meaning of the text

    Avoid slang terms & idiomsuse phrasing that requires little cultural contextavoid sports metaphors & pop culture references

  • GLOBAL BUSINESS ETHICS

  • *III. ETHICS on the JOBETHICS:

    the understanding of right & wrong

    Ethical beliefs vary by personnelcompanyindustryprofession

  • *III. ETHICS on the JOBETHICS:

    Ideal CORE values for employees at international companies:Should transcend national identitycultural backgroundfamily beliefsShould guide the decision-making process

  • *III. ETHICS on the JOBA) ECI Principle:

    Principle of Equal Consideration of Interests (Singer)

    Make judgments & act in ways that treat the interests and well-being of others as no less important than your own.

  • *III. ETHICS on the JOBA) ECI Principle:

    Treat others as you would have done to you. (Golden Rule)

    This principle = similar principles espoused by worldwide religions & philosophies easily acceptable internationally

  • *III. ETHICS on the JOBB) ETHICS Guidelines:

    Be Honestreport information accurately & promptlywithout deception, purposeful ambiguity or oversightgive to others what youd want others to give to youno card stacking

  • *III. ETHICS on the JOBB) ETHICS Guidelines:

    Do No Harmavoid rumors, gossip, back-stabbing, & negative conversationsthese hurt feelings, spread unsupported information, & waste timeLeave the world at least as good as we found it.If you dont have something nice to say, say nothing at all.

  • *III. ETHICS on the JOBB) ETHICS Guidelines:

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