ICA613Intercultural

Communication

Day 4

Perception

Perception is the process whereby people convert external events and experiences into meaningful internal understanding.

Perception

Culture influences the perception process two ways:1. Perception is selective2. Perceptual pattern is learned.

Perception Process

• The Selection Stage- Selective exposure- Selective attention- Selective retention

• Perceptual Tendencies- Closure- Familiarity- Expectation

Perception Process

• The Categorization Stage- Reduce uncertainty- Increase accuracy of predictions- Draw distinctions between ingroups and

outgroups

Perception Process

• The Interpretation Stage- The more ambiguous

the stimuli, the more room there is for differing interpretations.

Beliefs

• Beliefs are accepted as truths.

• You do not question beliefs or even demand proof.

Values

• Beliefs form the basis of your values. • Values are shared ideas about what

is true, right, and beautiful which underline cultural patterns and guide society in response to the physical and social environment.

Cultural Patterns

Cultural Patterns is an umbrella term that allows us to talk about values, beliefs, and other orientation collectively.Cautions

- We are more than culture.- Cultural patterns are integrated.- Cultural patterns are dynamic.- Cultural patterns can be contradictory.

Hofstede’s Value Dimensions

1. Individualism/Collectivism2. Uncertainty Avoidance3. Power Distance4. Masculinity/Femininity 5. Long/Short-term Orientation

Hall’s Classifications

1. High-context orientation2. Low-context orientation