intercultural communication
DESCRIPTION
Intercultural Communication. Marie-Josephine von Chabert-Ostland [email protected] 04.21.2014 or 21.04.2014. P-O-L-C Framework. Culture. Culture is a group of people that share a way of life Culture refers to - PowerPoint PPT PresentationTRANSCRIPT
• Culture is a group of people that share a way of life
• Culture refers to
• Everybody embodies multiple cultural identities and are a composite of these
• Communication = “A process by which information is exchanged between individuals through a common system of symbols, signs, or behavior.”
• It is necessary for a company's success• Types of communication:
• verbal • nonverbal • written
Intercultural Communication = Communication between and among
people /clients /workers from different cultural background.
A B
Individualism (A) vs. Collectivism (B)
USA China
Masculinity (A) vs. Femininity (B)
MexicoScandinavian
Countries
Long- or Short-Term Orientation
China USA
Low High
Uncertainty Avoidance USA Japan
Power Distance Australia Singapore
Do‘s Dont‘s
• avoid assumptions• use diagrams, symbols,
pictures• investigate the other culture• take cultural differences into
account• use understandable language
• think in stereotypes• use the same approach
worldwide• criticize traditions• let conflicts arise because of
cultural differences• forget about language barriers
• Judith Martin & Thomas Nakayama (2007) Intercultural Communication in Concepts, 4th Ed.
• Anastacia Kurylo (2013) Inter/cultural communication. Representation & Construction of Culture.
• Linda Beamer & Iris Vanver (2001) Intercultural communication in the global workplace 2nd Ed.
• Mason Carpenter, Talya Bauer, Berrin Erdogan and Jeremy Short (2013) Principles of Management 2.0
• Merriam-Webster online dictionary. (2008). Retrieved September 21, 2012, from http://www.merriam-webster.com/dictionary/communication.
1. What should you do while interacting with another culture? A. Forget about language barriersB. Think in stereotypesC. Use the same approach worldwideD. Take the other persons culture into account
2. Which one is not a need for intercultural communication? A. International travelB. Worldwide campaignsC. International businessD. Cultural Stereotypes