COMMUNICATION SKILLS..

Intercultural communication

CULTURE

Is a shared system of beliefs, attitudes, values, expectations

and norms of behavior.

SIMILARITIES OF A CULTURAL

GROUPWithin the same culture,

people have similar beliefs, thinking and

behvior.

CULTURAL DIFFERENCES

As a result of cultural differences,

MISUNDERSTANDINGS easily occur.

ACKNOWLEDGING CULTURAL

DIFFERENCESTreat people not the

way YOU WANT TO BE TREATED. Instead treat

them the way THEY WANT TO BE TREATED.

ETHNOCENTRISM

Is the belief that one’s own culture is superior to all other

cultures.

REASONS OF ETHNOCENTRIS

M1. pre-conceived

judgements.2.Limited experience.

3.stereotyping.

TO AVOID ETHNOCENTRIS

M1.Recognise differences

2.Avoid assumptions3.No pre-judgements

CHECKLIST FOR EFFECTIVE

COMMUNICATION ACROSS CULTURES

CULTURAL DIFFERENCES

1.Countries2.Ethnic backgrounds

3.races.

4.religion.5.Family structure.

ATTENTION!!!(CHECKLIST)

1.Show respect.2.Show empathy.

3.No prejudgement.

4.Be open minded.5.Avoid distractions.

6.Be patient.

7.Find similarities.8.Send clear

messages.9.Recognise your

prejudices.

SEVEN STEPS OF EFFECTIVE

COMMUNICATION

Step1. Decide objective of communication

Step2.Select channel

Step 3. select encoding technique

Step 4. Consider barriers

Step 5. Send message

Step 6. Check for understanding.

Step7. Get feedback.

THANK YOU AND GOOD LUCK!