interesting phenomena from the outside of the research
DESCRIPTION
Interesting phenomena in the non-traditional higher education space for the non-traditional student population.TRANSCRIPT
Interesting phenomena from Interesting phenomena from the outside of the researchthe outside of the research
Presentation materialBy
Paul [email protected]
““University of the Second Chance”University of the Second Chance”
PPublicublic P Proprietaryroprietary Universities Universities vs.vs. Tech Companies Tech Companies
MSFTMSFTCSCOCSCO
COCO COCO APOL APOL
YOUTUBE Channel for University of PhoenixAdmission support – Highly motivating marketing – “Yes. You can do it!, too!”
MYSPACE for Grand Canyon University“Almost closing down status” to 13000 students in 6 years. NASDAQ IPO in 2008
Completely online. One 3-story building in the middle of desert in ArizonaStarted as non-profit and received accreditation in 2003.7000 students in 2008.
Why are they successful?Why are they successful?
One semester-long lecture in 3 slides…
StudentsStudents
New marketNew market
• Non-traditional• Older • Working• Who would not/could not be college
students otherwise• Going for the second chance
ValueValue
• Convenience, convenience, convenienceConvenience, convenience, convenience
• Convenience makes them comeConvenience makes them come
• Dynamically meeting the current needs of the Dynamically meeting the current needs of the market place, especially in areas where there market place, especially in areas where there is a strong unmet demand for specialized is a strong unmet demand for specialized education and training.education and training.
Business CharacteristicsBusiness Characteristics
• Online, F2F, Hybrid, Individualized schedule
• ERP is the key to success
• Highly scalable structure for a rapid growth
• Constantly preparing for government audits (Federal , State Bureau, Accreditation)
• Unbundle faculty role - Full time curriculum developers vs.vs. contracted teaching faculty
Anything traditional Anything traditional universities can learn from universities can learn from these public proprietary these public proprietary universities?universities?
WatchingCritical
Thinking
mROITechnology Investment
Transformation NowTransformation Now
Content
Lecturer
Student Problem
Facilitator
Researcher Problem Solver Project Manager
Textual Postings
Discrete OutcomesAnalysis
Multimodal Interactions
Collective Intelligence
Interaction Analysis
Memorizing