interfirm comparision final

7/30/2019 Interfirm Comparision Final

1/24

MARUTI HONDA


2/24

ABOUT MARUTI

MarutiUdyog Limited (MUL) was established in February 1981.

Largest automobile manufacture in South Asia.

Headquarter is in Nelson Mandella Road, New Delhi

Consumer Perceived the M-800 as a VALUE FOR MONEY CAR

Maruti-800 model is called Butter and Bread model

It has been rated first in customer satisfaction among all car markers in

India from 1999 to present

In February 2012, the company sold its 10th million vehicle in India

Market leader in India


3/24

ABOUT HONDA

Founded: SEPTEMBER 24, 1948 by SOICHIRO HONDA

Headquarters: Tokyo, Japan

Honda Motor Company Ltd, a multinational corporation.

Honda was the first Japanese automobile manufacturer to release a

dedicated luxury brand.

Honda was the seventh largest automobile manufacturer in the world behind

Toyota, General Motors, Volkswagen AG, Hyundai Motor Group, Ford, andNissan in 2010

Honda invests about 5% of its revenues in research and development


4/24

VARIOUSMODELOF MARUTI


5/24

VARIOUSMODELOF HONDA


6/24

MISSION & VISIONSTATEMENTOF MARUTI

The Leader in the Indian

Automobile Industry, Creating

Customer Delight and

Shareholder's Wealth, eventually

become a pride of India

Modernization of the Indian

Automobile Industry.

Developing cars faster and sellingthem for less.

Production of fuel-efficient

vehicles to conserve scarce

resources.

Partner relationship management,

Value chain, Value delivery

network.

Vision Mission


7/24

MISSION & VISIONSTATEMENTOF HONDA

Quality in all jobs - learn,

think, analyze, evaluate andimprove.

Reliable products - on time,

with excellence and

consistency

Better communication - listen,

ask and speak up

Proceed always with ambition

and youthfulness

Respect sound theory, develop

fresh ideas, and make the most

effective use of time

Enjoy work and encourageopen communication

Vision Mission


8/24

PRODUCT & SERVICEOF MARUTI

MARUTI 800 - CHANGE YOUR LIFE

It has gone beyond being just a car; it has actually changed the lifestyles of

countless people, by bringing the joy of motoring to millions ALTO - LETS GO

The alto is a great combination of economy, practicality and styling.. This is

testified by the 24 August 3, 2003 of covering 3082kms in 24 hours at an average

speed of 128 kmph.

WAGON R-INSPIRIED ENGINEERINGThe Wagon RS original tall body design, spaciousness, ergonomically designed

interior and flexible seating all set it apart from other cars.

ZENSURRENDER TO THE NEW ZEN

If you are looking for a car with dropdad looks and unmatched performances,

then then you need look beyond the Zen. OMNIFITS ALL

The Omni is truly Indias Original Multipurpose Vehicle. Today it is available in

six avatars5 seater, 8 seater, cargo, ambulance, CNG and LPG.

VERSA - THE JOY OF TRAVELLING TOGETHER

Equipped with twin AC, large sliding doors and flexible seating, the Versaencourages families and friends to enjoy long drives and gateways together.


9/24

CONTD...

ESTEEMPERFORMANCE, QUALITY AND FUELEFFICIENCY

Undoubtedly one of Indias favourite entry level Cclass vehicles, the esteem is

the perfect combination of power, comfort and economy.

SWIFT- YOU ARE THE FUEL

The hot looks, sexy interiors, the automatic climate control, the air bags, the

power steering moreover, all so affordable. The wait is over. Swift has entered

MULsportfolio. What are you waiting for?

SX-4MEN ARE BACK

Revolutionary European design, world class drive by wire .Most spacious in its

class, Steering mounted audio controls; with maximum ground clearance, high on

safety with dual airbags.

SWIT DZIRE- THE HEART CAR

A car having everything you desire stunning looks, luxurious interiors, enoughpower to capture your heart. Just slide in desire and take it for a spin. Its sure steals

many of hearts including yours.

Ritz - Live the Moment

Model of 2009 known by the name Suzuki splash having attractive back with

maximum ground clearance.


10/24

PRODUCTAND SERVICESOF HONDA Honda Jazz

Honda Brio

Honda City ZX & I-VTEC

Honda Accord

Honda Civic

Honda CR-V

Features:

Looks and Design:The looks of the Honda cars is stunning or in other words we can say that itis an outstanding design among its competitors.

Interiors:Interiors are brilliantly designed, Multidimensional dash, Steering wheelwith audio controls, I pod connective music system, comfortable Seat,

safety features like Airbags etc Engine, Gearbox and Performance:

I-VTEC engine, Smoothest engine widely spaced gear ratios, Paddle shift,Ride and Handling, Independent suspension on the front, Wheel base ,ABS,Dual air bags and EBD are standard feature of this car.


11/24

SEGMENTATION, TARGETING & POSITIONING

Segmentation

Focusing upper middle and

upper class(potential customer)

Targeting

Urban people

People with high income

Usually having a Car want to

Upgrade

Positioning

High quality product High price

Creating innovative product

Good Looks and Design

Segmentation

Focusing on middle to lower highclass people.

Targeting

Rural and Urban people both

People with high and low income

People who want to have a car

Positioning

Low to medium high quality

Low to medium price

Not much innovative

Benefiting society

Honda Maruti


12/24

MARKETSHAREOF MARUTI&HONDA


13/24

PESTLE ANALYSIS

Political factor

FDI policy of government

Liberalization

Support by government

Political factor

Largest democracy

Fair amount of political stability

FDI

Maruti Honda


14/24

CONTD

Economical factor

People like to spend on

automobile sector because of

economic condition

Continuous rising in income.

Economical factor

Availability of raw material

Availability of labour

MarutiHonda


15/24

CONTD...

Social factor

Upliftment of middle class

Population

Social factor

Major change in lifestyle

Increase in urbanisation

Maruti Honda


16/24

CONTD

Technological factor

A modern compact efficient

engine

Bucket seats

Floor mounted gear box

Better servicing options and

cheaper spare parts

Technological factor

Internal technology

development like i-vtec

engine etc.

low emissions internal

combustion and hybrid

technology.

New age design

Maruti Honda


17/24

CONTD

Legal Factor

Legal provision relating to

environmental population byautomobiles

Legal provisions relating to

safety measures

Ensure a balanced transition

Making a automobile hub

Legal Factor

Product liability lawsuits,

franchise law that affectdealers or violation of

emissions laws.

Maruti Honda


18/24

CONTD

Environmental

Environmentally friendly

products.

3Rs (Reduce, Reuse, Recycle)

Philosophy of "Smaller,

Fewer, Lighter, Shorter and

Neater

Environmental

Eco-friendly car

Have planted trees around thefactory

Recycle

Maruti Honda


19/24

SWOT ANALYSISOF MARUTI

Established distribution and after

sales network.

Experience.

Ability to design products with

differentiated features.

Understanding the IndianMarket.

Strong brand image & loyalty.

Easy availability of facilities.

Lack of experience in foreign

markets.

New to diesel cars.

Heavy import tariffs on fully

built imported models.

Maruti hasnt proved itself in

SUV segment like other

players

Strength Weakness


20/24

CONTD

Increasing purchasing power of

Indian middle class segment

Perspective buyers from two

wheeler segment.

High export growth potential and

tax benefit. Export capacity of the company is

giving new hopes in American and

UK markets

MUL has launched its LPG

version of Wagon R and it was a

good move simultaneously

Stiff competition from local &

foreign players.

Rising customers expectations.

Competition from Tata & Hyundai

China may give a good

competition as they are also

planning to enter into Indian car

segment

Opportunities Threat


21/24

SWOT ANALYSISOF HONDA

Familiar brand name

High and powerful research and

development R & D

New age design.

Reputation for producing high

quality products.

They were a pioneer in

engineering low emissions internal

combustion and hybrid technology.

Innovation

Cost structure of the Honda is high

as compare to other automobile

manufacturers

Honda focus more on international

deposits as compare to domestic

deposits

Prices for non-luxury vehicles are

far high as compare to other

manufacturers

Strength Weakness


22/24

CONTD

Emerging markets is one of the

best opportunity for this company

Fuel efficiency is now a days

termed as one of the bestopportunity the which cans results

in the best productivity for the

company

Various models should be there to

caters the lower segment

One of the major threat is the

economic slowdown

All the external changes for

instance taxes, politics as well as

government are the major threats

for the Honda Company

Another threat is the lower cost

competitors

Oil prices are contributing a lot

Towards the loss of the Honda

company

Opportunity Threat


23/24

FUTUREOFHONDA

Striving to be a company which society will want to exist.

Producing Eco-friendly products.

Entering the Solar power industry.

Raising Fuel Efficiency.

CO2 Reduction Target.

Introducing-

Hybrid Automobiles

Diesel Automobiles.

Gasoline AutomobileIntroducing Fuel Cell Car.

Covering other Classes.


24/24

FUTUREOFMARUTI

Planning to design small cars suitable for the Indian conditions as a

strategy to beat the stiff competition with the entry of global auto

makers

Company would capitalise on Suzukis research and development

capabilities and internal resources to finance its expansion.

The company's plan to stay away from the ultra low-cost segment

Maruti Suzuki is looking to make India an exclusive base to

manufacture small cars for Europe.

interfirm comparision final

Documents