interflora españa sello flor ecuador
TRANSCRIPT
• FlorEcuador® is the Social-Environmental program thatdetermines standards for the certification of fresh cut flowerand foliage production systems in Ecuador.
• Year 2005– First inspection: October 27 – 2005
• Expoflores determined that all its associates have to implement and comply FlorEcuador standards to maintain its membership.
FlorEcuador® FlorEcuador® --Social Environmental CertificateSocial Environmental Certificate
• Low coverage of other certifications. Internationalcertification programs have 50 certified farms (the most).FlorEcuador® is already being complied by 117 farms and78 more farms in progress, total 195 farms.
• Less cost. (Certification fee + inspection) for certificationand logo use fees + audits. (FlorEcuador® certification costis in most cases 50% or less of the cost of any certification)
• Local law and regulations. Other certifications do notconsider national laws and regulations for social andenvironmental issues.
FlorEcuador® FlorEcuador® --Why having our own certification program?Why having our own certification program?
• Minimize the environmental impact caused by the floriculture activity in Ecuador.
• Guarantee welfare of floriculture workers.
• Reduce the use of pesticides and other inputs & resources used such as fertilizers, fuel, electricity, water, and others.
• Ecofas
FlorEcuador® FlorEcuador® --Primary objectivesPrimary objectives
FlorEcuador® FlorEcuador® -- CriteriaCriteria
FlorEcuador® FlorEcuador® -- CriteriaCriteria
FlorEcuador® FlorEcuador® -- Certification ProcessCertification Process
Expoflores Inspection (pre-certification inspection)
Qualificationbetween 85% and
100%
Certification with SGS orBV
FlorEcuador
YES
NO
FlorEcuador® FlorEcuador® -- OrganizaciónOrganización
Expoflores Board
FlorEcuador®
Expoflores inspectors
SGS/BV external audit
FlorEcuador® Committee
Technical Committee FlorEcuador
132 fincas miembrosFlorEcuador.
98 fincas certificadas.
34 fincas que cumplen lanormativa.
47 fincas en proceso decumplimiento de lanormativa
2222..970970 empeladosempelados..
11..926926 hectáreashectáreas
FlorEcuador® FlorEcuador® -- ImpactImpact
FlorEcuador® FlorEcuador® -- RegionalesRegionales
34
3327
25
8 5
Cayambe
Sur
Tabacundo
Quito
Norte
Austro
FlorEcuador IMPROVEMENTS:BENCHMARKING /COMPARISON PHASE
• Standard
• Checklist
• General Regulation
• Logo use regulation
2009 2010
Benchmarking FlorEcuador® with other Benchmarking FlorEcuador® with other certificationscertifications
En el año 2009 Expoflores condujo un proyecto de comparación de estándares de FlorEcuadorcon otras 6 certificaciones internacionales.
FlorEcuadorFlorEcuador® marketing y ® marketing y comunicacióncomunicación
Publication in FloracultureInternational Magazine
www.florecuador.org
FlorEcuadorFlorEcuador® marketing y ® marketing y comunicacióncomunicación
Giant sign for the farms. Helps workers, community and other stakeholders to recognize a certified farm.
“El Comercio” (local newspaper) article of FlorEcuador.
FlorEcuador general guidelines poster.
FlorEcuador® FlorEcuador® -- GGuíasuías
Want to know more?
facebook.com/florecuador
www.florecuador.org