interiors by elem en t ... inspired by the ocean and the little-known, unusual creatures that...
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E L E ME NT
about interiors by element Colourful, striking interior products inspired by exotic natural environments
I started Interiors by Element to create designs that tell a story and share my
love of the natural world. I believe that living a life connected to nature makes us
happier, and bringing elements of the outdoor world into our interiors is a great
place to start. I am forever searching for new and intriguing natural objects and
processes to translate into beautiful interior products and I want my designs to
inspire and intrigue you. I don’t believe in stating the obvious or playing it safe –
Interiors by Element products are designed to be bold, striking and individualistic.
My design process begins with observation and photography, and I always
carry a camera to record any beautiful or unusual natural objects I come
across. Working from these photographs, I draw all my designs by hand first as
stylized black and white drawings, then scan them to finalize the colourways
and repeat structures digitally.
I am committed to delivering a quality product that will sit proudly in your
space for years to come, and have been fortunate to develop long-standing
relationships with trusted suppliers which allows me to focus on what I do best –
creating innovative new products. I love working with my clients directly to create
a product to fit their requirements and specialize in bespoke and custom orders.
Seeing the products I have created being used and enjoyed in my clients’ homes
and interior spaces is the best part of running my business.
Belma Kapetanovic Founder, Interiors by Element
Palm Frond rug in Rust
lost in space collection
‘Lost in Space’ is the newest rug collection from Interiors by Element. It is a
dramatic selection of six rugs inspired by stars, planets and other celestial bodies.
Deep navy and violet hues punctuated with electric pops of chartreuse, orange
and teal characterize this collection, and create a retro feel that takes you back to
a time when space travel was a prevalent theme in design.
Highlights include the ‘Saturn’s Rings’ rug (below) – a striking, bold diagonal
stripe design inspired by Saturn’s elegant rings and its Mimas moon in orbit,
and the ‘Orbit’ and ‘Star Cluster’ rug, either of which would make a stunning
centrepiece in a midcentury-inspired interior. The striking flatness and simplicity
of the ‘Orbit’ rug also makes it the perfect rug for small spaces.
Saturn’s Rings rug in Violet
aurora shooting star star cluster
glow orbit saturn’s rings
round rugs & runners
I recently began offering a selection of round
rugs and hallway runners alongside my standard
rectangular rug designs, which have proved
very popular as they make it even easier to find
something unique for a hard-to-fill space. The
circular pattern of the ‘Star Cluster’ rug lends
itself really well to a round rug, while the irregular
stripes of the ‘Aurora’ rug create an eye-catching
and impactful hallway runner.
Look out for additional round rugs and runners in
other collections on the following pages.
star cluster round aurora runner
The ‘Aerial’ collection of geometric rugs is inspired by views of the earth from
above, including mountains, fields and cities. The versatile patterns of the
Aerial rug collection can be effortlessly integrated into a wide variety of stylish,
contemporary interior spaces.
Highlights include the ‘Gorge’ rug, whose elegant curved pattern is inspired
by a topographic map, the ‘Cultivate’ rug, which is inspired by fields that have
been neatly parcelled out for agriculture, and the ‘All Roads Lead To...’ rug
which is inspired by a city or settlement when viewed from above. ‘Cultivate’
is available as a hallway runner (pictured on the left) as well as a standard
rectangular rug, and ‘All Roads Lead To...’ is also available as a round rug.
Cultivate runner in Ocean
gorge all roads lead to...
harvest runner cultivate runnerall roads lead to... round
Inspired by the natural world close to home such as parks, ponds and gardens as
well as more unusual, exotic foliage seen in rainforests, the soothing green hues
of the ‘Woodland’ rug collection will bring the outdoors into your home and
create a calm, natural environment.
This collection incorporates many of my earliest Interiors by Element designs
that have stood the test of time. The ‘Pond Life’ rug is a perennial favourite, as
its cheerful lilypad print evokes a fresh, natural look and feel that makes it a
great choice for any room in the house. The versatility of the striped ‘Sediment’
rug (pictured on the left), which is inspired by layers of the earth’s surface, also
makes it a great choice for a wide variety of residential and commercial spaces.
‘Sediment’ also works well as a custom rug in almost any colour scheme.
Another favourite, the elegant ‘Palm Frond’ rug is a great choice for a focal point
in a living space, and the ‘Rust’ colourway in particular gives a cosy, autumnal
feel that would sit beautifully next to a fireplace.
Sediment rug in Chocolate
flutes kaleidoscope palm frond
frond flamboyant pods bottle tree
sediment pond life tree stump
pond life round tree stump round milkweed
under the sea collection
Discovering the underwater world through diving and snorkelling has always
been a passion of mine, and The Under the Sea’ modern rug collection is
inspired by the ocean and the little-known, unusual creatures that inhabit it.
Deep jewel tones of blue and turquoise are the focal point of this collection, with
many designs also available in a second green colourway.
This collection incorporates the first three shaped rugs from Interiors by
Element - ‘Star Coral’, ‘Labyrinth’ and ‘Coral Atoll.’ These rugs were launched
online earlier this year and are inspired by star coral, brain coral and mushroom
coral formations respectively. They are perfect for an eclectic, contemporary
interior, for those who truly want to make a bold statement.
seaweed knots kelp forest dew drops
floral explosion collection
A far cry from traditonal floral prints, the bold, striking designs of the ‘Floral
Explosion’ rug collection are inspired by exotic and unusual flower shapes and
exhibit a graphic, retro sensibility.
The ‘Dahlia’ rug in particular displays a very strong retro influence, with the
orange and brown hues of the ‘Sunset’ colourway serving as a vivid reminder
of 1970s colour palettes. It is available as both a standard rectangular and
round rug, either of which would make a magnificent focal point in a quirky,
camellia passiflora dahlia
Brightly coloured, statement rugs will always
be my signature, but not every space calls for
a statement rug. Introducing ‘Essentials’ – a
selection of my most popular rugs reworked
in sophisticated, neutral colourways. These
elegant designs add a calming, nature-inspired
backdrop to any interior scheme.
pond life gorge cultivate
See the collection online at www.interiorsbyelement.com