internal communication handbook
TRANSCRIPT
Communication Operations AIESEC en Colombia
2012 Structure MKT
Strategic support to the AIESEC Programs:
Brand Connection (external comm & EwA)
Customer Focus Teams (ELD programs)
IM & COMM
Strategic support to the AIESEC Programs:
Innovation Business Intelligence
Digital Culture Internal comm & Education
Processes & Knowledge Management
Organizational Support
Clarification
MKT
Will focus on the communications with the EXTERNAL sector and will support the brand management operations of AIESEC.
IM & COMM
Will Focus on the internal communications of AIESEC, managing the channels and giving support to strategic operations of the other areas.
IM&Comm Structure
Education and Support
MyAiesec.net Support
IT Technologies Support
Education & LTT
Knowledge Management &
PM
Documentation & PM
Standardization & Integration
Learning Path
Business Intelligence
Data Model
KPIs
Data Analysis
IM Culture & Internal
Communication
Internal Communication
IM Audit & LC Processes Follow Up
Positioning & Networking
IM Culture & Internal
Communication
Internal Communication
What is internal communication?
Internal communications (IC) is the function responsible for effective communication among the
membership in AIESEC.
The final goal is create more synergy and cohesion inside AIESEC members.
Effective internal communications is one of the key drivers of membership engagement and proven to add significant value to organizations on all metrics
from productivity to customer research.
Task by our national Strategic Framework
First IC task is perform a logistical service as channel manager (Deliver Solutions)
Second IC task is perform internal promotion (Empowerment)
Third IC function perform as strategic adviser (External connection)
Logistical service as channel manager
IC team deliver solutions in IT tools and manage the communications process and channels in the Local entities according to their realities.
Internal promotion
With the correct manage of the communication channels IC team empower the membership of the local entities by promoting opportunities (upselling), activities of the LC’s, recognitions, strategic information, operations and cocreation spaces.
Strategic adviser
By delivering the right communication messages IC team manage our brand, our organizational culture & climate and show the KM & BI process executions done by the other coordinations.
By this IC team show our relevance as a strategic support area on the local and national operations.
Channels
Processes
Official Channels
Manage the information for Mailing, Newsletters, &
myAIESEC.net (wikis, files) platform.
Facilitate access points, tutorials & support for the membership to publish information in this
channels.
IM Culture & Internal
Communication
Internal Communication
Official Channels
Social Media Channels
Brand & Comm Auditory
Processes
Social Media Channels
Create & promote the use for Social Media (facebook, youtube, twitter, blogs) channels according to
necessities.
Give support to LC activities with LiveStream, WiziQ, and
other share tools.
IM Culture & Internal
Communication
Internal Communication
Official Channels
Social Media Channels
Brand & Comm Auditory
Processes
Brand & Comm Auditory
Execute the Brand Audit in the LC.
Establish Policies for the communications channels.
Improve the correct use of every channel based on your local
communication policies (according to the channels in use) , the brand
visual guides and the AIESEC Values.
IM Culture & Internal
Communication
Internal Communication
Official Channels
Social Media Channels
Brand & Comm Auditory
Implementation
Define a internal communication strategy for your LC based in 3 main issues you want to improve Create objectives and goals to improve the selected issues. Execute the processes based on your strategy and your local reality. Support on the expertise of the actual M&C VP and the communications coordinator for your activities. Remember; There’s no magic formula in communications, use what you know and what you have to achieve your goals and execute your strategy.
The 7 C communication model
The model of the "7 C's of effective communication,“ act as guiding elements of the
strategy, focusing communication on the mission and the vision of the organization, they aim to change the attitudes of the membership
and improve the organizational culture.
7 C's of effective communication Credibility: To achieve this, it is necessary to involve the people in the process, achieve a comprehensive participation membership in the communications channels. Context: the message needs to suit the realities, there must be an open dialogue, its about what the public expects of us, not about persuade them. Content: The message must be aligned to our mission (the AIESEC way) and the vision (OUR 2015 BHAG), must express our AIESEC values , based on a willingness to learn, to share knowledge and to use creative and innovative work. Clarity: Stay focus and make things simple, the messages must be in plain language, clear and precise.
Continuity and consistency: It should be consistency between what is said and done, is not enough to study the frequency with which the message is repeated but the quality of the message. Channels: It is important to keep channels clear with internal staff, there must be a permanent Brand manifestations in meetings, assemblies, mails, social media channels, etc. so communications create the organizational culture and improve the working climate. Capacity: communication is a essential part of the human behavior, so when communicate anything think in the people the message must reach, not in the message itself.
7 C's of effective communication
Useful links Global Brand Wiki http://www.myaiesec.net/content/viewwiki.do?contentid=10000196 Global Brand Experience http://www.myaiesec.net/content/viewwiki.do?contentid=10015075 AIESEC communication principles http://www.myaiesec.net/content/viewwiki.do?contentid=10061487 logoAIESEC visual guidelines http://www.myaiesec.net/content/viewwiki.do?contentid=10067369
Questions?
Nicolás Cárdenas Digital Culture Manager NST MC Start
Elected MKT coordinator AIESEC Javeriana
Communications Coordinator AIESEC Andes
Contact [email protected]
3212080100
Skype: nicko.cardenas