internal communications: optimizing employee engagement ...€¦ · digital signage. 44% 104 7....

Internal Communications: optimizingemployee engagement / impact

November 10, 2016

RMG Networks Confidential

Agenda

2

Results of recent industry survey of Internal Communications leaders

Trends, priorities and conclusions from survey

Next-generation strategies / solutions to address pressing conclusions

Q & A


Profile: Survey on Internal Communications

3

Today….first release of insights Trends, directions and priorities of Internal Communications 235 FULL respondents Company size – larger companies

o 60% over 1,000 employees‒ 67% (of 60%) over 5,000 employees‒ 46% (of 60%) over 10,000 employees

Industry Cross SectionName % Name % Name % Name %

Health Care, Pharma 20% Government 13% Financial Services 12% Education 7%

Business Services 6% Energy / Utilities 6% Manufacturing 5% Media & Entert. 5%


Summary Internal Communications Conclusions

4

1. Need for Mobile solution2. Push content to desktop3. Enable better employee

engagement4. Email overload5. Real-time performance

metrics to drive employee performance

11th out of 11 IC channels 10th out of 11 IC channels Known challenge, how

to achieve? How to overcome? New on “radar-range”

Priorities Comments


Preliminary Survey Results


Answer Options Strongly disagree DisagreeNeither

agree nor disagree

AgreeStrongly

agreeRating

AverageResponse

Count

Agree or strongly

agree

Disagree or strongly disagree

1

We should focus more on Mobile communications than we current do

9 21 50 94 61 3.75 235 66% 13%

2

IC can be more effective by measuring open/close rates

5 12 58 124 36 3.74 235 68% 7%

3

Real-time performance metrics can improve employee performance

4 8 65 125 33 3.74 235 67% 5%

4 IC dept has written strategic plan 26 67 34 75 33 3.09 235 46% 40%

5

More frequent communications with employees can increase engagement

11 54 68 80 22 3.20 235 43% 28%

6

Employees want more headline news, weather, etc.

24 86 78 37 10 2.67 235 20% 47%

4. To what extent do you agree with the following statements?

Total Responsents (Full Compl)

The State of Internal CommunicationsThe State of Internal CommunicationsThe State of Internal CommunicationsThe State of Internal Communications

1. How satisfied are you with the internal communications in your company?1. How satisfied are you with the internal communications in your company?1. How satisfied are you with the internal communications in your company?1. How satisfied are you with the internal communications in your company?

Answer OptionsAnswer OptionsResponse PercentResponse CountTop 2 BoxBottom 2 Box

Very satisfiedVery satisfied5.1%1243.4%37.8%

SatisfiedSatisfied38.3%90

Neither satisfied nor dissatisfiedNeither satisfied nor dissatisfied18.7%44

DissatisfiedDissatisfied30.6%72

Very dissatisfiedVery dissatisfied7.2%17

Comments:Comments:5353

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2. For each of the following, please select if the statement is a current goal, future goal, or not applicable for your department.2. For each of the following, please select if the statement is a current goal, future goal, or not applicable for your department.2. For each of the following, please select if the statement is a current goal, future goal, or not applicable for your department.2. For each of the following, please select if the statement is a current goal, future goal, or not applicable for your department.2. For each of the following, please select if the statement is a current goal, future goal, or not applicable for your department.2. For each of the following, please select if the statement is a current goal, future goal, or not applicable for your department.2. For each of the following, please select if the statement is a current goal, future goal, or not applicable for your department.

Answer OptionsAnswer OptionsCurrent goalFuture goalN/ARating AverageResponse Count% Current% Future% NACurrent and Future

Increase employee engagement1943381.2123583%14%3%97%

Promote two-way feedback with employees14179151.4623560%34%6%94%

Measure internal communications performance with key metrics12784241.5623554%36%10%90%

Prioritize messages to reduce information overload16047281.4423568%20%12%88%

Improve internal communications ability to “push” content to mobile devices72116471.8923531%49%20%80%

Launch a new communication channel75111491.8923532%47%21%79%

Improve timeliness of employee receipt and actions taken13550501.6423557%21%21%79%

Improve communications ability to target (personalize) messages8992541.8523538%39%23%77%

Comments:Comments:Comments:Comments:1313

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3. What are the biggest challenges facing your internal communications department? Please select all that apply.3. What are the biggest challenges facing your internal communications department? Please select all that apply.3. What are the biggest challenges facing your internal communications department? Please select all that apply.3. What are the biggest challenges facing your internal communications department? Please select all that apply.

Answer OptionsResponse %Response Ct.

Email overload54.0%127

Not enough staff49.8%117

Lack of employee engagement48.5%114

Budget restrictions41.3%97

Proving the value of internal communications34.0%80

Lack of support from senior leadership31.9%75

Timely approval31.5%74

Launching new initiatives31.5%74

Employees acting on important information in a timely manner30.6%72

Communicating only the most relevant information30.2%71

Having consistent messaging28.9%68

Choosing the right channel24.3%57

Other (please specify)12.3%29



4. To what extent do you agree with the following statements?4. To what extent do you agree with the following statements?4. To what extent do you agree with the following statements?4. To what extent do you agree with the following statements?4. To what extent do you agree with the following statements?4. To what extent do you agree with the following statements?4. To what extent do you agree with the following statements?4. To what extent do you agree with the following statements?4. To what extent do you agree with the following statements?

Answer OptionsStrongly disagreeDisagreeNeither agree nor disagreeAgreeStrongly agreeRating AverageResponse CountTop 2 BoxBottom 2 BoxG%

It is important to inject humor and lively writing into communications to engage staff21127110854.1323583%6%36%

We should focus more on mobile communication than we currently do9215094613.7523566%13%26%

The visual impact of internal communications is taken into consideration when picking the appropriate channel62628129463.7823574%14%20%

Internal communications can create more effective messages by measuring open rates and time of day51258124363.7423568%7%15%

The internal communications department has a written strategic plan26673475333.0923546%40%14%

Real-time performance metrics can improve employee performance4865125333.7423567%5%14%

Adding more frequent communication with employees improves engagement11546880223.2023543%28%9%

Employees want to receive external headline news, weather updates, traffic maps and stocks24867837102.6723520%47%4%

Comments:12

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5. Which of the following channels does your internal communications department currently use? Please select all that apply.5. Which of the following channels does your internal communications department currently use? Please select all that apply.5. Which of the following channels does your internal communications department currently use? Please select all that apply.5. Which of the following channels does your internal communications department currently use? Please select all that apply.

Answer OptionsAnswer OptionsResponse PercentResponse Count

Company/team meetingsCompany/team meetings84%197

Digital signageDigital signage44%104

EmailEmail97%227

Electronic publicationsElectronic publications57%134

Internal social networking toolsInternal social networking tools36%85

IntranetIntranet85%200

“Pushed” content to desktop – Push notifications (to desktop or mobile)“Pushed” content to desktop – Push notifications (to desktop or mobile)25%58

VideoVideo60%140

Social mediaSocial media40%95

Print publicationsPrint publications38%90

Text/mobileText/mobile17%40

Other (please specify)Other (please specify)7%16



6. How frequently does your internal communications department send print publications?6. How frequently does your internal communications department send print publications?6. How frequently does your internal communications department send print publications?6. How frequently does your internal communications department send print publications?


DailyDaily2.6%6

WeeklyWeekly6.4%15

MonthlyMonthly14.0%33

QuarterlyQuarterly19.1%45

Not applicableNot applicable57.9%136




7. How frequently does your internal communications department send electronic publications?7. How frequently does your internal communications department send electronic publications?7. How frequently does your internal communications department send electronic publications?7. How frequently does your internal communications department send electronic publications?


DailyDaily16.6%39

WeeklyWeekly43.0%101







8. Please describe the type(s) of information your internal communication department thinks is the most important to communicate.8. Please describe the type(s) of information your internal communication department thinks is the most important to communicate.8. Please describe the type(s) of information your internal communication department thinks is the most important to communicate.

Answer OptionsAnswer OptionsResponse Count

235

answered question235235

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9. What is the likelihood you'd use the following strategies to increase employee engagement?9. What is the likelihood you'd use the following strategies to increase employee engagement?9. What is the likelihood you'd use the following strategies to increase employee engagement?9. What is the likelihood you'd use the following strategies to increase employee engagement?9. What is the likelihood you'd use the following strategies to increase employee engagement?9. What is the likelihood you'd use the following strategies to increase employee engagement?9. What is the likelihood you'd use the following strategies to increase employee engagement?9. What is the likelihood you'd use the following strategies to increase employee engagement?9. What is the likelihood you'd use the following strategies to increase employee engagement?9. What is the likelihood you'd use the following strategies to increase employee engagement?

Answer OptionsAnswer OptionsNot at allVery UnlikelySomewhat unlikelySomewhat likelyVery likelyN/ARating AverageResponse CountTop 2 BoxBottom 2 Box

Improve personalization of content (departmental and/or individual) to make it more relevant71536898443.9923574%9%

Provide a communication strategy to support mobile users71638868173.9623571%10%

Integrate more humor41353956373.8823567%7%

Provide "push" of priority internal communications to employee desktop (or mobile device)132639876373.7123564%17%

Increase the frequency of internal communications messages 53570833933.5023552%17%

Track employees who don't respond to internal communications in a timely manner235463602963.0823538%33%

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10. Which of the following best describes the annual budget for your internal communications department?10. Which of the following best describes the annual budget for your internal communications department?10. Which of the following best describes the annual budget for your internal communications department?10. Which of the following best describes the annual budget for your internal communications department?


< $10,000< $10,00029.8%70

$10,001 - $50,000$10,001 - $50,00017.9%42

$50,001 - $100,000$50,001 - $100,00011.1%26

$100,001 - $250,000$100,001 - $250,00010.2%24

$250,001 - $500,000$250,001 - $500,0003.8%9

$500,001 - $750,000$500,001 - $750,0004.7%11

$750,001 - $1,000,000$750,001 - $1,000,0003.8%9

$1,000,000+$1,000,000+3.8%9

Comments:Comments:14.9%35



11. Over the next 24 months, how do you expect the internal communications budget to change?11. Over the next 24 months, how do you expect the internal communications budget to change?11. Over the next 24 months, how do you expect the internal communications budget to change?11. Over the next 24 months, how do you expect the internal communications budget to change?


IncreaseIncrease25.5%60

Remain flatRemain flat63.4%149

DecreaseDecrease11.1%26




12. Assuming an increase in the budget, which of the following would be the most beneficial to your internal communications department?12. Assuming an increase in the budget, which of the following would be the most beneficial to your internal communications department?12. Assuming an increase in the budget, which of the following would be the most beneficial to your internal communications department?12. Assuming an increase in the budget, which of the following would be the most beneficial to your internal communications department?


Hire incremental staff25%59

Invest in new communication channels19%45

Invest in a mobile solution17%41

Invest in team training12%29

Purchase software to help track internal communications metrics9%22

Purchase software to automate communication6%14

Other (please specify)5%12

Invest in social media3%8

Hire a PR firm2%5



13. Which of the following industries best describes your organization?13. Which of the following industries best describes your organization?13. Which of the following industries best describes your organization?13. Which of the following industries best describes your organization?


Agriculture & MiningAgriculture & Mining0.9%2

Business ServicesBusiness Services5.5%13

Computers & ElectronicsComputers & Electronics1.3%3

Consumer ServicesConsumer Services0.9%2

EducationEducation7.2%17

Energy & UtilitiesEnergy & Utilities5.5%13

Financial ServicesFinancial Services12.3%29

GovernmentGovernment13.2%31

Healthcare, Pharmaceuticals, & BiotechHealthcare, Pharmaceuticals, & Biotech19.6%46

HospitalityHospitality0.0%0

ManufacturingManufacturing4.7%11

Media & EntertainmentMedia & Entertainment4.3%10

Non-ProfitNon-Profit3.4%8

Real Estate & ConstructionReal Estate & Construction1.3%3

RetailRetail3.4%8

Software & InternetSoftware & Internet2.6%6

TelecommunicationsTelecommunications1.7%4

Transportation & StorageTransportation & Storage2.1%5

Travel, Recreation & LeisureTravel, Recreation & Leisure0.0%0

Wholesale & DistributionWholesale & Distribution0.9%2

Other (please specify)Other (please specify)9.4%22



14. How many full-time, contract, and freelance employees does your organization employ?14. How many full-time, contract, and freelance employees does your organization employ?14. How many full-time, contract, and freelance employees does your organization employ?14. How many full-time, contract, and freelance employees does your organization employ?


50%3.0%7



16. How many full-time employees work in the internal communications department?16. How many full-time employees work in the internal communications department?16. How many full-time employees work in the internal communications department?16. How many full-time employees work in the internal communications department?


1 – 21 – 247.7%112

3 – 53 – 531.9%75

6 – 106 – 1011.5%27

11 – 1511 – 153.4%8

16+16+5.5%13



17. Please complete the following. This information is needed to send you the white paper once it has been completed.17. Please complete the following. This information is needed to send you the white paper once it has been completed.17. Please complete the following. This information is needed to send you the white paper once it has been completed.17. Please complete the following. This information is needed to send you the white paper once it has been completed.


NameName100.0%235

TitleTitle100.0%235

CompanyCompany100.0%235

Email AddressEmail Address100.0%235



18. May a Ragan.com reporter contact you for further information?18. May a Ragan.com reporter contact you for further information?18. May a Ragan.com reporter contact you for further information?18. May a Ragan.com reporter contact you for further information?


YesYes35.3%83

NoNo64.7%152













Comments:12



IC can be more effective by measuring open/close rates51258124363.7423568%7%15%

Real-time performance metrics can improve emp perform.4865125333.7423567%5%14%

Mobile communications9215094613.7523566%13%26%

IC dept has written strategic plan26673475333.0923546%40%14%

More frequent comm with employees can incr engagement11546880223.2023543%28%9%

Employees want more headline news, weather, etc.24867837102.6723520%47%4%

ANALYSIS














Increase employee engagement1943381.2123583%14%3%97%

Promote two-way feedback with employees14179151.4623560%34%6%94%

Measure internal communications performance with key metrics12784241.5623554%36%10%90%

Prioritize messages to reduce information overload16047281.4423568%20%12%88%

Improve internal communications ability to “push” content to mobile devices72116471.8923531%49%20%80%

Launch a new communication channel75111491.8923532%47%21%79%

Improve timeliness of employee receipt and actions taken13550501.6423557%21%21%79%

Improve communications ability to target (personalize) messages8992541.8523538%39%23%77%

Comments:Comments:Comments:Comments:1313




Answer OptionsResponse %Response Ct.

Email overload54.0%127

Not enough staff49.8%117

Lack of employee engagement48.5%114

Budget restrictions41.3%97

Proving the value of internal communications34.0%80

Lack of support from senior leadership31.9%75

Timely approval31.5%74

Launching new initiatives31.5%74

Employees acting on important information in a timely manner30.6%72

Communicating only the most relevant information30.2%71

Having consistent messaging28.9%68

Choosing the right channel24.3%57

Other (please specify)12.3%29













Comments:12





Company/team meetingsCompany/team meetings84%197

Digital signageDigital signage44%104

EmailEmail97%227

Electronic publicationsElectronic publications57%134

Internal social networking toolsInternal social networking tools36%85

IntranetIntranet85%200

“Pushed” content to desktop – Push notifications (to desktop or mobile)“Pushed” content to desktop – Push notifications (to desktop or mobile)25%58

VideoVideo60%140

Social mediaSocial media40%95

Print publicationsPrint publications38%90

Text/mobileText/mobile17%40

Other (please specify)Other (please specify)7%16





DailyDaily2.6%6

WeeklyWeekly6.4%15









DailyDaily16.6%39

WeeklyWeekly43.0%101









235


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Improve personalization of content (departmental and/or individual) to make it more relevant71536898443.9923574%9%

Provide a communication strategy to support mobile users71638868173.9623571%10%

Integrate more humor41353956373.8823567%7%

Provide "push" of priority internal communications to employee desktop (or mobile device)132639876373.7123564%17%

Increase the frequency of internal communications messages 53570833933.5023552%17%

Track employees who don't respond to internal communications in a timely manner235463602963.0823538%33%





< $10,000< $10,00029.8%70

$10,001 - $50,000$10,001 - $50,00017.9%42

$50,001 - $100,000$50,001 - $100,00011.1%26

$100,001 - $250,000$100,001 - $250,00010.2%24

$250,001 - $500,000$250,001 - $500,0003.8%9

$500,001 - $750,000$500,001 - $750,0004.7%11

$750,001 - $1,000,000$750,001 - $1,000,0003.8%9

$1,000,000+$1,000,000+3.8%9














Hire incremental staff25%59

Invest in new communication channels19%45

Invest in a mobile solution17%41

Invest in team training12%29

Purchase software to help track internal communications metrics9%22

Purchase software to automate communication6%14

Other (please specify)5%12

Invest in social media3%8

Hire a PR firm2%5



















RetailRetail3.4%8











50%3.0%7





1 – 21 – 247.7%112

3 – 53 – 531.9%75

6 – 106 – 1011.5%27

11 – 1511 – 153.4%8

16+16+5.5%13





NameName100.0%235

TitleTitle100.0%235







YesYes35.3%83

NoNo64.7%152













Comments:12



IC can be more effective by measuring open/close rates51258124363.7423568%7%15%

Real-time performance metrics can improve emp perform.4865125333.7423567%5%14%

Mobile communications9215094613.7523566%13%26%

IC dept has written strategic plan26673475333.0923546%40%14%

More frequent comm with employees can incr engagement11546880223.2023543%28%9%

Employees want more headline news, weather, etc.24867837102.6723520%47%4%

4. To what extent do you agree with the following statements?

Answer OptionsStrongly disagreeDisagreeNeither agree nor disagreeAgreeStrongly agreeRating AverageResponse CountAgree or strongly agreeDisagree or strongly disagreeG%

1We should focus more on Mobile communications than we current do9215094613.7523566%13%26%

2IC can be more effective by measuring open/close rates51258124363.7423568%7%15%

3Real-time performance metrics can improve employee performance4865125333.7423567%5%14%

4IC dept has written strategic plan26673475333.0923546%40%14%

5More frequent communications with employees can increase engagement11546880223.2023543%28%9%

6Employees want more headline news, weather, etc.24867837102.6723520%47%4%

< 500 Employees













Answer OptionsAnswer OptionsCurrent goalFuture goalN/ARating AverageResponse Count% Current% Future% NA

Promote two-way feedback with employeesPromote two-way feedback with employees402181.546958%30%12%

Measure internal communications performance with key metricsMeasure internal communications performance with key metrics2234131.876932%49%19%

Increase employee engagementIncrease employee engagement541321.256978%19%3%

Improve timeliness of employee receipt and actions takenImprove timeliness of employee receipt and actions taken3917131.626957%25%19%

Improve communications ability to target (personalize) messagesImprove communications ability to target (personalize) messages2622211.936938%32%30%

Improve internal communications ability to “push” content to mobile devicesImprove internal communications ability to “push” content to mobile devices1531232.126922%45%33%

Prioritize messages to reduce information overloadPrioritize messages to reduce information overload4511131.546965%16%19%

Launch a new communication channelLaunch a new communication channel2133151.916930%48%22%

Comments:Comments:Comments:Comments:Comments:33





Choosing the right channelChoosing the right channel30.4%21

Proving the value of internal communicationsProving the value of internal communications44.9%31

Communicating only the most relevant informationCommunicating only the most relevant information31.9%22

Employees acting on important information in a timely mannerEmployees acting on important information in a timely manner34.8%24

Budget restrictionsBudget restrictions37.7%26

Having consistent messagingHaving consistent messaging27.5%19

Timely approvalTimely approval37.7%26

Launching new initiativesLaunching new initiatives37.7%26

Lack of employee engagementLack of employee engagement56.5%39

Not enough staffNot enough staff49.3%34

Email overloadEmail overload56.5%39

Lack of support from senior leadershipLack of support from senior leadership42.0%29





Answer OptionsAnswer OptionsStrongly disagreeDisagreeNeither agree nor disagreeAgreeStrongly agreeRating AverageResponse CountTop 2 BoxBottom 2 Box

The internal communications department has a written strategic planThe internal communications department has a written strategic plan1324111472.686930%54%

Adding more frequent communication with employees improves engagementAdding more frequent communication with employees improves engagement1101829113.576958%16%

It is important to inject humor and lively writing into communications to engage staffIt is important to inject humor and lively writing into communications to engage staff25824304.096978%10%

Real-time performance metrics can improve employee performanceReal-time performance metrics can improve employee performance251536113.716968%10%

Employees want to receive external headline news, weather updates, traffic maps and stocksEmployees want to receive external headline news, weather updates, traffic maps and stocks724201352.786926%45%

The visual impact of internal communications is taken into consideration when picking the appropriate channelThe visual impact of internal communications is taken into consideration when picking the appropriate channel381133143.686968%16%

We should focus more on mobile communication than we currently doWe should focus more on mobile communication than we currently do571926123.486955%17%

Internal communications can create more effective messages by measuring open rates and time of dayInternal communications can create more effective messages by measuring open rates and time of day23203953.616964%7%

Comments:Comments:Comments:Comments:Comments:Comments:Comments:55





Company/team meetingsCompany/team meetings82.6%57

Digital signageDigital signage27.5%19

EmailEmail97.1%67

Electronic publicationsElectronic publications42.0%29

Internal social networking toolsInternal social networking tools27.5%19

IntranetIntranet66.7%46

“Pushed” content to desktop – Push notifications (to desktop or mobile)“Pushed” content to desktop – Push notifications (to desktop or mobile)29.0%20

VideoVideo24.6%17

Social mediaSocial media33.3%23

Print publicationsPrint publications30.4%21

Text/mobileText/mobile21.7%15






DailyDaily2.9%2

WeeklyWeekly8.7%6









DailyDaily10.1%7

WeeklyWeekly31.9%22









69


skipped question00



Increase the frequency of internal communications messages Increase the frequency of internal communications messages 3818281113.536957%16%

Provide a communication strategy to support mobile usersProvide a communication strategy to support mobile users5911251633.586959%20%

Track employees who don't respond to internal communications in a timely mannerTrack employees who don't respond to internal communications in a timely manner111115171323.156943%32%

Improve personalization of content (departmental and/or individual) to make it more relevantImprove personalization of content (departmental and/or individual) to make it more relevant648232713.906972%14%

Integrate more humorIntegrate more humor3211262434.006972%7%

Provide "push" of priority internal communications to employee desktop (or mobile device)Provide "push" of priority internal communications to employee desktop (or mobile device)8811251433.446957%23%





< $10,000< $10,00053.6%37

$10,001 - $50,000$10,001 - $50,00021.7%15

$50,001 - $100,000$50,001 - $100,0008.7%6

$100,001 - $250,000$100,001 - $250,0004.3%3

$250,001 - $500,000$250,001 - $500,0001.4%1

$500,001 - $750,000$500,001 - $750,0000.0%0

$750,001 - $1,000,000$750,001 - $1,000,0000.0%0

$1,000,000+$1,000,000+0.0%0














Hire incremental staffHire incremental staff24.6%17

Purchase software to help track internal communications metricsPurchase software to help track internal communications metrics5.8%4

Invest in social mediaInvest in social media5.8%4

Invest in new communication channelsInvest in new communication channels14.5%10

Purchase software to automate communicationPurchase software to automate communication8.7%6

Hire a PR firmHire a PR firm2.9%2

Invest in team trainingInvest in team training27.5%19

Invest in a mobile solutionInvest in a mobile solution7.2%5




















RetailRetail1.4%1











50%5.8%4





1 – 21 – 269.6%48

3 – 53 – 523.2%16

6 – 106 – 104.3%3

11 – 1511 – 151.4%1

16+16+1.4%1





NameName100.0%69

TitleTitle100.0%69







YesYes40.6%28

NoNo59.4%41



> 500 Employees

The State of Internal CommunicationsThe State of Internal CommunicationsThe State of Internal Communications













Promote two-way feedback with employeesPromote two-way feedback with employees1015871.4316661%35%4%96%

Measure internal communications performance with key metricsMeasure internal communications performance with key metrics10550111.4316663%30%7%93%

Increase employee engagementIncrease employee engagement1402061.1916684%12%4%96%

Improve timeliness of employee receipt and actions takenImprove timeliness of employee receipt and actions taken9633371.6416658%20%22%78%

Improve communications ability to target (personalize) messagesImprove communications ability to target (personalize) messages6370331.8216638%42%20%80%

Improve internal communications ability to “push” content to mobile devicesImprove internal communications ability to “push” content to mobile devices5785241.8016634%51%14%86%

Prioritize messages to reduce information overloadPrioritize messages to reduce information overload11536151.4016669%22%9%91%

Launch a new communication channelLaunch a new communication channel5478341.8816633%47%20%80%






























Internal communications can create more effective messages by measuring open rates and time of dayInternal communications can create more effective messages by measuring open rates and time of day393885313.8016670%7%

Comments:Comments:Comments:Comments:Comments:Comments:Comments:77





Company/team meetingsCompany/team meetings84.3%140

Digital signageDigital signage51.2%85

EmailEmail96.4%160

Electronic publicationsElectronic publications63.3%105

Internal social networking toolsInternal social networking tools39.8%66

IntranetIntranet92.8%154

“Pushed” content to desktop – Push notifications (to desktop or mobile)“Pushed” content to desktop – Push notifications (to desktop or mobile)22.9%38

VideoVideo74.1%123

Social mediaSocial media43.4%72

Print publicationsPrint publications41.6%69

Text/mobileText/mobile15.1%25






DailyDaily2.4%4

WeeklyWeekly5.4%9









DailyDaily19.3%32

WeeklyWeekly47.6%79









166


skipped question00



Increase the frequency of internal communications messages Increase the frequency of internal communications messages 22752552823.4916650%17%

Provide a communication strategy to support mobile usersProvide a communication strategy to support mobile users2727616544.1116676%5%

Track employees who don't respond to internal communications in a timely mannerTrack employees who don't respond to internal communications in a timely manner124348431643.0516636%33%

Improve personalization of content (departmental and/or individual) to make it more relevantImprove personalization of content (departmental and/or individual) to make it more relevant11128665734.0216674%7%

Integrate more humorIntegrate more humor11142693943.8316665%7%

Provide "push" of priority internal communications to employee desktop (or mobile device)Provide "push" of priority internal communications to employee desktop (or mobile device)51828624943.8116667%14%





< $10,000< $10,00019.9%33

$10,001 - $50,000$10,001 - $50,00016.3%27

$50,001 - $100,000$50,001 - $100,00012.0%20

$100,001 - $250,000$100,001 - $250,00012.7%21

$250,001 - $500,000$250,001 - $500,0004.8%8

$500,001 - $750,000$500,001 - $750,0006.6%11

$750,001 - $1,000,000$750,001 - $1,000,0005.4%9

$1,000,000+$1,000,000+5.4%9














Hire incremental staffHire incremental staff25.3%42

Purchase software to help track internal communications metricsPurchase software to help track internal communications metrics10.8%18

Invest in social mediaInvest in social media2.4%4

Invest in new communication channelsInvest in new communication channels21.1%35

Purchase software to automate communicationPurchase software to automate communication4.8%8

Hire a PR firmHire a PR firm1.8%3

Invest in team trainingInvest in team training6.0%10

Invest in a mobile solutionInvest in a mobile solution21.7%36




















RetailRetail4.2%7











50%1.8%3





1 – 21 – 238.6%64

3 – 53 – 535.5%59

6 – 106 – 1014.5%24

11 – 1511 – 154.2%7

16+16+7.2%12





NameName100.0%166

TitleTitle100.0%166







YesYes33.1%55

NoNo66.9%111



Q1 Very satisfied_satisfied













Answer OptionsAnswer OptionsCurrent goalFuture goalN/ARating AverageResponse Count% Current% Future% NA

Promote two-way feedback with employeesPromote two-way feedback with employees712741.3410270%26%4%

Measure internal communications performance with key metricsMeasure internal communications performance with key metrics682681.4110267%25%8%

Increase employee engagementIncrease employee engagement861331.1910284%13%3%

Improve timeliness of employee receipt and actions takenImprove timeliness of employee receipt and actions taken6815191.5210267%15%19%

Improve communications ability to target (personalize) messagesImprove communications ability to target (personalize) messages4637191.7410245%36%19%

Improve internal communications ability to “push” content to mobile devicesImprove internal communications ability to “push” content to mobile devices3549181.8310234%48%18%

Prioritize messages to reduce information overloadPrioritize messages to reduce information overload801391.3010278%13%9%

Launch a new communication channelLaunch a new communication channel3444241.9010233%43%24%






























Internal communications can create more effective messages by measuring open rates and time of dayInternal communications can create more effective messages by measuring open

internal communications: optimizing employee engagement ...€¦ · digital signage. 44% 104 7....

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