international communication: educational juice campaign "eat the juice", sia repute, lv
DESCRIPTION
Baltic PR Awards 2010Since 2005 Baltic PR Awards is an annual contest to promote professionalism, effectiveness and high ethical standards within the public relations industry in the Baltic countries, as well as share knowledge and experience among both in-house and consultancy PR professionals.TRANSCRIPT
HISTORY OF
MR JUICE
Please meet scientists - Dr.Hans & Dr.Klaus !
What comes to your mind first when you
hear the word:JUICE ?
Vitamin C!
Right, but...
...But – did you know that JUICE = FOOD?
*E.g. one glass (200g) tomato juice contains as many potassium (K) as 200g rye-bread!
Juice Experts Council
• Latvia
• Lithuania
• Estonia
Little Experimenters
Little Experimenters
Schools’ lectures
Interactive webpages
Interactive movies
Juices to The Parliament
Special Events
Special Events
Representatives of Juice Experts Council : Inga Puce and Inga Smate
Kristine Garklava and Zanete Skarule
Celebrities Juice Cocktails Party
Special EventsParticipating in Blood Donor Days
Postcampaign research:• 70% respondents in Latvia and Estonia, and 67% respondents
in Lithuania were sure that juices in packs contain mineral substances.
• 13% Latvians, 20% Lithuanians and 13% Estonians agreed that they have to start drink more juices, including juices in packs.
Media coverage:• More than 150 publications per each country, among them 30–
40 TV, radio and national press. Aprox.30 – in regional media.Experiments:• More than 1000 schools took part in the Experiments. About
150 results were published in web.
Results
