international communications strategy - book launch

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BySilvia Cambié and Yang-May Ooi

London, 9th September 2009

The Day the World Changed

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Change is Still Happening

Mutual Fund Assets under Management

• Europe -10%• North America +7.4%• Asia +19.2%• South Africa +60.9%• South America +37.6%

April 2009Source: Cerulli Associates

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Globalization 3.0

• New type of multinational coming on world stage

• Not aping the West• Used to dealing with

ambiguity and paradoxes

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New Publics

• Transformation of journalism (CitJos, social media, etc.)

• New ways of bonding creating new awareness

• Instead of controlling the message, inspire the public to spread the message

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Social media as a Cross-Cultural Space

Changing the way we communicate Influence – no longer passive audience Authentic, personal voice is key Cross-cultural space

www.FusionView.co.uk

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Major Trends in Social Media

Active engagement with news, info & entertainment Personal connections

beyond location iPhone & smartphones How to engage?


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Reaching Out to New Publics Online

Authentic voice to build trust Peer to peer Emerging technologies


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Communications Model for Social Media

Tsunami Blog


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What next?

Multimedia Mobile Real time Personalise

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Where is Communication going?

• Study of cultural ecosystems • Shift from content creation to relationship

management

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[email protected] www.chandacom.com

[email protected] www.FusionView.co.uk

international communications strategy - book launch

Business

new awareness

social media active

social media tsunami

new ways of bonding

new type of multinational

personal voice

authentic voice

south america