international congress and convention association all about icca! marianne korten 11 th iccrm...

International Congress and Convention Association

ALL ABOUT ICCA!

Marianne Korten

11th ICCRM

Sevilla, Spain

7-9 July 2005

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Content

1. Introduction

2. Opportunities : 1. Business 2. Education3. Networking4. Promotion

3. The ICCRM:1. Benefits2. Structure

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What is ICCA?

• International Congress & Convention Association

• Founded in 1963.

• World’s leading organisation representing suppliers

to the global meetings and events market.

• Membership of almost 700 companies in 80 countries

• A unique network of meeting professionals with

the common aim of maximising business opportunities

and raising standards.

1. Introduction

"ICCA is the global community for themeetings industry, enabling its members togenerate and maintain significantcompetitive advantage."

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1. Introduction

Mission Statement

ICCA's working philosophy

"Fast, simple, needs-based, flexible."

ICCA is committed to providing business advantagesfor all its members:

• Minimal bureaucracy.

• Anticipation of market threats & opportunities.

• Listening to the real, individual needs of members.

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1. Introduction

Global membership and service

ICCA Head Office: Amsterdam, The Netherlands

Asia Pacific Office: Kuala Lumpur, Malaysia

Latin America Office: Montevideo, Uruguay

North America Office: New Jersey, USA

In total: 30 staff worldwide.

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1. Introduction

ICCA covers all supplier segments tothe international meetings industry

A - Travel agents/DMC'sB - Airlines & AlliancesC - Professional Congress Organisers (PCO's)D – Convention & Visitors Bureaux and Tourist BoardsE - Meeting Information & Technical SpecialistsF - Meetings HotelsG - Congress, Convention & Exhibition Centres

Each category has an elected seat on the ICCA Board of Directors

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1. Introduction

Mr. Christian MutschlechnerPresidentAustria

Mr. Leigh Harry1st Vice President

Australia

Mr. Lars Christensen2nd Vice President

Denmark

Mr. Eduardo Sanovicz3rd Vice President

Brazil

Ms. Tuula LindbergImmediate Past President

Finland

Mr. Fernando BetanzosMemberMexico

Ms. Margarete GamaufMemberAustria

Mr. Jurriaen SleijsterMember

Switzerland

Mrs. Anne Wallin RodvenMemberNorway

Mr. Lutz VogtMemberGermany

Mr. Tom HultonMember

United Kingdom

Mr. Arnaldo NardoneMemberUruguay

Mr. Martin SirkChief Executive Officer

The Netherlands

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Board of Directors

Focus on business

• Leading data source international association meetings market.

• ICCA Intelligence

• Face-to-face client contact.

• IMEX & EIBTM other tradeshows.

• Client-supplier workshops

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1. Introduction

Content

1. Introduction



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How can ICCA lead you to more business?

1. Business Opportunities2. Education3. Networking4. Joint Promotion

2. Opportunities

2.1. Business Opportunities

ICCA assists members in identifying business leads and opening communication with potential clients:

2. Opportunities

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•ICCA Data

•Associations Database Online

•Corporate Database Online

•Hot Leads

•Key Contacts

•Meetings Statistics



2. Opportunities

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2.2. Education

Focus on business oriented education, with both peer-to-peer and outside expert input:

• ICCA Congress (high level strategic and marketing/sales)

• ICCRM (Europe, Regional: other continents).

• ICCA Data workshops

• Association Expert Seminar

• CMP, Le Cordon Blue

• Forum For Young Professionals

And…..

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2. Opportunities

2.2. Education

ICCA General Assembly & Congress & Exhibition

ICCA's most important annual event:

2004 Cape Town, South Africa2005 Montevideo, Uruguay 2006 Rhodes, Greece2007 Asia2008 Americas2009 Europe

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2. Opportunities



2. Opportunities

2.3. Networking

• High level networking on a global scale.

• Client Supplier Business Workshops: sharing expertise and experience and business leads

• Business Exchange: a unique model amongst international associations in our industry.

• Members Update (Online) ICCA’s monthly newsletter keeping you in touch with the Association and its members

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2. Opportunities



2. Oportunities

2.4. Promotion

• Quality benchmark.

• Clients contact though events.

• Membership Directory. • ICCA Intelligence.

• Industry Tradeshows.

• Sponsorship opportunities.

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2. Opportunities

Content

1. Introduction



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• Collect valuable sales leads.

• Meet clients.

• Learn all about ICCA DATA products and the Internet.

• Be educated on many marketing & research related topics.

• Exchange research/marketing specialist questions and ideas.

• Create your own network of colleagues.

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3. The ICCRM

3.1. Benefits

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3.2. ICCRM Structure

Thursday 7 July:

• ICCA Data Workshop

Speakers: ICCA DATA Researchers,

ICCA, Amsterdam Head Office.

• Welcome Reception

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3.2. ICCRM Structure Friday 8 July:

• Plenary: All About ICCA! Speaker: Marianne Korten

• Plenary: Getting delegates to spend more time & money at the conference destination.

Speaker: Rob Davidson, Senior Lecturer, University of Westminster, UK

• Parallel session 1:

Update on Association Market & Trends.

Speaker: Enrico Zuffi, Conf. Marketing Manager, Geneva Convention Bureau, Switzerland.


Update on database research & marketing technology.

Speaker 1: Mathijs Vleeming, Marketing Developer, ICCA HO

Speaker 2: Mijke Smit, Market Analyst, Netherlands

Board of Tourism & Conventions.

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3.2. ICCRM Structure Friday 8 July Continued:

• Plenary: Business Exchange

Moderator: Marianne Korten


Winning Business through Building Alliances with Suppliers

Speaker: Edyta Malek, Conference Sales Manager, Warsaw Destination Alliance, Poland.


Winning Business through Ambassador Programmes.

Speaker: Carolina García Suárez, Congress Office Coordinator,

Sociedad M. Turismo de Gijón, Spain.

• RESEARCHERS DINNER !!!

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3.2. ICCRM Structure Saturday 9 July.

Plenary session:

• Client Supplier Communication

Panel:

- Luc Hendrickx, Executive Director, International

Diabetes Federation, Belgium.

- Michele Sanvictores, MCI (INCON Group), Belgium

- Idoia Rodés-Torróntegui, Director of Conferences,

International Society of Nephrology, Belgium


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3.2. ICCRM Structure Saturday 9 July Continued:


Working with an Association Management Company

Speakers: - Michele Sanvictores, MCI (INCON Group), Belgium- Idoia Rodés-Torróntegui, Director of Conferences, International Society of Nephrology, Belgium


Working with Healthcare Association Clients.

Speaker: Luc Hendrickx, Executive Director, International

Diabetes Federation, Belgium.

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3.2. ICCRM Structure Saturday 9 July Continued:


Bid Processes & Techniques

Speakers: - Ulrike Jacobsen, Deputy Director, Vienna Convention Bureau, Austria- Sue Etherington, International Sales Manager, Queen

Elizabeth II Conference Centre, UK


Destination Marketing Strategies

Speaker: John Swarbrooke, Prinicipal Lecturer in Tourism

Management, Sheffield Hallam University, UK

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3.2. ICCRM Structure Saturday 9 July cont.

• Plenary session:


RESEARCH TREASURE HUNT

Keep track of your ideas by using

the ICCRM Ammunition Kit !!!

PRIZES TO WIN !!!

CLOSING & FAREWELL PARTY

ICCA's working philosophy

"ICCA is an enabler“

We cannot "give" business to members, but we can provide the means and the

opportunities to win business.

Active members who use all of ICCA's services have most to gain.

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ICCA Head Office staff welcoming you to the ICCRM:

Meet the ICCA DATAResearchers:

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Marco Manager

Dennis Jelle Sebastian Donatella

WillyRonaldo Paula

MarianneEducation &

Training

MathijsMarketing Developer

MiekeProject Manager

Events

AND:

ENJOY !!!

international congress and convention association all about icca! marianne korten 11 th iccrm...

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