international day of happiness 2014 | march 20th
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Social Media Toolkit. International Day of Happiness 2014 | March 20th. # HAPPYDAY | @ UNFoundation. The International Day of Happiness is an official UN day - PowerPoint PPT PresentationTRANSCRIPT
International Day of Happiness 2014 | March 20th#HAPPYDAY | @UNFoundation
Social Media Toolkit
What is the International Day of Happiness?
The International Day of Happiness is an official UN day
that “recognizes the pursuit of happiness is a fundamental human goal and the need for a more
inclusive, equitable and balanced approach to economic growth that promotes sustainable
development, poverty eradication, happiness and the well-being of all peoples.”
The International Day of Happiness takes place each year on March 20th and was first celebrated on March 20th, 2013.
#HAPPYDAY
MESSAGE:Take action to create a happier world for people everywhere.
As part of a global digital engagement, UNF and fellow organizations will encourage followers to
make donations to support UN humanitarian efforts designed to increase those opportunities for the
people who need it most.
Donations will be to the Central Emergency Response Fund (CERF) page on the UN Foundation’s website.
#HAPPYDAY
HOW CAN YOU GET INVOLVED?Spread the message: Everyone deserves a chance at happiness.
1. SHARE HAPPINESSShare the supplied quotes and graphics (next pages) across your social media
channels on March 20th.
2. ENCOURAGE DONATIONSLink to this UNF Blog, or this form which
explains how you can donate to give everyone a chance at happiness.
3. SUBMIT VIDEOSUp until March 20th, encourage your followers to submit their #HAPPYDAY
videos to www.24hoursofhappiness.com
#HAPPYDAY
WHAT TO SHARE NOW
LINKS AND MORE:
UNF Blog post on how you can be involved in #HappyDay: http://bit.ly/HappyDay2014
+SocialGood “Happy Hour” information here: http://bit.ly/SocialGoodHHGraphic invite:
GRAPHICS:On Facebook/Instagram/Google+/Twitter to get the drumbeat going! (included on the following pages)
POST:
What are you do to spread happiness in the world? The International Day of Happiness is coming on March 20th.
Here's how you can participate AND get a chance to be featured in a Pharrell Williams' "Happy" music video: http://bit.ly/HappyDay2014
TWEET:
The International Day of Happiness is coming! What r u doing to make the world have a #HappyDay? May we suggest: http://bit.ly/HappyDay2014
Graphic posts for Facebook/Instagram/Google+/Twitter (next pages)
24 Tweets [@UNFoundation]1 each hour (next pages)
UNF Blog post for more contexthttp://bit.ly/HappyDay2014
+SocialGood “Happy Hour” information here: http://bit.ly/SocialGoodHHGraphic invite included in toolkit
BE ON THE LOOKOUT FOR THESE PARTNER PROMOTABLES
Pharrell/Sony [@Pharrell]• Pharrell’s “Happy” Final Video (will be announced late in the day)• Pharrell’s “#HappyDay Day in the Life” Instagram photos
Mashable [@Mashable @SocialGood]• #HappyDay Vine contest• "The Happiest Posts Of International Day of Happiness" post• Curated Playlist of the Happiest Songs, leading with Pharrell’s “Happy”
Cheezburger [@Cheezburger]• Intro to #HappyDay post• Smiling Animals post: http://chzb.gr/1kG3mBV• Animated GIFS dancing animals post: http://chzb.gr/1kG26Po• Cheezburger Sponsored Post
Buzzfeed Community Post• Top 24 Least Selfish Quotes on Happiness
WHAT TO SHARE ON MARCH 20th(USE #HAPPYDAY WHEN YOU POST)
JOIN US FOR “HAPPY” HOUR |March 20th |5pm-6pm EST
TWEETS What if, for 1 hr, we took over the internet w/ happiness? Join us 3/20 for Global Happy Hour #SocialGood: http://trib.al/MeaGz06 #HappyDay 60 mins, 60 piece of content, 60 reasons to smile. Join us for Global Happy Hour +SocialGood:http://trib.al/MeaGz06 #HappyDay #SocialGood This Int'l Day of Happiness, join us for an hour-long surge of positive energy. Tune at 5pm EST 3/20: http://trib.al/MeaGz06 #HappyDay Together we can flood the internet with happiness. Join us for Global Happy Hour +SocialGood: http://trib.al/MeaGz06 #HappyDay #SocialGood What makes you happy? Let us know w/ #HappyDay & #SocialGood and we'll share it during Global Happy Hour +SocialGood: http://trib.al/MeaGz06
POSTS
OPTION #1: International Day of Happiness is coming on March 20th. What if, for one hour, we could take over the internet with
happiness?Join us on Thursday, March 20th at 5pm EST for an hour-long
surge of positive energy. Follow Global Happy Hour +SocialGood on Facebook, Twitter, Instagram, and more to receive one piece
of happy content every minute. Sixty minutes, 60 pieces of content, 60 reasons to smile: http://trib.al/MeaGz06
OPTION #2: This Thursday is International Day of Happiness. To
celebrate we are hosting a global hour of Happiness. Help us flood the internet with happiness! Let us know what
makes you happy. Share your plans to make the world a happier place. Use #HappyDay and #SocialGood and we'll share your
happy thought with the world: http://trib.al/MeaGz06
Need something “Happy” to share? Here’s a link to some of the best #HappyDay videos from around the world:
http://bit.ly/1qR5VF5
GRAPHIC
What if, for one hour, we could take over the internet with happiness?More information here: http://bit.ly/SocialGoodHH
GLOBAL HAPPY HOUR: Join us for a surge of positive energy at 5PM EST on the internet!
Sample post: Today is The International Day of Happiness!
#HappyDay Share this post and help us spread some joy
around the world. Learn more >> http://bit.ly/HappyDay2014
#HAPPYDAY
GRAPHICS & MESSAGING FOR: FACEBOOK, GOOGLE+, INSTAGRAM
24 HOURS OF HAPPINESS IN 24 TWEETS[ join us in tweeting one each hour on March 20th ]
1. “Happiness is not something ready made. It comes from your own actions.”― Dalai Lama XIV #HappyDay
2. “Whoever is happy will make others happy.”― Anne Frank #HappyDay
3. “All happiness depends on courage and work.”― Honoré de Balzac #HappyDay
4. “Let no one ever come to you without leaving better and happier.”― Mother Teresa #HappyDay
5. “Happiness is the meaning and the purpose of life, the whole aim and end of human existence.”― Aristotle #HappyDay
6. “We are more free when all people can pursue their own happiness.”― Barack Obama #HappyDay
7. “Happiness is not a goal...it's a by-product of a life well lived.”― Eleanor Roosevelt #HappyDay [GRAPHIC AVAILABLE]
8. “Action may not always bring happiness, but there is no happiness without action. ”― William James #HappyDay
9. “We all live with the objective of being happy; our lives are
all different and yet the same.” ― Anne Frank #HappyDay
10. “Only development of compassion and understanding for others can bring the tranquility and happiness we all seek.”― Dalai Lama #HappyDay
11. For every minute you’re angry you lose 60 seconds of happiness.” –Ralph Waldo Emerson #HappyDay [GRAPHIC AVAILABLE]
12. Clap along if you feel like happiness is the truth. –Pharrell Williams #HappyDay
13. “Ever since happiness heard your name, it has been running through the streets trying to find you.” ― Hāfez #HappyDay
14. “The pursuit of happiness lies at the core of human endeavors.” –Ban Ki-moon #HappyDay [GRAPHIC AVAILABLE]
15. “The foolish man seeks happiness in the distance. The wise grows it under his feet.”― James Oppenheim #HappyDay
16. “Don’t worry. Be happy.” – Bob Marley #HappyDay
17. “The happiness of any society begins with the well-being of the families that live in it.” –Kofi Annan #HappyDay
[GRAPHIC AVAILABLE]
18. “Human happiness and moral duty are inseparably connected.”― George Washington #HappyDay
19. “If you want to live a happy life, tie it to a goal, not to people or things.”― Albert Einstein #HappyDay
20. “Life's a happy song when there’s someone by my side to sing along” – The Muppets #HappyDay
21. For happiness is anyone and anything at all that’s loved by you. – Charlie Brown #HappyDay
22. “I still believe that peace and plenty and happiness can be worked out some way.”― Kurt Vonnegut #HappyDay
23. “Tread softly. Breathe peacefully. Laugh hysterically.”―Nelson Mandela #HappyDay
24. “The happiness you feel is in direct proportion to the love you give.”― @Oprah Winfrey #HappyDay
GRAPHICS & MESSAGINGFACEBOOK COVER PHOTO#HAPPYDAY
GRAPHICS & MESSAGING FOR: FACEBOOK, GOOGLE+, INSTAGRAM #HAPPYDAY
#HAPPYDAY
GRAPHICS & MESSAGING FOR: FACEBOOK, GOOGLE+, INSTAGRAM
GRAPHICS & MESSAGING FOR: FACEBOOK, GOOGLE+, INSTAGRAM #HAPPYDAY
GRAPHICS & MESSAGING FOR: FACEBOOK, GOOGLE+, INSTAGRAM #HAPPYDAY
SOCIAL MEDIA ACCOUNTS TO FOLLOW
UN FoundationUN Foundation on Facebook
UN Foundation on Instagram
@UNFoundation on Twitter
+SocialGood+SocialGood on Twitter
+SocialGood on Facebook
PARTNERS
• Mashable (@Mashable | @SocialGood)• Cheezburger (@Cheezburger)• Pharrell (@Pharrell)• Sony (@Sony_Music |@Sony_Music_Global)• Columbia Records (@ColumbiaRecords)• I am Other (@i_am_other)
PARTNERSHIP WITH SONYMusician and producer Pharrell Williams recently released his new album, “G I R L” featuring the Oscar-nominated song “Happy.”
Pharrell is encouraging his fans to post photos and videos of themselves demonstrating their happiness to his global #1 smash hit "Happy" with the hashtag #HAPPYDAY and then register their submission at http://24hoursofhappiness.com.
At noon on March 20 in each time zone, Pharrell will spotlight the best submissions on the site. Fans are also encouraged to use #HAPPYDAY throughout all social networks.
A link to the donations page can also be found on the #HAPPYDAY website: http://24hoursofhappiness.com.
#HAPPYDAY
@UNFoundation |#HAPPYDAY| http://24hoursofhappiness.com/CONTACT: Zain Habboo [email protected]
Amy Enchelmeyer [email protected]
“Happiness quite unshared can scarcely be called happiness...”
-Charlotte Bronte
THANK YOU