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INTERNATIONAL DZOGCHEN COMMUNITY
GAKYIL
™
Membership Report
2013
International Dzogchen Community
INTERNATIONAL DZOGCHEN COMMUNITY
GAKYIL
™
The IDC Map of Gars & Asian Lings
INTERNATIONAL DZOGCHEN COMMUNITY
GAKYIL
™
3
The total number of members globally is estimated at 6,100
The largest Gar by membership is Meri Gar West, with 2,070
Next largest Gars are Kunsan Gar North, followed by Meri Gar East
Ordinary Membership levels are reasonably consistent throughout the world, which suggests accurate
pricing relative to local economic conditions
IDC Membership Review for 2013
34%
12% 28%
7%
2% 1% 3%
3% 10%
Membership by Gar MEW
MEE
KG
TSE
TGW
TAN
TAS
NG
Asia
6,100
Inconsistent means testing for Reduced Membership is
likely to be producing divergence for a few Gars
The level of Meritorious Members is surprisingly consistent;
between 1 to 4%, indicating, potentially, less relevance for
local economic conditions
INTERNATIONAL DZOGCHEN COMMUNITY
GAKYIL
™
4
2353
2714
708
92 225
Dzogchen Community Membership (2013)
REDUCED
ORDINARY
SUSTAINING
MERITORIOUS
WELCOME CARD
6,100
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Ordinary Sustaining Meritorious
IDC Members by Type
Three goals we are hoping to achieve from a Membership perspective are;
- Achieve Ordinary Membership of 50%
- Raise Sustaining Membership to 15% or higher - Raise Meritorious Membership at 2% or higher The Gars that are already most aligned with this outcome are; Tashi Gar South, Meri Gar West, Namgyal Gar
and Tashi Gar North.
INTERNATIONAL DZOGCHEN COMMUNITY
GAKYIL
™
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Reduced Membership levels reveal some tendencies that require investigation. It is important to review “means testing”
each year for compliance with Reduced Membership policy. Those qualifying for Reduced Membership are meant to be
as follows;
- Students under the age of 30
- Pensioners
- Those with recognised level of low income, for example, below €700 per month is used at MGW. Local
Gakyils should provide formulas in local currency for consideration to the IDC Membership Committee
Well communicated and accurate membership pricing, with calibrated benefits, should positively influence membership
trends
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
MEW MEE KG TSE TGW TAN TAS NG Asia
Gar Percentage of Reduced Members
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Reduced Ordinary Sustaining
IDC Members by Type
INTERNATIONAL DZOGCHEN COMMUNITY
GAKYIL
™
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Welcome Cards are another important IDC initiative to be implemented in 2014. The total number of Welcome Cards
issued in 2013 was 225. As the graph below shows, there were only a few retreats where we had the chance to introduce
this new system in 2013, but other Gars will have their first chance in 2014.
Who should be issued a Welcome Card;
- Someone attending a retreat for the first time that wishes to apply
- Anyone attending a retreat whose Welcome Card subscription has expired
- Anyone attending a retreat that has not held an annually paid Welcome Card for three consecutive years
What privileges does a Welcome Card offer, and what does it not;
- It grants the right to attend an IDC retreat
- It grants the right to purchase specified restricted Teaching materials
- It does not grant the right to vote at AGMs
- It does not grant the right to take SMS exams
0
20
40
60
80
100
120
140
Welcome Cards
INTERNATIONAL DZOGCHEN COMMUNITY
GAKYIL
™
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0
100
200
300
400
500
600
700
800
MEW MEE KG TSE TGW TAN TAS NG Asia
Reduced Membership
0
200
400
600
800
1000
MEW MEE KG TSE TGW TAN TAS NG Asia
Ordinary Membership
0
50
100
150
200
250
300
350
400
MEW MEE KG TSE TGW TAN TAS NG Asia
Sustaining Membership
0
5
10
15
20
25
30
35
MEW MEE KG TSE TGW TAN TAS NG Asia
Meritorious Membership
0
20
40
60
80
100
120
140
MEW MEE KG TSE TGW TAN TAS NG Asia
Welcome Cards
INTERNATIONAL DZOGCHEN COMMUNITY
GAKYIL
™
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• Local Gakyil provides IG with local pricing rationale. Fees are then set based according to economic environment & Gar sustainability
• Local Gar Sustaining Member receives retreat discounts locally
• IG sets Global Gars Sustaining Membership (GGSM) price, subject to an annual review. GGSM receives retreat discounts globally
• Meritorious Membership is a fixed scale formula linked to GGSM • IG sets fixed € / $ exchange rate prior to the start of each fiscal year. Local
exchange rates are fixed in consultation with local Gakyils
Global Membership Price Model
IDC fixed exchange rate 36 vs US$ 1.35 vs US$
Local Price Level Ruble US$ €
Reduced Membership 2,430 68 50
Ordinary Membership 4,374 122 90
Local Gar Sustaining Member 17,010 473 350
Family Membership (2 Person Ordinary) 7,290 203 150
================================
Global Price Level
Global Gars Sustaining Member 24,300 675 500
Meritorious Member 72900 2,025 1,500
INTERNATIONAL DZOGCHEN COMMUNITY
GAKYIL
™
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0
50
100
150
200
250
TS
E
TG
W
ME
W
ME
E
Ch
ina
Jap
an
NG
KG
N
KG
S
TA
S
TA
NEuro Price for Ordinary
Membership
0
50
100
150T
SE
Ch
ina
TG
W
NG
ME
W
ME
E
KG
N
KG
S
TA
S
TA
N
Euro Price for Reduced
Membership
0
200
400
600
800
TS
E
TG
W
ME
W
ME
E
KG
N
Ch
i…
KG
S
NG
TA
S
Jap
an
TA
N
Euro Price for Sustaining
Membership
0
500
1000
1500
2000
TS
E
TG
W
ME
W
ME
E
KG
N
KG
S
Ch
ina
NG
Jap
an
TA
S
TA
N
Euro Price for Meritorious
Membership
• Tashi Gar Norte is an example of currency effects which we can manage
• Venezuela devalued its official exchange rate by 50% in 2013,
unofficial rates more. Countries like Russia and Australia also saw significant currency moves (9% and 13% respectively)
• Currency effects are most relevant for Gar economic sustainability
and valuing the “passport” of membership benefits
INTERNATIONAL DZOGCHEN COMMUNITY
GAKYIL
™
10
0
100
200
300
400
500
600
700
TS
E
TG
W
ME
W
ME
E
KG
N
Ch
ina
KG
S
NG
TA
S
Jap
an
TA
N
Euro Price for Sustaining
Membership • The setting of Sustaining Membership price levels is an area that
will require some additional work. Retreat & book discounts are an important feature of Sustaining Membership, making valuation of these benefits an important exercise for Gar economic sustainability
• When Members pay the higher Sustaining Membership tier fee,
they are essentially committing to support the Gar hosting 2 or 3 retreats, as well as purchases items at the Gar bookshop
• The different costs for hosting a local retreat around the world, and
the variation in price levels currently offered for Sustaining Membership, do not economically equate to Membership benefits being honoured equally at all Gars
Global Membership Price Model
Local Price Level Reduced Membership
Ordinary Membership Local Gar Sustaining Member
Family Membership (2 Person Ordinary)
================================
Global Price Level Global Gars Sustaining Member
Meritorious Member
• Local Gakyil set Local Sustaining Membership price & discounts to match a 3 local retreat benefit profile
• IG will set price for Sustaining Membership that allows
discounts to be valid (a so-called passport) at all Gars • Both Sustaining Memberships will have equal
discounts and “passport” recognistion at Dzamling Gar
INTERNATIONAL DZOGCHEN COMMUNITY
GAKYIL
™
11
60 126 401
1273
50 130
500
1500
Reduced Ordinary Sustaining Meritorious
Membership Fees Average for All Gars
Average Generic
• 60% of all Members are in these central membership definitions • This group represents 70% of total Membership revenues • Accurate pricing, communications and real economic
understanding will help us to achieve self-sufficiency, economic sustainability
• the 39% Reduced Membership generates 16% of total revenue,
while the 1.5% Meritorious Members generate 13% of the revenue
Influence this group with incentives
Influence this group through accurate assessment