international entry methods
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INTERNATIONAL MARKET ENTRY METHODS
PRESENTER NAME COMPANY NAME
LOGO
LOGO
LOW PRICE
FRANCHISING When franchising, the oversea investors buy a whole business package from the company or organization, well known examples of this are McDonalds, Starbucks, 7eleven etc.
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LOGO
LOGO LOW PRICE
LOGO
LOGO LOW PRICE
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PRESENTER NAME COMPANY NAME 2 I
INTERNATIONAL MARKET ENTRY METHODS
DIRECT EXPORT The products are produced in the company or organizations home market and then sold to customers overseas 2
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PRESENTER NAME COMPANY NAME 3 I
INTERNATIONAL MARKET ENTRY METHODS
INDIRECT EXPORT When franchising, the oversea investors buy a whole business package from the company or organization, well known examples of this are McDonalds, Starbucks, 7eleven etc.
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PRESENTER NAME COMPANY NAME 4 I
INTERNATIONAL MARKET ENTRY METHODS
LICENSING The Licensor will give a company or organization in the foreign market a license to produce the product, use their brand etc., in return they receive a royalty payment
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Royalty LOGO
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PRESENTER NAME COMPANY NAME 5 I
INTERNATIONAL MARKET ENTRY METHODS
CONTRACTING When franchising, the oversea investors buy a whole business package from the company or organization, well known examples of this are McDonalds, Starbucks, 7eleven etc.
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PRESENTER NAME COMPANY NAME 6 I
INTERNATIONAL MARKET ENTRY METHODS
MANUFACTURING ABROAD Manufacturing abroad is when company or organization establishes a manufacturing plant in the host country. This may give tax advantages in the host country since they wish to attract inward investment.
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PRESENTER NAME COMPANY NAME 7 I
INTERNATIONAL MARKET ENTRY METHODS
JOINT VENTURE Joint venture is when two organizations come together to form a company to operate in the host country. The two companies share knowledge, expertise and profit.
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PRESENTER NAME COMPANY NAME 8 I
INTERNATIONAL MARKET ENTRY METHODS
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MANUFACTURING
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CONTRACTING
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DIRECT EXPORT
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INDIRECT EXPORT
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FRANCHISING
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LICENSING
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JOINT VENTURE
MARKET ENTRY
METHODS
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PRESENTER NAME COMPANY NAME 9 I
INTERNATIONAL MARKET ENTRY METHODS
DIRECT EXPORT INDIRECT EXPORT LICENSING FRANCHISING CONTRACTING MANUFACTURING
ABROAD JOINT VENTURE
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