International Expansion with InterCultural Elements

Services Overview:

Who is InterCultural Elements (ICE)?

• Multinational team of language & e-commerce experts

• Native speakers in-house:

• Based in Leipzig, Germany since 2007

• Partners with:

Challenges when selling your items abroad

€cm

inXXL

m$ £

lb

kg ¥

e-mail customer service

categories

item specifics

browse nodes returns

attributes

A-Z Cross Border Trade Solution

Amazon Scout identifies most profitable target markets

• Suggestions on which items to list where & when

• ICE connects you with tax & legal partners

• UKT&I potential funding from government

• Learn which of your items are sold per Amazon

country

• Find top 5 competitors names, pricing, titles &

item links

• Save translation costs by piggybacking

• Additional service: daily competitor pricing from:

and your competitors’ websites

E-commerce translation = ICE’s specialty

• Professional, in-house translation &

proofreading by native speakers

• No machine translations used

• Search terms & titles are optimized

• Intelligent & customizable text selection to be

translated

• Free duplicate text, discounts for repetitious

text

Localization is often more work than translation

• Remapping of categories, item specifics

& attributes

• Accurate size & measurement

conversion

• Strategic conversion of prices & shipping

rates

• Ad template/background localization

• Advice on how to avoid pitfalls

• Account managers specialize in listing software

available per email & phone

• Optimize accounts & items to sell more at

home & abroad

• Solve posting errors

• Managed service for accounts available

• Customized spreadsheet creation & upload

• All services directly from your listing tool

• No new software to learn or buy

• Use your tool’s international listing capabilities

ICE offers services, not tools…

Posting errors

Experienced in solving posting terrors

• Do posting errors cause your items not to list, or limit your sales?

• Our Account Managers solve posting errors caused by marketplaces & listing tools

• Help with your listing tool account

ICE ends your listing nightmares.

Domestic & international marketplaces

• Consultation on best suited

marketplaces

• Suggestions on which items to list

where & when

• Guide you through market limits &

regulations

• Do all of the above from your listing tool

• Create a multi-channel listing strategy

Exchange rate partners

• Increase profits by reducing currency exchange fees

• Payment method suggestions

• Partners who provide local bank accounts which are free to open and maintain

• Faster payments – same day for € £ $

ICE is your foreign-language Customer Service team

• In-house e-commerce-specialized customer

service (CS) team dedicated to your account

• Native-speaker CS means higher customer

satisfaction & better feedback

• Most questions answered directly by ICE so no

need for extra CS staff, saving you stress, time,

& money

• Only pay for the minutes you need; ICE’s

flexibility covers both low initial needs & peak

sales periods

Gain buyers’ trust & save returns costs

• Gain buyers’ trust with centralized

German return address for European

buyers

• ICE marks goods as “Returned” directly

in your accounts, speeding the return

process

• Better ratings from happier customers

• Buyer saves on return costs

• Items sent back to you in bulk, saving

costs

Q: How does InterCultural Elements help sellers expand their business across borders?A: ICE’s A-Z service covers much more than just e-commerce-targeted translation. We offer services such as individualized e-commerce consultation, foreign language email customer service, returns collection and even marketing translations… all directly from your listing tool of choice. Our goal is to overcome all challenges sellers face when expanding abroad.

Q: How are ICE’s translations different from those of a regular translation company?A: Just because a translation is good doesn’t mean it’s suited for e-commerce. ICE’s professional, native-speaker translators ensure your listings are accurate, appealing and search-optimized, incorporating not only language and cultural competence, but also e-commerce expertise. In short, ICE’s “re-creates” your item titles and text to ensure you sell more.

Q: Why should ICE set up my international accounts for me?A: Many sellers initially try in vain to “do it themselves.” Just copying and translating titles and descriptions is not sufficient. ICE localizes and optimizes your listing tool and account, including shipping information, prices, categories and item specifics to name only a few.

Q: Can’t I just use the same categories for all locales?A: No, each locale uses different categories, category structure and item specifics. ICE finds optimized categories, keywords and item specifics to make sure customers find your listings.

Q: How can ICE help avoid suspension from foreign marketplaces?A: ICE’s experience and expertise in terms of country-specific customs and requirements help you avoid potential pitfalls from the outset and get you off to a good start in foreign markets.

Q: Why does ICE ask for access to my listing tool account?A: Every account varies greatly (e.g. in number and length of SKUs, ad templates and item specifics). Therefore, ICE requests access to your account to be able to give an accurate quote based on your specific needs.

FAQ‘s

Q: How can I manage my inventory for different selling locales?A: Your listing tools can manage stock across multiple accounts. You can e.g. share quantities so they’re always up to date in all accounts. ICE advises you about the available options.

Q: Can I still be competitive when selling on a foreign eBay site if my shipping is more expensive than local sellers?A: Experience shows that in almost all cases, you can. It’s best to search on the target marketplace for your products and compare your price, plus shipping, versus your competitor’s. ICE can also help you with this process if requested.

Q: How do I get new items in all of my international accounts?A: After you have created new items in your main account, you just have to let us know which SKUs you want us to translate and/or integrate into the foreign posting accounts. We do your work for you.

Q: How does the pricing work?A: ICE’s services are customizable; contact us for quotes on services.

Q: How do I manage international customer service?A: To begin with, it’s a good idea to create an FAQ page and/or email templates. ICE can translate these into the target languages. You can continue to add FAQ’s until the most common ones have all been added to the list.Native speaker customer service (CS) keeps your ratings high, so you may want to take advantage of ICE’s CS offering. Most questions can be answered directly by our staff, saving you still more time and stress.

Q: I’m interested in ICE’s services. What is my first step? A: Simply contact us for via our Contact page.

FAQ‘s

ICE’s A-Z Solution