international management mgt 480/680 fall 2005 dr. yvonne stedham
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International Management
MGT 480/680
Fall 2005
Dr. Yvonne Stedham
2
Today
Purpose
What do you know?
Syllabus
3
Purpose
What new management/business knowledge could you possibly learn in this class?
Why should we spend effort on that?
Who from country other than the U.S.?
Globalization, Democracy, Free Markets, and the Bottom Line
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Course Materials
http://equinox.unr.edu/homepage/ystedham/
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Current Developments
National Public Radio (NPR)
FM 88.7
FM 90.5
The Economist
Wall Street Journal
6
For Next Week
Global Update - Handout
Europe Overall Russia Brazil Answers to questions (Oral Participation)
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Internships and Student Groups
State of Nevada, Commission on Economic Development Al DiStefano, Director, Global Trade and Investment Tel: (775) 687-4325, Ext. 227 [email protected]
NNDA (Northern Nevada Development Authority) Ron Weisinger: 883-4413 Cell: (775) 848-2221 [email protected]
International Business Student Chapter (IBSC) Josh Cole [email protected] – IB Majors Wednesday Lunch Meetings
Management Internships – Ask me!
NEWTRAC www.newtrac.org
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What do you know?List the five largest countries based on population.
World Population?What is GDP? What is the GDP/capita in the U.S.?
What is a typical GDP growth rate for the U.S.?Which three countries have the highest
GDP’s/capita?Which countries are culturally most similar to the
U.S, which ones most dissimilar?How many countries are there?
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What do you know?
China 1.3Bill
India 1Bill
U.S. 293Mill
Indonesia 220Mill
Brazil 184Mill
Japan 127Mill
World 6 Bill
GDP/capita: $37,800 U.S ($9,000 Mexico - Population 104 Mill) – Growth rate 3%
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What do you know?
Total number of countries: 191 -193
Vatican and Taiwan
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International ManagementIntroduction
Course Content – Culture, Globalization, U.S. RoleFormat - Syllabus
Personal – Background Sheet – Next ClassFramework of an international organizationGlobalizationReasons for going internationalTypes of international organizations
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Organizations and Organizational Effectiveness
What is an organization?
Why do organizations exist?
When is an organization effective?
Efficiency vs effectiveness?
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Organizations and Organizational Effectiveness
What is an organization? Why do organizations exist? Organizations = People Mission, goals, objectives
When is an organization effective? Distinguish between efficiency and
effectiveness. Distinguish effectiveness measures for the short, intermediate, and long run.
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Measurement of organizational effectiveness
Long run? Intermediate run?Short run?
A contingency approach to management
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Measurement of organizational effectiveness
Long run: Survival
Intermediate run: Adaptation, Responsiveness
Short run: Productivity, Efficiency
A contingency approach to management (as opposed to “administrative theory” of management)
It’s management’s task to create the best possible fit between the external and internal environments of the organization and must ensure internal consistency between the organization’s elements.
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The Organization
The External Environment
Economy
Social
Environment
Technological Environment
Political Environment
The Internal Environment
People
Processes Structure
Business Strategy
Culture
Effectiveness
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The International Organization
The External Environment
Culture
Multiple Economy
Multiple Social Environment
Technological Environment
Political Environment
The Internal Environment
People
Processes Structure
Business Strategy
Culture
Effectiveness
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Course Format
Syllabus
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Personal Introductions
Students – hand in background sheets
Name and Major Expected graduation Traveled internationally Speak other language Aspirations
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Effect of December 2004 Tsunami
www.cia.gov
Indonesia Sri
Lanka
Thailand India
Pop
GDP growth
GDP/
Capita
Industry
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Question #1
www.cia.gov
Indonesia Sri
Lanka
Thailand India
Pop 220Mill 18.7Mill 65Mill 1 Bill
GDP growth
4.1% 5.5% 6.7% 8.3%
GDP/
Capita$3,200 $3,700 $7,400 $2,900
Industry
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Question #2
Japan China Brazil US
Pop 127 Mill 1.3Bill 184 Mill 293 Mill
GDP growth
2.7% 9.1% .2% 3.1%
GDP/
Capita$28,200 $5,100 $7,400 $37,800
Industry
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Globalization
Thomas Friedman: The Lexus and the Olive Tree
Globalization is not just an economic fad and it is not just a passing trend. It is an international system that replaced the Cold War System after the fall of the Berlin wall
The World is ten years old (1999)
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Characteristics of the new system
Separation and independence
VS
integration and interdependence
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Characteristics of the new system
Free market capitalism
Homogenization of culture – Americanization
Defining technologies: computerization, miniaturization, digitization, satellite communications, fiber optics, the Internet
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Characteristics of the new system
Defining measurement: weight (missles)
VS
speed .. Of travel, innovation, communication, commerce
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Characteristics of the new system
Defining economists: Karl Marx and Keynes
VS
Schumpeter (capitalism, creative destruction)
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Characteristics of the new system
Defining political views:
Friends and enemies
VS
Competitors
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Quiz #1 R 9/8
Deresky Chapter 1: pp 2,3; 20, 21; 29, 30; Chapter 2: pp 36, 42, 47; 56-60
Adler Chapter 1: pp 1-16
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Don’t Forget
Termpaper Sign-ups
Extra Credit
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IndiaWhere India is making an impact and where it is going next:
SOFTWARE - India is now a major base for developing new applications for
finance,digital applianes, and industrial plants
IT CONSULTING - Companies such as Wipro, Infosys, and Tata are managing U.S. IT networks and reengineering business processes.
CALL CENTERS - Thousands of Indians handle customer service and process insurance claims, loans, bookings and credit-cards bills.CHIP DESIGN - Intel, Texas Instruments, and many U.S. startups use India as an
R&D hub for microprocessors and multimedia chips.FINANCIAL ANALYSIS - Research for Wall Street will surge as U.SL. investment
banks, brokerages, and accounting firms open big officesINDUSTRIAL ENGINEERING - India does vital R&D for GE Medical. GM, engine
maker Cummins, Ford and other manufacturers plan big engineering hubs.
ANALYTICS - U.S. companies are hiring Indian math experts to devise models for risk analysis, consumer behavior, and industrial processes.
DRUG RESEARCH - As U.S. R & D costs soar, India is expected to be a center for biotechnology and clinical testing.
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IndiaWho's Bulking Up: Some of the biggest U.S. players in India
Company Purpose India StaffGE Capital Services Back-Office work 16,000GE's John W Tech Center Product R&D 1,800IBM Global Services IT Services, software 10,000*Oracle Software, Services 6,000EDS IT Services 3,500Texas Instruments Chip Design 900Intel Chip Design 1,700J.P. Morgan Chase Back-Office, Analysis 1,200(*)By 2005 Data:Company reports, Nasscom, Evalueserve
Where India has the edge (in comparison to China):LANGUAGE - English gives India a big edge in IT Services and Back-Office work.CAPITAL MARKETS - Private firms have readier access to funding. China favors state sector.LEGAL SYSTEMS - Contract law and copyright protection are more developed than China.DEMOGRAPHICS - Some 53% of India's population in under age 25, vs. 45% in China.
Future Vision:India produces 3.1 million college graduates a year and is expected to double by 2010. The number of engineering colleges is slated to grow 50%, to nearly 1,600, in four years. If India manages growth well, its huge population could prove an asset. By 2020, 47% of Indians will be between 15 and 59, compared with 35% now.The working age populations of the U.S. and China are projected to shrink.
Although problems of illiteracy, poor infrastructure, and bad government persist, "India's world-class engineering, business, and medical graduates are becoming enmeshed in America's New Economy in ways most of us barely imagine"(Business Week).
33
Groups
Why do organizations go international? List at least 3 reasons
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Reasons for becoming international
Profit = Revenue – Cost = (Volume*Price) - Cost
1. A desire for continued growth.
2. Domestic market saturation
3. The potential to now exploit a new technological advantage
4. Preferable suppliers (quality, cost)
5. Labor market (supply, quality, cost)
6. Government involvement/restrictions
7. Reducing distance to customers (cost)
8. Tariff barriers
9. Increased foreign competition in home country
10. Reduce general business risk by diversifying into other countries
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Internationalization
Process by which firms
increase their awareness
of the influence of international activities on their future
and establish
and conduct
transactions with firms from other countries.
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An International Organization
operates in multiple environments, home country and one or more host countries, has foreign sales, and a nationality mix of managers and owners.
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Types of "international" organizations
Multi-domestic organization:
Any organization that exports to/imports from organizations in other countries with primarily domestic production.
Multinational organization:
An organization with operations in different countries but each is viewed as a relatively separate enterprise.
Global or transnational organization:
An enterprise structured so that national boundaries become blurred. The best people are hired irrespective of national origin. Transnational.
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Graphic Representation
Headquarters – Subsidiary Relationship
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Stages Model of Internationalization
Outward looking perspective: activities/issues related to the other countries (e.g., exporting) vs an inward perspective (e.g., importing)
Descriptive
Reflects the commonly observed pattern of increased commitment to international business
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Four stages of internationalizationStage 1:
Indirect/ad hoc exporting - perhaps from unsolicited export orders
Stage 2:
Active exporting and/or licensing
Stage 3:
Active exporting, licensing, and joint equity investments in foreign manufacture
Stage 4:
Full-scale multinational marketing and production
See also: Adler Chapter 1 pages 8 and 9
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The Relationship between Level of Internationalization and Firm Performance
What is the relationship?
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The Relationship between Level of Internationalization and Firm Performance
There is a strong relationship between the degree of internationalization and organizational performance
Degree of internationalization is measured as "sales generated by foreign affiliates" and MNE (multinational enterprise) performance is measured as "profit to sales" or "profit to assets".
Performance is at a max. at a level of internationalization of 60 to 80% and then decreases with continuing internationalization
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An International Organization Definition: operates in multiple environments, home
country and one or more host countries, has foreign sales, and a nationality mix of managers and owners.
Characteristics: 1. centralized ownership 2. common pool of resources 3. global, integrated strategy
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For next time
Read Harry and Sally for next time
Quiz #2: Ch.3 in Deresky: p. 82; 86; 87; 89; 93; 103;
106; 117 Adler Ch1 pp 15-37
45
External Environment: Theory – Competitive Advantage
Competitiveness
International Competitiveness
Porter Diamond
The major determinants of national competitive advantage - why some nations succeed and others fail in international competition. Porter's research is based on studying 100 industries in 10 nations.
46
PORTER DIAMOND
National Competitive AdvantageWhy a nation achieves success in a
particular industry?Why Japan -- automobile, camerasWhy CH (Switzerland) -- precision
instruments, pharmaceuticalsWhy Germany -- engineering
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Porter Diamond
Four broad attributes of a nation shape the environment in which local firms compete, and these attributes promote or impede the creation of competitive advantage (Diamond of four mutually reinforcing factors)
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Porter Diamond
1. Factor Endowments or Conditions-- Basic, Advanced (Nokia, Ericsson)
2. Demand Conditions -- Quality, Innovativeness
3. Related and Supporting Industries -- Suppliers (U.S. - semiconductor/comp)
4. Firm Strategy, Structure, Rivalry -- Executive background
<=> Domestic environment encourages the development of characteristics that make company internationally competitive
49
References for Porter
1. Michael Porter, 1990. The Competitive Advantage of Nations. Free Press
2. M. Grant, 1991. The Competitive Advantage of Nations: An Assessment. Strategic Management Journal, 12, 535-548
50
Rugman-Verbeke Model:
1. Firm specific advantages: relative to competitors -- technological experience, salesforce, customer loyalty
2. Country specific advantages: source of advantage lies outside the firm -economic (labor - qual., quan., cost; natural resources); - non-economic (social, cultural); -governmental (property rights, free enterprise)
• Compare to Porter’s model
51
Review Types of international organizations
Criterion -- Level of Global Participation International/Multi-Domestic Multinational Transnational/Global
Stages of Development to an International O. Descriptive Model
Effectiveness of Internationalization Relationship between extent of internationalization and
performance
-External Enviro – Theory National Competitive Advantage
• Porter Diamond• Rugman-Verbeke
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External Environment: Theory - Trade Agreements
Why? Protectionism?
Pro /Con
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Types of Trade Agreements
Trade Area Common tariffs among members -- individual tariffs with
non-members. NAFTA, ASEAN (Brunei, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam - 420 Mill)
Customs Union Common tariffs for non-members. ANDEAN (Bolivia,
Ecuador, Peru, Columbia, Venezuela) Common Market
Free flow of goods and labor. Mercosur (Brazil, Paraguay, Uruguay, Argentina, Chile)
Economic Union European Union -- 15 Members; Euro; European
Parliament; Court of Justice Political Union
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External Environment: Current Developments - Overview
Relevant variables: GDP GDP/capita GDP growth and factor endowments; demand conditions
The GDP (gross domestic product):
The value of the final output of goods and services produced by the residents of an economy (World Bank). There are several methods to calculate the GDP. The PPP (purchasing power parity) method reflects the cost of a basket of goods in two countries in their local currencies.
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Balance of payments: measures economic transactions between residents of one country and residents in all other countries; transactions that earn foreign currency are sources of reserves; transactions that consume foreign currency are uses of reserves;
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External Environment: Current Developments - Regions
International Investment
and Trade
Level of International Activities
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International investment and tradeWhat do you know?
Which countries are the main players in Worldwide - Europe Asia - Eastern Europe Latin America - Middle East
Worldwide, the dominant players in the following industries are from which countries Computer – Car – Oil – Minerals – Agriculture – Clothing Transportation
GM (international since the 1920’s) has acquired which foreign automakers?
Describe political and economic issues associated with China
Latin America .. Current opportunities
58
Major Regions North America
• United States - which industries most internationally active? Why?
• US-Canada Free Trade Agreement (1989)
• Mexico - wage rate; maquiladora industry (1965)
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Europe delayed differentiation
acquisitions/alliances
EU -15 member countries: Belgium, Britain, Denmark, France, Germany, Greece, Ireland, Italy, Luxembourg, The Netherlands, Portugal, Spain, Finland, Sweden, Austria PLUS 10 Eastern European countries that joined May 2004
Eureka - European Research Cooperation Agency
EU – The Euro
60
European Union
The European CommissionThe Council of Ministers (counterbalance
to Commission)The European ParliamentThe European Court of Justice
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European Union
What kind of trade agreement? Governance? The European Commission
proposes policies and legislation responsible for the administration of the EU ensures - provisions of the EU treaties+the
decisions of the other institutions are properly implemented
one rep per country(two for the 5 larger countries) represent, protect, further the European interest +
its members do not represent or take orders from their national governments
62
Current Events: Europe
EU - European Commission presses nations to ease barriers to local Web access; only 50% of EU members mandate that customers can choose between suppliers for voice phone calls and data calls; the EC can order governments to do what is necessary to ensure fair competition (formal directive)
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Greater Europe EFTA (European Free Trade Association)....
Austria, Finland, Iceland, Norway, Sweden, Switzerland
64
Eastern Europe Break-up of The Soviet Union
(Dec 1991)
Russia (glasnost, perestroika)
The Ukraine
Czech Republic
Poland
65
External Environment
Latin America Middle and South Mexico, Costa Rica, El Salvador, Nicaragua Peru, Columbia, Venezuela Brazil Argentina Chile
66
Asia Japan
• MITI (Ministry of International Trade and Industry)
• keiretsus
• Current economic conditions
China
• GNP growth of 10% (80s)
• low wage rates
67
What about Australia?
68
Newly industrialized countries:
The Four Tigers
South Korea, Hong Kong, Singapore, Taiwan
Baby Tigers
Thailand, Malaysia, Indonesia
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Less developed countries
Large population, high unemployment, inflation, low or negative economic growth, low literacy rate
India, Arab Countries, Africa, Central and South America
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Major economic regionsNorth America
Europe
Asia
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External Environment - Economic Superpowers
The Triad - The Golden Triangle• The United States,
• the EU (dominated by Germany),
• Japan
Dominates foreign direct investment and international trade
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FDI Clusters
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Review
Summarize the current developments in Eastern Europe.
What do you know about China with respect to international management.
What about Japan?What are keiretsus?Give an example of the effect on the
manufacturing process of open trade.
74
External Environment
Economic Theory – Porter, Trade Agreements Current developments - International trade and
investment Dominant players
• China – Political and economic freedom FDI clusters European Union (WSJ)
• 15 members• 10 new members – Eastern Europe
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External Environment
National CultureHarry and Sally in Saudi Arabia
• What went wrong? Specific examples!
• Why did things go wrong?
• What were the consequences of these mistakes?
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External Environment
Harry and Sally in Saudi Arabia• What went wrong? Specific examples!
Sabbath Flights Language - Taxi Coffee – Refusal – Rude Food Role of women Negotiation – Relationship-building
Why did things go wrong?
Lack of preparation – Cultural knowledge
Cultural sensitivity
What were the consequences of these mistakes?
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Culture and International Management
Relevance
Cultural Toughness – Cultural Distance
Cross-cultural literacy
Cost of doing bus in a particular culture
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Internationalization Decision
Benefits from internationalization into a specific country
Cost associated with internationalization into a specific country
Risk associated with internationalization into a specific country.
Decision = f (benefit-cost-risk tradeoff)
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Cultural Dimensions
All peoples have common life problems (?) choose different solutions – depends on
cultural/results in culture Six basic dimensions describe the cultural
orientations of societies What is the nature of people? What is a person's relationship to nature? What is a person's relationship to other people? What is the primary mode of activity? What is the conception of space? What is the temporal orientation?
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Cultural dimensions
Six basic dimensions describe the cultural orientations of societies What is the nature of people? Good/evil/change What is a person's relationship to nature?
• Dominant/harmony -subjugation What is a person's relationship to other people?
• Individualistic/group – hierarchical/lateral What is the primary mode of activity?
• Doing/being What is the conception of space?
• Private/public What is the temporal orientation?
• Future/present/past
81
Characteristics of Culture - Values and Norms -
Social structure
1.Social stratification
2.Class consciousness
3.Class membership is a function of ?
4. Social mobility
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Religion (2002) www.adherents.com
Minimal level of self-identification
Non-religious 14%
Judaism 14 mill
Christianity 2 bill; 33%
• Protestant work ethic
• Catholic vs Protestant/Lutheran
• Take care of your neighbor and the less fortunate
• 10 commandments
83
Religion (#s from 2002)Islam 1.3 bill; 22%l
• Sunni and Shi’ite – best known branches
• all embracing way of life, governing the totality of a Muslim being;
• prayer five times a day;
• free enterprise/hostile to socialist ideals - earning a legitimate profit through commerce and trade;
• Koran;
• contractual obligations, keeping one's word
• role of women and men
84
Hinduism 900 mill; 15%
• spiritual achievement;
• Nirvana;
• Samsara – birth, death, re-birth;
Buddhism 360 mill; 6%
• Central and Southeast Asia, China, Korea, Japan;
• "life is suffering; misery is everywhere and originates in people's desire for pleasure;
• Noble Eightfold Path: right views, right intention, right speech, right action, right livelihood, right effort, right awareness, right concentration
• Japan – Temples, Shrines (Shinto)
85
Political philosophy Political freedom – dominant political orientation
Economic philosophy Free market – to what extent
Education Importance – Access – Type
Language (verbal/spoken; non-verbal) Communication
86
Ignoring Culture
Religion • Ads for refrigerator, airlines (Middle East)
Language • Baby Food in Africa, • English candy “Zit”, • Finnish product unfreezes car locks “Super
Piss” • Electrolux sucks (Sweden)
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Measurement of Culture
Geert Hofstede – 1970’s IBM employees 100,000 across 30+ countries Survey – typical work situations Identify systematic differences – Factor Analysis Four independent factors Follow up research: Culture’s consequences
(2001) Culture: Collective programming of the mind
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Four dimensions of culture
Individualism/Collectivism Individualism exists when people define themselves
as individuals. It implies loosely knit social frameworks in which
people are supposed to take care only of themselves and their immediate families.
Collectivism is characterized by tight social frameworks in which people distinguish between their own groups, "in-groups", (relatives, clans, organizations) and other groups. People expect in-groups to look after their members, protect them, and give security in exchange for members' loyalty.
89
Power distance
Indicates how a society deals with the inequality among people's physical and intellectual capabilities.
A culture with high power distance allows inequality to grow to inequality in power and wealth, one low in power distance aims at removing such inequalities.
Indicates to what extent the unequal distribution of power is accepted.
90
Uncertainty avoidance The extent to which people in a society feel
threatened by ambiguous situations and
the extent to which they try to avoid these situations
by providing greater career stability, establishing more formal rules, and rejecting deviant ideas and behavior.
Lifetime employment is more common in countries with high uncertainty avoidance - the reverse is true for job mobility.
91
Masculinity/Femininity Masculinity is defined as the extent to
which the dominant values of society emphasize assertiveness and acquisition of money and things (materialism).
Femininity is defined as the extent to which the dominant values in society emphasize relationships among people, concern for others, and the overall quality of life.
92
New
Confucian dynamism or
Long-term orientation (1993) Refers to the time perspective in a society for the
gratification of people's needs.
A high CD or long-term oriented society is one which emphasizes thrift and perseverance.
A low CD or short-term oriented society focuses on gratifying needs here and now.
93
Culture
Review• What is culture?
• Why is it relevant?
• What are basic assumptions of culture?
• What are determinants and characteristics of culture?
• How is understanding the dominant religion in a country important to international management?
94
Culture
Review• What is culture? Values and norms; socialization
• Why is it relevant? Cross-cultural literacy; Benefit-Cost-Trade-off
• What are the dimensions of culture? Nature of People, Relationship to Nature, People, Temporal, Space, Mode of activity
• What are determinants and characteristics of culture?
• How is understanding the dominant religion in a country important to international management?
95
Sources for International Research
Hofstede, Geert (1980): Culture’s Consequences
Hofstede, Geert (1991): Cultures and Organizations
Hofstede, Geert (1984): Culture’s Consequences: International Differences in Work-Related Values
Hofstede, Geert and Michael Harris Bond (1984): The Confucius Connection: from cultural roots to economic growth. Organizational Dynamics, 16, 4, 4-21
96
U.S. Japan Germany
Individualism: 91 46 67
Power distance: 40 54 35
Uncertainty
avoidance: 46 92 65
Masculinity: 62 95 66
ST/LT: 29 80 25
97
Applying Hofstede’s Dimensions
Lawyers per 100,000 population U.S. Germany Great Britain Japan Italy France
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Applying Hofstede’s Dimensions
Lawyers per 100,000 population U.S. 312 Germany 190 Great Britain 134 Japan 106 Italy 81 France 49
99
Laurent’s Research-See Adler
9 Western countries, US, 2 Asian countries More than sixty common work situation (yes/no)
The main reason for hierarchical structure is so that everybody knows who has authority over whom
In order to have efficient work relationships, it is often necessary to bypass hierarchical lines
It is important for a manager to have at hand precise answers to most of the questions that his subordinates may raise about their work
100
Laurent’s Research The main reason for hierarchical structure is so that
everybody knows who has authority over whom US 18% agree, Germany 24% agree, Italy 50% agree France, 45% agree, Japan 52% agree - POW
In order to have efficient work relationships, it is often necessary to bypass hierarchical lines
US 32% disagree, Germany 46% disagree, Italy 75% It is important for a manager to have at hand precise
answers to most of the questions that his subordinates may raise about their work
US 18% agree, Germany 46% agree, Italy 66% agree, Japan 78% agree - UNC
101
Fons Trompenaars
Riding the Waves of Culture (1998; 2nd edition)
Dimensions (see textbook pg 119): Universalistic–Particularistic (Obligation) Neutral-Affective (Emotional Orientation in
Relationships) Specific-Diffuse (Involvement in Relationships) Achievement-Ascription (Legitimization of Power)
102
Cultural Stereotypes
What is a stereotype?Good or Bad?Effect on cross-cultural adaptationExercise
103
Cultural Stereotypes
Good or Bad??Exercise:
Countries: Germany, Italy, Switzerland, UK, France
Jobs: Government, Cooks, Policemen, Engineers, Lovers
Best Case and Worst Case Scenarios
104
Expatriate AssignmentWhy to use expatriates?
Ethnocentric, polycentric, regiocentric, geocentric
Culture ShockKSA RequirementsSelection
KSA assessment
Training Type and rigor of training
Failure Rates
105
International HRM The Expatriate Assignment
Experience of uncertainty Anticipatory and in-country adjustment
Expatriate Selection Relevant KSA’s?
Technical, Managerial Adaptiveness
Measurement SMILE: Speciality; management ability; international
flexibility; language facility; endeavor (Matsushita) Spouse and Family Failure rates
40% on average; lower for European and Japanese Rosalie Tung
106
International HRM The Expatriate Assignment
Failure rates 40% on average; lower for European and Japanese Rosalie Tung: Reasons
• Selection is based on headquarter criteria
• Lack of training, preparation, orientation
• Alienation/lack of support from headquarters
• Inability to adapt to local culture/work enviro
• Problems with spouse,family
• Compensation
• Poor programs fro career support/repatriation
107
International HRM The Expatriate Assignment
Asia Pacific Journal of Human Resource Management – Stedham/Nechita paper – Comparing Theory and Practice of Expatriate Assignments Reduce the number of uncertainties and increase the ability to deal
with uncertainties- Anticipatory and in-country adjustment Selection – Criteria: Ability to adjust. Strategic purpose of the
assignment (coordination, control, info exchange, management development). Similarity of current job. Conflict resolution skills. Methods: Include spouse and family.
Training: Reduce the number of uncertainties and increase skills to cope with uncertainties. Contingency factors: cultural toughness, communication toughness, job toughness. Trg rigor, techniques, duration and content.
Repatriation: Uncertainties .. Continuous contact. External validation.
108
International HRM The Expatriate Assignment
Training Cultural toughness – China, Brazil, India, Japan, Russia,
Mexico, Saudi Arabia, South Korea, France Less than 1/3 of expatriates receive training Pre-departure training, postarrival training, reentry training Culture, language, everyday matters Cross-cultural training to ease the adjustment to the new
environment by reducing “culture shock”: a state of disorientation and anxiety about not knowing how to behave in an unfamiliar culture
109
International HRM The Expatriate Assignment
Training Four stages of culture shock:
Honeymoon Irritation and hostility Gradual adjustment Biculturalism
Training techniques and Rigor of training Area studies Culture assimilators Language training Sensitivity training Field experiences
110
International HRM The Expatriate Assignment
Training – Examples ABB (Asea Brown Bovari) rotates 500 managers
around the world .. Every two to three years PesiCo orientation program for foreign managers
… one year at U.S. bottling division plants Honda of America Japanese language, culture,
lifestyle training .. Tokyo up to 3 years GE engineers and managers must have global
perspective .. Regular language and cross-cultural training
111
International HRM The Expatriate Assignment
Compensation $100,000 manager in U.S. -> $300,000 in London,
$1mill in Tokyo or Stockholm Equity and goodwill Purchasing power and standard of living Tax differentials and tax equalization Balance sheet approach Allowances – Cost of living, housing, education,
home leave, shipping and storageRepatriation
112
International HRM The Expatriate Assignment
You have been assigned as the mentor to an employee, Klaus Schmidt, from Germany who will be working with you in your department for the next three years. His family, wife who is a computer programmer, and two sons (13 and 15 years old), is coming with him.
You are writing to John telling him about what to expect – on the job and in the community. Tell him about some of the cross-cultural conflicts he may run into with his co-workers and how he should handle them. You also want to give advice to each family member.
Groups of four – make a list of relevant issues. Any assumptions?
113
Expatriate Assignment Why expatriates? Culture shock - cross-cultural adaptation Failure of U.S. expats Strategic purpose/involve HRM Selection: Technical skills/Adaptation skills/Family and
Spouse Training: When? Purpose? Type - rigor/methods Repatriation: Communication and Valuation
114
The International Organization
The External Environment
Culture
MultipleEconomy
Multiple SocialEnvironment
TechnologicalEnvironment
PoliticalEnvironment
The Internal Environment
People
Processes Structure
BusinessStrategy
Culture
Effectiveness
115
Overall Attractiveness of a Country
Trade-off between Benefits
Costs
Risks
116
Overall Attractiveness of a Country
Trade-off between Benefits: market size, wealth (purchasing power), future
wealth, resources (quality and cost)
Costs: legal requirements, availability of resources, infrastructure, level of economic development, free market?
Risks: the likelihood that political, economic, legal forces will cause drastic changes in a country's business environment that adversely affects the profit and other goals of a particular business enterprise.
117
External Environment
Political Risk
• What is risk?
• What is economic risk?
• What is political risk?
118
Political Risk
Definition
• the likelihood
• that political forces
• will cause drastic changes
• in a country's business environment
• that adversely affect the profit and other goals of a particular business enterprise.
119
Political RiskCharacteristics of countries
with a higher likelihood for political risk:• Social unrest (see below) • Demonstrations• Terrorism
Social Unrest• More than one ethnic nationality• Competing ideologies battle for political
control• High inflation and falling living standards• Strikes
120
Results of Social Unrest:
Change in government and/or policy
Results of Political Change:
Expropriation
Indigenization
121
Risk Assessment
Euromoney Magazine’s Country Risk Ratings
Analytical Indicators: political risk (20%) - measures stability and potential fall
out from instability economic indicators and risk(20%)
Credit Indicators Market Indicators
Political Risk Yearbook
122
Political Risk Data - Example Dun & Bradstreet’s Guide to Doing Business
around the World (pages 36 + 37)
Comparative Country Risk Rankings
Overall Ratings: Political Risk, GDP Growth, Per Capita Income, Trade Flow with the US, Monetary Policy, Trade Policy, Protection of Property Rights, Foreign Investment Climate
List countries low/high in political risk
123
Political Risk Data - Example
List countries low/high in political risk
Check!!!!
124
Risk Management:
Analysis - macro, micro
Management -IntegrativeProtective/Defensive
125
Integrative Approach
Become part of the host country’s infrastructure
Good relationship with host government
Produce locally … in-country suppliers
Joint venturesLocal R&DEffective in long-run
126
Protective/Defensive Approach
Discourage host government from interfering
As little as possible local manufacturing and R&D
Capital from local banks and outsideDiversify production among several
countries
127
Contingency Approach
Overall risk for an international company depends on the polit. risk and characteristics of the firm.
Three primary factors to be considered:
1.Political risk type - Transfer risk/Operational Risk/Ownership risk
2.General investment type -Conglomerate/Vertical/ Horizontal
3. Specific Investment (1=most risky) - Sector (primary=1 /industrial=3/service=2) Technology (science=2/non-science=1) Ownership (wholly=1/partially owned=2)
128
Political Risk
Political Risk Insurance - covers the loss of firm’s assets, not the loss of revenue
Overseas Private Investment Corp (OPIC) inability to repatriate profits, expropriation,
nationalization, damage from war, terrorism
Foreign Credit Insurance Association war, revolution, currency inconvertibility, cancellation of
import or export licenses
129
Review
Why assessing risk in internationalization decisions?
Define “risk”. What is political risk?Social unrest is an indicator of political risk
- explain.What conditions precede social unrest?What are the consequences of political
risk?Where to get info about political risk?
130
A Risky Country:
1. unstable government
2. unstable economy
3. war/revolution/terrorism
4. unfriendly/hostile people
5. unacceptable customs/values/attitudes
131
A Risky Company:
1. type of product and/or service offered
2. type of industry
3. structure of ownership
4. level of technology
132
Strategic Planning
Strategy – Defined:• The science
• and art
• of conducting military campaign
• on a broad scale.
• A plan or technique for achieving some end.
133
Strategic management• set of decisions and
• subsequent actions
• used to formulate and
• implement strategies that will
• optimize the fit between the organization and its environment
• in an effort to achieve organizational effectiveness.
134
Strategy and the Firm
Purpose of any business: Provide products or services that are desired by society and, hence, to make a profit
Profit = Revenue - Cost
Profit = Volume * Price - Cost
135
Profit: If the price the firm can charge for its output is greater than its costs of producing that output.
136
Profit
To do this, a firm must produce a product
that is valued by consumers.
137
Value
Thus the firm must engage in value creation.
138
Value to Customer
The price that consumers are willing to pay indicates the value/worth of the product to the consumer.
139
Strategy
Porter, 1985 - Strategy Model (Distinguish from Porter’s Diamond - National Competitive Advantage)
140
Strategy
Firms can increase profit in two ways:
1.adding value to a product so that consumers are willing to pay more for it (improve quality, provide service, customize product to consumer needs)
2. by lowering the costs of value creation (perform value creation activities more economically).
141
The firm is a value chain
composed of a series of distinct value creation activities
Value creation activities1.Primary activities
Production and marketing
2. Support activities
Materials management, R&D, Human resource management
142
Strategy - Michael Porter
Strategy: The steps a firm takes to ensure that the cost of value creation
are reduced and that value creation activities are
performed in such a way that consumers are willing to pay more for the product than it costs to produce it.
143
Strategy and Global Expansion
Performing certain value creation activities may have two benefits for the value chain
1. Lower the cost of value creation
2. Improve the quality of the product - create more value
Perform value creation in “best” location
Firms realize location economies by dispersing particular value creation activities to those locations where they can be performed most efficiently and effectively.
144
Location economies and/or experience economies:
Basing each value creation activity that the firm performs
at the location where economic, political, and cultural conditions,
including relative factor costs,
are more conducive to the performance of that activity.
Consider transportation costs (weight-to-value ratio) and trade barriers.
145
Strategy and Global Expansion
Firms that expand to international markets will gain greater returns from their distinctive
skills or core competencies.
Core Competencies - Skills within the firm that competitors cannot easily match or imitate.
Examples.
146
Strategy and Global Expansion
Constrains on transferring core competencies result from the need for local responsiveness
Need for local responsiveness results from national differences in consumer tastes and preferences, business practices, distribution channels, competitive conditions, and government policies - these constrain the firm's ability to transfer core competencies and realize location economies.
147
Strategy of an international organization
concerns identifying and
taking actions that will
reduce the cost of value creation and/or
will add value
by better serving the consumer needs
through transferring core competencies and
realizing location economies taking
into account national differences.
148
Strategic Predispositions
Ethnocentric:
strategic decisions are made at headquarters,
key jobs at both domestic and foreign operations
are held by headquarters management personnel (PCN's).
149
Polycentric:
the MNC's subsidiaries are
treated as distinct national entities
with extensive decision-making autonomy (HCN's mane the foreign operations).
Geocentric:
tries to worldwide integrate business strategy and decision-making.
Regiocentric:
reflects the geographic structure of the MNC.
150
Strategic Predisposition’s
Ethnocentric Polycentric Regiocentric Geocentric
Mission Profitability (viability)
Public acceptance (Legitimacy)
Both Both
Strategy Global Integration
National responsiveness
Regional integration national responsiveness
Global integration and national responsiveness
Culture Home country Host country Regional Global
151
Strategic Planning ProcessExternal Scanning and Internal
Scanning (SWOT)Opportunities/Threats
Strengths/WeaknessesVision, Mission, Goals, Objectives,
Strategies
Strategy Implementation
152
Three Traditional Strategies (Bartlett/Goshal, 1989)
Multinational Strategy:
focus on cost reduction and product standardization that is marketed worldwide.
International Strategy:
limited local responsiveness, focus on transfer of valuable skills and products where indigenous competitors lack those skills and products.
Multidomestic Strategy:
like international but extensive local responsiveness.
153
Pressures for Local Responsiveness
1. Differences in consumer tastes and preferences
2. Differences in infrastructure and traditional practices
3. Differences in distribution channels
154
Group Dynamics
Why groups?
155
Group Dynamics
Group performance =
Sum of
individual performance PLUS group dynamics
Group dynamics can be positive or negative
Higher quantity and quality of solutions
156
Group Dynanmics
Advantages – Benefits Different viewpoints Differences in expertise Differences in training and experience Cultural differences Value differences
Process losses Loafing Intra-group conflict Miscommunication Wrong leader In appropriate role and task assignments Role ambiguity Role conflict Informal, dysfunctional norms
157
Group Dynamics Group management
Roles What Who When
Timeline When What Who
Leadership Formal Why Expertise and role
Norms Must be explicit Agreed upon by all Consequences of norm violations
Group Development
158
The Internal Environment of an International Organization
CulturePeopleProcessesStructure
159
Organizational Culture
What is it?Relevance? Why is it important?Where does it come from?What happens when two companies
merge? Boeing-McDonnel Douglas; GE and Bently NV
What happens when two companies from different countries merge?
160
Organizational Culture
What is organizational culture?• The shared values, beliefs, norms, and patterns of
behavior in an organization.
Schein's Three Layer Model:• Artifacts, Values,Basic Assumptions
Measurement of organizational culture• In the workplace cultural differences are
accounted for by work practices.
161
Termpaper evaluation Presentation 1. Evaluated by the seminar leader and the
seminar participants.
2. Max. 100 points total.
3. Criteria: Content (60 points)
Comprehensiveness
Relevance
Effectiveness with respect to generation of understanding
162
Format (40 points) Structure of presentation
Appropriate (quantity, quality) presentation methods)
Stimulation of discussion and critical thinking
Written paper 1.Evaluated by seminar leader. Team members evaluate each other -
after presentation.
2. Max. total of 100 points.
3. Criteria:Content comprehensiveness, relevance, logical integration, ANALYSIS
163
Dimensions of Organizational Culture
1. Process-----Results oriented
2. Tight------- Loose Control
3. Job---------Employee oriented
4. Parochial----Professional oriented
5. Closed system--Open system
6. Normative----Pragmatic
164
Organizational Culture, Processes, and Structure
Structure Communication Decision Making Reward Process Oriented Results Oriented Job Oriented Employee Oriented Parochial Professional Closed System Open System Tight Control Loose Control Normative Pragmatic
165
Organizational Culture
Creating and changing the culture of an organization?
National and Organizational Culture Organizations in Japan, Germany, the U.S. are
likely to have which org. culture characteristics?
The Organizational Culture of a MNC A universal org. culture?
166
Internal Environment: Behavior
Individual Behavior P = f (A, M) Motivation defined! Homeostasis --- applied to psychological needs MotivationTheories ---
Applicability across cultures??
Content Theories
Maslow’s Need Hierarchy
Two Factor Theory of Motivation
McClelland Achievement Motivation
167
Motivation Theories in the International Context
How applicable are motivation theories proposed by Maslow and Herzberg in the international context?
168
Motivation Theories in the International Context
How applicable are motivation theories proposed by Maslow and Herzberg in the international context?
Haire, Ghiselli and Porter’s survey concluded that Maslow’s needs, in particular the upper-level ones, are important at the managerial level
Ronen concluded that need clusters are constant across nationalities and that Maslow’s need hierarchy is confirmed by these clusters. Also, Herzberg’s categories are confirmed by the cross-national need clusters..
169
Internal Environment: Behavior
Process Theories Equity Theory of Motivation
Goal - Setting
Expectancy Theory of Motivation
valence
Effort Performance Outcome
expectancy instrumentality
170
Motivation and Hofstede
High UNC - job security Low UNC - fast-track, more risky opportunities
Low POW - motivation through teamwork and peers High POW - motivation depends on boss
High IND - motivation through opportunities for individual advancement
Low IND - motivation through appeals to group goals and support
High MASC - comfortable with traditional division of work roles Feminine - looser definition of roles, more flexible
171
The Meaning of Work
Tied to economic necessity
What else?
172
Work Centrality
Work centrality “the degree of general importance that working has in
the life of an individual at any given point in time.”
Mean work centrality score increases, the more motivated and committed the workers would be.
173
The Meaning of Work
Thai: work = ngan; same word as the word for play
Work centrality - relative importance of work
Six functions of work: needed income, interesting & satisfying, contact with others, serve society, keeps one occupied, status and prestige
These may be satisfied through other aspects of life
174
Study results
Britain (lowest), Germany, Netherlands, Belgium, USA, Israel, Japan
(page 411)
175
The Relative Meaning of Work in Eight Countries(Exhibit 11-1)
8.0
7.75
7.5
7.25
7.0
6.75
6.5
6.25
6.0
Japan (7)
(former) Yugoslavia (5)
Israel (4)USA (3)
Belgium (1)
Netherlands (1)Germany (1)
Britain (0)
7.78
7.30
7.106.94
6.816.69
6.67
6.36
N = 3144
N = 521
N = 893N = 996N = 446
N = 976N = 1276
N = 409
Numbers in parentheses indicate the numberof countries significantly lower (p<0.05) inwork centrality than the country designated
Work ismoreimportantand morecentral inlife
Mean workcentrality score
176
Group Behavior Group effectiveness = individual behavior +
Mature group = effective group
Stages of development (F, S, N, P)
Two main characteristics for the analysis of Groups
Leadership and composition
177
Leadership Which Hofstede dimensions?
Types of leadership styles:
autocratic, participative, group
authoritarian, democratic, laissez-faire
Theory X, Theory Y
178
Research
traits, behaviors, contingency approach
Kouzes and Posner
Across cultures: Haire, Ghiselli, Porter
South-European and Nordic-European --- more autocratic, more Theory X
South-European give a little more autonomy to employees in working out details
179
Both support participative leadership practices
Smaller companies participative Japanese Theory Y ---
employees learn from mistakes Germans Theory X ---
autocratic, stop poor performance asap
180
Culturally-Contingent Beliefs Regarding Effective Leadership Styles(Selected data)(Exhibit 11-8)
Country N Charisma Team Self- Part. Humane Auton. Protective
Austria 169 6.03 5.74 3.07 6.00 4.93 4.47Brazil 264 6.01 6.17* 3.50 6.06* 4.84 2.27China 160 5.57 5.57 3.80 5.05 5.18 4.07Denmark 327 6.01 5.70 2.82 5.80 4.23 3.79England 168 6.01 5.71 3.04 5.57 4.90 3.92India 231 5.85 5.72 3.78 4.99 5.26 3.85
Japan 197 5.49 5.56 3.61 5.08 4.68 3.67Mexico 327 5.66 5.75 3.86* 4.64 4.71 3.86Russia 301 5.66 5.63 3.69 4.67 4.08 4.63*USA 399 6.12* 5.80 3.16 5.93 5.21* 3.75
Scale 1 to 7 in order of how important those behaviors are considered for effective leadership (7 = highest)
181
Culturally-Contingent Beliefs: Effective Leadership Styles
Americans appreciate two kinds of leaders. They seek empowerment from leaders who grant
autonomy and delegate authority to subordinates. They also respect the bold, forceful, confident, and risk-
taking leader, as personified by John Wayne.
The Dutch place emphasis on egalitarianism and are skeptical about the value of leadership. Terms like leader and manager carry a stigma. If a father
is employed as a manager, Dutch children will not admit it to their schoolmates.
Arabs worship their leaders – as long as they are in power!
182
Culturally-Contingent Beliefs Regarding Effective Leadership Styles(contd.)
Iranians seek power and strength in their leaders.
Malaysians expect their leaders to behave in a manner that is humble, modest, and dignified.
The French expect their leaders to be “cultivated” – highly educated in the arts and in mathematics.
R. House, et al.
183
Group BehaviorGroup Composition --- Multicultural Teams
Impact of cultural diversity on group performance?
group productivity = f(task, resources, process)
actual productivity = potential productivity - losses due to faulty process
actual productivity or =
potential productivity or - losses or
184
benefits associated with cultural diversity:
# of alternatives generated;
quality of alternatives;
creativity/divergence;
no groupthink
185
Process Losses:
potential for miscommunication increases;
cohesiveness decreases;
negative attitudes (dislike, mistrust);
perceptual problems (stereotyping);
stress
186
managing team effectiveness: Multicultural teams have the potential to be the most or the least
effective teams
Group development stages: entry, work, action
Task: innovative or routine
187
Manage culturally diverse teams through:
task-related selection
recognition of differences
super-ordinate goals
equal power
mutual respect
feedback
188
Communication - Macro - Level
Communication Flows
upward/downward
culture
189
Communication: Micro - Level Micro (Interpersonal) Level
Definition: Transmission of meaning through the use of common symbols
Sender -> Message -> ReceiverEncoding Decoding
Interpersonal communication Process encoding message decoding
Communication barriers language perception culture nonverbal communication projected similarity parochialism
190
Micro -Level Stereotyping
Explicit vs Implicit Communication
Non-verbal communication Body Language Emblems Illustrators Affect Display Regulators Adaptors Space (proxemics) Touch Voice Dermal Code
191
Decision Making in an International Organization
Relevance: Quality of decisions
-> Organizational Effectiveness
Differences across Cultures?
192
DM Process and Culture
1. Setting Objectives
2. Problem Recognition
3. Information Search
4. Alternative Generation
5. Choice
6. Implementation
193
International Negotiations
Definition
The process in which at least two partners with different needs and viewpoints try to reach an agreement that is acceptable to all on matters of mutual interest
-> International managers spend more than 50% of their time negotiating
194
Recommendations (Fisher and Ury "Getting to Yes"):
1. Separate the people from the problem
2. Focus on interest, not position
3. Insist on objective criteria
4. Invent options for mutual gain
195
Apply the following models to summarize and remember the relevant information about the countries we discussed:
Porter Diamond: National competitive advantage
Existence and importance of basic factors? Existence and importance of advanced factors?
196
Course Summary
==> Europe? Asia? Latin America? Australia? Specific countries?
Internationalization Strategy: Generalizations?? Purpose of internationalization
Market growth (pop size; income)
Value creation activities (labor cost, exp.)
Benefits = Location economies (transportation cost) Political Risk .... South America? Asia? Europe? Cost … Management - cultural differences ...
religion, education; Hofstede and Trompenaars
==> Generalizations across countries/regions??
197
The International Organization
The External Environment
Culture
MultipleEconomy
Multiple SocialEnvironment
TechnologicalEnvironment
PoliticalEnvironment
The Internal Environment
People
Processes Structure
BusinessStrategy
Culture
Effectiveness
198
Managing the International Organization 1.External Environment ... Porter Diamond; Status Quo;
Culture (Hofstede)
2.Strategy ... Value creation activities; Location economies
3.Internal Environment ... Behavior: Individual (Motivation) and Group (Leadership; Multicultural Teams) Processes: Communication -- Macro (communication flow); Micro (communication process); Next -- Nonverbal communication -- Decision Making ; Negotiation; HR Processes (The Expatriate Assignment).
199
Market Entry Modes
Exporting - Turnkey Projects - Licensing (mftg)- Franchising
Joint Ventures - Wholly Owned Subsidiaries
Strategic Alliances- refers to cooperative agreements between potential or actual competitors ... formal joint ventures to short-term contractual agreements in which two companies agree to cooperate on a particular task.
200
- Examples: Boeing and a consortium of Japanesecompanies to produce the 767 wide-bodiedcommercial jet.
General Electric and Snecma of France to build afamily of low-thrust aircraft engines.
Philips and Siemens to develop newsemiconductor technology.