international marketing- nepal

8/8/2019 International Marketing- Nepal

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Nepal

-Water Purifier

@02653358 Chiang, Chin-chun@02653356 Yu, Chun-yi

@02218607 Andrea C Whiteman



Phase I: Cultural Analysis

Geography: Situated between China in the north andIndia in the South

Area: 147,181 sq. km

Capital: K athmandu

R eligion:There is a harmonious blending of Hinduismand Buddhism.

Language: The major languages of Nepal (percent spokenas mother tongue) are Nepali (74%), Maithili (12%),

Bhojpuri (8%) and Tharu (6%) Literacy: Nepal's literacy is 45.2%. Nepal is the world's

15th illiterate country. More than half the total populationof Nepal can not read and write



Phase II: Economic Analysis

Nepal is among the poorest and least developed countriesin the world. About 35% of its population lives below the poverty line.

Agriculture is the mainstay of the economy.

Currency : Nepalese Rupee (approximately US$ equals Rs.70.94)

Per capita income in U.S. dollars is $ 438.

Nepal has a GDP growth rate of 4.70%

Unemployment R ate of 46%

Mineral resources Nepal has a few important mineralresources

Being mined that include cement, clay, garnet, magnetite andtalc

Major Exports: woolen carpets, apparels and handicrafts

Major Imports: gold, machinery and equipment, petroleumroducts and fertilizer



Drinking Water Problem in NEPAL

The Basic human necessities of safe drinking water andadequate sanitation are only a dream for many in Nepal

The lack of clean water and proper sanitation has led to many health problems that are related in one way or another to arelatively high infant mortality rate (104.7 per 1000 die beforethe age of 5) and short life expectancy (58.9 years).

Most of the widespread and chronic health problems are due to waterborne diseases such as intestinal parasites, diarrhea, and

gastrointestinal disorders

Access to drinking water is estimated to be 49.4 per cent thoughthe quality of water available needs to be further investigated.



Phase III Market Audit

Due to the health and poverty issue the product we haveselected is a low cost water purifier named as ³SHUDH JAL´meaning Pure Water

Introduction of the product in the capital city K

athmandu which makes it easy as it is centrally located and accessibleeasily

There is no local player in water purifier industry due tolack of technology and money.

The government participation in water purificationindustry is very high in Nepal. Every organization has to getapproved their products by the government before sellingto customers without which a product cannot be sold in the

market.



Marketing objectives

Target market:

Lower income people

Expected sales year:

2011

Profit expectations year:

2015

Market penetration and coverage:

Most of people in Nepal are lower

income group.



Product Adaptation

After saleservice

Freedelivery

One year warranty

Durable Low price

affordable

Simplepackaging without

fancy design

Practical

Healthy

Television andradio as productplatform

Functional

easy to use



Objectives

Target market:

Lower income people

Offer cheap, effective,easy to use product

Teach people of Nepalthe benefits of SHUDHJAL and the new technologies of waterpurification



Support Promotions

Delivering services

Providing a number to call and place orders, having a SHUDHJAL truck that can reach smaller, less remote areas that candeliver and sell the product

Sales promotionso Coupons: with the purchase of SHUDH JAL they will receive

discount coupon off a replacement filters

o Warranty : provide with a warranty along with discounts on productsupgrades



Media

Newspaper Advertisements

Most published papers are printed in K athmandu where ourintroduction begins

Radio Advertisements Cheapest and quickest means of communication in Nepal

Demonstrations

Going to cities and demonstrating SHUDH JAL¶s effectiveness

Word of mouth



Discussion

Q: How well do you think this product will be

received by people in Nepal?

Thank you^.<

international marketing- nepal

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