International promotion of wood

proholzmarketing

Visnja Jurnjak pro:Holz Steiermark

Resource wood in Europe

Finland 75 %Sweden 68 %Austria 47 %Slovakia 41%Czech Republic 33%Italy 32%Germany 31 %France 30 %Spain 29 %Hungary 19%EU:25 34 %

_Wooded area in per cent of the overall area of the states

Source: UNECE/FAO

_In Austria, 3.96 million hectares or 47,2% of its overall area are forest clad. 1.1 billion cubic meters of wood are ready for use in its forests.

Resource wood in Austria

_Forest ownership

_50% small-sized forest (<200 ha)

_32% more than 200 hectares wooded area/forest enterprises

_18% public forest

public forest18%

small forest50%

> 200 ha wooded area/

forest enterprises32%

Source: Austrian Forest Inventory 00/02

Resource wood in Austria in Mio. m3

Source: UNECE/FAO

30

20

10

0

5

10

15

20

25

30

AustriaWoodgrowth/yearWoodharvest/yearGrowth wood stock/year

in Mio. m³

Resource wood in Europe* in Mio. m3

Source: UNECE/FAO* Europe including the Baltic States, excluding Russia

400

270

130

0

50

100

150

200

250

300

350

400

Europe*Woodgrowth/yearWoodharvest/yearGrowth wood stock/year

in Mio. m³

Resource wood in Austria

_About 65 different tree species grow in Austria‘s forests

Distribution of tree species in managed woods

Spruce 53,6%

Pine 5,6%

Larch 4,6%

Fir 2,3%

other coniferous trees 0,7%

Beech 9,6%

Oak 2,0%

other hardwoods 12,3%

Bushes and other shrubs 9,3%

Source: Federal Research and Training Center for Forests 2004/Austrian Forest Inventory 00/02

The enterprise „forest & wood“ in Austria

_About 280.0001 people in Austria live on forest and wood

_The production value of the wood industry amounts to approx. EUR 7,29 billion

Enterprises Employees

Forest industry 170.000² 8.000

Wood industry 1.500 30.900

Carpenters 1.900 9.800

Wood and building materials trade 3.300 30.000

Joiners 9.900 51.100

Paper/pulp engendering industry 27 8.800

Paper/pulp processing industry 96 9.500

Source: Associations, Federal Ministry of Agriculture, Forestry,Environment and Water Management

1 without employees in the wood and building materials trade

2 Forest owners

Forest-Wood-Paper Platform represents

Conditions 2004/2005

_more than half of Austria‘s area

_280.000 jobs

_170.000 family forest enterprises

_an annual production value of more than EUR 10 billion

_2nd asset in the national balance of activities

_international highly accepted forest economy and an innovative wood research with international reputation

_in terms of the biomass sector it is the most important energy source

Objectives of proHolz Austria

_proHolz Austria is the working group of the Austrian Forest andWood Industries

_proHolz Austria is a marketing organisation for wood which conveys information about wood and its use

_proHolz Austria aims at promoting the qualitative and economic use of wood (customer benefit)

_proHolz Austria aims at increasing the consumption of wood (sales)

Members of proHolz Austria

_Austrian Wood Industry Association

_Presidential Conference of the Austrian Chambers of Agriculture

_Federal Body of the Wood and Building Materials Trade

_Federal Carpenters‘ Guild

_Federal Joiners‘ Guild

_other interest groups in the wood industry

Fields of action

National_improve the image for wood in the sector „building and living“

International_ build up platforms for promotion in relevant export markets_ give input and know how for wood promotion

Internal_ platform for all groups interested in the use of wood in Austria

© proHolz Steiermark . www.proholz-stmk.at . office@proholz-stmk.atQuelle: proHolz Austria / TU-Wien

%

Austria: Share of wood in construction ind.

proHolz Internationalmarket building

I volti del legno

2004 Milano

2005 MilanoUdineRomaTorino

2006 NapoliPerugiaPesaroFirenzeVenezia

2007 VeneziaPalermoBolognaTrentoUdineBologna

2008 PescaraGenovaNapoliMilanoPadova

2009 RomaMilanoFirenzePadovaPescaraAosta

2010 PescaraMilanoPisaUdineLecce

2001 Napoli RiminiSirmione

2002 Udine TorinoVicenzaCatania

2003 Brescia RomaFerraraTreviso

2004 Milano VeneziaFirenzeCosenza

2005 Pesaro BariTorinoPaestumParma

2006 Perugia MantovaTrentoPalermoPisa

2007 GenovaUdinePescaraNapoli

2008 Aosta 2009 Firenze 2010 MilanoMilano Treviso RavennaPotenza Milano RomaRoma Perugia Torino

Pescara FirenzeLecceVerona

Kongresse und SeminareFachkurse

77 Veranstaltungen 2001- 2010

0

50.000

100.000

150.000

200.000

250.000

300.000

01 02 03 04 05 06 07 08 09 10 110

20.000

40.000

60.000

80.000

100.000

120.000

140.000

01 02 03 04 05 06 07 08 09 10 11

“dataholz” und "risponde" Seitenzugriffe

- 2008 - 2009

Quelle: Google Analytics

© proHolz Steiermark . www.proholz-stmk.at . office@proholz-stmk.at

0

200000

400000

600000

800000

1000000

1200000

1995 2000 2005 2010

In only 5 g. increasing use for more than 100 %

Italia: Use and trend (BSH, Duo-Trio, KVH)

0%

10%

20%

30%

40%

50%

60%

Norden Zentral Süden Italien total

Italien: Zwischenbilanz – Holzdächer2000 - 2005

+ 40%

Quelle: Gardino Consulting Genua

Ergebnis pro-Kopf Verbrauch

1990 0,08 m³ / Jahr

1999 0,09 m³ / Jahr

Start promo_legno

2010 0,18 m³ / Jahr

2008 0,15 m³ / Jahr

2001 0,11 m³ / Jahr

AsiaJapan, China

Eastern Europe

Spain, France

South/West/EuropeItaly

Internationalna promocija

Czech RepublicSlovakia,Hungary, Poland, Griechenland

European Wood Initiative = NTC, HAF, proHolz, France

promo_legno

proHolz Espana

proLignum

proHolz Austria and

national assemblies

proHolz Styria, proHolz Austria

and national assemblies

Southeast Europe Croatia,

Serbia, Slovenia, BH

2009 - 2011

SpainSantiago de CompostelaLleida Octobar 2010

Promotion of wood in Southeast Europe

Promotion of wood in Southeast Europe

1.100 visitors from Croatia, Bosnia i Herzegovina, Slovenia, Montenegro and Macedonia

Congresses Split/ Zagreb, 10. i 11. april 2008

2008 Split i Zagreb: over 1.100 visitors from Croatia, BH, Montenegro, Slovenia2008 Banja Luka: over 150 visitors 2009 Opatija i Zagreb: over 750 visitors iz Hrvatske i BH2009 Ljubljana: over 200 visitors 2009 Beograd: over 450 visitors 2010 Dubrovnik: over 150 visitors 2010 Beograd: over 450 visitors 2010 Ljubljana: over 150 visitors

Example congresses

2008 - 2010Topics: Innovativ building with wood, New technologies in building with wood

Osnovni tečaj o novim drvnim proizvodima i projektiranju drvenih konstrukcija

Zagreb četvrtak, 24. veljače 2011. od 09.00 – 18.00 sati petak, 25. veljače 2011. od 09.00 – 18.00 sati

Hotel Sheraton, Kneza Borne 2, Zagreb www.starwoodhotels.com

Internet information

Croatian www.gradimo-drvom.com.hr

Serbianwww.gradimo-drvetom.rs

holzbois

madera

timber

hout

legno

ξυλεία

tømmer

maderapuutavara

drvo

Arhitektura

les

Austria: www.proholz.atCroatia: www.gradimo-drvom.com.hrSerbia: www.gradimo-drvetom.rs

CONTACT

proHolz SteiermarkVišnja Jurnjak

0043 316 58 78 50 213Reininghausstraße 13 a8020 Graz Austria