international seo pubcon las vegas 2017
TRANSCRIPT
Making International SEO Less Foreign
Eli Schwartz, Director of Organic Product
Pubcon Las Vegas 2017
@5le
Analyze your global traffic
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• Cctld
• Hreflang
ccTLD/Subdomain/Subdirectory
Hreflang
Linking
5
Search is incredibly personal and varies for each user
Suggest and results change between locations in the USA
International SEO is the process of and is really just optimizing/optimising for people not like me.
What is international SEO anyways
6
Graph of world growth
7
English vs non-english internet
US
UK
MY
9
Growth of search methods
Nuance in marketing is critical!
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• Google/Baidu/Yandex
• Languages
• Connectivity
• Device size
• Demographics
• Currency
• Payment systems
• Laws
• Product delivery
Know your market
• GrAB FROM OLD DECK
Results are not real
15
The only way to check international results manually is with a VPN or proxy
What’s global search really like?
17
In German these are essentially synonyms
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Global results lack the depth and AI that US-English rankings have
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Global results lack the depth and AI that US-English rankings have
Keyword research
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Wikipedia cross links will be good keywords
22
Research international competitor rankings
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Look up competitor pages in AdwordsKeyword Planner
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Find suggested keywords in your language
How to win in International SEO
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• PARTY LIKE ITS 1999
SEO FOR DUMMIES
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Precise
keywords Plurals User researchProduct
namingQ&A
Call in the
experts
Trend
planning
Keyword
densitySynonyms
Translate
existing
content
Optimize the basics
Final tip: Get
professional help
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Remember:
International
SEO is culture
fit AND
keywords
