international social media contest for ferrari | case history
TRANSCRIPT
CASE STUDY
LONDON | MILAN | ROME
USA, UK, France, Germany, 2015 MediaSocial Contest
In 2015 Ferrari wanted to engage with consumers and generate leads for Ferraristore.com on social media.
CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015
The targeted countries were UK, USA, France and Germany
CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015
The idea was simple yet effective: ask users to sign up to the newsletter and pick the product they wish to win
CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015
We launched a social contest on Facebook, getting the attention of fans also on Twitter: users could get more chances to win if they tweeted FS products
CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015
WEEKLY + FINALPRIZE DRAW
USER JOURNEY
PICK A PRODUCT
INCREASE CHANCES TO WINSIGN UP TO NEWSLETTER
CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015
Several users won different prizes:> Ferrari Store products (weekly prizes)> FS Gift Card (final prize draw)
CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015
CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015
CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015
CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015
RESULTS
Results
CASE STUDY SOCIAL CONTEST USA, UK, France, Germany, 2015
Analytics
Sorry, analytics cannot be disclosed
http://www.webing.com
Webing86-90 Paul street
London EC2A 4NE
LONDON MILAN ROME @webingsocial webing @webingsocial
SOCIAL MEDIA