international standards meeting promoting cooperation, innovation and professional standards for the...
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![Page 1: INTERNATIONAL STANDARDS MEETING Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector Active living as a lifestyle model](https://reader038.vdocuments.net/reader038/viewer/2022103111/5517230e550346f5558b5997/html5/thumbnails/1.jpg)
INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness Sector
Active living as a lifestyle model
Zoltán Ladányi & Dr László Zopcsák,
International Wellness Institute Budapest, 2013
![Page 2: INTERNATIONAL STANDARDS MEETING Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector Active living as a lifestyle model](https://reader038.vdocuments.net/reader038/viewer/2022103111/5517230e550346f5558b5997/html5/thumbnails/2.jpg)
INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness Sector
The purpose of our presentation to answere these questions:
• What can drive customers towards fitness the most?
• How to reach new target groups?
• Are there new roles in health promotion?
• Which new skills should be developed?
• Do we lose or win people on new trends?
![Page 3: INTERNATIONAL STANDARDS MEETING Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector Active living as a lifestyle model](https://reader038.vdocuments.net/reader038/viewer/2022103111/5517230e550346f5558b5997/html5/thumbnails/3.jpg)
INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness Sector3*Physical Activity Guidelines Advisory Committee Report. 2008: Washington, DC: U.S. [29]
Sedentar
y
Active
Benefits of Active Lifestyle
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INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness Sector
Attitude – How often do you exercise?
Eurobarometer 2010, Laszlo Zopcsak PhD
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INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness Sector
Similarities - general problems in EU & worldwide
2. Health Concerns
a. Lack of PA (Eurostat) – indifference to exercise
b. NCD (HUB)
c. Ageing (Eurostat)
d. Obesity (WHO)
e. High obesity vs. low activity (fat less active) -
motivation
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INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness Sector
What can drive the most?
1. get in shape/stay in shape/stay healthy
2. variety of equipment, strength and CV
3. convenient location
4. overall health/wellbeing
5. progress with personal goals
![Page 7: INTERNATIONAL STANDARDS MEETING Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector Active living as a lifestyle model](https://reader038.vdocuments.net/reader038/viewer/2022103111/5517230e550346f5558b5997/html5/thumbnails/7.jpg)
INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness Sector
What can drive the most?
IHRSA Trend Report 2013, Laszlo Zopcsak PhD
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INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness Sector
Barriers for members – TOP 5
1. Too expensive/cannot afford
2. I exercise somewhere else for free
3. No Time
4. I do not exercise
5. I would feel out of place
IHRSA Trend Report 2013, Laszlo Zopcsak PhD
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INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness Sector
Barriers for members
IHRSA Trend Report 2013, Laszlo Zopcsak PhD
![Page 10: INTERNATIONAL STANDARDS MEETING Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector Active living as a lifestyle model](https://reader038.vdocuments.net/reader038/viewer/2022103111/5517230e550346f5558b5997/html5/thumbnails/10.jpg)
INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness Sector
Alone or with help?W
eekl
y w
orou
ts
Weeks
With help
Alone
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INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness Sector
Usage frequency/excellent ratings
High users Low users
High
ratings
Low ratings
Source: David Lloyd Leisure ltd.Member satisfaction survey.2010.
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INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness Sector
Experience
The Club: Non-
Members
Former
Members
Curent
Members
Worth the
money
61% 85% 93%
Fun place 52% 76% 78%
For fit people 53% 40% 16%
Pick-up place 33% 27% 14%
For younger
people
48% 37% 22%
Overcrowded 62% 75% 73%
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INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness Sector
New roles suggested:
• Worksite lifestyle Activators – „Move your collegues”
• Lifestyle coaches – „Inspire your clients”
• Exercise Ambassadors – „Reach the society”
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INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness Sector
Do we lose or win people on new trends?
![Page 15: INTERNATIONAL STANDARDS MEETING Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector Active living as a lifestyle model](https://reader038.vdocuments.net/reader038/viewer/2022103111/5517230e550346f5558b5997/html5/thumbnails/15.jpg)
INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness Sector
The purpose of our presentation to answere these questions:
• What can drive customers towards fitness the most?
• How to reach new target groups?
• Are there new roles in health promotion?
• Which new skills should be developed?
• Do we lose or win people on new trends?
![Page 16: INTERNATIONAL STANDARDS MEETING Promoting Cooperation, Innovation and Professional Standards for the Fitness Sector Active living as a lifestyle model](https://reader038.vdocuments.net/reader038/viewer/2022103111/5517230e550346f5558b5997/html5/thumbnails/16.jpg)
INTERNATIONAL STANDARDS MEETINGPromoting Cooperation, Innovation and Professional Standards for the Fitness Sector
See you soon,
Zoltán Ladányi & Dr László Zopcsák,
International Wellness Institute Budapest, 2013