international strategy lvmh
TRANSCRIPT
GROUP 2SALAZAR BENITEZ Sofia
MAO YiyunLIU Mengyan
SONG TiantianRAMACHANDRAN Prashanth
LVMH Strategy & Five Forces Analysis
• Emerging market
• Watches sectors and Cheval Blanc hotel
• Product diversification / Differentiation/ Innovation /Quality and design
• High-speed acquisition and Integration strategy
• Brand Image and loyalty
• Customer Shopping experience
• Quality of products
• Range of Products
• Distribution network and Channel
• Fast Industry growth rate
• Marketing and Branding
• Innovation for survival
Value Chain, Resources and Capabilities
Strong brands Top talented
employees Marketing
Few companies drive the performance
Imitators in Asia Heavy cost structure
Inbound Logistics
Marketing Service
Scenarios & Key Success Factors
•Use of nano-tech fabrics, virtual mirrors and interactive screens•E-commerce and Style Calendars
• Direct Operation• Mergers and Acquisitions• Decentralization and Multi Brand Strategy• International Marketing Mix
Recommendations
• Consolidate Emerging market
•Keep Acquisitions
• Brand Gathering Boutique