1. International Student Recruitment: Best Practice Website Features ACT Enrollment Planners Conference July 22, 2010 Chicago, IL

2. 7 essential web tips

People are impatient

People are impatient

People are impatient

People are impatient

People are impatient

People are impatient

People are impatient

3. The value of a first impression at your official website is Priceless 4. Recruitment can soar or crash with Theexperiencepeople have on your website 5. Experience more important than a marketing claim

Attention to content and usability

• • Can people easily find what they want?

• • Can they easily interact with you after they find it?

• • How fast will you respond to a question?

Student experience stories = good content

6. Frustration points can kill you

Broken links

Links that dont take people to what they expect

Search engines that dont work

Out-of-date information

Content people cant scan in 5-seconds

7. Strong marketing examples 19 web features from around the world 8. Strong entry page, only for students http://www.mmu.ac.uk/international/ 9. Video for country, province, university http://www.uofaweb.ualberta.ca/uai_prospective/whychooseuofa.cfm 10. Highly visible links to inquire & apply http://www.uts.edu.au/international/?inst=92 11. Prominent scholarship information http://www.trentu.ca/international/financesandscholarships.php 12. Student testimonials, country by country http://www.fanshawec.ca/EN/international/international/76212/testimonials.html 13. Customizing information by world region http://www.futurestudents.unimelb.edu.au/int/regions/n-america 14. Customizing information by country http://www.mmu.ac.uk/international/ 15. In depth on a single country http://w3.stu.ca/stu/future_students/basics/american/american.aspx 16. Nicely varied student stories http://www.futurestudents.unimelb.edu.au/int/regions/n-america 17. Rare: readable online PDF brochure http://www.i-studentadvisor.com/loyalist/loyalist-english.html 18. Contacting current international students http://www.american.edu/ocl/isss/AU-diplomat-profiles.cfm 19. Especially for paid recruiting agents http://www.unb.ca/prospective/international/agents.html 20. Overseas recruitment schedule... http://www.international.unsw.edu.au/contacts/contactschedule.html 21. Online information in multiple languages http://www.usyd.edu.au/internationaloffice/?inst=11 22. Glossary of academic terms 23. Especially for guidance counselors http://www.unb.ca/prospective/international/guidance.html 24. Guide to using an education agent http://www.monash.edu/study/international/agents/using.html 25. Engage with social media http://bit.ly/cKj0W4 26. Activate Discussions http://www.facebook.com/macquarieinternational?ref=mf 27. Summing up key points

Find and eliminate things that dont work on your website

Make tasks easy to do

• Scan read your web pages

• Find academic programs and courses

• Contact people on your campus

Increase student experience stories

• Blogs

• Videos

• Social networks

28. Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068248.766.6425[email_address] Customer Carewords Website Researchwww.bobjohnsonconsulting.com