International Style• Carefully regulated curves• Asymmetrically positioned blocks of text• Lower case predominates• Idea is that pure form and pure color give visual

pleasure to the viewer• Sometimes a grid system• Type should always run horizontally• Never mix typefaces and don’t have more than

two weights of type.

Basel Style• Breaks the rules• Type not always horizontal• Letters that call attention to themselves• Overlapping type and image

ULM SCHOOL - HfG

• Precisely measured axial grids• Crisp Geometric forms• San serif type• Minimal use of text

• Concerned with theoretical aspect of graphic design