international trademark protection and management

8/14/2019 International Trademark Protection and Management

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InternationalInternational

Trademark ProtectionTrademark Protectionand Managementand Management

ByByDr. Kalyan C. Kankanala,Dr. Kalyan C. Kankanala,

Brain League IP Services.Brain League IP Services.

2009 Brain League IP Services Pvt. Ltd


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STRUCTURESTRUCTURE

International Agreements andInternational Agreements and

ConventionsConventions Regional AgreementsRegional Agreements International Protection StrategyInternational Protection Strategy

Trademark portfolio managementTrademark portfolio management


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INTERNATIONALINTERNATIONAL

AGREEMENTS ANDAGREEMENTS ANDCONVENTIONSCONVENTIONS


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PARIS CONVENTIONPARIS CONVENTION

National TreatmentNational Treatment

No Domicile RequirementNo Domicile Requirement Right of PriorityRight of Priority RegistrationRegistration

Well Known MarksWell Known Marks


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TRIPS AGREEMENTTRIPS AGREEMENT

Minimum standardsMinimum standards

Acquired distinctivenessAcquired distinctiveness Well-known MarksWell-known Marks

Proposed use - Use within three (3)Proposed use - Use within three (3)

yearsyears Likelihood of confusionLikelihood of confusion

Renewal period 7 yearsRenewal period 7 years


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OTHER ARRANGEMENTSOTHER ARRANGEMENTS

Trade Mark Law TreatyTrade Mark Law Treaty

NICE AgreementNICE Agreement


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REGIONALREGIONAL

AGREEMENTSAGREEMENTS


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EUROPEAN COMMUNITYEUROPEAN COMMUNITY

TRADEMARKTRADEMARK

OHIM - Office for Harmonization inOHIM - Office for Harmonization in

the Internal Market - Alicante, Spainthe Internal Market - Alicante, Spain

One registration for all EU countriesOne registration for all EU countries Use in one country sufficientUse in one country sufficient Cost AdvantageCost Advantage

Not free from infringement action -Not free from infringement action -No national reviewNo national review


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OAPIOAPI 16 French speaking countries in Western Africa16 French speaking countries in Western Africa

OAPI office Yaound, CameroonOAPI office Yaound, Cameroon

Registration valid in all countriesRegistration valid in all countries

Opposition, Infringement and Cancellation - National LawOpposition, Infringement and Cancellation - National Law

Members - Benin, Burkino Faso, Cameroon, CentralMembers - Benin, Burkino Faso, Cameroon, Central

African Republic, Chad, Congo, and Equatorial Guinea.African Republic, Chad, Congo, and Equatorial Guinea.Gabon, Guinea, Guinea Bissau, Ivory Coast, Mali,Gabon, Guinea, Guinea Bissau, Ivory Coast, Mali,Mauritania, Niger, Senegal, and Togo.Mauritania, Niger, Senegal, and Togo.


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ARIPOARIPO

Banjul Protocol on Marks - 8 out of 16Banjul Protocol on Marks - 8 out of 16countries have accededcountries have acceded

ARIPO - Harare, ZimbabweARIPO - Harare, Zimbabwe

Single application - Designate CountriesSingle application - Designate Countries Application - Reviewed by DesignatedApplication - Reviewed by Designated

Countries in 12 months - RegistrationCountries in 12 months - Registration Opposition, Cancellation, InfringementOpposition, Cancellation, Infringement

and so on - National Lawand so on - National Law


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MADRID SYSTEMMADRID SYSTEM

Madrid AgreementMadrid Agreement

Madrid ProtocolMadrid Protocol


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INTERNATIONALINTERNATIONAL

PROTECTION STRATEGYPROTECTION STRATEGY


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PROTECTION STRATEGYPROTECTION STRATEGY

PerimeterPerimeter ClassesClasses

RouteRoute BudgetBudget EnforceabilityEnforceability

AttorneyAttorney


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PERIMETERPERIMETER Value of the MarkValue of the Mark Geographical Exent of use - Sales,Geographical Exent of use - Sales,

Production, Competitors, AdvertisingProduction, Competitors, Advertising

and so onand so on Kind of businessKind of business Likelihood of CounterfeitingLikelihood of Counterfeiting


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EXAMPLEEXAMPLE

A company starts selling pens in IndiaA company starts selling pens in Indiaunder the Mark 'Fountain'. The pensunder the Mark 'Fountain'. The pensare manufactured in Germany and areare manufactured in Germany and aretransported to India by road. Thetransported to India by road. Thecompany fears that counterfeit penscompany fears that counterfeit penswill be made by Chinesewill be made by Chinesemanufacturers and sold in India.manufacturers and sold in India.

In which countries should theIn which countries should thecompany protect the mark for thecompany protect the mark for thepen?pen?


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EXAMPLEEXAMPLE

A company, 'X', based out of BangaloreA company, 'X', based out of Bangaloremanufactures components that are usedmanufactures components that are usedin wireless communication devices. It sellsin wireless communication devices. It sellsthe components to companies such asthe components to companies such asRIM, HTC and so on, who manufactureRIM, HTC and so on, who manufacturewireless devices and are based out ofwireless devices and are based out ofChina, USA and Europe and have worldChina, USA and Europe and have worldwide market.wide market.

Where should the company protect itsWhere should the company protect itsmark 'wirnil' for the components?mark 'wirnil' for the components?


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CLASSESCLASSES

Goods or ServicesGoods or Services Relevant classesRelevant classes

Multi-class applicationMulti-class application


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EXAMPLEEXAMPLE

A person starts a training centerA person starts a training center

under the name, "Centra" with theunder the name, "Centra" with theobjective or providing professionalobjective or providing professional

skills training, and placements andskills training, and placements andfor carrying out research.for carrying out research.

The trademark must be registered inThe trademark must be registered in

______ classes.______ classes.


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ROUTEROUTE

NationalNational RegionalRegional

InternationalInternational Filing StrategyFiling Strategy


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BUDGETBUDGET

SizeSizeTimelineTimeline

IncreaseIncrease AllocationAllocation


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AVERAGE COSTAVERAGE COST

Europe - CTM RegistrationEurope - CTM Registration

Filing fee - Around 1,700 EurosFiling fee - Around 1,700 Euros Registration Fee - 2, 400 EurosRegistration Fee - 2, 400 Euros

One countryOne country

Filing Fee - Around 600 EurosFiling Fee - Around 600 Euros Registration Fee - Around 1, 000 EurosRegistration Fee - Around 1, 000 Euros

USAUSA Filing fee - Around 900 DollarsFiling fee - Around 900 Dollars Registration Fee - Around 1, 500 dollarsRegistration Fee - Around 1, 500 dollars


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EXAMPLEEXAMPLE

A company wishes to file forA company wishes to file for

protection of its mark in UK,protection of its mark in UK,Germany, Switzerland, France andGermany, Switzerland, France and

Italy.Italy.

Advise all possible filing options andAdvise all possible filing options andthe most cost effective filing option.the most cost effective filing option.


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ENFORCEABILITYENFORCEABILITY

MarkMark CountryCountry

RegionRegionTimelineTimeline


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EXAMPLEEXAMPLE

X, a company based out of France,X, a company based out of France,sells cell phones in USA, France,sells cell phones in USA, France,Germany, Netherlands, UK, Italy,Germany, Netherlands, UK, Italy,

Slovania, Portugal, India, China, Japan,Slovania, Portugal, India, China, Japan,Russia, Brazil, Canada and Australia. XRussia, Brazil, Canada and Australia. Xhas a budget of two lakh rupees.has a budget of two lakh rupees.

Advise X on the countries in which itAdvise X on the countries in which itmust file.must file.


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ATTORNEYATTORNEY

RealReal ReliableReliable

CapableCapable Cost effectiveCost effectiveTransparentTransparent


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PORTFOLIOPORTFOLIO

MANAGEMENTMANAGEMENT


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PORTFOLIO MANAGEMENTPORTFOLIO MANAGEMENT

Selection and ClearanceSelection and Clearance UseUse

ProtectionProtection MaintenanceMaintenance EnforcementEnforcement

AuditAudit Online Tracking and AnalysisOnline Tracking and Analysis


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EXAMPLEEXAMPLE

X files for trade mark protection in USA butX files for trade mark protection in USA butdoes not use the mark in USA. X's tradedoes not use the mark in USA. X's trademark will be _______.mark will be _______.

X fails to pay the renewal fee after the markX fails to pay the renewal fee after the markis registered. The mark will be _______.is registered. The mark will be _______.

X knows that Y is using its trade mark butX knows that Y is using its trade mark butdoes not take any action for ten years. Candoes not take any action for ten years. CanX file an infringement suit against Y?X file an infringement suit against Y?


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THANK YOUTHANK YOU

2009 B i L IP S i P t Ltd

international trademark protection and management

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