Why?

To celebrate the power of play in the lives of girls and women

To raise consciousness and spark a global movement of support for women’s sports as a strategy for development

To give international and regional stakeholders a common, tangible platform on which to join forces

To gain financial support and recognition for work being done by Women Serving Organizations (WSOs) on behalf of girls and women

International Women’s Sports DayFeb 9, 2010

• Create scalable platform• Develop critical messaging • Initiate global grassroots event series to

activate girls and women• Forge strategic partnerships and encourage

regional partnership building amongst WSOs• Build resource toolkit for event planning,

promotion and sponsorship• Establish an global public base of support for the

day• Position WW as global leader in effort in Promotion

2010 Goals

Partners in Promotion

WSOsHuman Rights Orgs

Educational Institutions

Corporations

Natl/Regional Govt

Grantees

Health/Aid Orgs

Sport for Peace and Development Orgs

Sport Governing Bodies

Feminist Orgs

Grant- Giving Orgs

Media Partners

– Organizations: Incentivize WSO groups to hold events and register them online (I.e. 5 x $1,000 dollar grant awarded January 1 to be spent on hosting an event. Runners up receiving Nike product).

– Individuals: Focus is on creating a buzz, Greatest potential for volume, low barrier to entry, WW efforts focused on online promotion strategy

Direct Activation: Global Public

• Handpick one athlete spokesperson and one knowledgeable ambassador for: Europe, Asia, N. America, S.America, Africa and Oceania.

• Possibly use partner/sponsor athletes• Media appearances • IWSD event participation • Critical for online promotion and support building

Continental Spokespeople

• Low-cost, simple micro site as informational hub(example: Int’l Women’s Day site)• Viral video• Email blast to partner audiences• Button/banners/Email signatures• Multi-lateral Facebook campaign (Event, Cause,

Application, Individual) • Twitter campaign• iPhone RSS feed, mobile campaign• Seed blogs: diverse cross-section of stakeholder

demographics • Allow and encourage evangelism• Consider partners in ALL strategies considered

Online Promotion

Personalized, Integrated Social Networking

Encourage individual perpetuation of message through buttons, apps, prompts

Metrics: Women’s Participation

2010 Goal: 100,000 Participants

Measurements based on:

• Grantee reporting

• Partner/stakeholder event registration

• Micro site online registration (individual and organization)

• Facebook event registration

Q1Jan Feb Mar

Section I: # of FriendsVenueFacebook 23,490Twitter 3,294MySpace Video Subscribers 343YouTube Video Subscribers 432Change.org 2345

Section II: # of ViewsVenueMySpace 5497Facebook 29977YouTube 17076

Section III: Video ViewsVenueMySpace 2349Facebook 26382YouTube 5390

Other ActivityVenueFlickr Photo Album views 988# of MySpace profile comments 294# of MySpace blog views 962

Metrics: Public Support