InternationalizationInternationalizationInternationalizationInternationalizationand Student Mobilityand Student Mobilityand Student Mobilityand Student Mobility

DANIEL TRAÇA, Nova SBEDANIEL TRAÇA, Nova SBEDANIEL TRAÇA, Nova SBEDANIEL TRAÇA, Nova SBE

Daniel Traça 1

Born to go international

1978-2004 Internationalization to Learn

2005-2008 Internationalization to Position

---- Bologna Declaration ----

2009-pres Internationalization to Compete

pres-2020 Internationalization to Lead

1978-2004 Internationalization to Learn

• Key role of research in the academic career.

Publish or perish!

• Open academia: Rules against inbreeding

• PhD students learning abroad

• MBA Partnership with the Wharton School of

the University of PennsylvaniaAlfredo de Sousa,

Founder of Nova SBE

2005-2008 Internationalization to Position

• Creating a network of global

Business Schools, in the

context of globalization

>>

• Exchange agreements

• International Accreditations:

EQUIS, AACSB, AMBA

• Membership of leading

international alliances:

CEMS, GBSN

>>

• Teaching in English

• Recruiting worldwide

Student mobility is changing the face of European higher educationStudent mobility is changing the face of European higher educationStudent mobility is changing the face of European higher educationStudent mobility is changing the face of European higher education

The Erasmus The Erasmus The Erasmus The Erasmus ProgrammeProgrammeProgrammeProgramme and the Bologna Processand the Bologna Processand the Bologna Processand the Bologna Process

Daniel Traça 5

From Erasmus to

Bologna

• European free

market and student

mobility

• Compete or perish!

Risk of losing the

best students,

especially in a small

peripheral country

Market consolidation and the competition for talent

Daniel Traça 6

Consolidation:

Winner-

takes-

all

Attract and Retain Talent

2009-pres Internationalization to Compete

1. Adapting the formal curriculum

• International perspective

• Background diversity

• Differentiated value proposition for Bachelors

• Networking with companies

2. Improving the students’ experience

• Career vision and focus on placement

• Networking with companies and alumni, including abroad

3. Rankings

• Hate them, Leverage them!

2010-11 2011-12 2012-13 2013-14 2014-15

12 1643 53 58

146181

202

330367

11

8

9

10

9

Growing number of foreign paying

students, by degree, Nova SBE

Licenciatura Mestrado Doutoramento

Adapting theAdapting theAdapting theAdapting the curriculumcurriculumcurriculumcurriculum:

New Economy, New Technology, New Challenges

GlobalizationNetworks,

Mobility,

Multiculturalism

TechnologyNew Jobs,

New Competencies,

New Attitudes

Daniel Traça 8

KKKKnowledge

AAAAttitude

SSSSkills

PPPProfessional

IIIInternational

CCCCareerKASPIC

Academic excellence,

diversity,

internationalization and

innovation

An economic

platform for the

Portuguese-speaking

world

Unique and

attractive lifestyle

Portugal:

a high potential

country in the

competition

for students

Daniel Traça 9

Youth

entrepreneurship

cluster

Portugal:

a high potential

country in the

competition

for students

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Erasmus Programme

Masters Mobility

International Student

Status

The potential to attract international students

Portuguese exports of education services

Daniel Traça 11

pres-2020 Internationalization to Lead

• Fundraising and networking with companies

and alumni

• Virtuous circle of success for growth:

+ revenues > better services

+ attract reference recruiters > more employability

+ internationalization

+ top faculty > more diversity and networks

• Internal entrepreneurship

• Risk and quality management

• Core internationalization

Frontier knowledge;

Outstanding education

The Portuguese

speaking world

The greatest place to

study in Europe

13

A school engaged with society & the

corporate world

+70 companies were on campus to share their experience and our +70 companies were on campus to share their experience and our +70 companies were on campus to share their experience and our +70 companies were on campus to share their experience and our

students had breakfast with +10 students had breakfast with +10 students had breakfast with +10 students had breakfast with +10 CEO’s in 2016CEO’s in 2016CEO’s in 2016CEO’s in 2016

More than half More than half More than half More than half of our students developed their thesis of our students developed their thesis of our students developed their thesis of our students developed their thesis as a as a as a as a

Consulting Lab for a companyConsulting Lab for a companyConsulting Lab for a companyConsulting Lab for a company

More than 400 students take part every year in More than 400 students take part every year in More than 400 students take part every year in More than 400 students take part every year in Nova CommunityNova CommunityNova CommunityNova Community, , , ,

Nova Nova Nova Nova SBE’s SBE’s SBE’s SBE’s volunteering programvolunteering programvolunteering programvolunteering program, helping over 60 , helping over 60 , helping over 60 , helping over 60 NGO’sNGO’sNGO’sNGO’s

Nova SBE organizes study trips to London, New York, Madrid, Nova SBE organizes study trips to London, New York, Madrid, Nova SBE organizes study trips to London, New York, Madrid, Nova SBE organizes study trips to London, New York, Madrid,

Warsaw, São Paulo, Dublin and BrusselsWarsaw, São Paulo, Dublin and BrusselsWarsaw, São Paulo, Dublin and BrusselsWarsaw, São Paulo, Dublin and Brussels

Daniel Traça 14

7,350 €

13,020 €

16,185 €

- € 4,000 € 8,000 € 12,000 € 16,000 € 20,000 €

2015

2018

2020

Estimativa das exportações no projeto da

Nova SBE

LEADER IN PORTUGAL

AMONG THE BEST IN EUROPE

INTERNATIONAL MASTERS IN FINANCE #14

2 in Corporate Finance2 in Investments

INTERNATIONAL MASTERS IN MANAGEMENT #17

10 in General Management

MASTERS IN ECONOMICS #4

THE LISBON MBA #20 IN EUROPE

EXECUTIVE EDUCATION # 50

EUROPEAN BUSINESS SCHOOL #23

UNIVERSAL BUSINESS SCHOOL

5 PALMES

We develop We develop We develop We develop partnerships tailored to the needs of our corporate partnerships tailored to the needs of our corporate partnerships tailored to the needs of our corporate partnerships tailored to the needs of our corporate partnerspartnerspartnerspartners

RecruitmentRecruitmentRecruitmentRecruitment

for priority access

to a global talent pool

Executive Executive Executive Executive EducationEducationEducationEducation

through open-enrolment

and tailor-made courses

for employees and

stakeholders

Joint developmentJoint developmentJoint developmentJoint development

of research of research of research of research centerscenterscenterscenters

and applied research

Support ofSupport ofSupport ofSupport of

talented studentstalented studentstalented studentstalented students

with need-based

and talent-based

fellowships

Networking and Networking and Networking and Networking and eventseventseventsevents

to share experiences and

link corporate partners

with the Nova SBE

community

CoCoCoCo----creation of coursescreation of coursescreation of coursescreation of courses

in MSc in MSc in MSc in MSc programsprogramsprogramsprograms

linking theoretical

knowledge with

business practice

TERESA E ALEXANDRE

SOARES DOS SANTOS

Daniel Traça 18

From a school strategy to a national strategyFrom a school strategy to a national strategyFrom a school strategy to a national strategyFrom a school strategy to a national strategy

A national

strategy

• Coordination and collaboration in creating a Portugal

brand in higher education

• Streamline to create scale for a new international

ambition

Freedom to test

and innovate

• More administrative and pedagogical autonomy

• More information and benchmarking to students and

parents

Openness to

change in higher

education

• Teaching in English

• Meritocracy

• Student focus

Daniel Traça 19

Group questions

• Is internationalization the road forward for all HEI? Which HEIs should pursue aggressive internationalization strategies?

• What are the critical factors of success in Internationalization? How to create bridges between academia and global society

• What are the most important internal challenges faced by HEI in their internationalization strategies? How can they be overcome?

• How can China and Portugal partner to build strength in HEI internationalization?

Daniel Traça 20

Daniel Traça 21