internet marketingbloximages.newyork1.vip.townnews.com/collegemedia.org/...internet marketing cma...
TRANSCRIPT
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Internet Marketing
CMA Advisors ConferenceJuly 2014Corey [email protected]@vanderbilt.edu
Saturday, August 9, 2014
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Why is Internet Marketing important?
Saturday, August 9, 2014
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Ad Spending and Ad Rates By Type
Saturday, August 9, 2014
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Saturday, August 9, 2014
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Where I Get Traffic - Paid Search
Saturday, August 9, 2014
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Where I Get Traffic - Natural Search
Saturday, August 9, 2014
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Where I Get Traffic - Social Media
Saturday, August 9, 2014
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Where I Get Traffic - Content Marketing
Saturday, August 9, 2014
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Where I Get Traffic - Email
Saturday, August 9, 2014
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Where I Get Traffic - Display Advertising
Saturday, August 9, 2014
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Where I Get Traffic - Traditional Advertising
Saturday, August 9, 2014
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Saturday, August 9, 2014
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Where I Send Traffic - Direct Advertisers
Saturday, August 9, 2014
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Where I Send Traffic - Google Ad Network
Saturday, August 9, 2014
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Where I Send Traffic - Content Ad Network
Saturday, August 9, 2014
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Saturday, August 9, 2014
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How I Make Money - E-Commerce
Saturday, August 9, 2014
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How I Make Money - Display Advertising
Saturday, August 9, 2014
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How I Make Money - Google Ad Network
Saturday, August 9, 2014
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How I Make Money - Content Ad Network
Saturday, August 9, 2014
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How I Make Money - Subscriptions
Saturday, August 9, 2014
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Saturday, August 9, 2014
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How I Get Better - Web Analytics
Saturday, August 9, 2014
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How I Get Better - Research
Saturday, August 9, 2014
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How I Get Better - Website & Usability Testing
Saturday, August 9, 2014
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How I Get Better - A/B Testing
HeadlinesCall to Action
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Saturday, August 9, 2014
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Search Engine Optimization (SEO)
Saturday, August 9, 2014
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SEO Best Practices
- Linking (Internal / External)
- URL Optimization
- Meta-Data Optimization
- Page Content Optimization
Saturday, August 9, 2014
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Linking (Internal)
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Linking (External)
Saturday, August 9, 2014
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URL Optimization
Saturday, August 9, 2014
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Meta-Data OptimizationMeta-Description Meta-KeywordsMeta-Title
Saturday, August 9, 2014
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Page Content Optimization
Saturday, August 9, 2014
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SEO Best Practices
- Linking (Internal / External)
- URL Optimization
- Meta-Data Optimization
- Page Content Optimization
Saturday, August 9, 2014
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Paid Search Engine Marketing
Saturday, August 9, 2014
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Paid Search Overview
- Keyword Selection
- Creative Development
- Landing Page Optimization
- Bidding Strategy
Saturday, August 9, 2014
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Keyword Selection
Saturday, August 9, 2014
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Creative Development
Saturday, August 9, 2014
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Landing Page Optimization
Saturday, August 9, 2014
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Bidding Strategy
Saturday, August 9, 2014
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Paid Search Overview
- Keyword Selection
- Creative Development
- Landing Page Optimization
- Bidding Strategy
Saturday, August 9, 2014
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Display Advertising
- CPM (Cost per thousand impressions)- CPC (Cost per click)- CPA (Cost per action)
How Display Advertising is Priced
- Direct from Publisher- Self-Service Display Ad Network (ie. Google)- Real-Time Bidding Display Ad Exchanges
Where to Buy Display Advertising
- 300 x 250 (Medium Rectangle)- 728 x 90 (Leaderboard)- 160 x 600 (Wide Skyscraper)- 180 x 150 (Rectangle)
Most Common Display Ad Sizes
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Facebook Advertising
Saturday, August 9, 2014
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Twitter Advertising
(Good for sharing content, building awareness, offering deals)
(Good for user discovery, product releases, big events)
(Good for mass awareness, product launches, brand building by association)
Promoted Tweet
Promoted Account
Promoted Trend
Saturday, August 9, 2014
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LinkedIn Advertising
Payment Options
Targeting Options Targeting Examples
Ad Placement
Saturday, August 9, 2014
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Google Analytics
- Traffic Overview
- Traffic Sources
- Site Traffic Distribution
- Site Speed
- Site Search
- Goal Flow
Saturday, August 9, 2014
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Traffic Overview
Saturday, August 9, 2014
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Traffic Sources
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Site Traffic Distribution
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Site Speed
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Site Search
Saturday, August 9, 2014
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Conversion Goal Flow
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Google Analytics
- Traffic Overview
- Traffic Sources
- Site Traffic Distribution
- Site Speed
- Site Search
- Goal Flow
Saturday, August 9, 2014