Post on 13-Jul-2015
Embed Size (px)
SEO BASICSInternet Marketers#SEOmkt3730Done By:Evan CloughAshley SellersErik WilsonStephen Glover
OUTLINEIntroduction of SEO
Tour of SEO "How To"
Examples of how to make your sites SEO friendly (Best practices- Case Study )
Conclusions & Questions
Search Engine Optimization (SEO)SEO
SEO History19901990 December - WWW Server PrototypeArchie19911991 April - Gopher1991 April -WAISpublisher fed search engine1991 May -WWWServer Production19921992 July - Lynx Web Browser1992 December Veronica19931993 February - Architext1993 March - First email message sent by Bill Clinton1993 March - Jughead1993 June - WWW Wanderer1993 August - Mosaic Web Browser1993 November - Aliweb1993 December - WWW Worm1993 December - JumpStation1993 December - RBSE19941994 April - WebCrawler1994 April - Yahoo!1994 July - Lycos1994 December - FirstW3Cmeeting atMIT19951995 February - Infoseek1995 May - SavvySearch1995 June - MetaCrawler1995 August - DejaNews1995 August - Magellan1995 September - Inktomi1995 October - Excite1995 December AltaVista19961996 January - BackRub1996 April - Alexa1996 May - HotBot1996 June - Archive.org1996 October - LookSmartDogpileMamma19971997 February - The Mining Company1997 April - AskJeeves1997 July - FAST Search1997 August - Northern LightGoTo
19981998 April - Direct Hit1998 May - Yahoo! Web Search powered by Inktomi1998 June - ODP/DMOZ1998 September - MSN Search1998 September - Google1998 October - Lycos acquires HotBotGoTo acquires WWW Worm19991999 January - At Home acquires Excite1999 February - GO Network1999 June - CMGI acquires AltaVista1999 July - Disney acquires Infoseek1999 August - AlltheWeb1999 September - FindWhat1999 November - NBCi/SnapAbout.com
World Wide Web
On-Page FactorsDescriptive file namesPage titlesMeta descriptions.
SEO TermJohn AudetteBruce Clay
Mid-1990'sAbuse & Ranking Manipulation
Highly Ranked = Value
GoogleOff-page factorsOn-page factors
Sergey Brin & Larry Page
Leading Search EnginesGoogleBingYahoo
PublishedRand FishkinBarry SchwartzAaron WallJill Whalen
2005-2008 2005Personalized SearchLogged in
2007CampaignNofollow 2008"Ranking is Dead" - Bruce Clay
SEO: Where to begin???WHO?WHAT?WHERE?HOW?PLAN AHEAD!
Your FootprintYour digital "footprint"Online CommunitySocial Media PlatformsBacklinks
Won't happen overnightHow often do you contribute?Who is reading your material?Why should somebody subscribe to your page?SEO
KeywordsWhatwill somebody type into an engine?SimpleUniqueRelevant
ContentHow"good" is your content?ImagesLinksVideosBacklinks?BE UNIQUE!
SEO Success StoriesCase StudyEverlasting Memories
SEO techniques used:On Page Optimization Off Page Optimization
Within 6 months
SEO Success StoriesSwimwear BoutiqueStategies UsedLanier Handcrafted PensStrategies UsedBottom Line- SEO works and will get your business noticed!
Next with SEOSmart Phones
What it is
How to SEO your page
What is next to come