internet marketing 101: social media for small business

Review Part One: Marketing

From awareness to influence Spam, telemarketers, interruptions Passive avoidance, tools Don't sell me!

Internet Marketing 101: Social Media for Small Business

Review Part One: New Sales Cycle

Awareness Interest Evaluation Commitment Referral


Part Two: Social Media

Creating interest Showing influence Build trust Providing evaluation Personalizing customer service Assisting word-of-mouse


Social Media Isn't

an advertising platform a fad a place to make a quick, easy million a place that requires little commitment a scary place


How Small Business Succeeds

Know the resources Don't get overwhelmed Have a strategy Find helpers Measure and refine


I Said Don't Get Overwhelmed!

Blogging (WordPress, Blogger, LiveJournal...)

Microblogging (Twitter, Tumblr, Posterous...)

Location-based social sharing (Foursquare, Gowalla, Facebook Places, Yelp...)

Social Networks (Facebook, LinkedIn, MySpace, Diaspora, Google+...)

Events (Eventful, Meetup.com, Yelp...)

Wikis and Social News (Reddit, Digg...)

Social Bookmarking (Diigo, Delicious, Google Reader, StumbleUpon...)

Multimedia (YouTube, Vimeo, Flickr, Picasa, Photobucket, Slideshare, Livestream...)

Reviews and opinions (epinions.com, Yelp, Yahoo! Answers, Quora, eHow, Google...)


Your Strategy

Don't choose more than three What are your customers using? What audience are you attracting? Nail down 2-3 hours uninterrupted Learn etiquette Record your passwords


Social Networks

FACEBOOK Audience: 750 million users worldwide Personality: Pages Business / Profiles Personal

LINKEDIN Audience: 100 million users worldwide Personality: Business Professionals

GOOGLE+ Audience: 10 million users (launched July) Personality: Personal but business coming


What's a Facebook “Like” Worth?


Facebook's Demographics


Facebook Offers Small Business...

A place to show personality (Page) A place to provide customer service

(Page)



A way for people to check in (Places) A way to provide deals (Facebook Deals*)



A way to have a web presence (Apps)



A way to advertise (Facebook Ads)


Facebook Do's

Get creative - Give them a reason to "Like" you (endorsement)

Build rapport, customer service

Make a Facebook welcome page / point ads to it (Apps)

Refine what you're doing with Facebook Insights

Join and Create Groups

Promote that you have a Facebook Page (website, store...)

Combine your Facebook Place with Page if you have a single location

Post at least 3 times per week, don't over do it.


Facebook Don'ts

Broadcast (instead engage and provide quality content)

Post boring, repetitive, or predictable content

Don't be "that guy" and get hidden

Set up a profile for your business

Violate other terms of Facebook (contests, tagging)


LinkedIn Demographics...


LinkedIn Offers Small Business...

A place to create a business profile A place to recruit employees A way for people to keep up with your

business side A way to share information from blogs and

Twitter updates and establish credibility A dynamic address book and

communications tool


LinkedIn Offers Small Business...


LinkedIn Do's...

Set up a Company Page

Keep your Profile picture professional

Fill in your summary

Fill in your bio

The one social network its okay to sign up for an ignore

When you meet potential customers and partners, send them an invitation

Take part in LinkedIn "Answers" to show expertise and attract others.

Recommend!

Join Groups


LinkedIn Don'ts...

Forget spell check

Be negative

Blast all of your Twitter posts and hashtags without following up in LinkedIn

Its not about numbers, only follow people you have had contact with

Turn off email notifications on groups, Answers, or messages.


Google+ Offers Small Business...


About Google+...

Launched in July

20 million unique visitors in the first three weeks

10 million registered users

Google +1 button getting 2.3 billion clicks a day

71% male, 55% in US

43% are between 18-29 years old

59% have a college degree

Personality: Create interest circles

Audience dedication: 31% of users say they haven't posted or have abandoned accounts


Google+ Offers Small Business...

Not yet, and don't try! Q3 in 2011

Businesses may save and kill Google+ at the same time

You can represent your brand in your profile (no migration)

Will integrate analytics, much better than Facebook

AdWords most likely will integrate

Integration with Google search could be a boon to SEO


Twitter Microblogging

140 characters Requires more effort Deeper reach Hashtag society # Personality: finder Used as aggregate for other social

channels


Twitter Microblogging


Twitter Microblogging Demographic


Twitter Do's Share blog posts and Facebook page updates

Use hash tags #help #smallbusiness

Find or start a Twitter chat

Pictures of faces for avatars are more effective / Be real

Your profile text is searchable, optimize

RT (retweet) relevant content.

Thank people and follow back (for RT and #FF)

CREATE LISTS!

Provide customer service

Know when to put it down (schedule time)


Twitter Don'ts...

Ignore it if you use it. Be an advertisement, discuss Don't be too real (80/20 Rule) Send auto or spammy Direct messages

(Auto DM) Use hashtags outside of Twitter Overdo scheduling tweets (TweetLater)


Blogging...how chic!


Blogging (WordPress) Extend your conversation

Become an expert in your field

WordPress on your own site (great SEO)

Chance to extend keywords and discussions

Use plug in like "LiveFyre" for comments

Provide social sharing tools (Sexy Bookmarks)

Comment on other's blogs

Use Tags and Tag Clouds

Use plug-ins, share Twitter, FB and Videos


YouTube and Videos


YouTube and Videos

Owned by Google (helps in SEO) 24 hours of video uploaded daily Create a channel Keep quality as professional as possible Don't be afraid to post event videos,

testimonials Be social, you can have a community

(companies or causes you support locally)


YouTube and Videos

Create a folder to share videos you like (keep it business like)

Meet the needs of your audience (makes you real)

Share content with your social networks

Give access from your blog and website

Consider a vlog

Provide Tutorials (CamStudio)

Make sure to Tag

Also check out Vimeo and Facebook for uploading videos


Showcase Your Business


Location-Based Social

Google Places and Facebook Places


Find Helpers! (Work optimize)

TweetDeck (Communication nexus) HootSuite (Communication nexus) Social Oomph (Twitter auto-follows) Friend or Follow (Optimize Twitter)


Find Helpers!


Find Helpers! (build networks)

Using LiveFyre and cross-blogging Put your social on your website! Use mobile to your advantage

LynxTo to get easy follows with QR codeon business cards, ads, signs, posters...


Measure and Refine

Google Analytics Bit.ly (link shorteners) StumbleUpon (share articles, see success) Facebook Insights


Final Words...

Be where people are Don't fear transparency Improve through feedback Know your audience and your brand Have a strategy If you need help...


Contact Me...

Drew Hannush

http://www.hannush.comhttp://www.lynxto.com

(make sure to click on the LinkedIn button at the top!)

Or call: (828) 338-9327

Set up a consultation


http://www.hannush.com/

http://www.lynxto.com/

Thank you

Hannush Enterprises, LLC

http://www.lynxto.com

https://www.hannush.com

[email protected]

http://www.lynxto.com/

https://www.hannush.com/

internet marketing 101: social media for small business

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