internet marketing and the participation age (web 2.0) dan roberts
TRANSCRIPT
Internet MarketingAnd The Participation Age (Web 2.0)
Dan Roberts
Web 2.0 Killed the Brochure Site
Brochure sites
Travellers are suffering info overload
Travellers lack trust in traditional media
Reliance on interpersonal communication
Seeking connoisseurship
Connecting more
SEO and Internet Marketing
One goal:
NOT to generate more traffic to your site
Rather to attract more of the RIGHT traffic to your site
Importance of analytics
Internet Marketing and Web 2.0
Social networking
Forums, reviews/ratings, blogs, bookmarking - facilitate info flow
RSS feeds, IM, meta-aggregators accelerate info flow
RISK!!
Get Involved With Social Media
Forum and review sites
Mainstream: Google Groups, Yahoo! Answers and Yahoo! Travel
MySpace et al.
Flickr and You Tube
User Generated Content
Inbound RSS Feeds!
Photos and videos
Your customer involvement
In-house resources
Technology You Already Know
Confirmation page and email
Reminder emails
Viral elements
Surveys