Internet Marketing for Small Businesses: Email Marketing

Done right, email marketing can be an effective way to reach out to the right people.

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Email Marketing Can Work

Studies show that email marketing, done well, can be extremely profitable.

There are things you can do to stand out in customers’ inboxes and make your campaign work.

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The Subject Line

Crafting a clickable subject line is critical. A great subject line is the difference between an open and the

trash bin. It’s not just about grabbing attention, though. You need to give

them a reason to read on.

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The Message

Once you’ve gotten the click, the body of the email should entice your customers to continue reading.

An email is not a landing page—you’re not trying to sell a product or a service at this point.

The content should make clear what the customer will get by going to your website. Where will it take them? Are you offering a discount or a coupon? Why should they want more?

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The Call to Action

What do you want customers to do after reading your email? Use a direct call to action to tell your customers what the next

step is.

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Small Businesses and Email Marketing

Your advantage in email marketing is that you can make it personal.

As a small business, you can craft personalized emails to every one of your customers.

Avoid sending out large blasts—instead think about your customers, segment, and send out emails that they’ll respond to.

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Financing for Small Businesses

Need money to get your email marketing campaign off the ground? RapidAdvance offers flexible funding solutions for small businesses.

Our process is fast and simple—you can get a free quote right away and get funding in as little as 7 days.