Internet Marketing for Small Businesses: Paid Search

Pay-per-click (PPC) advertising isn’t just for large (and rich) corporations.

You can get a lot of exposure throughpaid search efforts.

2

Pay-per-click: A Smart Choice for Small Business

Organic search engine optimization is a long-term strategy. It may take months to get to the top of the search engine results.

Paid search advertising can help you get in front of searchers and get qualified traffic immediately.

You should use PPC and SEO as a two-pronged approach to capture search leads.

3

How PPC Works

Pay-per-click means just that: you only pay when someone clicks on your ad and visits your website.

It can be a cost-effective way to get web traffic.

4

Keywords and Bidding

You need to choose your keywords (the terms and related words for which you will appear) very carefully.

Bidding on a keyword involves setting how much you’re willing to pay for a click. This also plays a role in where your ad will appear.

With Google AdWords, ad relevancy also plays a role in whether your ad appears and where it appears.

You should strive to develop attractive ad text that appeals to the right audience.

5

Why It Matters

Google is devoting more and more space on its results pages to paid ads.

Your ad can appear above the search results, to the right of the search results, or even, occasionally, in a carousel at the very top of the page.

PPC is especially effective with customers who are searching with the intent to buy, so the leads you gather will likely be extremely valuable.

6

Exercising Caution

Even with a small budget, PPC can be extremely effective, but only when the campaign is properly managed and controlled.

What is a click worth to you?- If your cost-per-acquisition is too

high, you could do more damage than good.

If you’re careful, you can set an upper limit on what you’re willing to spend, so you’ll never go over budget.

7

Financing for Small Businesses

RapidAdvance offers flexible funding solutions for small businesses. You can get financing to start a PPC ad campaign in as little as 7 days.

Get a free quote by visiting our website. Our process is fast and simple, and you can receive up to $500,00 in capital.