Business-minded Creative Professionals

Your Website:The hub of all marketing

strategy

Your Website:The hub of all marketing

strategy

Conversion Points

Conversion Points

Conversion Points

Make the Connection

Make the Connection

Make the Connection

Make the Connection

Make the Connection

Make the Connection

Make the Connection

Cultivate Leads & Convert

• Manage your leads using a CRM

• Segment leads for targeted communication

• Work your leads:

- Email marketing

- Webinars

- Social marketing

Analytics: Use Data to Drive Strategy

Track Behavior With Google Analytics

Which traffic sources send qualified visitors that complete your goals?

Do new or returning visitors convert more often?

Track Behavior With Google Analytics

Visitors from which countries, states and cities complete the most goals?

Which keywords or campaigns drive the most conversions?

Convert From Campaigns

Convert From Campaigns

Convert From Campaigns

Take Action

• A brochure-ware site is not enough

• Every page on your site should drive action

• Vary your strategies

• Assess what’s working and what’s not

• Use your data to make strategic decisions

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