Internet Marketing
Key Performance Indicators
www.AcademyOfLearning.com
Presented for
www.AcademyOfLearning.com
Presented by
Agenda
• October 2010 Internet Marketing Review
• Keyword Reports
• Looking ahead – SEO Strategy
• Q & A• Q & A
Google Analytics Dashboard
All Sources Conversion Rate
Top 5 Traffic Sources Conversion Rate
Total Website Goals
944 Goals vs. 992 Goals for Previous Period down
4.83% month over month
Website Goals for Google Adwords
Google AdWords Goals represent 36% of Overall Goals
Top Converting “Health” Keywords
Competitive Ranking Report
for “Health” Keywords
Keyword Difficulty
for “Healthcare Training”
Top Converting “Medical” Keywords
Competitive Ranking Report
for “Medical” Keywords
Keyword Difficulty
for “Medical Transcription Courses”
Keyword Difficulty
for “Medical Office Assistant”
SEO Strategy Franchisor vs. Franchisee
keywords