internet of things (iot): more opportunity than risk
TRANSCRIPT
INTERNET OF THINGS: MORE OPPORTUNITY THAN RISKDr. Stefan FerberVice President EngineeringBosch Software InnovationsVDE Kongress 2016 “Internet der Dinge“ November 7-8, 2016, Mannheim
VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.
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VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.
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VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.
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VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.
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The Internet of Things in a nutshellKey dimensions of activities and investment
Humancompetencies
Technology advances
Businessinnovations
Market disruptions
youtu.be/iDdjU_ANBg0
VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.
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Business innovationsWeaving smart things, enterprises,
and people together leads to innovation in services and
business models.
VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.
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The services business is on the riseThe IoT is giving birth to new services
Complement and strengthen traditionalhardware product business
Grow with potentially disruptivebusiness models
Higher margins and differentiation throughproduct-related services
Will everything become a service?
Margin
Time
Service
Product
Thing
Thing-basedFUNCTION
Connectivity[HW | SW] [Physical | Local]
IT-basedSERVICE[Digital | Global]
VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.
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The hybrid product matrix
Digital productStreaming music
Physical product
Washing machine
Digital service Cloud storage
Physical service
Home rental
How you create value
When you deliver and get paid
Digital
Service
Physical
Product
Prof. Elgar Fleisch, 2016
FOR RENT
VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.
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The hybrid product matrix – applied to EV charging
Digital product Charging app
Physical product
EV
Digital service IoT platform
Physical serviceCharging
How you create value
When you deliver and get paid
Digital
Service
Physical
Product
Prof. Elgar Fleisch, 2016
VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.
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Market disruptionsPlayers of different industries compete
and cooperate in new market segments, leading to business ecosystems
linked to communities.
VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.
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“Software is eating the world”[Marc Andreessen, 2011]
Facebook is the world's biggest and most up-to-date registration
office –
without legal regulation.
Airbnb is the world's biggest
hotel chain –
doesn't own a single room.
Amazon is the biggest book store
–without a single
bookshelf.
Pixar has won16 Oscars
– never employed
an actor.
Uber is the biggest cab
operator –
doesn't operate a single car.
TAXI
VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.
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Bosch IoT LabCooperation: University of St. Gallen and the Bosch Group
About the lab Opened in September 2012 Ideal setting to explore I(o)T opportunities Seven PhD students First start-up, ComfyLight, emerged in 2015
Smart home research
Smart heating Room climate control
Mobility research
Connected car
IoT transformation research
IoT business models Blockchain
We share the same passion for the Internet of Things and we both see the value of cooperation between industry and academia. The Bosch IoT Lab does not work in isolation. It has close connections to several Bosch divisions and maintains strong links to other research labs and start-ups. Prof. Elgar Fleisch, Operation & Information Management, University of St. Gallen & ETH Zurich
Hand-out
VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.
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The Bosch IoT Lab@HSG as incubator environment for start-ups ComfyLight is a smart light bulb Simulates presence by switching on and off according to learned patterns Detects motion in a room and warns through the app on a mobile phone Automatically warns neighbors and scares intruders by flashing Launch: Q1/2017
VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.
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Human competenciesSoftware and system competencies,
linked to deep domain knowledge and enlightened with creativity, are the core
of innovation in technology and business.
VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.
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Bosch Software InnovationsLeading IoT competence, technology, solutions, and services
MobilityEnergy
Building
City
Solution and service provider
Technology provider
Manufacturing
VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.
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Bosch Software InnovationsGlobal presence and milestones
2015
2015
2014
2013
2012
2011
2008
2016Bosch acquires ProSyst Software
First European testbed for the Industrial Internet Consortium
Bosch ConnectedWorld conference premieres
Launch of Bosch IoT Suite
Bosch IoT Lab opens at University of St. Gallen
Bosch acquires inubit AG
Bosch acquires Innovations Software Technology
Launch of Bosch IoT Suite (PaaS) and Bosch IoT CloudGermany
Chicago
Tokyo
Singapore
Sofia
Berlin (HQ)CologneWaiblingenImmenstaad
Shanghai
Hand-out
VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.
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The IoT technology and solution providerWe lead companies into the connected world
Started projects
5.1mconnected devices usingBosch IoT Suite and ProSyst
Market presence
150+Projects in many business areas
700+Know-how
2008Bosch as early IoT visionary
Bosch Software Innovations emerged from the two earliest acquisitions in the IoT space
IoT international projects in the areas of manufacturing, mobility, energy, home and building, city, agriculture …
IoT experts around the world
Hand-out
VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.
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Technology advancesInternet technologies offer a platform to
interconnect billions of things. Open source communities accelerate the development and implementation of standards.
VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.
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Tiny sensors, big impactMEMS sensors as building blocks for the connected world
Bosch – world’s leading manufacturer Producing sensors on industrial scale since
1995 Six billion MEMS sensors produced 100% in-house from MEMS design to
manufacturing Continuously shrinking size / footprint reducing power consumption
VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.
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XDK sensor platform makes developing IoT products easier
Sensors & functionsAcceleration SensorHumidity SensorPressure SensorTemperature SensorDigital Light SensorGeomagnetic SensorGyroscope SensorAcoustic SensorBluetooth low energy & WiFi32-Bit Microcontroller
XDK community
VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.
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The Bosch IoT Suite & CloudMiddleware technology for cloud platforms
Smart things
Services and applications
Platform
KEY TAKEAWAYS
USER EXPERIENCE NOT filling factories
VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.
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BUSINESS ECOSYSTEMS NOT linear supply chains
Source: Johannes Spielhagen, CC BY-SA 3.0 https://de.wikipedia.org/wiki/Open_Source#/media/File:121212_2_OpenSwissKnife.png
OPENNESS NOT nondisclosure
VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.
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BUSINESS PLATFORM NOT individual products
VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.
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NEW BUSINESS MODELS NOT just cash for hardware
VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.
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OPPORTUNITY NOT risk
VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.
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