internet of things (iot): more opportunity than risk

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INTERNET OF THINGS: MORE OPPORTUNITY THAN RISK Dr. Stefan Ferber Vice President Engineering Bosch Software Innovations VDE Kongress 2016 “Internet der Dinge“ November 7-8, 2016, Mannheim

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Page 1: Internet of Things (IoT): More Opportunity than Risk

INTERNET OF THINGS: MORE OPPORTUNITY THAN RISKDr. Stefan FerberVice President EngineeringBosch Software InnovationsVDE Kongress 2016 “Internet der Dinge“ November 7-8, 2016, Mannheim

Page 2: Internet of Things (IoT): More Opportunity than Risk

VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.

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Page 3: Internet of Things (IoT): More Opportunity than Risk

VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.

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Page 4: Internet of Things (IoT): More Opportunity than Risk

VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.

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Page 5: Internet of Things (IoT): More Opportunity than Risk

VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.

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The Internet of Things in a nutshellKey dimensions of activities and investment

Humancompetencies

Technology advances

Businessinnovations

Market disruptions

youtu.be/iDdjU_ANBg0

Page 6: Internet of Things (IoT): More Opportunity than Risk

VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.

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Business innovationsWeaving smart things, enterprises,

and people together leads to innovation in services and

business models.

Page 7: Internet of Things (IoT): More Opportunity than Risk

VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.

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The services business is on the riseThe IoT is giving birth to new services

Complement and strengthen traditionalhardware product business

Grow with potentially disruptivebusiness models

Higher margins and differentiation throughproduct-related services

Will everything become a service?

Margin

Time

Service

Product

Thing

Thing-basedFUNCTION

Connectivity[HW | SW] [Physical | Local]

IT-basedSERVICE[Digital | Global]

Page 8: Internet of Things (IoT): More Opportunity than Risk

VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.

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The hybrid product matrix

Digital productStreaming music

Physical product

Washing machine

Digital service Cloud storage

Physical service

Home rental

How you create value

When you deliver and get paid

Digital

Service

Physical

Product

Prof. Elgar Fleisch, 2016

FOR RENT

Page 9: Internet of Things (IoT): More Opportunity than Risk

VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.

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The hybrid product matrix – applied to EV charging

Digital product Charging app

Physical product

EV

Digital service IoT platform

Physical serviceCharging

How you create value

When you deliver and get paid

Digital

Service

Physical

Product

Prof. Elgar Fleisch, 2016

Page 10: Internet of Things (IoT): More Opportunity than Risk

VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.

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Market disruptionsPlayers of different industries compete

and cooperate in new market segments, leading to business ecosystems

linked to communities.

Page 11: Internet of Things (IoT): More Opportunity than Risk

VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.

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“Software is eating the world”[Marc Andreessen, 2011]

Facebook is the world's biggest and most up-to-date registration

office –

without legal regulation.

Airbnb is the world's biggest

hotel chain –

doesn't own a single room.

Amazon is the biggest book store

–without a single

bookshelf.

Pixar has won16 Oscars

– never employed

an actor.

Uber is the biggest cab

operator –

doesn't operate a single car.

TAXI

Page 12: Internet of Things (IoT): More Opportunity than Risk

VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.

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Bosch IoT LabCooperation: University of St. Gallen and the Bosch Group

About the lab Opened in September 2012 Ideal setting to explore I(o)T opportunities Seven PhD students First start-up, ComfyLight, emerged in 2015

Smart home research

Smart heating Room climate control

Mobility research

Connected car

IoT transformation research

IoT business models Blockchain

We share the same passion for the Internet of Things and we both see the value of cooperation between industry and academia. The Bosch IoT Lab does not work in isolation. It has close connections to several Bosch divisions and maintains strong links to other research labs and start-ups. Prof. Elgar Fleisch, Operation & Information Management, University of St. Gallen & ETH Zurich

Hand-out

Page 13: Internet of Things (IoT): More Opportunity than Risk

VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.

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The Bosch IoT Lab@HSG as incubator environment for start-ups ComfyLight is a smart light bulb Simulates presence by switching on and off according to learned patterns Detects motion in a room and warns through the app on a mobile phone Automatically warns neighbors and scares intruders by flashing Launch: Q1/2017

Page 14: Internet of Things (IoT): More Opportunity than Risk

VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.

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Human competenciesSoftware and system competencies,

linked to deep domain knowledge and enlightened with creativity, are the core

of innovation in technology and business.

Page 15: Internet of Things (IoT): More Opportunity than Risk

VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.

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Bosch Software InnovationsLeading IoT competence, technology, solutions, and services

MobilityEnergy

Building

City

Solution and service provider

Technology provider

Manufacturing

Page 16: Internet of Things (IoT): More Opportunity than Risk

VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.

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Bosch Software InnovationsGlobal presence and milestones

2015

2015

2014

2013

2012

2011

2008

2016Bosch acquires ProSyst Software

First European testbed for the Industrial Internet Consortium

Bosch ConnectedWorld conference premieres

Launch of Bosch IoT Suite

Bosch IoT Lab opens at University of St. Gallen

Bosch acquires inubit AG

Bosch acquires Innovations Software Technology

Launch of Bosch IoT Suite (PaaS) and Bosch IoT CloudGermany

Chicago

Tokyo

Singapore

Sofia

Berlin (HQ)CologneWaiblingenImmenstaad

Shanghai

Hand-out

Page 17: Internet of Things (IoT): More Opportunity than Risk

VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.

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The IoT technology and solution providerWe lead companies into the connected world

Started projects

5.1mconnected devices usingBosch IoT Suite and ProSyst

Market presence

150+Projects in many business areas

700+Know-how

2008Bosch as early IoT visionary

Bosch Software Innovations emerged from the two earliest acquisitions in the IoT space

IoT international projects in the areas of manufacturing, mobility, energy, home and building, city, agriculture …

IoT experts around the world

Hand-out

Page 18: Internet of Things (IoT): More Opportunity than Risk

VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.

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Technology advancesInternet technologies offer a platform to

interconnect billions of things. Open source communities accelerate the development and implementation of standards.

Page 19: Internet of Things (IoT): More Opportunity than Risk

VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.

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Tiny sensors, big impactMEMS sensors as building blocks for the connected world

Bosch – world’s leading manufacturer Producing sensors on industrial scale since

1995 Six billion MEMS sensors produced 100% in-house from MEMS design to

manufacturing Continuously shrinking size / footprint reducing power consumption

Page 20: Internet of Things (IoT): More Opportunity than Risk

VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.

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XDK sensor platform makes developing IoT products easier

Sensors & functionsAcceleration SensorHumidity SensorPressure SensorTemperature SensorDigital Light SensorGeomagnetic SensorGyroscope SensorAcoustic SensorBluetooth low energy & WiFi32-Bit Microcontroller

XDK community

Page 21: Internet of Things (IoT): More Opportunity than Risk

VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.

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The Bosch IoT Suite & CloudMiddleware technology for cloud platforms

Smart things

Services and applications

Platform

Page 22: Internet of Things (IoT): More Opportunity than Risk

KEY TAKEAWAYS

Page 23: Internet of Things (IoT): More Opportunity than Risk

USER EXPERIENCE NOT filling factories

Page 24: Internet of Things (IoT): More Opportunity than Risk

VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.

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BUSINESS ECOSYSTEMS NOT linear supply chains

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Source: Johannes Spielhagen, CC BY-SA 3.0 https://de.wikipedia.org/wiki/Open_Source#/media/File:121212_2_OpenSwissKnife.png

OPENNESS NOT nondisclosure

Page 26: Internet of Things (IoT): More Opportunity than Risk

VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.

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BUSINESS PLATFORM NOT individual products

Page 27: Internet of Things (IoT): More Opportunity than Risk

VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.

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NEW BUSINESS MODELS NOT just cash for hardware

Page 28: Internet of Things (IoT): More Opportunity than Risk

VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.

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OPPORTUNITY NOT risk

Page 29: Internet of Things (IoT): More Opportunity than Risk

VDE Kongress 2016 “Internet der Dinge” | Dr. Stefan Ferber, Bosch Software Innovations | 07.11.2016© Bosch Software Innovations GmbH. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution as well as in the event of applications for industrial property rights.

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