internet of things research at idc - idc...

Internet of Things research at IDC

January 2016

IoT as an Industry Construct

© IDC Visit us at IDC.com and follow us on Twitter: @IDC 2

Battle of the Buzzwords: M2M versus IoT versus IoE

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Machine to Machine

M2M

A device…that captures an event…

transmits it over a network…to an application….

that translates it into meaningful information.

Internet of Things

IoT

A network of uniquely identifiable “things”

that communicate without human

interaction using IP connectivity

Internet of Everything

IoE

Bringing together the people, process, data, and things to make networked

connections more relevant by turning information

into actions.

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Where does IoT fit in IDC research?

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Source: IDC


5© IDC Visit us at IDC.com and follow us on Twitter: @IDC

The 3rd Platform has created the underpinnings

for digital transformation.

IoT is part of every conversation.

Third Platform technologies are fueling IoT investments


IoT creates an ecosystem … with industry specific implications

Overview of IoT Programs & Team


Core Internet of Things research team


Program Management

John Gole

Research Director

Telecoms, Mobility & IoT IDC CEMA

Ina MalatinskaM2M side of IoT

Milan Kalal

Program Manager

Internet of Things IDC CEMA

Central and Eastern Europe Team

Nino Giguashvili IoT in Healthcare

Martin Kuban IoT in Manufacturing

Mark YatesIoT in Government

Hana Chmelova IoT in Retail

Wale Babalola IoT in MEA &Turkey

Laszlo TothIoT in Hungary

Tomasz Sloniewski IoT in Poland

Elena SemenovskaiaIoT in Russia

Middle East and Africa Team

Paul Black,Telecoms inMEA &Turkey

Madalin Lazarescu IoT in Romania

Fatma OzdemirIoT in Turkey

How do we engage with clients?

Advisory services

• Subscription programs covering specific topical areas, providing access to analysts along with reports and data

Multi-client studies

• Customized research studies conducted for a small group of clients

Custom consulting projects

• Unique research-based engagements for single clients

Integrated marketing services (Go-to-market)

Conferences and events

• IDC conferences

• Custom events



IDC IoT Products – CEE & MEA

1) MARKET SIZING

Internet of Things Spending by Vertical Market

2) MARKET ANALYSIS

Internet of Things Ecosystem and Trends

3) EVENTS

IDC’s Main IoT programs

IoT Spending Guide by Vertical Market

Focus on analyzing the IoT opportunity from an industry/use case perspective

Primary deliverable is a market sizingand forecast of IoT opportunity for:

2 regions

11 countries

10 industries

40+ use cases

12 technology categories

2 data deliverables per year

IoT Ecosystem & Trends

Definition and taxonomy of the IoT ecosystem

Regional and ecosystem technology breakouts – forecast for the IoT market

Analysis of technology components

Competitive analysis and strategic guidance

Survey on IoT adoption, preferences & deployments

Regional and technology trends driving adoption

2 forecast updates a year

10+ documents annually


IoT Spending Guide: Program Overview

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Guide to help technology vendors, industry planners

and market analysts:

•Define Internet of Things from an IT and a process perspective

•Size the IoT opportunity by region, country, industry, use case and technology

• Identify market drivers impacting IoT growth

•Clarify how IoT relates to the machine-to-machine (M2M) IT market

Key Questions Answered:

•Which use cases represent the best opportunity?

•How will IoT spending vary by region, country, and industry?

•How will the IoT market grow over the forecast period by industry and use case?

•Which vertical markets will show greater growth and IT market opportunity by use case?

Deliverables:

•2 Data deliverables per year, Market size and Forecast

•Pivot table with interlocked country, industry, use case, technology data


IoT Spending Guide: Coverage (CEE, MEA & Turkey)

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Dimensions

• Country

• Industry

• Use case

• IT Spending by Technology

Countries

• Czech Republic

• Hungary

• Poland

• Romania

• Russia

• Rest of CEE

• Saudi Arabia

• South Africa

• Turkey

• UAE

• Rest of MEA

Technologies

• Hardware:Modules/Sensors, Servers, Storage, Security Hardware

• Software: IoT Purpose Built Platforms, Analytics, Security Software

• Services: IT Services, As-a Service

• Connectivity



Industry Use Case

Consumer Home Security/ Home Monitoring

Personal Wellness

Smart Appliances

Cross Industry Connected Vehicles (security, emergency, infotainment, V2V/V2I adv. solutions)

Smart Buildings

Staff Identification

Government Automated Public Transit

Environmental Monitoring Detection

Parking Management

Public Infrastructure Asset Management

Public Safety and Emergency Response

Traffic Management (incl. tolling)

Traveler Information Systems

Healthcare Clinical Care

Remote Health Monitoring

Telehealth Systems

Insurance Insurance Telematics

Resource Indust. Agriculture Animal Tagging

Industry Use Case

Manufacturing Food Traceability

Maintenance & Field Service

Manufacturing Operations

Production Asset Management

Retail Connected Vending Machines

Digital Signage

In Store Consumer Digital Offers / Personalized Promotions

NFC Payment / Shopping

Omni-Channel Operations

Telco Telecom Field Services

Telecom Grid Maintenance

Transportation Air Traffic Monitoring

Airplane GPS Positioning (ADS-B)

Fleet Management

Freight Monitoring

Utilities Smart Grid (Electricity) – Metering

Smart Grid (Electricity) – Other

Smart Grid (Gas) – Metering

Smart Grid (Gas) – Other

IoT Spending Guide: Use Cases – Nov’15


More than 3,300,000 data points.


• Provides a steady stream of research on the IoT opportunities and trends.

• Helps you address your planning, positioning, and partnering needs.

• Dives deep into market trends both horizontal and vertical.

• Overall ICT market size and forecast for IoT in CEE, MEA& Turkey

• IoT revenue opportunity by country, industry, and use case across CEE, MEA & Turkey

• Taxonomy of the evolving IoT ecosystem

Markets and Subjects Analyzed

• The evolving IoT ecosystem

• Successful IoT implementations

• Specific vertical and horizontal IoT solution markets

Key Questions Answered

• What is the 360-degree view of IoT in CEE, MEA & Turkey? How will the ecosystem develop, and where will traditional ICT vendors fit within it?

• How big is the IoT opportunity in CEE, MEA & Turkey, and how fast will it grow?

• How should the IoT market be segmented, and which vendor types will be best placed to benefit?

• Which industries and solutions will lead IoT adoption?

Central & Eastern Europe, Middle East and Africa,Turkey Internet of Things Ecosystem and Trends

IDC Continuous Intelligence Service


Document Title Document Type Publish Date

CEMA Internet of Things Market 2015 Top 10 Predictions Top 10 Predictions CY15 Q1

Securing The Internet of Things: Where Will We Turn When Our Appliances Turn Against Us? Flash CY15 Q1

Why CEMA Manufacturers Will Invest in Internet-of-Things Technologies Perspective CY15 Q1

Gulf Cooperation Council Countries Leading CEMA in Smart City Initiatives: Key Drivers and Success Factors

Insight CY15 Q1

IoT Outlook: 8+1 Ways the Internet of Things Will Change the Face of CEMA Healthcare Through 2020 and Beyond

Perspective CY15 Q1

Internet of Things Assessment in the Middle East: Key Indicators and Challenges Insight CY15 Q2

Emerging M2M and IoT Solutions in Saudi Arabia: How Can Telcos Capitalize on Growing Opportunities?

Insight CY15 Q2

Internet of Things in Retail in the Middle East and Africa Business Strategy CY15 Q3

Deutsche Telekom's M2M Strategy Vendor Profile CY15 Q2

The State of the Internet of Things in the Middle East and Africa Government Sector Perspective CY15 Q3

CEMA Internet of Things Market 2015-2018 Forecast Market Forecast CY15 Q3

IoT Opportunities for Telcos in the GCC Smart Cities Insight CY15 Q3

Internet of Things Essential to UAE's 2021 Vision for World-Class Healthcare Perspective CY15 Q3

Poland Internet of Things Market 2015–2018 Forecast Market Forecast CY15 Q3

Internet of Things End-User Survey in CEE, 2015 Survey CY15 Q3

CEMA IoT Ecosystem and Trends:Selected published documents – FY15


CEMA IoT Ecosystem and Trends:Research Agenda – FY15/16

Document Title Document Type Publish Date

Turkey Internet of Things Enterprise Survey Results Survey CY16 Q1

Turkey Internet of Things Market 2015-2019 Forecast Insight CY16 Q2

Czech Republic Internet of Things Market 2015–2019 Forecast Market Forecast CY15 Q4

Romania Internet of Things Market 2015-2019 Forecast Market Forecast CY15 Q4

Smart Cities and Internet of Things Initiatives in Saudi Arabia: What would be the role of Telcos? Insight CY15 Q4

Market Analysis Perspective: CEMA Internet of Things Ecosystem and Trends MAP CY16 Q1

Central and Eastern Europe, the Middle East, and Africa Internet of Things Market 2016–2019 Forecast

Market Forecast CY16 Q1

CEE Internet of Things Ecosystem and Competitive Analysis, 2016 Competitive Analysis CY16 Q1

Hungary Internet of Things Market 2015–2019 Forecast Market Forecast CY16 Q1

The Internet of Things: Sizing the IT Opportunity in CEMA Manufacturing Insight CY16 Q2

How In-Store Consumer Digital Offers Can Enhance Customer's Shopping Experience in CEMA Insight CY16 Q2

Middle East and Africa Internet-of-Things Ecosystem and Competitive Analysis, 2016 Competitive Analysis CY16 Q2

Russia Internet of Things Market 2015-2019 Forecast Market Forecast CY16 Q2

Poland Internet of Things Market 2016–2019 Forecast Market Forecast CY16 Q3

Central and Eastern Europe Internet-of-Things Enterprise Survey Survey CY16 Q3

Romania Internet of Things Market 2016–2020 Forecast Market Forecast CY16 Q4

Internet of Things 2016 Events

IOT roadshows IOT Sessions At Other Turkey Events


• CIO Summit, 6-8 April, Izmir

• Smart Cities Conference, May, Istanbul

• Health Conference October, Istanbul

• Finance Technology Conference November, Istanbul

• Retail, Manufacturing, E-Commerce Conference, November, Istanbul

Istanbul October 10

Johannesburg February 18

Moscow February 18

Sofia March 8

Dubai May 23

Qatar May 25

Vienna June 16

Athens June 21

Warsaw June 22

Prague ----

Bucharest ----

Zagreb ----


Contact us @

Cenk Soyluoğlu

Business Development Manager

Tel: +90 532 7222184

[email protected]

Fatma Özdemir

Program Manager

Tel: +90 507 4287585

[email protected]

www.idc.com

www.idc-cema.com

Nevin Çizmecioğulları

Country Manager

Tel: +90 533 6665587

[email protected]

Onur Hamitoğlu

Sales Manager

Tel: +90 533 3018998

[email protected]

For other issues;

Pınar Kartal Office Assistant Tel: +90 549 8101750, [email protected]

mailto:[email protected]


http://www.idc.com/

http://www.idc-cema.com/



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