internet of things - why should users care?
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The Internet of ThingsWhy should you care?
Plan CNovember 4, 2010
[email protected]/jcaudron
1zaterdag 6 november 2010
About us...• Founding Partner of Dear Media (consulting
company specialized in media innovation)
• Active in interactive since 1993 (Dear Media, ONE Agency, theOriginals, tvAgency, xCA, The Reference, ...)
• Not a Digital NativeNot a Digital Immigrant, but a Digital Architect
• http://jocaudron.me (for the personal stuff)
• http://www.linkedin.com/in/jocaudron (for the boring stuff)
• www.twitter.com/jcaudron (to get in my stream)
• http://www.facebook.com/jocaudron (we might even become friends ;-)
• Become fan of Dear Media on www.facebook.com/dearmedia and get the daily social media news in your Facebook stream
picture: (c) Pieter Baert
2zaterdag 6 november 2010
The Internet of ThingsWhat does it mean?
3zaterdag 6 november 2010
Web 1.0
Web 2.0
Web 3.0
Top-downCentrally ownedConsumption-orientedStatic informationInteractive Services
Bottom-upDecentralized (user-driven)ParticipativeSharing, Tagging, “favoriting”, curation, …Dynamic & Rich ExperiencesInteraction with othersAnything, Anytime, Anyplace (mobile, …): shift of time, place and authority
The Internet of ThingsSemantic WebMachine-to-machineDecentralized (machine-driven)Artificial IntelligenceRFID & taggingSharing, Tagging, “favoriting”
4zaterdag 6 november 2010
Monolithic Modular Atomic
Closed Open
Web 1.0
Web 2.0
Web 3.0
Life Event Structure
Top-downCentrally ownedConsumption-orientedStatic informationInteractive Services
Bottom-upDecentralized (user-driven)ParticipativeSharing, Tagging, “favoriting”, curation, …Dynamic & Rich ExperiencesInteraction with othersAnything, Anytime, Anyplace (mobile, …): shift of time, place and authority
The Internet of ThingsSemantic WebMachine-to-machineDecentralized (machine-driven)Artificial IntelligenceRFID & taggingSharing, Tagging, “favoriting”
5zaterdag 6 november 2010
Monolithic Modular Atomic
Closed Open
Web 1.0
Web 2.0
Web 3.0
Life Event Structure
Top-downCentrally ownedConsumption-orientedStatic informationInteractive Services
Bottom-upDecentralized (user-driven)ParticipativeSharing, Tagging, “favoriting”, curation, …Dynamic & Rich ExperiencesInteraction with othersAnything, Anytime, Anyplace (mobile, …): shift of time, place and authority
The Internet of ThingsSemantic WebMachine-to-machineDecentralized (machine-driven)Artificial IntelligenceRFID & taggingSharing, Tagging, “favoriting”
Sites
Portals
The Life Web (micro-blogging)
Social Networks (Facebook, …)
Youtube, Flickr, …
Blogs
The Internet of Things
Content Curation
Location Based Services
6zaterdag 6 november 2010
Monolithic Modular Atomic
Closed Open
Web 1.0
Web 2.0
Web 3.0
Life Event Structure
Top-downCentrally ownedConsumption-orientedStatic informationInteractive Services
Bottom-upDecentralized (user-driven)ParticipativeSharing, Tagging, “favoriting”, curation, …Dynamic & Rich ExperiencesInteraction with othersAnything, Anytime, Anyplace (mobile, …): shift of time, place and authority
The Internet of ThingsSemantic WebMachine-to-machineDecentralized (machine-driven)Artificial IntelligenceRFID & taggingSharing, Tagging, “favoriting”
Sites
Portals
The Life Web (micro-blogging)
Social Networks (Facebook, …)
Youtube, Flickr, …
Blogs
The Internet of Things
Content Curation
Location Based Services
Browse
Search
Ask
Watch/Tag/Use
7zaterdag 6 november 2010
The real meaning of the IoT (for users)
Internet Things
It’s just a way to use things (the real world) to connect to the internet (processes, machines, people, networks, ...)
It’s the next logical step on the path of digital evolution.Nothing more. Nothing less.
+
8zaterdag 6 november 2010
The Internet of ThingsIn search of a new architecture
9zaterdag 6 november 2010
Monolithic Modular Atomic
Closed Open
Web 1.0
Web 2.0
Web 3.0
Life Event Structure
Top-downCentrally ownedConsumption-orientedStatic informationInteractive Services
Bottom-upDecentralized (user-driven)ParticipativeSharing, Tagging, “favoriting”, curation, …Dynamic & Rich ExperiencesInteraction with othersAnything, Anytime, Anyplace (mobile, …): shift of time, place and authority
Semantic WebMachine-to-machineDecentralized (machine-driven)Artificial IntelligenceRFID & taggingSharing, Tagging, “favoriting”
Sites
Portals
The Life Web (micro-blogging)
Social Networks (Facebook, …)
Youtube, Flickr, …
Blogs
The Internet of Things
Content Curation
Location Based ServicesNavigation
Access control, authentication, ...
Core content & Services
X X
X
“X = the central owner”10zaterdag 6 november 2010
Monolithic Modular Atomic
Closed Open
Web 1.0
Web 2.0
Web 3.0
Life Event Structure
Top-downCentrally ownedConsumption-orientedStatic informationInteractive Services
Bottom-upDecentralized (user-driven)ParticipativeSharing, Tagging, “favoriting”, curation, …Dynamic & Rich ExperiencesInteraction with othersAnything, Anytime, Anyplace (mobile, …): shift of time, place and authority
Semantic WebMachine-to-machineDecentralized (machine-driven)Artificial IntelligenceRFID & taggingSharing, Tagging, “favoriting”
Sites
Portals
The Life Web (micro-blogging)
Social Networks (Facebook, …)
Youtube, Flickr, …
Blogs
The Internet of Things
Content Curation
Location Based ServicesNavigation
Access control, authentication, ...
Core content & Services
API’s
webservices
X XX
“X = the central owner”11zaterdag 6 november 2010
Monolithic Modular Atomic
Closed Open
Web 1.0
Web 2.0
Web 3.0
Life Event Structure
Top-downCentrally ownedConsumption-orientedStatic informationInteractive Services
Bottom-upDecentralized (user-driven)ParticipativeSharing, Tagging, “favoriting”, curation, …Dynamic & Rich ExperiencesInteraction with othersAnything, Anytime, Anyplace (mobile, …): shift of time, place and authority
Semantic WebMachine-to-machineDecentralized (machine-driven)Artificial IntelligenceRFID & taggingSharing, Tagging, “favoriting”
Sites
Portals
The Life Web (micro-blogging)
Social Networks (Facebook, …)
Youtube, Flickr, …
Blogs
The Internet of Things
Content Curation
Location Based Services
Portals are replaced by information/service “atoms” floating around in real and virtual worlds. Access to (government) services gets 100% syndicated, Navigation based on search, recommendation, curation, tagging, ... powered by human networks and machines.
Central “authorities” still facilitate authentication, access control, payments, ...
XX
X
X
X
X
X
X
X
XX
X XX
X
X
X
X
X
X
“X = the central owner”12zaterdag 6 november 2010
X Core Assets& Database
X owned Business Models& Monetization
X owned Navigation & Exploitation
Traditional Model
X Core Assets& Database
Mixed Business Models
& Monetization
X navigation
Search
Social Media
LBSInternet of Things
New Model“X = the central owner”
13zaterdag 6 november 2010
The Internet of ThingsWho owns what?
14zaterdag 6 november 2010
Top-down
Bottom-up
Monolithic “walled gardens” (the first gatekeeper) will continue to exist, but they will increasingly be complemented by new ways of granular access to information and services.
Our personal network (powered by people & intelligent machines) is becoming the second gatekeeper.
People, (intelligent) machines, ...
15zaterdag 6 november 2010
Top-down
Bottom-up
Monolithic “walled gardens” (the first gatekeeper) will continue to exist, but they will increasingly be complemented by new ways of granular access to information and services.
Our personal network (powered by people & intelligent machines) is becoming the second gatekeeper.
People, (intelligent) machines, ...
16zaterdag 6 november 2010
Monolithic Modular Atomic
Closed Open
Web 1.0
Web 2.0
Web 3.0
Life Event Structure
Top-downCentrally ownedConsumption-orientedStatic informationInteractive Services
Bottom-upDecentralized (user-driven)ParticipativeSharing, Tagging, “favoriting”, curation, …Dynamic & Rich ExperiencesInteraction with othersAnything, Anytime, Anyplace (mobile, …): shift of time, place and authority
Semantic WebMachine-to-machineDecentralized (machine-driven)Artificial IntelligenceRFID & taggingSharing, Tagging, “favoriting”
Sites
Portals
The Life Web (micro-blogging)
Social Networks (Facebook, …)
Youtube, Flickr, …
Blogs
The Internet of Things
Content Curation
Location Based Services
Portals are replaced by information/service “atoms” floating around in real and virtual worlds. Access to (government) services gets 100% syndicated, Navigation based on search, recommendation, curation, tagging, ... powered by human networks and machines.
Central “authorities” still facilitate authentication, access control, payments, ...
XX
X
X
X
X
X
X
X
XX
X XX
X
X
X
X
X
X
“X = the central owner”
Is there room for grass-root innovators?
17zaterdag 6 november 2010
The Internet of ThingsWhy should you care?
Plan CNovember 4, 2010
[email protected]/jcaudron
18zaterdag 6 november 2010